Group 1 - The Xiaomi SU7 is the first mid-to-large pure electric sedan, with a rear-wheel drive standard long-range version priced at 215,900 yuan, a rear-wheel drive ultra-long-range version priced at 245,900 yuan, and a four-wheel drive ultra-long-range version priced at 299,900 yuan, offering a CLTC range of 700-830 km [3] - The exterior comes standard with three color options, with five additional colors available for a fee, while the interior features three color options across all models [4] - The vehicle is equipped with the Snapdragon 8295 cockpit chip and an advanced intelligent driving system [4]

人民财讯1月7日电，小米汽车消息，新一代SU7，预计2026年4月上市。 ...

1月6日，针对近日小米与博主"万能的大熊"合作引发的相关争议，小米公司发言人官微发表声明称，辞退涉事负责经办人员，同时对集团副总裁兼CMO许 斐和集团公关部总经理徐洁云予以通报批评，扣除2025年相关绩效成绩，并取消2025年度奖金。 以下是全文： 昨天关于团队与相关KOL接触一事，公司立刻启动了专项调查，有了初步结论，公关部总经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承 诺未来不会合作。 今天，正式调查结果出来，经过管理层讨论，认为该事件严重违背公司原则，也严重伤害米粉朋友们的感情，属于严重违规，按公司制度做出如下处罚： 一、涉事负责经办人员，做辞退处罚。 二、集团副总裁兼CMO许斐和集团公关部总经理徐洁云承担管理失职责任，予以通报批评，扣除2025年相关绩效成绩，并取消2025年度奖金。 ...

Core Viewpoint - The article discusses the complex relationship between Xiaomi and its fanbase, highlighting how extreme fan loyalty can both support and challenge the company's decision-making process. Group 1: Fan Dynamics - Xiaomi's recent marketing misstep involving a controversial KOL led to a swift backlash from its fanbase, resulting in the company terminating its partnership with the KOL [1][3] - The loyalty and organization of Xiaomi's fans are seen as a double-edged sword, providing strong support but also creating pressure that can influence corporate decisions [4][7] - The article emphasizes that Xiaomi's fanbase has evolved from mere consumers to a powerful collective that can impact company strategies [6][9] Group 2: Business Strategy and Risks - Xiaomi's reliance on fan-driven marketing has been a key factor in its rapid growth, but this strategy may also lead to vulnerabilities as the company faces increasing competition [10][18] - The shift from a "fan economy" to a "fandom economy" has implications for brand perception, as extreme fan behavior can alienate potential customers [14][15] - The article warns that excessive reliance on fan loyalty can create a feedback loop that distorts the company's understanding of market realities, potentially leading to misjudgments [14][20] Group 3: Future Considerations - The article raises questions about whether a business model that relies heavily on fan engagement can maintain decision-making autonomy in the long run [24] - It suggests that while Xiaomi has benefited from its fanbase, the company must navigate the challenges posed by extreme loyalty to avoid potential pitfalls [25][26] - The narrative concludes with a reflection on the broader implications for companies that choose to engage deeply with their fan communities, questioning the sustainability of such a model [24][25]

小米公司发言人官方微博1月6日发帖表示，昨天关于团队与相关KOL接触一事，公司立刻启动了专项 调查，有了初步结论，公关部总经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承诺未来 不会合作。 今天，正式调查结果出来，经过管理层讨论，认为该事件严重违背公司原则，也严重伤害米粉朋友们的 感情，属于严重违规，按公司制度做出如下处罚： 一、涉事负责经办人员，做辞退处罚。 二、集团副总裁兼CMO许斐和集团公关部总经理徐洁云承担管理失职责任，予以通报批评，扣除2025 年相关绩效成绩，并取消2025年度奖金。 此前，有网传消息称，小米已与"万能的大熊"签订了年度框架合作协议。由于该博主被用户社区视为 是"米黑"，这一消息引起了大量核心用户群体的强烈反弹。 有网友直言，"支持小米和其他博主投放商单合作，但不能投放给每天都抹黑小米的大V"、"花钱给小 米，小米投流人来骂我"。另有网友发布的截图显示，"万能的大熊"曾在一条回复中称，"小米不会死， 死的是米粉"。 不仅用户群体强烈不满，甚至有博主宣布中止与小米的合作并归还产品。这位博主还披露了一张聊天记 录截图，其中"万能的大熊"表示，"很简单，因为小米投了我呀。他们受不 ...

Core Viewpoint - The company has taken disciplinary actions against employees involved in a serious violation that harmed the trust of its fans, emphasizing the importance of fan support in its operations [1][2][4]. Group 1: Incident Overview - The company initiated a special investigation regarding contact with certain KOLs, which was deemed a serious violation of company principles [2]. - The investigation concluded that the incident significantly hurt the feelings of fans, leading to immediate termination of any potential collaboration [5]. Group 2: Disciplinary Actions - Two main disciplinary actions were taken: the responsible personnel were dismissed, and the Group Vice President and CMO, Xu Fei, along with the Public Relations Department General Manager, Xu Jieyun, received a reprimand, with performance scores for 2025 deducted and bonuses canceled [1][2]. Group 3: Company Commitment - The company reiterated its commitment to its fans, stating that their trust and support are the foundation of its progress, and it apologized for the incident [3][4].

雷军1月3日晚在直播中介绍，小米汽车工厂投产以来约20个月交付50万辆车，仅2025年12月单月交付就 突破了5万辆。作为小米首款SUV车型的YU7表现亮眼，上市半年交付超15万辆，是SU7同期交付量的 2.3倍。据悉，2025年小米汽车新增超过400家门店，目前已有477家门店，完成了为1万人免费提供高阶 驾驶培训的目标。 转自：北京日报客户端 日前，小米集团创始人、董事长雷军在其个人社交账号上透露，2026年小米汽车交付目标为55万辆。小 米汽车去年交付目标30万辆，最终实现超额交付，全年交付超41万辆。"希望今年也能超额完成。"雷军 表示。 雷军在直播中坦言，2026年挑战肯定不会少，新一年小米将坚持三方面工作，首先是坚持技术研发，未 来五年至少会投入2000亿元，第二是加大对大模型的投入，第三是坚持为用户打造人车家全生态的体 验，把产品做到极致。 来源：北京日报 此外，作为北京市工业旅游示范点，2025年小米汽车工厂接待了超13万游客参观。雷军表示，2024年小 米汽车工厂建成以后，小米就下决心对外发布，"让车主朋友们来工厂看一看汽车是怎么造出来的，也 领略一下我国汽车智能制造的水平到了什么阶段。" ...

Market Overview - The Hang Seng Index (HSI) closed at 26,526.37, down by 184.08 points or 0.69% from the previous close [1] - The index opened at 26,762.67 and reached a low of 26,524.46 during the trading session [1] - The trading volume was 44.585 million shares, with an average price of 26,644.01 [1] Major Blue-Chip Stocks Performance - HSBC Holdings closed at HKD 127.849, down 0.74% compared to the Hong Kong close [2] - Tencent Holdings closed at HKD 630.832, down 0.26% from the Hong Kong close [2] - Alibaba Group (W) saw a decline of 1.31%, closing at HKD 150.800 [3] - China Ping An increased by 4.96%, closing at HKD 72.000 [3] - Meituan (W) had a slight increase of 0.66%, closing at HKD 106.100 [3] ADR Performance - Tencent's ADR price was USD 630.832, reflecting a decrease of 0.26% compared to its Hong Kong stock price [3] - Alibaba's ADR was USD 146.902, down 2.58% from its Hong Kong counterpart [3] - HSBC's ADR closed at USD 127.849, down 0.74% compared to its Hong Kong price [3]

Core Viewpoint - The incident involving KOL collaboration has led to a significant internal restructuring at Xiaomi, highlighting the company's strict adherence to its values and the consequences of deviating from them [1][3][5]. Group 1: Incident Overview - Xiaomi swiftly terminated its collaboration with the involved KOL within a day of the incident, showcasing a rapid decision-making process [1][7]. - The responsible personnel was dismissed, and two senior executives faced severe penalties, including the forfeiture of their annual bonuses, potentially amounting to millions [1][5]. Group 2: Company Values and Management Response - The incident underscores Xiaomi's zero-tolerance policy towards violations of its core values, emphasizing that all levels of the organization will face consequences for such breaches [3][9]. - The management's responsibility extends beyond oversight to establishing a robust value screening mechanism, ensuring alignment with the company's advocated values [5][11]. Group 3: Industry Implications - The incident is expected to accelerate the institutionalization of a blacklist mechanism, leading to stricter vetting of potential collaborators, particularly those with a history of negative behavior [9][10]. - The traditional model of leveraging negative publicity for collaboration will likely diminish, as companies will prioritize partners with a neutral and objective stance [9][12].

二、集团副总裁兼CMO许斐和集团公关部总经理徐洁云承担管理失职责任，予以通报批评，扣除2025 年相关绩效成绩，并取消2025年度奖金。 "因为米粉，所以小米"，米粉的信任和支持，是小米不断前行的基石。 我们深知，今天小米所有成绩都源于米粉朋友们不离不弃的支持。我们再次道歉，欢迎大家继续监督。 小米公司发言人 2026年1月6日 转自：北京日报客户端 1月6日晚，@小米公司发言人 微博发文称，昨天关于团队与相关 KOL 接触一事，公司立刻启动了专项 调查，有了初步结论，公关部总经理徐洁云当晚就向大家同步决定：相关接触已立即终止，且承诺未来 不会合作。 @小米公司发言人 称，今天，正式调查结果出来，经过管理层讨论，认为该事件严重违背公司原则， 也严重伤害米粉朋友们的感情，属于严重违规，按公司制度做出如下处罚： 一、涉事负责经办人员，做辞退处罚。 来源： 小米公司发言人 @ ...