Core Insights - The core theme of the speech by Xiaomi's founder Lei Jun is "Change," highlighting the company's transformation from an internet company to a hardcore technology company over the past five years [2]. Group 1: Company Transformation - Xiaomi has made significant investments in core technologies, particularly in chip manufacturing and automotive development, marking a strategic shift in its business model [2]. - The company aims to develop high-end self-developed chips, with a commitment to invest at least 50 billion yuan over the next decade [3]. - The development of the self-developed 3nm chip, named Xuanjie O1, is set to be completed by May 2024, with the first products expected to launch in May 2025 [3]. Group 2: Automotive Development - Xiaomi's automotive project, particularly the SU7 Ultra, has been positioned to compete with luxury brands like Porsche and Tesla, requiring substantial investment [3]. - The SU7 project faced skepticism during its development phase, but ultimately achieved significant success, with over 200,000 pre-orders within three minutes of its launch [4]. - The company has drawn parallels between its chip and automotive projects, indicating that both are critical to its future and require similar levels of investment and commitment [3][4]. Group 3: Product Launches - In addition to discussing the company's strategic direction, Lei Jun announced the launch of the Xiaomi 17 series smartphones, which are positioned to compete with Apple's iPhone 17 series [5].

Core Viewpoint - Xiaomi announced the return of the classic mobile game "Angry Birds" to the Chinese market during its product launch event, highlighting the long-standing relationship between the game and the company [2]. Group 1: Product Launch and Market Impact - The return of "Angry Birds" marks a significant moment as it is a well-known IP that has influenced mobile gaming since its launch by Rovio in 2009 [2]. - The game has achieved over 5 billion downloads by 2022, showcasing its popularity and potential for renewed engagement in the Chinese market [2]. Group 2: Historical Context and Brand Connection - Xiaomi's connection to "Angry Birds" dates back to 2011 when the company's founder, Lei Jun, wore "Angry Birds" themed shoes at a product launch [2]. - In 2012, the MIUI system introduced its first custom theme based on "Angry Birds," establishing a deep link between the IP and Xiaomi's ecosystem [2].

Core Insights - The core theme of the articles revolves around the evolution of Xiaomi's corporate identity and its strategic shift from being perceived as an "internet company" to a "hardcore technology company" driven by a change in cognition [1][2]. Group 1: Company Evolution - Xiaomi's transition is marked by a significant change in its internal and external recognition, which is seen as the key to its success and the source of various public criticisms [1][2]. - The company aims to challenge the perception of being a low-cost brand by investing heavily in technology and innovation, including self-developed chips and high-end products [2][3]. Group 2: Market Positioning - The initial success of Xiaomi was built on a cost-effective internet model, leveraging social marketing to sell hardware at near-cost prices, but this strategy has led to challenges in a competitive market [2]. - As consumer preferences evolve, Xiaomi is focusing on high-end markets with its Ultra product line, indicating a shift towards quality and technological advancement [2][3]. Group 3: Cognitive Upgrade - The process of cognitive upgrade within the company is seen as a systematic evolution that requires time, investment, and product strength to ensure sustainable growth [2][3]. - Successful companies often undergo painful cognitive transformations, and Xiaomi is currently navigating its own "cognitive adolescence," similar to experiences faced by other tech giants like Apple and Microsoft [2].

除了续航能力，该车型的性能表现同样引人注目。在浙江国际赛车场的一次测试中，一台使用原厂轮胎 的"预期"Max版车型，取得了1分43秒384的圈速成绩，这一成绩使其成为该赛道总榜上100万以内速度 最快的SUV车型。 凤凰网科技讯（作者/于雷）小米集团CEO雷军在今晚新品发布会上表示，小米YU7自7月6日开启交付 以来，已交付超4万台。 针对YU7续航的实际使用表现，雷军公布了易车、汽车之家测试的数据结果，其满电行驶至电量耗尽的 测试里程达到了784公里 ，而在另一项高速工况下的测试也取得了652公里的成绩。这一续航水平，对 于一款定价在25万级别的中大型纯电SUV而言，展现了其在长途驾驶场景下的潜力。 ...

Core Viewpoint - Xiaomi Group launched the Xiaomi 17 Pro flagship series, featuring the fifth-generation Qualcomm Snapdragon 8 Gen 2 chip, manufactured using TSMC's 3nm process technology [2] Group 1: Product Launch - The Xiaomi 17 Pro series is equipped with the latest Snapdragon 8 Gen 2 chip [2] - The chip is produced using TSMC's advanced 3nm process technology [2] Group 2: Strategic Partnerships - Qualcomm announced ongoing collaboration with downstream mobile OEMs, including a long-term agreement with Xiaomi for the supply of Snapdragon 8 series chips for multiple generations of high-end mobile products [2] Group 3: Company Insights - Lei Jun reflected on the reasons behind the failure of the Pinecone chip and indicated that the Xuanjie chip still has a long way to go before achieving success [2]

9月25日，在小米秋季发布会上，小米集团创始人、董事长兼CEO雷军宣布小米YU7交付超过4万辆，家 庭用户的占比高达69%，其中有小朋友的家庭占比85%。(每日经济新闻记者可杨) ...

小米17 Pro在保持8毫米厚、192克重的轻薄机身的同时，影像系统进一步升级，搭载了支持逆光抓拍的 光影猎人950L传感器。该传感器采用的横向溢出积分电容技术，可实现单帧高动态范围拍摄，动态范 围达到16.5EV。此外，该机型还配备了五倍潜望式浮动长焦镜头，内置6300mAh异形叠片电池，并支 持UWB超宽带互联技术。 作为顶配机型，小米17 Pro Max配备了一块6.9英寸的超大直屏。该屏幕采用了全新的"超级像素"技术， 首次在OLED屏幕上实现单个像素点内集成RGB三个子像素点，使其在显示清晰度上媲美传统2K屏幕， 同时功耗表现更优。影像方面，它在Pro版的基础上，将长焦镜头升级为传感器尺寸达1/2英寸的大底潜 望长焦，并采用新型超聚光棱镜，提升了进光量。为应对大屏的功耗需求，其电池容量提升至 7500mAh，是小米史上电量最大的旗舰手机。同时，其100瓦快充支持PPS通用协议，兼容其他品牌的 充电器。 凤凰网科技讯（作者/于雷）9月25日，小米公司今日正式推出年度旗舰产品小米17系列，包含小米17、 小米17 Pro和小米17 Pro Max三款机型。该系列机型全线首发搭载了高通最新的第五代骁龙8至 ...

9月25日晚7点，雷军发表第6次年度演讲，分享近5年小米经历的"改变"，再谈玄戒芯片和小米汽车。雷军谈及造芯时表示，芯片是小米走向成功的必由之 路，自研手机SoC，至少要坚持10年、至少投入500亿元。相关话题登上热搜第一。 小米17系列、全新平板 Xiaomi Pad 8 系列，以及众多科技家电新品也在同场发布。 谈造芯：至少要坚持十年、至少投入五百亿 雷军表示，芯片是小米走向成功的必由之路，自研手机SoC，至少要坚持十年、至少投入五百亿。 雷军：Ultra给SU7让路 雷军表示，2021年12月，小米SU7 Ultra正式立项，对标保时捷和特斯拉，打造全球最强的纯电性能车。然而，春节刚过，为了确保SU7成功，只能忍痛把 Ultra项目先砍掉。到了5月， SU7项目已经取得了突破进展，压力没有几个月前那么大，才决定重启Ultra项目。 雷军：不选小米YU7，可以选Model Y 提到小米YU7与特斯拉Model Y的对比，雷军表示，今年年初，内部买了三台特斯拉Model Y拆解，确实是一辆好车。"如果大家不选小米YU7，可以选 Model Y，明天理想i6发布大家也可以关注。" 此外雷军还称小米YU7是小米 ...

【导读】雷军年度演讲来了 中国基金报记者 李智 9月25日晚7时，小米集团董事长兼CEO雷军举办第6次年度演讲，主题是《改变》，分享小米近五年的发展历程，重点讲述小米造车与玄 戒芯片项目的背后故事。同时，小米17系列、小米平板8系列、众多科技家电新品也将同场发布。 随后，"小米发布会"相关话题冲上热搜第一。 芯片是小米走向成功的必由之路 小米创办十 五周年之际，小米在汽车和芯片领域连续获得两次重大突破。雷军表示，小米的改变并非一夜之间完成，一切都来自5年前那次 触及灵魂深处的大反思。 2021年小米重启造芯，但上百亿元的投入压力巨大。面对内外部的质疑，雷军明确回答："小米造芯绝对不会动摇！" 历时3年，2024年5月22日，承载大家希望的玄戒O1首次回片，当晚系统成功点亮，次日全模块调通。今年5月22日，玄戒O1和搭载这颗 芯片的手机和平板正式发布。 "手机团队为什么放着成熟的外部的芯片不用，而要承担巨大的风险去用自研的？"雷军表示，全球顶尖的科技巨头最终几乎都成了芯片的 巨头，芯片是小米成功的必由之路，自研手机SoC至少要坚持十年，且至少要投入500亿元。 雷军表示，复盘就是回答三个问题：做对了什么？做错了 ...

Group 1 - Xiaomi Group CEO Lei Jun announced the launch of the new Xiaomi 17 series smartphones, with starting prices of 4499 yuan for the 12GB+256GB version, 4799 yuan for the 12GB+512GB version, and 4999 yuan for the 16GB+512GB version, officially available for sale on September 27 at 10 AM [2] - The Xiaomi 17 Pro Max series will also be released, featuring a new "super pixel" low-power display, starting at 5999 yuan [2] - The Xiaomi 17 is equipped with the world's first fifth-generation Snapdragon 8 flagship processor, utilizing a third-generation 3nm process, with a maximum CPU frequency of 4.6GHz and an independent graphics cache, enhancing performance while reducing power consumption [2] Group 2 - The Xiaomi 17 features a lightweight design with a thickness of 8.06mm and a weight of 191 grams, offering multiple color options and a 6.3-inch screen, with improved durability and IP68-rated dust and water resistance [2] - Lei Jun's annual speech included a review of Xiaomi's journey in chip development, highlighting a significant reflection five years ago when the company faced intense competition from Apple, Samsung, and Huawei, leading to a commitment to invest heavily in core technologies [4] - Xiaomi's strategy involves a shift from being perceived as a marketing-driven company to a technology-driven firm, with plans to invest 100 billion yuan in research and development [4]