Company Overview - The company, established for 28 years, is a leading fresh beverage enterprise with two brands: "Mixue Ice City" and "Lucky Coffee," and has incubated the "Snow King" IP. It primarily generates revenue through a franchise model, selling store materials and equipment to franchisees. By the end of 2024, the total number of stores is expected to reach 46,479, with stable performance growth and improving profitability, ranking first in China and second globally in terms of cup output [1] - The company's competitive advantage lies in its large-scale end-to-end supply chain system, which includes global procurement networks, long-term partnerships with upstream suppliers, and cooperative planting bases to control supply costs and ensure quality. It operates five production bases and over 60 intelligent production lines, along with a self-operated warehousing and distribution system, with 54% of fundraising allocated to enhancing the supply chain in China [1] Industry Analysis - Emerging and affordable markets are experiencing faster growth. The Chinese and Southeast Asian markets show significant growth potential. In the domestic market, the compound annual growth rate (CAGR) for the affordable market is projected to be 22.2% from 2023 to 2028, outpacing mid-priced and high-priced markets, aligning with the company's development positioning and indicating substantial growth potential [1] Future Growth Points - Future growth point one: "Mixue Ice City" is expected to densify its domestic market. Mid-term projections suggest an expansion potential of 11,000 to 18,000 additional stores based on three scenarios (pessimistic, neutral, optimistic) [2] - Future growth point two: "Lucky Coffee" is set to expand through franchising. By June 2025, provinces like Henan (1,127 stores), Hebei (413 stores), and Shandong (411 stores) are expected to see a potential increase of 9,000 to 17,000 stores, considering only store density improvements [2] - Future growth point three: The Southeast Asian market is anticipated to continue expanding, with a projected CAGR of 19.8% from 2023 to 2028. The market is highly fragmented with low chain rates, and "Mixue Ice City" is the largest fresh tea beverage brand in Southeast Asia. 12% of fundraising is allocated to enhancing the overseas supply chain to support international business expansion [3] Profit Forecast and Investment Recommendation - Revenue forecasts for 2025-2027 are estimated at 32.694 billion, 37.823 billion, and 43.037 billion, with year-on-year growth rates of 31.7%, 15.7%, and 13.8% respectively. Net profit attributable to the parent company is projected to be 5.861 billion, 6.781 billion, and 7.716 billion, with growth rates of 32.1%, 15.7%, and 13.8%. Corresponding PE valuations are 24x, 20.7x, and 18.2x, with an initial coverage rating of "Buy-A" [3]

Investment Rating - The report assigns a "Buy-A" rating for the company, indicating a positive outlook for investment [3][6]. Core Insights - The company is a leading beverage enterprise with a strong market position, operating under the brands "Mixue Ice City" and "Lucky Coffee," and has a significant expansion plan through a franchise model [4][5]. - The company has a robust supply chain system that serves as a competitive barrier, ensuring cost control and quality assurance [4][69]. - Future growth opportunities include expanding the "Mixue Ice City" brand domestically, increasing franchise locations for "Lucky Coffee," and expanding into Southeast Asian markets [5][6]. Company Overview - The company has been established for 28 years and has achieved a stable growth trajectory, with a total of 46,479 stores by the end of 2024, making it the largest beverage company in terms of cup output in China and the second largest globally [4][38]. - The business model focuses on franchising, with over 99% of stores being independently operated franchises, generating significant revenue from product sales [29][30]. Competitive Landscape - The report highlights the rapid growth of the affordable beverage market, particularly in emerging markets like China and Southeast Asia, where the company is well-positioned to capitalize on this trend [5][6]. - The company’s supply chain is described as the largest in the Chinese beverage industry, providing a competitive edge through vertical integration and digitalization [69][71]. Future Growth Points - The company anticipates significant expansion potential for "Mixue Ice City" with an estimated 11,000 to 18,000 new stores possible [5]. - For "Lucky Coffee," there is a projected expansion of approximately 9,000 to 17,000 new stores based on regional density adjustments [5]. - The Southeast Asian beverage market is expected to grow at a compound annual growth rate of 19.8% from 2023 to 2028, presenting a substantial opportunity for the company [6]. Financial Projections - Revenue forecasts for 2025-2027 are projected at 32.694 billion, 37.823 billion, and 43.037 billion RMB, with year-on-year growth rates of 31.7%, 15.7%, and 13.8% respectively [6][8]. - Net profit forecasts for the same period are 5.861 billion, 6.781 billion, and 7.716 billion RMB, with corresponding growth rates of 32.1%, 15.7%, and 13.8% [6][8].

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [4][11][13]. Core Insights - The report highlights three main reasons for optimism regarding the company's future growth: 1) The competitive landscape of the ready-to-drink tea industry, where brands rely heavily on external IP collaborations for customer acquisition, while the company leverages its proprietary "Snow King" IP to break through traffic barriers; 2) The company's supply chain achieves end-to-end control, creating a strong competitive moat that enables extreme cost optimization, product standardization, and stable, efficient operations; 3) The growth potential of the company, with the brand showing dual-driven potential for domestic and international expansion, focusing on a "high-quality and affordable" strategy domestically and localizing research and supply chain centers abroad to replicate the Chinese model [4][11]. Summary by Sections Company Overview - The company operates two core brands, Mixue Ice City and Lucky Coffee, focusing on a "high-quality and affordable" product philosophy, targeting the mass consumer market. It has established a strong supply chain system, with over 60% of beverage ingredients produced in-house and 100% of core ingredients sourced internally. The company primarily generates revenue by selling raw materials, equipment, and services to franchisees [8][20][35]. Market Potential - The global ready-to-drink beverage market is expected to grow significantly, with China and Southeast Asia showing the most potential. The ready-to-drink tea market in China has formed a multi-tiered consumption structure, with affordable and mass-market products leading the industry. The company is well-positioned to capitalize on this growth through its pricing strategy and market penetration [9][60][70]. Competitive Advantages - The company's "Snow King" IP creates a unique traffic barrier, while its industrial-grade supply chain supports its high-quality and affordable strategy. This supply chain allows the company to maintain low pricing while ensuring quality and profitability for franchisees. The company has a strong market penetration capability, particularly in lower-tier cities, transforming occasional consumption into a daily necessity [10][49][70]. Financial Projections - The company is projected to achieve net profits of 57.12 billion, 68.17 billion, and 76.51 billion yuan from 2025 to 2027. The report emphasizes the company's strong revenue growth driven by store expansion, with a compound annual growth rate (CAGR) of 33.86% in revenue and 32.44% in net profit from 2021 to 2024 [4][11][41].

Investment Rating - The investment rating for the company is upgraded to "Buy" [7] Core Views - The company achieved significant revenue growth in the first half of 2025, with total revenue reaching 14.87 billion yuan, a year-on-year increase of 39.3%, and net profit of 2.72 billion yuan, up 44.1% [1][2] - The company's store network continues to expand, with a total of 53,014 stores as of mid-2025, representing a net increase of 6,535 stores compared to the end of 2024 [3][4] - The company is focusing on both domestic and overseas markets, with strategies tailored to different regions, including aggressive expansion in the domestic market and optimization of existing stores in Southeast Asia [3][4] Revenue Growth - The revenue growth in 25H1 was driven by the expansion of the store network and an increase in average store sales, with the average single-store contribution to sales reaching 278,000 yuan, a year-on-year increase of 13.2% [2] - The revenue structure remains stable, with product sales, equipment sales, and franchise-related services contributing 13.84 billion, 650 million, and 380 million yuan respectively, with year-on-year growth rates of 39.5%, 42.3%, and 29.8% [2] Operational Strategy - The company is accelerating store openings, particularly in lower-tier cities, while also expanding the "Lucky Coffee" brand, which has seen a significant increase in store numbers [3][4] - The operational strategy for the domestic market focuses on steady expansion and improving store operational quality, while the overseas strategy emphasizes deepening market presence in Southeast Asia [4] Profitability - The gross margin for 25H1 was 31.6%, with a slight decrease of 0.2 percentage points, while the net profit margin improved by 0.6 percentage points to 18.3% [5] - The company maintains a stable cost structure, with sales, management, and R&D expense ratios remaining relatively unchanged [5] Financial Forecasts - Revenue forecasts for 2025-2027 are projected at 32.81 billion, 37.40 billion, and 42.84 billion yuan, with year-on-year growth rates of 32.1%, 14.0%, and 14.5% respectively [11] - The forecasted net profit for the same period is expected to be 5.81 billion, 6.67 billion, and 7.69 billion yuan, with growth rates of 30.9%, 14.8%, and 15.3% [11]

Group 1 - The core viewpoint indicates that despite the ongoing adjustment period in the industry, leading restaurant companies are showing signs of recovery in revenue and net profit [1][3][5] - Among 29 listed restaurant companies, 17 reported year-on-year revenue growth, with Gu Ming leading at a growth rate of 41.26% [3][5] - The overall trend shows an increase in profitable companies, with notable improvements in profitability for several firms [5][6][7] Group 2 - The challenges include a weak consumer environment, policies like alcohol bans, and competition from food delivery services, which necessitate exploration of new growth avenues [2][10][11] - Companies like Da Shi and Wei Qian have shown significant profit increases, with Da Shi's net profit growing by 504.4% year-on-year [6][7] - Some companies, such as Dao Xiang Holdings and Tang Gong China, have transitioned from profit to loss due to various market pressures [10][11] Group 3 - The restaurant industry is experiencing uneven recovery, with some segments like casual dining performing better than traditional high-end dining [11][12] - Fast food brands are generally faring well, with companies like Da Shi and Ba Bi Food achieving revenue and profit growth [12][13] - The trend of closing underperforming stores is evident, as companies aim to enhance operational efficiency [13][22] Group 4 - The shift towards delivery services is becoming increasingly important, with companies like Nai Xue's Tea reporting that nearly half of their revenue comes from delivery [32][36] - Traditional dining establishments are also adapting by exploring delivery options and new business models to remain competitive [39][40] - Many companies are diversifying their offerings by launching sub-brands and entering new markets, such as coffee and light meals [41][44][46]

Core Insights - The current state of the ready-to-drink tea industry shows significant revenue growth among major players, with Mixue Group leading the market with a revenue of 14.87 billion yuan, a year-on-year increase of 39.3% [3][6] - The competitive landscape is intensifying due to aggressive subsidy wars initiated by delivery platforms, impacting various brands differently [7][9] - The overall performance of the industry is mixed, with some brands like Nayuki experiencing a decline in revenue, while others like Mixue and Gu Ming continue to grow [4][6] Revenue and Growth - Mixue Group reported a revenue of 14.87 billion yuan, up 39.3%, with a net profit of 2.72 billion yuan, reflecting a 44.1% increase [6] - Gu Ming achieved a revenue of 5.66 billion yuan, a 41.2% increase, with a net profit of 1.63 billion yuan, up 119.8% [6] - Bawang Tea Ji generated 6.725 billion yuan in revenue, a 21.61% increase, with a net profit of 1.307 billion yuan, up 6.8% [6] Market Dynamics - The industry is witnessing a surge in store openings, with the top five brands adding nearly 9,000 new stores in the first half of the year [3] - Nayuki is the only major brand to report a revenue decline, with a revenue of 2.178 billion yuan, down 14.4% [4][6] - The competitive environment is characterized by a price war, with some brands opting out of aggressive discounting strategies [7][10] Strategic Responses - Brands are diversifying their offerings, with many entering the ready-to-drink coffee market as a new growth avenue [16][18] - Mixue's coffee brand, Lucky Coffee, aims to expand to over 10,000 stores, with significant investments in the coffee supply chain [16] - Gu Ming has equipped over 8,000 stores with coffee machines to enhance its coffee product offerings [17] International Expansion - The overseas expansion of brands is accelerating, with Bawang Tea Ji opening 39 new stores abroad in the second quarter [19] - The Southeast Asian market is becoming crowded, prompting brands like Mixue to optimize existing stores [20] - North America is emerging as a new battleground for Chinese tea brands, with Bawang Tea Ji and others making significant inroads [21]

致：香港交易及結算所有限公司 公司名稱: 蜜雪冰城股份有限公司 呈交日期: 2025年9月4日 I. 法定/註冊股本變動 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02097 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 150,883,058 | RMB | | 1 | RMB | | 150,883,058 | | 增加 / 減少 (-) | | | 0 | | | | RMB | | | | 本月底結存 | | | 150,883,058 | RMB | | | 1 RMB | | 150,883,058 | | 2. 股份分類 | 普通股 | ...

Core Viewpoint - The Hong Kong IPO market is active, with 57 new listings and a total fundraising amount of 131.9 billion HKD as of August 25. However, many companies face challenges in meeting both domestic and Hong Kong regulatory requirements for listing [1]. Group 1: Hong Kong IPO Overview - As of August 25, 2023, there have been 57 new IPOs on the Hong Kong Stock Exchange, raising a total of 131.9 billion HKD [1]. - There are currently 211 companies that have submitted applications for listing in Hong Kong [1]. Group 2: Listing Challenges - Companies looking to list in Hong Kong must comply with both domestic laws and Hong Kong's regulatory framework, making the IPO preparation process complex and demanding [1]. Group 3: Resources for Companies - A compilation of Hong Kong listing rules and disclosure documents for domestic companies planning to list in Hong Kong has been organized to assist businesses in understanding the latest regulatory dynamics [1].

Core Viewpoint - The company, Mixue Group, reported strong mid-year financial results, with significant year-on-year growth in both revenue and net profit [1] Financial Performance - Revenue for the first half of the year reached 14.87 billion RMB, representing a year-on-year increase of 39.3% [1] - Net profit for the same period was 2.718 billion RMB, showing a year-on-year growth of 44.1% [1] Company Overview - Mixue Group was established in April 2008 and has a registered capital of 360 million RMB [1] - The company operates in various sectors, including telecommunications, catering services, corporate management consulting, marketing planning, and food internet sales [1] - The shareholders include Zhang Hongfu, Zhang Hongchao, and Hainan Wandiangli Investment Partnership [1] Investment and Business Scope - Mixue Group directly holds shares in nearly 30 companies, with over 20 currently in operation [1] - The company's business scope extends to areas such as catering, cultural entertainment, and technology [1]

Financial Performance - For the six months ending June 30, 2025, the company reported revenue of RMB 14,874.809 million, a 39.3% increase from RMB 10,677.054 million in 2024 [1] - Gross profit for the same period was RMB 4,706.373 million, reflecting a 38.3% growth compared to RMB 3,402.695 million in 2024 [1] - The profit for the period reached RMB 2,718.214 million, marking a 44.1% increase from RMB 1,886.899 million in 2024 [1] - Basic earnings per share were RMB 7.23, up 38.2% from RMB 5.23 in the previous year [1] - Research and development expenses increased by 1.7% to RMB 41.0 million, accounting for 0.3% of total revenue, consistent with the previous year's 0.4% [1] Market Position - The company operates a vast network of over 53,000 stores globally, providing high-quality and affordable products to consumers [4] - The brand "MIXUE Ice Cream & Tea" ranks 72nd in the global food and beverage industry based on terminal retail sales for the year 2024 [2] Stock Performance - Following the announcement of its financial results, the company's stock price experienced fluctuations, closing at HKD 408.600 with a total market capitalization of HKD 155 billion [5][6] Company History - The company began its journey in 1997 with the establishment of its predecessor "Hanliu Shaved Ice" and officially adopted the "MIXUE Ice Cream" brand in 1999 [7] - It has expanded significantly since then, introducing various products and establishing a logistics system to support its operations [8]