港股新消费概念股集体走高，蜜雪集团、老铺黄金、布鲁可涨超4%，卫龙美味、古茗、泡泡玛特涨超 3%。 | 代码 | 名称 | 最新价 | 涨跌幅 > | | --- | --- | --- | --- | | 02097 | 蜜雪集团 | 414.200 | 4.86% | | 00325 | 布鲁可 | 72.200 | 4.26% | | 06181 | 老铺黄金 | 685.000 | 4.10% | | 09992 | 泡泡玛特 | 199.700 | 3.53% | | 02015 | 理想汽车-W | 67.450 | 3.06% | | 09985 | 卫龙美味 | 11.550 | 3.13% | | 01364 | 古客 | 25.060 | 3.04% | | 02517 | 据 | 3.410 | 2.10% | | 09868 | 小鹏汽车-W | 78.150 | 1.96% | | 05252 | 茶白道 | 7.200 | 1.12% | 个股消息面上，北京时间12月20日，蜜雪冰城洛杉矶好莱坞店正式营业。据悉，门店位于星光大道"中 国剧院"对面，凭借1.19美元冰淇淋等平价产品与 ...

海通国际近日研报指出，蜜雪冰城计划持续打造并强化以"供应链+品牌IP+门店运营"为核心的竞争力， 力争实现"三位一体的总成本领先"。国内将在持续进入空白点位的同时，抓住下沉市场高速发展机遇， 依托强大供应链和门店管理能力继续下沉渗透；海外市场中，东南亚发展稳中求进，持续优化业务能 力，中亚、美洲等新市场将逐渐发力。 消息面上，北京时间12月20日，蜜雪冰城洛杉矶好莱坞店正式营业。据悉，门店位于星光大道"中国剧 院"对面，凭借1.19美元冰淇淋等平价产品与本地化菜单，吸引当地消费者打卡。截至目前，蜜雪冰城 的海外布局已拓展至13个国家。 智通财经APP获悉，蜜雪集团(02097)涨超5%，截至发稿，涨5.06%，报415港元，成交额8145.65万港 元。 ...

消息面上，北京时间12月20日，蜜雪冰城洛杉矶好莱坞店正式营业。据悉，门店位于星光大道"中国剧 院"对面，凭借1.19美元冰淇淋等平价产品与本地化菜单，吸引当地消费者打卡。截至目前，蜜雪冰城 的海外布局已拓展至13个国家。 蜜雪集团(02097)涨超5%，截至发稿，涨5.06%，报415港元，成交额8145.65万港元。 海通国际近日研报指出，蜜雪冰城计划持续打造并强化以"供应链+品牌IP+门店运营"为核心的竞争力， 力争实现"三位一体的总成本领先"。国内将在持续进入空白点位的同时，抓住下沉市场高速发展机遇， 依托强大供应链和门店管理能力继续下沉渗透；海外市场中，东南亚发展稳中求进，持续优化业务能 力，中亚、美洲等新市场将逐渐发力。 ...

Core Insights - The opening of MIXUE (蜜雪冰城) store on Hollywood Walk of Fame is generating significant interest among Chinese netizens in Los Angeles, with promotional activities including free drink giveaways [1][3] - The store has launched a limited-time pre-sale package priced at $3.99 (approximately 28 RMB), which includes a drink and ice cream, and offers discounts for new users [5] - MIXUE has expanded internationally since opening its first overseas store in Vietnam in 2018, now operating over 4,800 stores across 11 countries, including recent openings in Kazakhstan and upcoming stores in New York and Mexico [5][6] Company Performance - As of June 30, 2025, MIXUE has established a global network of over 53,000 stores, with 48,281 in mainland China and 4,733 overseas [6] - The company reported a revenue of 14.875 billion RMB for the first half of 2025, marking a year-on-year growth of 39.32%, and a net profit of 2.693 billion RMB, up 42.94% [6] - Other tea beverage companies, such as Bawang Chaji and Cha Baidao, are also accelerating their international expansion, with Bawang Chaji's overseas GMV reaching over 300 million RMB in Q3 2023, reflecting a year-on-year increase of 75.3% [6][8] Market Trends - The adaptation of MIXUE's products to cater to Western consumer preferences includes offering customized sugar levels, with options for 120%, 150%, and 200% sweetness [5] - The competitive landscape in the tea beverage sector is intensifying, with brands like Bawang Chaji and Cha Baidao also making significant strides in overseas markets, particularly in Southeast Asia [6][8]

Group 1 - The core viewpoint of the article highlights a significant shift in the value focus of the Chinese dining industry, with tea beverage brands like Mixue Group and Gu Ming making notable entries into the global market, while traditional Chinese dining categories like hot pot are largely absent from the top rankings [2][3][7] - The "2025 Hurun Global Dining Enterprise Value TOP 50" list shows that Mixue Group ranks seventh with a valuation of 150 billion RMB, surpassing Yum China, indicating its leadership position in the Chinese dining sector [3][4] - The list reveals that among the 11 Chinese companies, five are from the ready-to-drink tea segment, underscoring the dominance of tea beverage brands in the current market landscape [4][5] Group 2 - The tea beverage sector's success is attributed to its high standardization, light asset model, and capital-friendly nature, allowing for rapid expansion and consistent profit margins [7][9] - The innovation speed in the tea beverage industry is significantly higher than that of traditional dining, with 73 out of 130 brands launching new products in the first half of 2025, primarily focused on ready-to-drink items [7][10] - In contrast, traditional Chinese dining faces challenges in standardization and high operational costs, making it difficult to achieve the scale and capital recognition seen in the tea beverage sector [9][10] Group 3 - Mixue Ice City leads globally in store count with over 53,000 locations, surpassing McDonald's and Starbucks, indicating its rapid growth and market penetration [6][12] - The overseas expansion of tea beverage brands is crucial for their growth, with Mixue already having over 4,700 international stores, contributing significantly to their revenue [11][12] - The tea beverage sector is becoming a new core engine in the consumer market, with several leading brands gaining attention in the Hong Kong stock market, reflecting their growth potential and market interest [13]

Core Insights - The report emphasizes two main investment directions for 2026: recovery sectors focusing on profit inflection points and growth sectors targeting high revenue increases [4][19][20] Recovery Sectors - The duty-free sector is showing signs of recovery with favorable policies enhancing consumption, including expanded product categories and improved shopping convenience [4][19] - The hotel industry is expected to see a gradual improvement in RevPAR, with business and leisure demand stabilizing, indicating a potential operational turning point in Q4 or next year [4][19] - The tourism sector remains resilient despite macroeconomic pressures, with increasing travel volumes and government initiatives aimed at boosting consumption in various travel themes [4][19] Growth Sectors - The beauty industry is experiencing intensified competition, with a focus on channel value reconstruction and brand establishment [4][20] - The gold and jewelry sector is witnessing a recovery, driven by new product launches and an increasing focus on high-end market competition [4][20] - The cross-border e-commerce sector is expected to rebound, supported by stable policies and a decrease in shipping costs, with strong demand from the U.S. market [4][20] Key Company Recommendations - For duty-free, China Duty Free Group is recommended for its long-term growth potential, with attention to Wangfujing and Zhuhai Duty Free Group [4] - In the hotel sector, companies like Jinjiang Hotels, Atour, and Huazhu are highlighted for their growth prospects [4] - In tourism, companies such as Three Gorges Tourism and Changbai Mountain are suggested for monitoring acquisition and new business developments [4] - The beauty sector includes recommendations for brands like Maogeping and Proya, focusing on channel strategies [4] - For gold and jewelry, companies like Chow Tai Fook and Lao Pu Gold are recommended for their market positioning [4] - In retail, companies like Yonghui Supermarket and Xinhua Department Store are noted for their recovery potential [4]

Core Insights - Mixue Group is the largest fresh beverage chain in China and a global leader, with 53,014 stores worldwide as of 1H25, including 48,281 in China and 4,733 overseas [1] - The fresh beverage market is experiencing significant growth, driven by consumer demand for upgraded ready-to-drink options, with a market share of 2.2% for Mixue Group, ranking it fourth globally by GMV in 2023 [1] Group 1: Business Model and Competitive Advantage - Mixue Group aims to achieve a "trinity total cost leadership" by focusing on supply chain, brand IP, and store operations [2] - The company has established a digital end-to-end supply chain and a procurement network covering 38 countries, with five major production bases [2] - The unique brand IP "Xue Wang" attracts a large consumer base, enhancing brand loyalty [2] Group 2: Expansion Strategy - The company plans to continue expanding in both domestic and international markets, targeting lower-tier cities in China and optimizing operations in Southeast Asia while exploring new markets in Central Asia and the Americas [2] - The introduction of sub-brands, such as Lucky Coffee and the recently acquired Fresh Beer brand, is expected to enhance the company's presence in the fresh beverage sector [2] Group 3: Financial Forecast and Valuation - Revenue projections for 2025-2027 are estimated at 33 billion, 38.4 billion, and 42.2 billion CNY, with net profits of 5.8 billion, 6.74 billion, and 7.5 billion CNY respectively [3] - The company is assigned a 25x PE valuation for 2026, leading to a target price of 482 HKD, reflecting its leading position in the global fresh beverage market [3]

Investment Rating - The report does not provide a specific industry rating but emphasizes a positive outlook for the food and beverage sector based on the central economic work conference's focus on domestic demand and consumption opportunities [5][6]. Core Insights - The central economic work conference highlighted the importance of domestic demand, aiming to boost consumption through various initiatives, including income distribution reforms and the removal of unreasonable consumption restrictions, which is expected to benefit the food and beverage sector [6][7]. - The report suggests that the food and beverage industry could see structural opportunities in 2026, driven by high-growth companies and favorable policy directions [7]. Sub-industry Ratings - No specific ratings are provided for sub-industries such as liquor, beverages, and food [3]. - Recommended companies include: - Guizhou Moutai: Buy - Shanxi Fenjiu: Hold - Guming: Buy - Mixue Group: Hold - Ximai Food: Buy - Dongpeng Beverage: Buy - Wancheng Group: Buy - Pop Mart: Buy - Yanjing Beer: Hold - Dashihua: Buy [3][11]. Recommended Companies and Earnings Forecast - The report includes earnings forecasts for recommended companies, indicating expected growth in EPS from 2024 to 2027 for each company, with Guizhou Moutai projected to have an EPS of 80.79 in 2027 [11].

Core Viewpoint - Haitong International projects that Mixue Group's revenue will reach 33 billion, 38.4 billion, and 42.2 billion CNY in 2025, 2026, and 2027 respectively, with net profits of 5.8 billion, 6.74 billion, and 7.5 billion CNY for the same years, reflecting the company's leading position in the global ready-to-drink beverage industry [1] Group 1: Company Overview - Mixue Group is the largest ready-to-drink beverage chain in China and a global leader, with 53,014 stores worldwide as of the first half of 2025, including 48,281 in China and 4,733 overseas [2] - According to data from ZhiShi Consulting, Mixue Group ranks as the fourth largest ready-to-drink beverage company globally, holding a market share of 2.2% based on 2023 GMV [2] Group 2: Market Trends - The ready-to-drink beverage segment is experiencing growth driven by economic expansion and rising disposable incomes, leading to a shift in consumer preferences from traditional beverages [3] - There are significant growth opportunities for ready-to-drink tea in lower-tier markets, with predictions indicating that most new store openings will occur in third-tier cities and below, benefiting Mixue's market share [3] Group 3: Competitive Strategy - Mixue Group aims to enhance its competitive edge through a "supply chain + brand IP + store operations" model, striving for a "trinity total cost leadership" [4] - The company has established a digital end-to-end supply chain and a procurement network across six continents and 38 countries, along with five production bases [4] - Mixue's unique brand IP, "Xue Wang," attracts a large consumer base, distinguishing it within the industry [4] - The company has maintained a net increase of approximately 8,000 stores annually since 2020, with over 48,000 stores established in China by the first half of 2025 [4] Group 4: Future Growth Opportunities - Mixue Group plans to continue expanding in domestic markets while capitalizing on the rapid development of lower-tier markets, leveraging its strong supply chain and store management capabilities [5] - The company is also focusing on international markets, with steady development in Southeast Asia and plans to gradually enter new markets in Central Asia and the Americas [5] - The establishment of sub-brands, such as the recently acquired "Xian Pi Fu Lu Jia," is expected to enhance Mixue's positioning in the ready-to-drink beverage sector [5]

Core Viewpoint - Haitong International projects that Mixue Group's revenue will reach 33 billion, 38.4 billion, and 42.2 billion CNY in 2025, 2026, and 2027 respectively, with net profits of 5.8 billion, 6.74 billion, and 7.5 billion CNY for the same years, reflecting the company's leading position in the global ready-to-drink beverage industry [1] Group 1: Company Overview - Mixue Group is the largest ready-to-drink beverage chain in China and a global leader, with 53,014 stores worldwide as of the first half of 2025, including 48,281 in China and 4,733 overseas [2] - According to data from Zhaoshang Consulting, Mixue Group ranks as the fourth largest ready-to-drink beverage company globally, holding a market share of 2.2% based on GMV in 2023 [2] Group 2: Market Trends - The ready-to-drink beverage segment is experiencing growth driven by economic expansion and rising disposable incomes, leading to a shift in consumer preferences from instant beverages [3] - There are significant growth opportunities for ready-to-drink tea in lower-tier cities, with predictions indicating that most new stores will open in third-tier cities and below, benefiting Mixue's market share [3] Group 3: Competitive Strategy - Mixue Group aims to enhance its competitive edge through a "supply chain + brand IP + store operations" model, striving for a "trinity total cost leadership" [4] - The company has established a digital end-to-end supply chain and a procurement network across six continents and 38 countries, along with five production bases [4] - Mixue's unique brand IP, "Xue Wang," attracts a large consumer base, distinguishing it within the industry [4] - The company has maintained a net increase of approximately 8,000 stores annually since 2020, establishing a vast network of over 48,000 stores in China by the first half of 2025 [4] Group 4: Future Growth Opportunities - Mixue Group plans to penetrate untapped domestic markets while capitalizing on the rapid development of lower-tier cities, leveraging its strong supply chain and store management capabilities [5] - In the overseas market, the company aims for steady growth in Southeast Asia while gradually expanding into Central Asia and the Americas [5] - The establishment of the "Lucky Coffee" brand and the recent acquisition of the "Fresh Beer Fu Lu Jia" brand are expected to enhance Mixue's positioning in the ready-to-drink beverage sector [5]