Investment Rating - The report assigns a "Buy" rating for the company, Mijiu Group (02097.HK), marking its first coverage [1]. Core Insights - Mijiu Group is positioned as a leader in the affordable ready-to-drink beverage market, with a significant brand dominance reflected in its extensive store network and strong market presence [8][62]. - The company has a robust growth trajectory, with projected revenues increasing from 20.3 billion RMB in 2023 to 31.2 billion RMB by 2026, representing a compound annual growth rate (CAGR) of approximately 13.66% [1]. - Mijiu's net profit is expected to grow from 3.1 billion RMB in 2023 to 5.9 billion RMB in 2026, indicating a strong profitability outlook [1][62]. - The brand's unique IP, "Xue Wang," has significantly enhanced its marketing effectiveness, achieving over 43.5 billion views on social media platforms, which contributes to its brand recognition and consumer engagement [45][62]. Summary by Sections 1. Market Position and Brand Dominance - Mijiu Group operates over 40,000 stores, far surpassing competitors, which typically have between 3,000 to 9,000 stores, showcasing its market leadership [8][19]. - The affordable ready-to-drink beverage segment is projected to grow at a CAGR of 23% from 2024 to 2028, positioning Mijiu favorably within this high-growth market [14][15]. 2. Financial Performance and Projections - The company’s total revenue is forecasted to reach 24.0 billion RMB in 2024, with a year-on-year growth of 18.36% [1]. - Mijiu's earnings per share (EPS) are expected to increase from 8.26 RMB in 2023 to 15.64 RMB by 2026, reflecting strong earnings growth [1]. 3. Competitive Landscape - Mijiu holds a market share of over 30% in the affordable ready-to-drink beverage sector, while competitors struggle to establish similar dominance in the mid-priced segment [29][34]. - The mid-priced beverage market is highly competitive, with brands like Luckin Coffee and others vying for market share, but Mijiu's position remains strong in the affordable segment [26][34]. 4. International Expansion and Future Outlook - Mijiu has begun its international expansion, with 4,792 stores outside of mainland China, primarily in Southeast Asia, indicating significant growth potential [54][61]. - The company aims to enhance its supply chain and marketing strategies to support its overseas growth, with plans to enter markets like Japan [58][62].

Investment Rating - The report assigns a "Buy" rating for the company, Mijiu Group (02097.HK), marking its first coverage [8][62]. Core Insights - Mijiu Group is positioned as a leader in the affordable ready-to-drink beverage market, with a significant brand dominance reflected in its extensive store network and strong market share [8][62]. - The company has a robust end-to-end supply chain and leverages its "Xue Wang" IP for effective brand marketing, which enhances consumer engagement and brand recognition [8][62]. - Mijiu's projected net profits for 2024-2026 are estimated at 43.8 billion, 51.2 billion, and 59.4 billion RMB, respectively, with corresponding P/E ratios of 28, 24, and 21 [8][62]. Summary by Sections 1. Market Position and Brand Dominance - Mijiu Group operates over 40,000 stores in China, significantly outpacing competitors, which typically have between 3,000 to 9,000 stores [8][19]. - The affordable ready-to-drink beverage market is expected to grow at a compound annual growth rate (CAGR) of 23% from 2024 to 2028, indicating strong market potential for Mijiu [14][15]. 2. Financial Performance and Projections - The company reported total revenue of 13.576 billion RMB in 2022, with a projected increase to 31.232 billion RMB by 2026, reflecting a CAGR of 31.15% [8][62]. - Mijiu's net profit for 2022 was 1.997 billion RMB, expected to rise to 5.937 billion RMB by 2026, showcasing a strong growth trajectory [8][62]. 3. Competitive Landscape - Mijiu holds a market share of over 30% in the affordable ready-to-drink beverage segment, while competitors struggle to establish a similar level of brand dominance [8][29]. - The mid-priced beverage market is highly competitive, with brands like Heytea and Luckin Coffee vying for market share, but Mijiu remains the clear leader in the affordable segment [8][19]. 4. Brand Marketing and Consumer Engagement - The "Xue Wang" IP has generated over 43.5 billion views on social media platforms, significantly enhancing brand visibility and consumer connection [8][45]. - Mijiu's marketing strategy integrates both online and offline channels, effectively reaching a broad consumer base [8][45]. 5. Expansion and Future Outlook - Mijiu is actively pursuing international expansion, with a focus on Southeast Asia, where it has already established a significant presence [8][54]. - The company aims to increase its overseas store count, which currently stands at 4,792, representing about 10.6% of its total stores [8][54].

2元一支的甜筒，均价8元的奶茶，撬动超1 3 0 0亿的市值，靠1杯柠檬水，每天从加盟商口袋掏 走近3 0 0万！ 3月3日，蜜雪冰城在港交所上市，成为继奈雪的茶、茶百道、古茗后第四家上市的新茶饮企 业。蜜雪集团( 0 2 0 9 7 .HK)打破了新茶饮企业"上市即破发"的行业魔咒，截至3月7日收盘， 一 周累计上涨7 5 . 3 1%，市值突破1 3 4 8亿港元，1个蜜雪冰城市值=4 8个奈雪的茶。 （ 注 ： 奈 雪 的 茶 最 新收盘 市值2 8 亿港元 ） | | 奈雪的茶 | 茶间道 | 合 古著 古容 | 23 25 7K1 | | --- | --- | --- | --- | --- | | 上市时间 | 2021年6月30日 | 2024年4月23日 | 2025年2月12日 | 2025年3月3日 | | 募资规模 ( ( ( ) ) | 50.94 | 25.86 | 18.13 | 34.55 | | 发行价 (港元/股) | 19.8 | 17.5 | 9.94 | 202.5 | | 二同直日股价 涨跌幅 | -13.54% | -26.86% | -6.44%% | 43.2 ...

" 一位投资者在「雪王」上市首日选择了清空。 " 作者丨陈嘉欣 编辑丨代聪飞 3月3日，国民茶饮品牌蜜雪冰城母公司蜜雪集团（02097.HK）正式登陆港交所。截至当日收盘，蜜雪集 团报290.00港元，暴涨43.21%，总市值1093亿港元，超过2020年瑞幸市值最高点，也远超同类茶饮公 司，甚至超过了餐饮巨头海底捞。 如此暴涨，能否持续，众说纷纭，一位投资者在"雪王"上市首日选择了清空。上市第二日，蜜雪集团(后文 简称"蜜雪")股价没有持续涨势，微跌0.14%。 一年前，我们在 《蜜雪冰城向左，名创优品向右》 中曾预测，以当时蜜雪门店增长的速度，赶超星巴克 指日可待。果不其然，半年后，蜜雪冰城以全球4.5万+的门店量，超过星巴克成为全球第一的饮品品牌。 上市后，蜜雪将在资本市场与星巴克展开「正面对垒 」，这样的故事值得期待，但雪王的扩张之路能否延 续，或许还需要更多证明。 01 靠什么撑起千亿市值？ 近期很多分析蜜雪的文章，都将它高估值的原因归结于庞大的自建供应链体系和门店规模。 但这些表象背后，真正支撑起蜜雪高效运作的，是一套能将商流、信息流、资金流、物流"四流合一"的数 智化系统。 某茶饮品牌负责人王晓 ...

Group 1: Snow King IPO - Snow King Group (MIXUE) was listed on the Hong Kong Stock Exchange on March 3, with a closing price increase of 43.21%, reaching 290 HKD per share and a market capitalization of approximately 110 billion HKD [4][5] - The IPO price was set at 202.5 HKD per share, allowing investors to earn nearly 8,700 HKD for one lot of shares [5] - The total amount raised from the IPO was 3.455 billion HKD, with a record subscription rate of 5,258.21 times for the public offering, amounting to 1.82 trillion HKD [6] Group 2: Financial Performance - Snow King Group reported revenues of 13.6 billion CNY, 20.3 billion CNY, and 18.7 billion CNY for the years 2022, 2023, and the first nine months of 2024, representing year-on-year growth of 31.2%, 49.6%, and 21.2% respectively [6] - The net profits for the same periods were 2 billion CNY, 3.2 billion CNY, and 3.5 billion CNY, with year-on-year growth rates of 5.3%, 58.3%, and 42.3% respectively [6] Group 3: Hema's Business Adjustment - Hema announced the closure of three membership stores in Shanghai, effective April 1, leaving only five such stores nationwide [8][10] - Hema plans to focus on expanding its fresh food business, with plans to open nearly 100 new Hema Fresh stores in the new fiscal year [10] Group 4: Market Reactions - The Nasdaq index experienced a sudden drop, primarily influenced by Nvidia's nearly 5% decline [19] - Chinese concept stocks also faced adjustments, with the Nasdaq Golden Dragon China Index falling over 1.4%, and notable declines in electric vehicle stocks such as Li Auto, Xpeng, and NIO [20]

Investment Rating - The report maintains a "Recommended" rating for the social services industry, highlighting positive trends and growth potential in various sectors [4]. Core Insights - The report emphasizes the significant impact of the "phenomenal IPO" of Mixue Ice City, which set a record in the Hong Kong stock market with a subscription multiple of 5125 times and raised HKD 1.77 trillion, boosting market expectations for the new tea beverage industry [2][9]. - The report notes that the expansion of international business remains a key focus for OTA platforms, with Ctrip reporting a revenue of CNY 12.7 billion in Q4 2024, a year-on-year increase of 23%, despite rising marketing costs [3][10]. - The report highlights the advancements in AI technology driving growth in the education sector, with Duolingo achieving a revenue of USD 210 million in Q4 2024, a 39% year-on-year increase, and plans for further AI investments [6][8]. Industry Dynamics and News Education - AI technology is driving growth in the education sector, with Duolingo's Q4 2024 revenue reaching USD 210 million, up 39% year-on-year, and an adjusted EBITDA of USD 52.3 million [6][8]. - Chinese education companies are accelerating their AI and specialized model applications, with notable developments from companies like Daosheng Education and Xueda Education [8]. Chain Services - The "phenomenal IPO" of Mixue Ice City has led to a reevaluation of the tea beverage sector, with stocks of brands like Gu Ming and Nayuki Tea rising by 79.5% and 23.7% respectively [2][9]. - Brands are adjusting franchise requirements to enhance operational quality and profitability, with Mixue adopting a "couple store" model for rural outlets [9][40]. Tourism - Ctrip's Q4 2024 revenue was CNY 12.7 billion, reflecting a 23% year-on-year growth, with international business expansion expected to enhance long-term profitability [3][10]. - The report anticipates that the international business segment will significantly improve overall scale and profit margins once it matures [10]. Market Performance - The social services industry saw a month-on-month increase of 3.8%, outperforming the CSI 300 index by 1.8 percentage points, with education and professional services leading the gains [43][44]. - The report indicates that the AI sector's growth is positively influencing the valuation of the social services industry, particularly in education and professional services [43].

Investment Rating - The report maintains a "Recommended" rating for the social services industry, highlighting positive trends and growth potential in various sectors [4]. Core Insights - The report emphasizes the strong performance of the new tea beverage sector, particularly following the "phenomenal IPO" of Mixue Ice City, which achieved a subscription rate of 5125 times and raised HKD 1.77 trillion. This has led to a reevaluation of the overall market valuation for the new tea beverage industry [2][9]. - In the travel sector, the expansion of international business is seen as a key driver for OTA platforms, with expectations for long-term profitability improvements despite short-term cost pressures [3][10]. - The education sector is experiencing growth driven by AI technology, with Duolingo reporting a 39% year-on-year revenue increase in Q4 2024, indicating a positive trend in the commercialization of AI in education [6][8]. Industry Dynamics and News Education - Duolingo's Q4 2024 revenue reached USD 210 million, up 39% year-on-year, with an adjusted EBITDA of USD 52.3 million and an EBITDA margin of 25% [6][8]. - Chinese education companies are accelerating their AI and specialized model applications, with notable developments from companies like Good Future and Doushen Education [8]. Chain Services - The tea beverage sector is expected to see a valuation reassessment due to the strong market performance of Mixue Ice City, with stock prices for brands like Gu Ming and Nayuki increasing by 79.5% and 23.7% respectively [2][9]. - Brands are adjusting franchise requirements to enhance operational quality and profitability, with Mixue adopting a "couple store" model for rural outlets [9][40]. Tourism - Ctrip reported Q4 2024 revenue of CNY 12.7 billion, a 23% year-on-year increase, with international business expected to significantly enhance profitability in the long run [3][10]. - The report highlights the ongoing recovery in the tourism sector, with international travel bookings surpassing pre-pandemic levels [10]. Market Performance - The social services industry saw a month-on-month increase of 3.8%, outperforming the CSI 300 index by 1.8 percentage points, with education and professional services leading the gains [43][44]. - The report notes a significant interest in AI applications within the education sector, which is expected to drive further growth and innovation [43]. Key Stock Predictions and Valuations - The report includes earnings predictions for key companies, recommending stocks such as Gu Ming, Nayuki, and Ctrip, with expected earnings per share (EPS) growth and favorable price-to-earnings (PE) ratios [50].

Core Viewpoint - The successful IPO of Mixue Group, a leading beverage company, marks a significant event in the market, showcasing strong investor interest and a unique business model focused on affordable, high-quality products [1][9][12]. Group 1: IPO Performance - Mixue Group debuted on the Hong Kong Stock Exchange with an opening price of 262 HKD per share, reflecting a 29.38% increase from its IPO price of 202.50 HKD [1]. - By midday, the stock price rose over 40%, reaching 283.6 HKD per share, with a total market capitalization of 1,069 billion HKD [2]. - The IPO attracted a record subscription rate of 5,125 times, raising over 1.77 trillion HKD, surpassing previous records in the Hong Kong market [9][10]. Group 2: Business Model and Revenue - Mixue Group focuses on high-quality, affordable beverages, with an average price of approximately 6 RMB (about 1 USD) for its products, including fruit drinks, tea, ice cream, and coffee [3][7]. - Over 99% of its stores operate on a franchise model, with revenue primarily generated from selling materials and equipment to franchisees, contributing 97% of total revenue in the first three quarters of 2024 [8]. - The company's growth strategy emphasizes a "low-price + market penetration" model, with 57.2% of its stores located in third-tier cities and below, supported by a self-built supply chain [8]. Group 3: Financial Performance - Mixue Group reported significant revenue growth, achieving 18.66 billion RMB in revenue for the first three quarters of 2024, a year-on-year increase of 21.2%, and a net profit of 3.49 billion RMB, up 42.3% [12]. - Historical revenue figures show a consistent upward trend, with revenues of 13.6 billion RMB, 20.3 billion RMB, and 18.7 billion RMB for the years 2022, 2023, and the first nine months of 2024, respectively [13]. Group 4: Market Context - The IPO occurred against a backdrop of declining performance in the new tea beverage sector, where other brands like Tea Baidao and Nayuki Tea experienced significant drops on their debut [6][11]. - Mixue's strong market reception is attributed to its expansive store network, which is projected to reach 46,479 by the end of 2024, surpassing major competitors like Starbucks and McDonald's [12].

以下文章来源于36氪出海 ，作者36氪出海 阿里国际站与国际航运巨头马士基启动深度合作 36氪出海 . 36氪出海（letschuhai.com）是关注出海的行业媒体，为企业跨境提供海外咨询及专业服务，同时运营着超万人的出海生态社群。 来源｜ 36氪出海（ID：wow36krchuhai） 封面来源 ｜ Unsplash 蜜雪冰城IPO认购额超1.7万亿港元，创港股记录 TikTok五年内向泰国投资88亿美元 TCL李东生： 中国制造未来在海外最大增量大概率来自新兴市场 石头科技： 2024年公司海外业务收入大幅提升 2024年中国手机出口量八年后首度增长 多家金融机构出台新措施，加大对外贸企业金融支持 海外短剧平台StoReel完成数百万美元战略融资 活动｜2025先进制造出海欧洲交流会暨圣帕特里克节庆祝活动 3月14日下午，正值圣帕特里克节前夕，北爱尔兰投资发展署（Invest Northern Ireland）将与36氪出海携手，在深圳举办线下闭 门分享会，邀请出海欧洲的先进制造行业代表及专业服务商代表，分享欧洲市场的机遇与挑战。 如果您关注欧洲市场，欢迎您扫描 下方二维码，填写表单，报名参加本次活动。 ...

Core Viewpoint - Mixue Ice City is set to create a historic IPO in the Hong Kong stock market, with a subscription amount surpassing 1.83 trillion HKD, breaking previous records and achieving a valuation close to 100 billion HKD [1] Group 1: IPO and Market Performance - The IPO of Mixue Ice City saw a subscription rate of 5,295.34 times, raising significant capital and establishing it as the new "frozen capital king" in Hong Kong [1] - Following Mixue Ice City's IPO, shares of other tea brands like Nayuki and Cha Baidao experienced significant price increases, indicating a positive market sentiment towards the sector [2][5] - Despite a brief decline, Nayuki's stock price had previously surged, reflecting the competitive landscape in the new tea beverage market [3] Group 2: Financial Performance - Mixue Ice City's revenue for 2022, 2023, and the first nine months of 2024 reached 136 billion, 203 billion, and 187 billion RMB respectively, with year-on-year growth rates of 31.2%, 49.6%, and 21.2% [7] - The net profit for the same periods was 20 billion, 32 billion, and 35 billion RMB, with growth rates of 5.3%, 58.3%, and 42.3% [7][8] - The net profit margin increased to 18.7% in 2024, showcasing the effectiveness of its supply chain management [8] Group 3: Market Dynamics and Competitive Landscape - The new tea beverage sector has seen a shift, with Mixue Ice City successfully positioning itself as a leader through a low-cost franchise model, contrasting with the high-end strategies of competitors like Nayuki and Heytea [6][7] - The competitive environment has led to a focus on supply chain efficiency, with companies needing to reclaim profits previously given to suppliers [12][13] - The market is witnessing a trend towards consolidation, with brands like Heytea halting franchise applications to focus on brand integrity amidst increasing competition [12][13] Group 4: Future Outlook - The enthusiasm for Mixue Ice City reflects a broader recovery in consumer sentiment and market conditions, suggesting potential for continued growth in the sector [15] - The performance of Mixue Ice City may set a benchmark for other new tea brands awaiting IPOs, highlighting the importance of operational models in navigating market challenges [15]