LI NING(02331)
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李宁(02331)户外首店“COUNTERFLOW 溯”亮相北京 加速户外市场布局
智通财经网· 2025-12-02 07:34
智通财经APP获悉,11月29日,李宁(02331)户外首店"COUNTERFLOW 溯"在北京朝阳大悦城正式启幕,这是李宁户外品类以独立店的形式首次亮 相,标志着李宁进一步加码户外市场布局。李宁户外融合专业科技实力与东方美学表达,聚焦户外生活方式,是李宁公司"单品牌、多品类、多渠 道"战略在户外赛道的延伸。 凭借专业运动科技与科研实力积淀,李宁户外产品构建了以专业户外防护功能为核心,东方美学设计为加持的产品竞争力。在户外装备面料方面, 李宁与国家级科研机构联合研发了可实现主动透气的独家防暴雨双透纳米科技,推动了"李宁·龘"户外专业御水科技体系的构建和完善,并应用于核 心 IP 产品万龙甲冲锋衣系列、珑壳防小雨系列等。其中,万龙甲系列产品的防风透湿性能不仅符合国家 I 级标准,同时斩获了ISPO 流行趋势大奖 等荣誉。在东方美学表达上,李宁户外在视觉设计中融合瓷青绿和唐明光铠等东方元素,并通过 2024"溯之东方"主题大秀、2025"行天地 探河山"年 度系列活动,打造独具特色的户外体验与产品记忆点,形成李宁户外差异化叙事。 作为专业运动品牌,李宁在聚焦跑步、篮球、综训、羽毛球、乒乓球和运动休闲六大核心品类的 ...
李宁户外首店落地北京朝阳大悦城
Bei Jing Shang Bao· 2025-12-02 06:16
作为李宁户外首家独立店,门店在视觉上以简约、通透的设计为主。门店以浅色基调铺陈,空间运用砾岩、水泥与金属等材质,强化户外原生质感。该门店 中,李宁户外全矩阵产品都将在店铺内集合呈现,覆盖轻户外旅游、近郊公园露营及城市通勤三大场景,以机能户外、松弛休闲、潮流时尚与简约商务四大 风格,实现不同场景穿搭的自由切换。 李宁户外首家独立品类店的落地,标志着品牌在大众户外生活方式上的新起点。李宁方面表示,作为品牌未来拓展大众户外市场的核心范本,推动李宁户外 与更广泛的都市客群建立长期且深度的链接。继首店落地北京朝阳大悦城后,该品牌还将延伸至更广阔的市场,为大众开启更加丰富、多元、自由的户外生 活选择。 北京商报讯(记者 刘卓澜)12月2日,北京商报记者从李宁获悉,该品牌旗下专业户外品类李宁户外COUNTERFLOW溯首店于北京朝阳大悦城正式亮相。 据介绍,该门店以东方山水意境与城市时尚审美为主打造户外美学空间。李宁方面表示,首家COUNTERFLOW溯独立店落地北京朝阳大悦城,标志着品牌 在大众户外生活方式上的重要实践与布局。朝阳大悦城长期聚合年轻、活跃、注重品质体验的都市人群,与李宁户外专注的大众户外生活方式高度契合。 ...
2025“李宁杯”中国匹克球巡回赛总决赛(CPC-2000)圆满结束
Huan Qiu Wang· 2025-12-01 10:09
Core Insights - The 2025 "Li Ning Cup" China Pickleball Tour Finals showcased the sport's growth and potential, highlighting its competitive spirit and social impact [1][14] - The event attracted a record number of participants and international competitors, indicating a strong grassroots foundation and increasing global interest in pickleball [3][6] Event Scale and Participation - A record 1,057 participants registered for the finals, demonstrating the sport's popularity [3] - The event featured 56 foreign athletes from 17 countries, enhancing its international profile and cultural exchange [3] Competition and Organization - The finals included over 1,000 matches across team and individual formats, held in two major venues, showcasing efficient event organization [3] - A professional judging team from the China Tennis Association ensured fair play, with 42 referees supporting the event [5] Cultural and Tourism Integration - The event integrated sports with local tourism, offering free entry to 20 scenic spots for participants, promoting the beauty of Guilin [6] - Special tours for foreign athletes highlighted the city's attractions, enhancing its global image [6] Media Coverage and Public Engagement - The event received extensive media coverage, with CCTV broadcasting key matches for a total of 36 minutes, setting a new record for pickleball events in China [6] - Multiple media outlets provided live coverage, increasing public awareness and interest in the sport [6] Community and Brand Interaction - The "Finals Carnival" connected athletes with the local community, featuring fashion shows and cultural performances that enriched the event experience [7][9] - Local businesses showcased their products at a vibrant sports market, boosting local consumption and engagement [9] Future Prospects and Development - The successful organization of the finals is seen as a foundation for future events, with plans for continued growth in the sport across various cities [13][14] - The integration of technology in the event, such as real-time scoring systems, aims to enhance the spectator experience and set new standards for future competitions [13]
户外独立店集中开业,运动品牌开启“场景零售”新纪元
Guan Cha Zhe Wang· 2025-12-01 08:09
Core Insights - The simultaneous opening of outdoor stores by Li Ning, Decathlon, and Nike reflects a strategic shift in China's outdoor sports industry from rapid growth to focused development [3][6][20] Industry Overview - The high-performance outdoor apparel market in China is projected to exceed 120 billion yuan, with a compound annual growth rate of approximately 15.5% over the next four years [3] - Outdoor activities have transitioned from a novelty to a mainstream lifestyle, with a 250% year-on-year increase in search volume for "outdoor hiking" during this year's National Day holiday [6] Retail Strategy - The role of physical stores has evolved from mere sales points to "experience catalysts" and "brand portals," emphasizing the need for specialized and focused brand images in the outdoor sector [7][11] - Li Ning's first outdoor store, "COUNTERFLOW," integrates outdoor protection technology with unique Eastern aesthetics, targeting the light outdoor market with products for hiking, camping, and urban commuting [9][12] - Decathlon's outdoor concept store features experiential projects like balance challenges and bouldering, aiming to create a "nearby outdoor scene" in urban areas [9][11] Brand Differentiation - Li Ning has shifted to an independent outdoor category, emphasizing professional outdoor protection and Eastern aesthetic design, marking a significant strategic move [12][14] - Decathlon's outdoor concept reflects its strategy of "professional accessibility," offering a range of products for various skill levels while maintaining cost-effectiveness through a global integrated R&D system [14][16] - Nike's ACG brand is transitioning from a trend-based approach to a focus on professional outdoor performance, with new products showcased at recent trade events [16][20] Market Evolution - The current store strategies of these three giants indicate a shift in the Chinese outdoor sports market from product competition to a focus on experience and ecosystem [20] - The competition in the outdoor market is expected to evolve into a dual focus on professionalism and experience, driving the industry towards greater specialization and maturity [20]
里昂:列安踏体育裕元集团及新秀丽为消费首选股
Zhi Tong Cai Jing· 2025-12-01 06:01
Core Viewpoint - The report from Credit Lyonnais highlights the focus on opportunities in the segmented development of the Chinese consumer sector, with expectations of recovery driven by relaxed monetary policy, improved stock market conditions, and increased offshore financing [1] Group 1: Consumer Sector Outlook - The outlook for the Chinese consumer sector emphasizes the recovery of high-end consumption, supported by favorable monetary policies and market conditions [1] - Credit Lyonnais predicts that consumer sentiment and CPI data will remain moderate, allowing companies to capture opportunities in market segmentation and global expansion [1] Group 2: Preferred Stocks - The report identifies three preferred stocks: Anta Sports (02020), Yue Yuen Industrial (00551), and Samsonite (01910), with Yue Yuen's target price raised from HKD 16 to HKD 18 [1] - The firm also suggests monitoring the earnings improvement of Li Ning (02331), Yingtong Holdings (06883), and China Duty Free Group (601888) (01880) [1] Group 3: Industry-Specific Predictions - Credit Lyonnais forecasts a 3% to 4% year-on-year growth in China's sportswear retail sales for the coming year, attributing this to major brands optimizing retail channels and enhancing product functionality [1] - The cosmetics industry is expected to see low to mid-single-digit growth in the next year [1] - In the gold and jewelry sector, while price increases may offset VAT cost pressures, retail jewelers' sales are still anticipated to be affected [1] - In the collectible toy segment, the next catalyst for Pop Mart (09992) may come from IP developments beyond Labubu [1]
里昂:列安踏体育(02020)裕元集团(00551)及新秀丽(01910)为消费首选股
智通财经网· 2025-12-01 05:58
Group 1 - The core viewpoint of the report is that the Chinese consumer sector is expected to focus on opportunities in niche markets and high-end consumption, benefiting from relaxed monetary policy, improved stock market conditions, and increased offshore financing [1] - The report predicts that consumer sentiment and CPI data will remain moderate, with companies poised to capture opportunities in market scaling, globalization, and the recovery of high-end consumption [1] - The report highlights three preferred stocks: Anta Sports (02020), Yue Yuen Industrial (00551), and Samsonite (01910), with Yue Yuen's target price raised from HKD 16 to HKD 18 [1] Group 2 - The forecast for China's sports apparel retail sales is a year-on-year growth of 3% to 4% for next year, with major brands optimizing retail channels and enhancing product functionality [1] - The cosmetics industry is expected to see low to mid-single-digit growth next year [1] - In the gold and jewelry sector, while product price increases may offset VAT cost pressures, retail jewelry sales volume is still expected to be affected [1] Group 3 - In the collectible toy sector, the next catalyst for Pop Mart (09992) may come from IP development beyond Labubu [1] - Investors are also advised to pay attention to the earnings improvement of Li Ning (02331), Yingtong Holdings (06883), and China Duty Free Group (01880) [1]
告别“无G”,华为客服解释“5A”标识
猿大侠· 2025-12-01 04:11
IT之家向华为客户服务询问获悉, 5A 代表华为终端先进的通信技术 ,可以为用户带来更快接入、更快网速、更低时延、更稳连接的综合通信体验。 5A 当前支持 HUAWEI Mate 80 系列手机、HUAWEI Mate X7 系列折叠屏手机,其他产品具体以手机信号状态栏显示的信息为准。 在 11 月 25 日的华为 Mate 80 系列 | Mate X7 及全场景新品线上发布会上,华为常务董事、产品投资委员会主任、终端 BG 董事长余承东介绍了 5A 速度。IT之家也进行了实测, 华为 Mate 80 系列手机的 5A 速度"转正" ,支持在信号栏显示。 另外,华为 Mate 70 Air 手机今日(11 月 29 日)开启鸿蒙 HarmonyOS 6.0.0.115 SP6 版本升级,系统包大小约 677.60 MB。 据介绍,本次更新优化了智感握姿功能的使用体验(Mate 70 Air 首个 HarmonyOS 6 版本已支持智感握姿功能,但未显示在更新日志中)。 IT之家附华为 Mate 70 Air 本次更新内容如下: 系统 优化智感握姿功能的使用体验 更新注意事项: 1. 本次更新不会删除您的用户 ...
李宁户外首店「COUNTERFLOW 溯」亮相北京朝阳大悦城
Huan Qiu Wang· 2025-12-01 02:47
作为李宁户外首家独立店,门店在视觉上摒弃了传统户外空间中常见的"硬核、堆叠式"的表现方式,转 而聚焦于当下更能产生共鸣的City Walker生活方式,通过简约、通透的设计语言,构建出兼具东方气韵 与现代美学的轻户外探索空间。 2025年11月29日,李宁品牌旗下专业户外品类——李宁户外「COUNTERFLOW溯」首店将于北京朝阳 大悦城正式亮相。秉持"追本溯源,逆流而上"的理念,首店以户外防护为基石,呈现独具东方山水意境 与城市时尚审美的户外美学空间,为都市人搭建 "离城近野" 的新连接。 李宁户外「COUNTERFLOW溯」为所有热爱户外的大众探索自然、走入山野提供了既可靠又具东方美 学气质的户外装备选择,为每一次山野探索带来专业守护,让户外生活方式触手可及。 首店落地潮流地标,打造城市户外新坐标 李宁户外将首家「COUNTERFLOW溯」独立店落地北京朝阳大悦城,标志着品牌在大众户外生活方式 上的重要实践与布局。作为北京极具影响力的城市潮流地标,朝阳大悦城长期聚合年轻、活跃、注重品 质体验的都市好动人群,与李宁户外专注的大众户外生活方式高度契合。 依托这一多元且开放的商业氛围,李宁户外以更具沉浸感的空间 ...
上马落幕,跑步领域新一轮军备竞赛要来了
3 6 Ke· 2025-12-01 02:36
作为国内马拉松赛季在年末的焦点之战,2025年上海马拉松今天刚刚结束,作为中国仅有的两场世界田联白金标赛事之一,今年它创下超过35万人的报名 新纪录。 从最终成绩来看,作为其在国内唯一赞助的顶级马拉松赛事,耐克强势捍卫了自己的"主场",男子和女子全场前三名的六位全球精英选手全部穿着耐克跑 鞋冲线,其中Alphafly 3与Vaporfly系列成为赛道上的最大赢家。而国内选手的成绩榜有两个冲击者:国内男子冠军丰配友穿着特步160X 7.0 PRO以2:08:36 的成绩完赛,杨克古和李大林紧随其后,均选择了Nike Alphafly 3;女子组方面,张德顺与吴冰包揽前两名,同样穿着Nike Alphafly 3,季军姚妙也拿到跟 去年同样的排名,她穿的是萨洛蒙刚刚推出的S/LAB PHANTASM 3。 | 排名 | | 品牌 | | 数量 | | --- | --- | --- | --- | --- | | 1 | | 耐克 | | 22 | | 2 | | 李宁 | | 17 | | 3 | | 阿迪达斯 | | 11 | | 4 | | 安德玛 | | 9 | | 5 | | On昂跑 | | 8 | ...
《疯狂动物城2》登顶进口动画片票房榜 上映5天破多项纪录
Nan Fang Du Shi Bao· 2025-11-30 21:40
Core Viewpoint - The animated film "Zootopia 2" has achieved a total box office of over 1.83 billion yuan in just five days since its release, surpassing its predecessor "Zootopia" which earned 1.538 billion yuan, making it the highest-grossing imported animated film in Chinese history [1]. Box Office Performance - As of November 29, "Zootopia 2" recorded a single-day box office of 738 million yuan, accounting for 94.8% of the total box office that day [21]. - The film attracted over 18.755 million viewers on November 29, setting a new domestic animation film record, second only to "Detective Chinatown 3" [21]. - The film's total box office has reached 4.66 billion yuan globally, with projections for the domestic box office ranging from 4.055 billion to 4.263 billion yuan [47]. Records and Achievements - "Zootopia 2" has broken multiple records, including the highest single-day box office for an imported film, surpassing "Avengers: Endgame" [47]. - The film's single-day screenings exceeded 367,200, setting a new record for single-day screenings in Chinese film history [31]. - The film achieved a single-day attendance rate of 38.6% on November 29, with an average of 51.1 viewers per screening [47]. Collaborations and Partnerships - Several companies have announced collaborations related to "Zootopia 2," including Chinese Film, which saw its stock price surge following the film's release [48]. - Companies like Citic Publishing and Semir Clothing have engaged in partnerships, producing various Disney-related products [48]. - Brands such as Luckin Coffee, Li Ning, and McDonald's have also launched co-branded products in conjunction with the film's release [48].