Core Viewpoint - Haitong International initiated coverage on Zhihu (02390) with an "Outperform" rating, highlighting its unique positioning in the Q&A community and the potential of AI applications [1][2] Financial Performance - Zhihu's total revenue for Q3 2025 is projected to be approximately 659 million yuan, with a non-GAAP operating loss narrowing by 16.3% year-on-year, indicating improved operational efficiency and quality [1] - The company reported a slight loss in Q3 due to proactive optimization efforts aimed at eliminating inefficiencies and solidifying sustainable long-term operations [1] - As of the end of Q3, Zhihu's cash and cash equivalents, along with short-term investments, totaled 4.58 billion yuan, indicating a strong cash reserve [1] AI Application and Growth - Zhihu's AI product, Zhihu Zhidao, has seen a significant increase in usage, with penetration rates exceeding 15%, nearly quadrupling from the same period last year [1] - Future upgrades for Zhihu Zhidao will enhance AI capabilities across various scenarios, including search, content creation, and consumption, further increasing AI penetration within the community [1] Market Position and Revenue Forecast - Haitong International believes Zhihu's high engagement and trust in the "professional discussion" space will continue to attract high-value users and brand budgets [2] - The firm forecasts Zhihu's total revenue for Q4 2025 and the fiscal year 2025 to be 640 million yuan and 2.75 billion yuan, respectively, with a target price of 14.8 HKD based on a price-to-sales ratio of 1.2 times for FY 2025 [2]

该行指，11月翘尾行情遇冷，销量排位洗牌。吉利汽车(00175)11月销量31万辆同比增24%，环比增1%; 首十一月累计279万辆，同比增42%，全年300万销量目标完成在望。其中新能源车11月销量18.8万辆， 同比增53%，环比增6%，渗透率超60%，已成为销量主力。银河品牌带来新能源增量主要贡献，11月销 量13.3万辆，同比增76%，首十一月累计113.5万辆，同比增167%，引领吉利新能源的中高端化步伐;领 克11月销量3.5万辆，同比增7%;极氪11月交付2.9万辆，同比增7%;11月海外出口4.2万辆，同比增22%。 龙头新势力销量增速放缓，全年行业格局已基本落定。零跑汽车(09863)11月销量再超7万辆，同比续增 75%，环比持平，已连续两个月突破7万辆。首十一月累计交付53.6万辆，同比增长113%，提前完成50 万辆全年目标。LEAP3.5平台加持的B、C系列交付持续放量，11月零跑A10亮相广州国际车展，补齐零 跑ABCD产品矩阵的最后一块拼图;Lafa5于月底上市，限时起售价9.28万人民币竞争优势很强。 智通财经APP获悉，海通国际发布研报称，内地各大车企陆续披露11月销量，年末 ...

Core Viewpoint - The automotive market is experiencing a significant shift in sales dynamics as major car manufacturers report their November sales figures, with a notable decline in the "tail-end" effect compared to previous years. The exit of subsidy policies is leading to a slowdown in sales growth, making it challenging for companies to balance sales and profitability during the year-end push [1][2]. Group 1: Sales Performance - BYD (002594) achieved sales of 480,000 units in November, a month-on-month increase of 9%, with domestic sales at 348,000 units. Cumulative sales from January to November reached 4.182 million units, reflecting an 11% year-on-year increase. Notably, overseas exports exceeded 130,000 units, marking a nearly 300% year-on-year increase [2]. - Geely Automobile (00175) reported November sales of 310,000 units, a year-on-year increase of 24% and a month-on-month increase of 1%. Cumulative sales for the first eleven months reached 2.79 million units, a 42% year-on-year increase, positioning the company to meet its annual target of 3 million units [2]. - New energy vehicle sales for Geely in November reached 188,000 units, a year-on-year increase of 53%, with a penetration rate exceeding 60% [2]. Group 2: Emerging Players - Leap Motor (09863) sold over 70,000 units in November, a year-on-year increase of 75%, maintaining a steady performance. Cumulative deliveries for the first eleven months reached 536,000 units, a 113% year-on-year increase, surpassing its annual target of 500,000 units [3]. - Hongmeng Zhixing delivered 82,000 units in November, a year-on-year increase of 90%, with strong demand for its models [3]. - Xiaomi Automobile delivered over 40,000 units in November, maintaining this level for three consecutive months, and is expected to exceed its annual target of 350,000 units [3]. Group 3: Competitive Landscape - Li Auto (02015) delivered 33,000 units in November, a year-on-year decrease of 32%, with cumulative deliveries of 362,000 units, an 18% year-on-year decline [4]. - Xpeng Motors (09868) delivered 37,000 units in November, a year-on-year increase of 19%, with cumulative deliveries of 392,000 units, reflecting a 156% year-on-year increase [4]. - NIO (09866) reported November sales of 36,000 units, a year-on-year increase of 76%, with cumulative deliveries of 278,000 units from January to November [4].

Core Viewpoint - Haitong International initiates coverage on Zhihu-W (02390) with an "Outperform" rating, setting a target price of HKD 14.8 based on a projected price-to-sales ratio of 1.2x for the fiscal year 2025 [1] Group 1: Company Analysis - The integration of generative AI in Zhihu's Q&A expansion, personalized recommendations, and advertising creative generation is expected to enhance both content supply and commercial conversion efficiency, providing new monetization flexibility [1] - Zhihu's unique positioning in the Q&A community, combined with the benefits from large models and ample cash reserves, is viewed positively [1] - The management has committed to returning value to shareholders, having repurchased USD 66.5 million worth of shares in the first nine months of 2025 [1]

Core Viewpoint - Haitong International initiates coverage on Zhihu-W (02390) with an "Outperform" rating, setting a target price of HKD 14.8 based on a projected price-to-sales ratio of 1.2x for the fiscal year 2025 [1] Group 1: Company Analysis - The integration of generative AI in Zhihu's Q&A expansion, personalized recommendations, and advertising creativity is expected to enhance both content supply and commercial conversion efficiency, providing new monetization flexibility [1] - Zhihu's unique positioning in the Q&A community, combined with the benefits from large models and ample cash reserves, is viewed positively [1] - The management has committed to returning value to shareholders, having repurchased USD 6.65 million in the first nine months of 2025 [1]

该行预测集团第四季度将净增234家酒店，到2025年总酒店数将达到12,814家；从中长期看，公司坚定 推进2030年2万家店的发展目标，期望15%的市占率。该行又预测集团今明两年经调整EBITDA分别为 79.4亿及91.3亿元，经调整EBITDA利润率预计分别按年提升5个百分点和3个百分点。 海通国际发表研报，首次覆盖华住集团，予"优于大市"评级，H股目标价41港元。华住中国连锁酒店市 场领导者，受益于酒店行业连锁化率提升，公司间夜量排名稳居第一梯队。而公司采取多品牌矩阵加会 员体系的商业模式，以高效的团队执行力，持续有市占率提升。其次，中端酒店占比大，韧性强，中高 端酒店比例提升，进一步助力整体每间可售房收入(Revpar)提升。同时公司向高利润率、轻资产特性的 特许经营模式转型，关闭低质量门店，未来利润率有望持续提高。 ...

海通国际发表研报指，首次覆盖知乎，予"优于大市"评级，以预测2025财年市销率1.2倍计，H股目标价 14.8港元。 该行认为公司的生成式AI在问答扩展、个性化推荐及广告创意生成等场景的深度融合，有机会撬动平 台内容供给与商业转化双端效率，带来新的变现弹性。该行预测，知乎2025第四季度、2025财年总收入 分别为6.4亿元、27.5亿元，看好知乎在问答社区的独特卡位，叠加大模型红利与充足现金。其次，管理 层承诺持续回报股东，2025年前九个月已回购6650万美元。 ...

报告指，百度本季度首次披露AI驱动的新业务收入，合计按年增长50%，占百度核心业务收入39%。另 外，11月25日，百度发布设立技术研发组织相关公告，新设基础模型研发部，负责研发高智能可扩展的 通用人工智能大模型，并新设应用模型研发部，负责业务应用场景需要的专精模型调优和探索，均向百 度CEO李彦宏汇报，公司未来将继续深度挖掘AI相关业务。该行认为这将帮助百度加速AI产品的货币 化进程。 海通国际发表报告，随着AI技术浪潮从探索逐步走向规模化落地，百度作为国内全栈布局的AI领导者 之一，其战略定位与商业化前景值得重点关注，因此对其展开首次覆盖，予其"优于大市"评级，H股目 标价171港元。 ...

海通国际发表报告，首次覆盖微博，考虑到微博用户及时长基本盘已稳固，平台已进入稳态发展阶段， 增速趋于平稳，相较其他可比互联网公司处于低位。基于此给予其低于行业平均的估值倍数，即2026财 年市盈率8倍，H股目标价107港元，评级"跑赢大市"。报告指，微博第三季业绩喜忧参半，总营收4.4亿 美元，按年下降5%，按季下降1%，与10月下旬被下调后市场预期持平。在线广告收入按美元计按年下 降6%，人民币口径按年下降5%；增值服务收入6690万美元，按年增加2%。经调整净利润1.1亿美元， 超预期3%，调整后净利率比市场预期高1个百分点；经调整营业利润率为30%，按季和按年均下滑6个 百分点。 ...

Core Viewpoint - Haotong International initiates coverage on Boss Zhipin (02076) with an "Outperform" rating and a target price of HKD 105, highlighting its unique business model in China's online recruitment sector and the potential of GAI technology to strengthen its leading position [1] Group 1: User Growth and Market Position - The company continues to see growth in new user numbers, with an average monthly active users (MAU) of 63.8 million as of Q3 2025, representing a year-on-year increase of 10% and a quarter-on-quarter increase of 0.3% [1] - The total number of paid enterprise users increased by 13.3% year-on-year and 4.6% quarter-on-quarter, reaching 6.8 million by the end of Q3 2025 [1] - Boss Zhipin's daily active user (DAU) market share reached 43%, which is double that of the second competitor, indicating a strong market position [1] Group 2: Industry Supply and Demand Dynamics - In Q3, the company experienced its first instance in nearly three years where the average daily active users of enterprise clients outpaced that of job seekers, signaling a performance turning point [2] - Revenue from blue-collar business continues to outperform the overall platform, while the white-collar segment sees increased participation from small and medium enterprises [2] - The growth rate of new job postings in the white-collar sector has exceeded that of the same period in 2023, suggesting a positive trend for Q4 [2] Group 3: Operational Efficiency and Profitability - The company has improved operational efficiency, with estimated non-GAAP costs and operating expenses reduced by RMB 152 million in Q3, leading to an operating profit margin of 42% [3] - The company is expected to maintain prudent expense control and efficiency measures, with profit margins in Q4 projected to remain stable compared to Q3, and an overall improvement in profit margins anticipated for 2025 [3] Group 4: AI Business Development - The AI job-seeking assistant has been fully launched, resulting in a significant increase in user interaction rates [4] - The AI communication assistant has been integrated into existing commercial products, enhancing the average two-way conversion rate by 7% [4] - The company is cautiously exploring diversified AI management services and bulk recruitment solutions targeting high-end white-collar, gold-collar, and blue-collar sectors, with initial benefits being realized [4]