Core Insights - The rapid development of the IP industry reflects structural changes in demand and the maturity of the supply chain, with young consumers seeking emotional expression and instant gratification, leading to the evolution of the "Guzi Economy" [2][3] - The domestic derivative market is projected to exceed 1,000 billion yuan by 2024, driven by the popularity of leading IPs like "Nezha," which exhibit significant elasticity in influence [2][3] - The financial health of IP companies has improved, providing a foundation for external investments, while the supply chain's maturity allows for capacity release in the industry [1][2] Industry Trends - Long-term evolution paths for IP companies include transitioning from single head content to IP matrix platforms and deep operational management, with a focus on diversifying income and extending IP value [3] - Companies are enhancing their awareness of multi-form development and are making strategic changes to evolve from content creators to operators through extensive licensing, self-operation, and strategic partnerships [3] - The future of IP companies is expected to see accelerated industrial production capabilities, with a dual leap in content scale and quality through capacity upgrades and technological innovation [4] Strategic Focus - Companies are advised to build a networked value structure through "multiple income pillars + multiple regional markets," emphasizing resource integration and product iteration [4] - The cultivation of IP as a core asset capable of transcending economic cycles is anticipated, highlighting the importance of strategic positioning within the industry [4]

单一头部内容——IP矩阵化平台——IP深度运营商。IP方可划分为IP内容创造者和IP运营商，前者具备 创作头部内容能力，进而实现IP矩阵化开发成为IP平台;而后者基于IP商业化的参与深度和产业链布局， 收入多元化，延展IP价值空间。近年来，IP方对于多形态开发意识明显增强，在战略架构上已做出改 变，而IP方实现从IP内容创造者到IP运营商发展，大多通过广泛授权或自营、股权投资与战略合作的路 径。对于自有IP建设而言，公司通过可视化曝光，自营和授权并重的方式，撬动产业链产能，如阅文集 团、上海电影和光线传媒;而对于代理IP而言，公司通过授权推广做本地化或者新品类渗透，如大麦娱 乐等。 智通财经APP获悉，中金发布研报称，2025 年初至今，结合战略变化和业务布局，传媒行业IP方在产业 链纵向延展有明显提速。国内IP衍生品市场规模在2024年已突破1000亿元，年轻消费者对情感投射和即 时满足的需求推动"谷子经济"持续演化。头部IP如"哪吒"展现较强影响力弹性，叠加IP方资产负债表改 善及供应链成熟，行业正迎来产能释放期。该行维持相关覆盖公司盈利预测、评级和目标价不变，重点 关注大麦娱乐(01060)、阅文集团( ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 截至月份: | 2025年7月31日 | | | | 狀態: 新提交 | | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | 公司名稱: | 閱文集團 | | | | | | 呈交日期: | 2025年8月4日 | | | | | | I. 法定/註冊股本變動 | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | 證券代號 (如上市) | 00772 | 說明 | | | | | | 法定/註冊股份數目 | | 面值 | | | 法定/註冊股本 | | --- | --- | --- | --- | --- | --- | --- | | 上月底結存 | | 10,000,000,000 USD | | 0.0001 | USD | 1,000,000 | | 增加 / 減少 (-) | | 0 | | | USD | 0 | | 本月底結存 | | 10,000,0 ...

| 42 | 0 | 三七互娱 | 51.09 | -1 + | | --- | --- | --- | --- | --- | | 43 | | 常山北明 | 50.65 | -1 0 | | 44 | | 中国民航信息网络 | 46.97 | -1 + | | 45 | | 奇富科技 | 45.25 | -1 + | | 46 | | 岩山科技 | 44.28 | | | 47 | INESA | 云赛智联 | 42.59 | -1 + | | 48 | DHC | 东华软件 | 41.41 | | | 49 | | 银之杰 | 40.59 | | | 50 | | 阅文集团 | 39.68 | 1 t | 每日根据市值计算出前50名公司,美元港元按照当日汇率中间价折算 @ JIN10.COM D. 金十数据 | 一个交易工具 | 排名 | | 公司 | 市值(亿美元) | 排名变化 | | --- | --- | --- | --- | --- | | 1 | | 台积电 | 12199.22 | | | 2 | | 腾讯控股 | 6346.48 | | | 3 | | 阿里巴巴 | 2791.93 | ...

金十图示：2025年08月01日（周五）中国科技互联网公司市值排名TOP 50一览 | 排名 | | 公司 | 市值(亿美元) | 排名变化 | | --- | --- | --- | --- | --- | | 1 | | 台积电 | 12531.68 | | | 2 | | 腾讯控股 | 6422.38 | | | 3 | 12 | 阿里巴巴 | 2877.45 | | | 4 | | 小米集团-W | 1757.35 | | | 5 | | 拼多多 | 1610.59 | | | 6 | 美团 | 美团-W | 945.76 | | | 7 | 網易 | 网易 | 825.06 | | | 8 | | 中芯国际 | 523.46 | | | --- | --- | --- | --- | --- | | 9 | | 东方财富 | 512.49 | | | 10 | | 京东 | 453.93 | | | II | 8 | 快手-W | 416.74 | | | 12 | | 腾讯音乐 | 325.12 | | | 13 | | 百度 CC | 302.07 | | | 14 | | 理想汽车 | 279 ...

Core Insights - The article discusses the global success of the web novel "Full-Time Expert," which has evolved into a multi-faceted IP encompassing audiobooks, radio dramas, comics, animations, TV series, movies, mobile games, and merchandise [1][2] Group 1: IP Development and Globalization - "Full-Time Expert" has achieved significant viewership, with over 1 billion views on its animated adaptation on the first day and a total of over 2.5 billion views [1] - The novel was published in Japan in 2015, with over 30 million downloads, and its English version on Qidian International has surpassed 130 million overseas reads [1][2] - Qidian International has launched approximately 6,800 translated Chinese web literature works and nurtured 460,000 overseas authors by the end of 2024, reaching nearly 300 million users across over 200 countries [2] Group 2: Cultural Impact and Emotional Resonance - The emotional core of web literature, which conveys universal themes of love, friendship, and family, resonates with both Chinese and overseas readers, contributing to its popularity [3][4] - The incorporation of traditional Chinese culture in web literature has attracted overseas readers, with adaptations like the comic version of "Yuan Zun" gaining traction in countries such as South Korea, Japan, and the United States [4][5] Group 3: Translation and Adaptation Challenges - Translation plays a crucial role in the overseas success of web literature, with challenges arising from language differences and the need for culturally relevant adaptations [5] - Authors are encouraged to focus on storytelling and emotional expression, as a strong narrative foundation is essential for successful international outreach [5]

| 36 | | 阿里巴巴 | 2799.92 | | | --- | --- | --- | --- | --- | | 4 | | 小米集团-W | 1763.96 | | | 5 | | 拼多多 | 1603.06 | | | | 網易 | 网易 | 825.18 | 11 | | 7 | | 东方财富 | 520.85 | II | | 8 | | 中芯国际 | 516.85 | | | --- | --- | --- | --- | --- | | 9 | | 京东 | 457.68 | | | 10 | | 快手-W | 409.34 | | | II | | 腾讯音乐 | 326.82 | | | 12 | Bal Car | 目度 | 295.44 | | | 13 | | 理想汽车 | 283.13 | | | 14 | | 贝壳 | 221.36 | | | 15 | | 同花顺 | 218.78 | | | 16 | | 小鹏汽车 | 171.87 | | | 17 | | 中通快递 | 159.79 | | | 18 | | 科大讯飞 | 157.13 | | | 19 | | 蔚来 ...

与网剧、网游形成文化"新三样"，成为中华文化走出去的创新载体 网络文学何以"圈粉"海外（推进文化自信自强） 小说、漫画、动画、电影、衍生品……网络文学出海产业链日益成熟 一个全球共创IP的养成记 一部网络小说，衍生出集有声书、广播剧、漫画、动画、电视剧、电影、手游、衍生品等于一身的IP作 品。一个全球共创IP何以炼成？ 2011年，500多万字的网络小说《全职高手》在起点中文网开始连载。刚动笔时，该书作者、阅文集团 白金作家"蝴蝶蓝"不会想到，这部电子竞技题材的网络小说，长尾效应如此显著：改编动画首日播放破 亿次，动画系列总播放量超25亿次；动画大电影《全职高手之巅峰荣耀》在9个国家及地区上映；同名 电视剧播放量近40亿次。 作家"天蚕土豆"、浙江省网络作家协会副主席李虎： 我的网文漂洋记 我10多年前开始创作网络文学，最开始只是写给中国的读者看。后来，我的作品被海外读者出于热情自 发翻译成了外文，迈出出海的第一步。这些年，我的作品《斗破苍穹》《武动乾坤》《元尊》等纷纷走 向海外。 网络文学之所以能海外"圈粉"，最重要的原因在于传递了共通的情感内核。网络文学以通俗易懂的文字 来讲述故事，进而讲述故事里的喜怒哀 ...

"《全职高手》是网文出海的一个典型代表。"阅文集团相关负责人说。《全职高手》2014年完结，2015 年即登陆日本，由日本出版社Libre出版日文版，下载量超过3000万次，出版社的网站还专门制作了"用 语解说"栏目。2017年，《全职高手》英文版上线阅文集团旗下平台起点国际，累计海外阅读量突破1.3 亿次。 同年问世的起点国际，是最早从事中国网文海外传播的平台之一。2018年，起点国际开通原创功能，越 来越多海外用户从单纯的阅读者转变为创作者、翻译者，甚至IP共创者。截至2024年底，起点国际已上 线约6800部中国网络文学翻译作品，培育46万名海外作家，累计访问用户近3亿，覆盖200多个国家和地 区。 小说、漫画、动画、电影、衍生品……网络文学出海产业链日益成熟 一个全球共创IP的养成记 本报记者 曹玲娟 一部网络小说，衍生出集有声书、广播剧、漫画、动画、电视剧、电影、手游、衍生品等于一身的IP作 品。一个全球共创IP何以炼成？ 2011年，500多万字的网络小说《全职高手》在起点中文网开始连载。刚动笔时，该书作者、阅文集团 白金作家"蝴蝶蓝"不会想到，这部电子竞技题材的网络小说，长尾效应如此显著：改编动 ...

Core Viewpoint - The article discusses the maturation of the overseas expansion of Chinese online literature, highlighting the successful transformation of works like "The King's Avatar" into global IPs through various media adaptations and collaborations [1][4]. Group 1: Industry Development - The online literature industry has evolved to create a comprehensive IP ecosystem, including novels, comics, animations, films, and merchandise [1]. - "The King's Avatar," a notable example, has achieved significant viewership, with its animated series surpassing 2.5 billion views and the live-action series reaching nearly 4 billion views [1]. - The platform Qidian International has played a crucial role in promoting Chinese online literature abroad, with approximately 6,800 translated works and nearly 3 million users across over 200 countries by the end of 2024 [2]. Group 2: Global Collaboration - The concept of "global co-creation of IP" is emphasized, with over 100 countries participating in the creation of online literature, marking a shift from content export to collaborative development [4]. - The partnership between the Swiss National Tourism Board and "The King's Avatar" illustrates the potential for cross-industry collaborations to enhance global reach [4]. Group 3: Cultural Impact - The emotional core of online literature, which resonates universally through themes of love, friendship, and family, is identified as a key factor in attracting international readers [5]. - The incorporation of traditional Chinese culture within these narratives has proven appealing to overseas audiences, further enhancing the global presence of Chinese online literature [5]. Group 4: Translation and Adaptation Challenges - Translation is highlighted as a critical factor for successful overseas expansion, with challenges arising from cultural differences and varying audience preferences [6]. - The importance of maintaining the integrity of the original work while adapting it for different languages and cultures is emphasized, ensuring that the emotional essence is preserved [6].