关注 「电动车公社」 和我们一起重新思考汽车 《今日新闻》将会每天给大家带来几条当日重磅新闻，并附上社长的简单评论。关注「电动车公社」，新 能源圈大事小事 ，看我们就够啦～ 今日新闻要点： 零跑十周年内部信曝光 12月24日，零跑汽车董事长朱江明发布十周年内部信。感谢所有零跑人的同时，也向明年百万辆的年销目 标发起了挑战。全文如下： 1、 2026年我们要向着年销百万辆的目标发 起挑战。因此,我们必须加速强化这几项能力: 零跑十周年内部信曝光； 魏牌蓝山智能进阶版上市，限时售价27.58-30.28万元； 大家好: 今天,是零跑十周岁的生日,这是属于所有 零跑人的时刻,感谢大家的拼搏和坚持! 2025年作为创业第十年,我们完成了5年 前制定的目标,并交出了一份不错的答卷 -- 全 年销量接近60万辆,公司有望实现年度盈利, 这是零跑成果最丰硕的一年! 我们证明了全域自研不是口号。正是有了 这种体系化的能力,我们才能在今年快速将 LEAP3.5中央域控、800V高压平台、OneBox底 盘制动系统、高阶辅助驾驶这些核心技术实现 快速量产。我们也建立了有竞争力的核心零部 件自造体系,随着销量规模的不断扩大,自研自 ...

临近年底，车企11月销量陆续公布。基于前11个月的累计销量表现，大体上已能预判各家车企能否完成 设定的2025年度销量目标。 盖世汽车整理了超16家主流车企2025年前11月销量及目标完成情况（结合多方消息整理，仅供参考）。 由此发现，车企年度销量目标之和已超过整体车市的预测总量。中汽协预测，2025年车市整体销量或为 3400万辆。这意味着，在市场竞争加速、价格体系持续波动的大环境下，必然会有车企无法达成年初设 定的目标。 那16家车企中，谁已提前撞线、谁仍在稳健冲刺，而谁又可能面临目标失守。 | | | | 2025年车企整体销量目标完成情况 | | | | | --- | --- | --- | --- | --- | --- | --- | | | | | (车企公开散驱、激世汽车产业方 | | | | | 走 | 11月 (万辆) | 同比 | 1-11月 (万辆) | 同比 | 销量目标 (万辆) | 完成度 | | 小鹏汽车 | 3.67 | 19% | 39.19 | 156% | 35 | 111.98% | | 零跑汽车 | 7.03 | 75% | 53.61 | 113.43% | 5 ...

Core Viewpoint - Leap Motor has transformed from a struggling startup to a leading player in the new energy vehicle market, achieving significant growth in sales and profitability through a cost-effective strategy and self-research capabilities [5][15][50]. Financial Performance - In Q3 2024, Leap Motor reported revenue of 32.16 billion RMB, a 92.1% increase from 2023, with a gross profit of 2.69 billion RMB, marking a 3,248.4% increase [7]. - The company achieved a net profit of 1.5 billion RMB in Q3 2024, marking its continuous quarterly profitability [7]. - The gross margin reached 14.5%, a significant increase from 8.1% in the previous year [31]. Sales and Delivery Growth - Leap Motor delivered over 170,000 vehicles, a 101.8% increase compared to the same period in 2024, making it the top-selling brand among new energy vehicle startups in China [6]. - The company aims to reach an annual sales target of 1 million vehicles by 2026, following a successful sales strategy that has led to rapid growth [10][44]. Product Strategy and Market Positioning - Leap Motor has focused on a cost-effective pricing strategy, allowing it to offer competitive products while maintaining healthy profit margins [8][50]. - The introduction of models like the C11 and the new Lafa5 has allowed Leap Motor to penetrate both the mainstream and high-end markets, showcasing its versatility [12][13][26]. - The company emphasizes self-research and development, with 65% of its core components being self-manufactured, which aids in cost control and product quality [8][38]. Future Outlook and Challenges - Leap Motor is expanding its production capacity and aims to enhance its supply chain efficiency, which is crucial for sustaining its growth trajectory [29][31]. - The company faces challenges from market competition and changing policies, such as the potential return of purchase tax and subsidy reductions, which could impact its pricing strategy [44][49]. - Leap Motor is committed to balancing cost-effective pricing with maintaining a healthy profit margin, ensuring long-term sustainability [50].

Core Viewpoint - The Chinese automotive market is experiencing a competitive end-of-year push, driven by policy changes, sales targets, and consumer demand [2]. Group 1: Sales Performance of Key Automakers - Leap Motor, XPeng, and Xiaomi have achieved their annual sales targets ahead of schedule, while NIO and Li Auto are struggling to meet their goals, with completion rates below 70% [2]. - Leap Motor delivered 536,132 vehicles from January to November, achieving a year-on-year growth of 113.42% and exceeding its annual target of 500,000 vehicles by 7.23% [3][4]. - XPeng's deliveries reached 391,937 units, a year-on-year increase of 155.54%, successfully meeting its annual target of 380,000 vehicles [3][5]. - Xiaomi's total sales for the year are approximately 350,000 units, also meeting its annual target [3][6]. - Geely, SAIC, and BYD have shown solid growth, with Geely's sales at 2.787 million units (up 41.76%) and BYD at 4.182 million units (up 11.3%) [3][6][7]. Group 2: Market Dynamics and Challenges - The overall passenger car market in China saw a wholesale volume of 26.766 million units from January to November, reflecting an 11% year-on-year increase [10]. - The market is facing challenges due to tightened policies on trade-in and scrappage subsidies, leading to a cautious consumer sentiment [10]. - NIO and Li Auto are experiencing a divergence in market performance, with NIO's deliveries at 277,893 units (63.16% of its target) and Li Auto's at 361,697 units (56.52% of its target), both struggling to maintain growth [9].

智通财经12月5日讯（记者 徐昊）进入12月，中国车市的年终"冲刺战"已进入白热化阶段。政策窗口期 的临近、年度销量目标的压力与消费需求的集中释放，构成了本轮"收官之战"的主要驱动力。 智通财经记者统计了截至11月11家国内主要/上市车企2025年度销量目标完成率，其中零跑、小鹏和小 米三家车企已提前完成各自年度销量目标，而蔚来和理想的完成率不足七成，或难以达成年初既定目 标。 "零跑提前45天完成50万辆的年度销售目标，2026年将冲击100万辆的销量目标。"在发布11月交付数据 的同日，零跑汽车董事长朱江明对公司发展提出了更高目标。 为夯实市场份额、延续增长势能，零跑在产品端持续发力。11月21日，零跑汽车全新A平台首款车型 A10在广州车展完成首秀，补齐A、B、C、D四大系列矩阵最后一块拼图。这款搭载双旗舰芯片与全场 景智能辅助功能的SUV，覆盖主流家庭用户需求；随后上市的个性轿跑Lafa5，则以激光雷达智驾、 605km长续航等配置，瞄准95后年轻群体。 同样处于上升期的小鹏汽车，1-11月完成交付39.2万辆，同比增长155.54%，已达成年度销量目标。海 外市场则是小鹏汽车今年以来的一大增长亮点， ...

据介绍，自今年3月起，零跑汽车已连续9个月保持强劲增长态势，不仅体现了品牌实力的稳步提升，更 成为新能源汽车行业备受关注的发展新范式。零跑汽车创始人、董事长兼首席执行官朱江明表示，2026 年将冲击100万辆的销量目标。 早在2019年，朱江明接受采访时说："零跑汽车计划到2025年达成年销50万辆的销售目标。"如今，零跑 汽车宣布今年累计销量突破50万辆，提前达成2025年度销量目标。 转自：中国质量报 本报讯 （清 风）日前，零跑汽车公布最新交付数据。11月，零跑汽车全系交付再创新高，达70327辆， 持续刷新造车新势力月销纪录。 据介绍，零跑汽车提前达成目标，背后是其清晰的战略规划和强大的体系能力。 11月27日，零跑汽车举办以"自己定义路"为主题的全新个性战略新品——零跑Lafa5上市发布会。新车 定位"高颜值运动轿跑"，携605km超长续航、高通8295P智能座舱、激光雷达端到端辅助驾驶、轿跑颜 值、86%"得房率"越享座舱、全维安全五大硬核产品性能，为泛"95后"悦己个性乐活青年带来新选择。 据了解，零跑汽车将于12月底在杭州奥体中心举办10周年发布会。此次发布会不仅是零跑汽车发展过程 中的重要里 ...

Core Insights - In November, several new energy vehicle companies reported their delivery data, with Leap Motor leading the sales with over 70,000 units delivered, followed by Xiaomi with over 40,000 units [1][4]. Delivery Performance - Leap Motor achieved a monthly delivery of 70,327 units, marking a year-on-year increase of over 75%, and has surpassed 500,000 cumulative sales for the year [4]. - Xiaomi's deliveries exceeded 40,000 units for the third consecutive month, with a total of over 500,000 units delivered since April 2024 [5]. - Xpeng and NIO both delivered over 30,000 units, with Xpeng at 36,728 units and NIO at 36,275 units, reflecting a year-on-year growth of 19% and 76.3% respectively [6][9]. - Li Auto's deliveries fell to 33,181 units, a year-on-year decline of 34.1%, attributed to product line adjustments and increased market competition [10]. Market Trends - The overall retail market for passenger vehicles in China saw a decline of 11% year-on-year in November, with a slight month-on-month decrease of 2% [3]. - The new energy vehicle market maintained growth, but the year-on-year growth rate slowed to 3% [3]. Historical Performance - Zeekr and Lantu both achieved significant milestones, with Zeekr delivering 28,843 units and Lantu surpassing 20,000 units for the first time, marking a historical high [11][12]. - Avita and Zhiji also set new records with deliveries of 14,057 and 13,577 units respectively, showing year-on-year increases of 21% and 35.7% [12]. Financial Performance - Xpeng reported a total revenue of 20.38 billion yuan for the third quarter, a year-on-year increase of 101.8%, with a gross margin of 20.1% [8]. - Leap Motor's financial performance improved significantly, with a revenue of 19.45 billion yuan for the third quarter, a 97.3% increase year-on-year [4].

Core Insights - The automotive industry in mainland China is experiencing a significant divergence in sales performance as major car manufacturers report their November sales figures, with the impact of the "two new" policies fading and sales growth slowing down or even declining [1][2][3] Group 1: Sales Performance - Geely Automobile reported November sales of 310,000 units, a year-on-year increase of 24% and a month-on-month increase of 1%, with a cumulative total of 2.79 million units for the first eleven months, representing a 42% year-on-year increase [1] - Leap Motor achieved over 70,000 units in November, maintaining a year-on-year growth of 75%, with a cumulative delivery of 536,000 units for the first eleven months, up 113% year-on-year [2] - Xiaomi Automobile delivered over 40,000 units in November, maintaining this level for three consecutive months, and is expected to exceed its annual target of 350,000 units by the third week of December [3] Group 2: New Energy Vehicles - Geely's new energy vehicle sales reached 188,000 units in November, a year-on-year increase of 53%, with a penetration rate exceeding 60% [1] - Leap Motor's B and C series vehicles are seeing increased deliveries, with the A10 model recently unveiled at the Guangzhou International Auto Show [2] - The "Five Realms" product matrix of Chery Automobile has been completed, indicating strong future performance potential [2] Group 3: Competitive Landscape - Ideal Auto's November deliveries were 33,000 units, a year-on-year decrease of 32%, with cumulative deliveries for the first eleven months at 362,000 units, down 18% year-on-year [3] - NIO's November sales were 36,000 units, a year-on-year increase of 76%, but cumulative deliveries for the first eleven months were only 278,000 units, indicating challenges in meeting year-end targets [3] - The overall industry is facing a challenging environment with regulatory pressures and the withdrawal of subsidies, limiting the potential for significant changes in market structure in December [3]

Core Viewpoint - The automotive market is experiencing a significant shift in sales dynamics as major car manufacturers report their November sales figures, with a notable decline in the "tail-end" effect compared to previous years. The exit of subsidy policies is leading to a slowdown in sales growth, making it challenging for companies to balance sales and profitability during the year-end push [1][2]. Group 1: Sales Performance - BYD (002594) achieved sales of 480,000 units in November, a month-on-month increase of 9%, with domestic sales at 348,000 units. Cumulative sales from January to November reached 4.182 million units, reflecting an 11% year-on-year increase. Notably, overseas exports exceeded 130,000 units, marking a nearly 300% year-on-year increase [2]. - Geely Automobile (00175) reported November sales of 310,000 units, a year-on-year increase of 24% and a month-on-month increase of 1%. Cumulative sales for the first eleven months reached 2.79 million units, a 42% year-on-year increase, positioning the company to meet its annual target of 3 million units [2]. - New energy vehicle sales for Geely in November reached 188,000 units, a year-on-year increase of 53%, with a penetration rate exceeding 60% [2]. Group 2: Emerging Players - Leap Motor (09863) sold over 70,000 units in November, a year-on-year increase of 75%, maintaining a steady performance. Cumulative deliveries for the first eleven months reached 536,000 units, a 113% year-on-year increase, surpassing its annual target of 500,000 units [3]. - Hongmeng Zhixing delivered 82,000 units in November, a year-on-year increase of 90%, with strong demand for its models [3]. - Xiaomi Automobile delivered over 40,000 units in November, maintaining this level for three consecutive months, and is expected to exceed its annual target of 350,000 units [3]. Group 3: Competitive Landscape - Li Auto (02015) delivered 33,000 units in November, a year-on-year decrease of 32%, with cumulative deliveries of 362,000 units, an 18% year-on-year decline [4]. - Xpeng Motors (09868) delivered 37,000 units in November, a year-on-year increase of 19%, with cumulative deliveries of 392,000 units, reflecting a 156% year-on-year increase [4]. - NIO (09866) reported November sales of 36,000 units, a year-on-year increase of 76%, with cumulative deliveries of 278,000 units from January to November [4].

Core Viewpoint - The new energy vehicle market is experiencing varied delivery performances among different manufacturers in November, with some companies showing growth while others face declines. The overall market sentiment is cautious due to tightening policies and consumer hesitation. Group 1: Delivery Performance - Leap Motor led the delivery numbers with 70,327 units in November, marking a 75.08% year-on-year increase and a slight 0.05% month-on-month growth, achieving its annual sales target of 500,000 units 45 days ahead of schedule [2][3] - Xiaopeng Motors delivered 36,728 units, reflecting an 18.88% year-on-year increase but a 12.58% month-on-month decline, marking its first monthly drop in six months [3][4] - NIO delivered 36,275 units, a 76.31% year-on-year increase, with its sub-brands showing significant growth, particularly the LeDao brand with a 132.07% increase [2][3] - Li Auto's deliveries were at 33,181 units, showing a 31.92% year-on-year decline, continuing a six-month trend of year-on-year decreases [4][5] Group 2: Future Projections and Strategies - Leap Motor aims to reach a sales target of 1 million units by 2026, supported by the launch of new models like the A10 and Lafa5, which cater to different market segments [3][4] - Xiaopeng Motors is expanding its overseas market presence, with a 95% year-on-year increase in overseas deliveries, and is optimistic about new models contributing to future growth [3][4] - NIO has set a quarterly delivery guidance of 120,000 to 125,000 units, needing to deliver over 43,000 units in December to meet this target [4] - Li Auto is focusing on enhancing its long-term competitiveness through organizational, product, and technological improvements, with a cautious delivery guidance of 100,000 to 110,000 units for the fourth quarter [5]