Investment Rating - Initiate with OUTPERFORM rating [1][2] Core Views - MIXUE Group is the largest fresh beverage chain in China and ranks fourth globally in terms of GMV, with a market share of 2.2% [3][7] - The company aims to achieve a "trinity of total cost leadership" through a strong supply chain, brand IP, and store operations [4][28] - The fresh beverage market is experiencing significant growth driven by rising disposable income and consumer demand for higher quality products [12][14] Financial Projections - Revenue is projected to grow from RMB 24.83 billion in 2024 to RMB 42.17 billion in 2027, with a CAGR of 22% [5] - Net profit is expected to increase from RMB 4.45 billion in 2024 to RMB 7.50 billion in 2027, reflecting a CAGR of 40% [5] - The company is valued at a P/E of 25x for 2026, leading to a target price of HK$ 482 [5] Market Position - The fresh beverage market in China is expected to grow from RMB 517.5 billion in 2023 to RMB 1,163.4 billion by 2028, with a CAGR of 17.6% [12][14] - The market share of fresh tea drinks is projected to increase significantly, especially in lower-tier cities [18][23] Competitive Advantages - MIXUE Group has established a comprehensive digital supply chain covering procurement, production, and logistics, allowing for cost advantages [30][37] - The company has a unique brand IP, "Snow King," which enhances brand recognition and consumer loyalty [38] - The franchise model has led to a rapid expansion of stores, with over 48,000 locations in China as of 1H25 [41][43] Expansion Strategy - The company plans to penetrate both domestic and international markets, focusing on lower-tier cities and Southeast Asia [4][49] - MIXUE Group has launched sub-brands like Lucky Coffee and Fresh Beer to diversify its product offerings and revenue streams [49]

Core Insights - The core point of the article is that Mixue Group's fresh beer brand, Xianpi Fulujia, is launching an aggressive expansion strategy by opening up its franchise opportunities and eliminating previous approval processes, aiming to capitalize on the backing of its parent company, Mixue Group [2][3]. Expansion Strategy - Xianpi Fulujia has announced a new franchise policy that will fully open franchise channels from December 1 to December 31, 2025, eliminating the previous "old recommend new" approval process [3]. - The new franchise policy includes incentives such as waiving the annual franchise fee of 10,000 yuan for the first three years and exempting 1,500 yuan in fees for three winter months [3]. - The initial investment required to start a franchise is approximately 60,000 yuan, excluding store renovation and rent [3]. Financial Backing - Mixue Group plans to invest 286 million yuan to acquire 51% of the registered capital of Xianpi Fulujia's parent company, Fulu Jia (Zhengzhou) Enterprise Management Co., Ltd., making it a non-wholly owned subsidiary [3][4]. - Following the acquisition, Xianpi Fulujia's financial performance will be consolidated into Mixue Group's financial results [3]. Market Positioning - Xianpi Fulujia's pricing strategy aligns with Mixue Group's low-cost model, with products priced significantly lower than competitors, such as 5.9 yuan for 1 kg of Fulu Fresh Beer [4]. - The average consumer spending at Xianpi Fulujia is reported to be 16.55 yuan, which is considerably lower than other fresh beer brands [4]. Growth Metrics - The number of Xianpi Fulujia stores has rapidly increased from over 1,400 to more than 1,500 within approximately one month [5]. - The brand's expansion strategy is characterized by low entry barriers and high support for franchisees, mirroring the successful model of Mixue Ice City [5]. Industry Context - The craft beer segment, including fresh beer, is still in its early development stage, with no clear market leader established yet [6]. - The overall chain store density in the industry is low, with 57.9% of brands having five or fewer locations, while only 5.1% have over 100 locations [6]. - Compared to established daily consumer products like tea and coffee, craft beer still faces challenges in terms of market penetration and consumer frequency [6]. Competitive Landscape - The entry of Mixue Group into the craft beer market is expected to change the dynamics of the industry, promoting a low-cost and franchise-based expansion model [7]. - This move may intensify competition, forcing smaller brands to either optimize their supply chains or pursue differentiation strategies [7].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年11月30日 狀態: 新提交 致：香港交易及結算所有限公司 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02097 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 150,883,058 | RMB | | | 1 RMB | | 150,883,058 | | 增加 / 減少 (-) | | | 0 | | | | RMB | | | | 本月底結存 | | | 150,883,058 | RMB | | | 1 RMB | | 150,883,058 | | 2. 股份分類 | 普通股 | 股份類別 | 其他類別 (請註明) | | | 於香港聯交所上市 (註1) | | 否 | ...

MIXUE Group 蜜雪冰城股份有限公司 （於中華人民共和國註冊成立的股份有限公司） 第一條 為強化蜜雪冰城股份有限公司（以下簡稱「公司」）董事會決策功能， 做到事前審計、專業審計，確保董事會對高管層的有效監督，進一步完善公司治 理結構，根據《中華人民共和國公司法》（以下簡稱「《公司法》」）《香港聯合交易所 有限公司證券上市規則》（以下簡稱「《香港上市規則》」）《蜜雪冰城股份有限公司 章程》（以下簡稱「《公司章程》」）等規定，制定本議事規則。 第二條 董事會審計委員會是董事會設立的專門工作機構，主要負責公司 內、外部審計的溝通、監督和核查工作。 公司設立的內部審計部門對審計委員會負責，向審計委員會報告工作。 第三條 《公司法》《公司章程》及《香港上市規則》關於董事義務的規定適用 於審計委員會委員。 第二章 人員組成 第四條 審計委員會成員由至少3名董事組成，全部為非執行董事，其中獨立 非執行董事佔多數，且至少應有一名獨立非執行董事是會計專業人士且符合《香 港上市規則》對具備適當專業資格或具備適當的會計或相關的財務管理專長的獨 立非執行董事的要求。 （股份代號：2097） 董事會審計委員會議事規則 第一章 ...

Core Insights - Mixue Ice City has launched a new breakfast product line, including four milk-based drinks priced at 5 yuan each, and is conducting consumer surveys to gather data for future product adjustments [1][2][6] Company Developments - The breakfast initiative is currently in a trial phase in cities like Dalian, Xi'an, Nanning, and Hangzhou, with no plans for large-scale rollout yet [2] - Mixue Ice City has a strong presence with nearly 42,000 operating stores in China, which allows for rapid consumer reach for new products [7] - The company has recently expanded its business scope by acquiring a majority stake in the parent company of "Fresh Beer Fu Lu Jia," diversifying its offerings beyond tea and coffee [9] Industry Trends - The breakfast market in China is projected to reach 1.35 trillion yuan by 2025, with an annual growth rate of 7%-8% [4] - The breakfast sector is currently fragmented, with the top five brands holding only 23.5% market share, indicating significant opportunities for new entrants [4] - Competitors like Tims and Starbucks have already established breakfast offerings, and other brands are also looking to enter this space to drive growth [5]

Group 1: Hong Kong Fire Incident - The fire in Tai Po, Hong Kong has resulted in 128 fatalities and 79 injuries, with an investigation expected to take three to four weeks [7][6][8] - The Hong Kong Independent Commission Against Corruption has established a special task force to investigate potential corruption related to the renovation project, leading to the arrest of 8 individuals [6][8] - The Hong Kong government will lower flags to half-mast from November 29 to December 1 to mourn the victims of the fire [6][8] Group 2: Stock Market Performance - U.S. stock indices have risen for the fifth consecutive trading day, with the Nasdaq up 0.65%, the Dow Jones up 0.61%, and the S&P 500 up 0.54% [4][6] - Major tech stocks saw significant gains, with Intel rising 10%, marking its largest single-day increase since September 18 [4][6] - Chinese concept stocks also performed well, with the Nasdaq Golden Dragon China Index up 0.54% [4][6] Group 3: Commodity Market Updates - International precious metals futures saw significant increases, with COMEX gold futures rising 1.59% to $4256.4 per ounce and COMEX silver futures rising 6.06% to $57.085 per ounce, reaching a historical high [2][4] - LME copper prices surged by 2.5%, reaching approximately $11,210 per ton, also a historical high [2][4] Group 4: Banking Sector Response - Several banks in Hong Kong have pledged financial support for disaster relief and reconstruction efforts following the Tai Po fire, with major banks announcing donations and emergency services for affected customers [8] Group 5: Regulatory Developments - The China Securities Regulatory Commission is seeking public opinion on a draft announcement for the pilot of commercial real estate investment trusts (REITs) to enhance the quality of the market [10] - The China Securities Regulatory Commission has released a draft for public consultation regarding the implementation of supervision measures in the securities and futures market [11] Group 6: Corporate News - Guizhou Moutai has elected Chen Hua as the chairman of its board and announced a share buyback plan with a budget of between 1.5 billion and 3 billion RMB [18] - Wenta Technology has issued a statement regarding the control dispute with Nexperia, urging for constructive dialogue to stabilize the global supply chain [19] - Airbus has announced that approximately 6,000 A320 aircraft require urgent software updates due to safety concerns, leading to flight cancellations by several airlines [20]

Market Overview - US stock indices rose collectively for the fifth consecutive trading day, with the Nasdaq up 0.65%, Dow Jones up 0.61%, and S&P 500 up 0.54% [3] - Major tech stocks saw gains, with Intel rising 10%, marking its largest single-day increase since September 18 [3] - International precious metals futures surged, with COMEX gold futures up 1.59% at $4256.4 per ounce and COMEX silver futures up 6.06% at $57.085 per ounce, reaching a historical high [3] Hong Kong Fire Incident - The fire in Tai Po, Hong Kong, has resulted in 128 fatalities and 79 injuries, with an investigation expected to take three to four weeks [7] - The Hong Kong government will lower flags to half-mast from November 29 to December 1 in mourning for the victims [6] - Eight individuals have been arrested by the Hong Kong Independent Commission Against Corruption in connection with the fire, related to potential corruption in the renovation project [6] Regulatory Developments - The China Securities Regulatory Commission (CSRC) is seeking public opinion on a draft announcement for a pilot program of commercial real estate investment trusts (REITs) to enhance the capital market's service to the real economy [9] - The CSRC has also released a draft for the implementation measures of securities and futures market supervision, aiming to improve regulatory practices [10] - New regulations for live-streaming e-commerce are set to be introduced to define responsibilities and protect consumer rights [11] Corporate Announcements - Guizhou Moutai has elected Chen Hua as the chairman of its board and announced a share buyback plan of up to RMB 30 billion [19][20] - Wenta Technology has issued a statement regarding the control dispute with Nexperia, urging for constructive dialogue to stabilize the global supply chain [21] - Airbus announced that approximately 6,000 A320 aircraft require urgent software updates due to safety concerns, leading to operational delays for several airlines [22] Industry Insights - Research institutions predict a 50% increase in storage chip prices due to rising demand from AI infrastructure [23] - Xiaomi's CEO responded to energy consumption evaluations of their vehicles, indicating ongoing efforts to improve efficiency [24] - ST Lifang is facing delisting procedures due to significant financial fraud, having inflated revenues by RMB 638 million [26] Market Reactions - Meituan's CEO commented on the external delivery price war, indicating a shift in investment strategy based on market competition [28] - Apple may face fines up to $38 billion due to alleged anti-competitive practices in India, which could impact its service revenue growth [29][30]

Group 1: Stock Movements - Emperor International (00163) rose nearly 6% after reaching an agreement with banks to restore existing loan arrangements based on previously agreed commercial terms [1] - Gaming stocks generally increased, with MGM China (02282) up 3.43%, Melco International Development (00200) up 2.24%, Sands China (01928) up 2.32%, and Galaxy Entertainment (00027) up 1.81%. Morgan Stanley reported that total gaming revenue for the first 23 days of the month was MOP 15.6 billion, averaging MOP 678 million per day [1] - Dongyue Group (00189) increased nearly 5% as PVDF market prices rose from CNY 49,000 per ton at the beginning of November to CNY 52,000 per ton as of November 20 [1] - UBTECH Robotics (09880) surged over 4% after announcing a successful bid for a humanoid robot data collection and training center project in Jiangxi, valued at CNY 143 million [1] Group 2: Strategic Partnerships and Collaborations - China Energy Storage Technology (02399) fell over 6% after announcing a non-binding memorandum of understanding for strategic cooperation with Guo Heng Group Pte. Ltd. [2] - Yujian Technology (02432) rose over 6% after signing a strategic cooperation framework agreement with Green Source Group (02451) to promote the application of 5,000 robotic dogs in smart store upgrades [2] - Junsheng Electronics (00699) and Hezhima Intelligent (02533) continued to rise, with Junsheng up 4.14% after announcing a strategic cooperation to jointly develop robot control systems and solutions [3] Group 3: Market Trends and Consumer Behavior - Gold stocks collectively rose, with Zhenfeng Gold (01815) up 5.8%, China Silver Group (00815) up 2.99%, Lingbao Gold (03330) up 4.66%, Chifeng Gold (06693) up 3.3%, and China Gold International (02099) up 5.38%. Recent comments from Federal Reserve officials and delayed economic data have supported expectations for interest rate cuts [2] - Mixue Group (02097) saw a nearly 3% increase amid speculation about launching a breakfast menu, with initial trials in select cities [3] - Pop Mart (09992) rose nearly 4% following a government initiative aimed at enhancing consumer goods supply and promoting diverse consumption [4]

Core Viewpoint - The news highlights the recent stock performance of Mixue Group, which saw an increase of over 3% during trading, attributed to the company's new breakfast product initiative and positive financial outlook from analysts [1]. Company Developments - Mixue Group's stock rose by 2.81%, reaching 424.6 HKD with a trading volume of 96.6871 million HKD [1]. - The company is testing a "breakfast plan" in select cities including Dalian, Xi'an, Nanning, and Hangzhou, featuring products priced at 5 HKD each, such as various milk options [1]. - Currently, there is no plan for a large-scale rollout of the breakfast products [1]. Analyst Insights - Western Securities expressed optimism regarding the company's supply chain operational capabilities and the potential for expanding different product categories [1]. - Jianyin International noted that Mixue Group's performance in the first half of the year exceeded expectations, demonstrating resilience despite the normalization of delivery subsidies [1]. - The firm projects a revenue growth of 25.4% and a net profit growth of 17% for Mixue Ice City by the second half of 2025 [1].

每经AI快讯，蜜雪集团(02097.HK)盘中涨超3%，截至发稿，涨2.81%，报424.6港元，成交额9668.71万 港元。 （文章来源：每日经济新闻） ...