Investment Rating - The report assigns a "Buy" rating for the company, indicating a positive outlook for its stock performance [4][63]. Core Views - The company focuses on a "single brand, multiple categories, and multiple channels" strategy, leveraging the "Guochao" trend for rapid development. It emphasizes innovation in product design and technology, maintaining a strong brand image in the sportswear sector [2][4][10]. - The company has seen significant growth in its e-commerce channels, with online revenue accounting for 27.9% of total revenue in the first half of 2024, up 5.4 percentage points from 2019. The direct sales channel has also recovered, reaching 24.4% of total revenue [5][56]. - The company is expected to continue its growth trajectory, with projected net profits of 31.26 billion RMB, 34.45 billion RMB, and 38.76 billion RMB for 2024, 2025, and 2026, respectively [6][60]. Summary by Sections 1. Company Operations - The company maintains a single brand strategy, focusing on five core categories: running, basketball, badminton, fitness, and sports lifestyle. It optimizes its offline channel layout and develops various store types to meet customer needs [2][27]. - The company has enhanced its brand image by integrating sports resources and sponsoring major events, which has increased brand exposure and product professionalism [35][37]. 2. E-commerce and Financial Management - E-commerce has become a new growth driver, with significant revenue increases from online channels. The company has also improved its management efficiency, leading to a better net profit margin [48][50]. - The company’s revenue and gross profit have shown a compound annual growth rate (CAGR) of 18.77% and 18.35%, respectively, from FY2019 to FY2023 [48][49]. 3. Profit Forecast and Valuation - The company is projected to achieve revenues of 281.61 billion RMB, 298.70 billion RMB, and 319.07 billion RMB for 2024, 2025, and 2026, with corresponding net profits of 31.26 billion RMB, 34.45 billion RMB, and 38.76 billion RMB [60][62]. - The report compares the company with peers in the sportswear industry, noting that its price-to-earnings (P/E) ratio for 2024 is 12.0X, which is lower than the industry average of 14.1X, supporting the "Buy" rating [6][63].

Investment Rating - The investment rating for the company is "Buy" and is maintained [3][4]. Core Views - The company's Q3 2024 revenue data was in line with expectations, with a year-on-year decline in direct sales and franchise sales, while e-commerce sales showed growth [3][4]. - Inventory levels remain manageable despite a slight increase in discounting, with expectations for a recovery in inventory turnover ratio by year-end [4]. - The establishment of a joint venture with Sequoia Capital to expand overseas business reflects confidence in international growth opportunities [4]. Summary by Sections Revenue Performance - Q3 all-channel revenue showed a year-on-year decline, with direct sales and franchise sales down, while e-commerce sales increased [3][4]. - The company anticipates a revenue growth acceleration in Q4 due to a low base effect, maintaining a stable growth outlook for the year [4]. Inventory and Discounting - The company expects a slight increase in discounting, with an inventory turnover ratio of approximately 5 months, which is expected to improve to a healthier level of 4-5 months by year-end [4]. - Despite the anticipated pressure on discounts in Q4, the overall gross margin is expected to show slight improvement due to better performance in H1 [4]. Joint Venture and International Expansion - The joint venture with Sequoia Capital involves an investment of HKD 58 million, with the company holding a 29% stake, indicating a strategic move to enhance overseas market presence [4]. - The company retains the right to reclaim its stake in the joint venture, showcasing confidence in the potential of international markets [4]. Profit Forecast and Valuation - The company is projected to achieve net profits of CNY 3.187 billion, CNY 3.031 billion, CNY 3.411 billion, and CNY 3.739 billion for 2024-2026, reflecting a year-on-year growth of -5%, +13%, and +10% respectively [4][6]. - Corresponding P/E ratios are expected to be 12, 11, and 10 for the same period [6].

Investment Rating - The investment rating for the company is "Outperform the Market" [1] Core Views - The report highlights a slowdown in overall channel revenue growth in Q3 2024, with total revenue and offline revenue both declining compared to Q2 2024. Direct sales, distribution, and e-commerce revenues showed mixed results, with e-commerce maintaining positive growth due to a shift in consumer traffic from offline to online channels [4][5] - The company has established a joint venture with HongShan Capital to enhance its overseas operations, focusing on Southeast Asia and Belt and Road countries. The total capital for the joint venture is HKD 200 million [5] - The company is integrating advanced technology with Eastern aesthetics in its outdoor product line, launching new collections that cater to both trendy and hardcore outdoor activities [5] Financial Summary - The company’s revenue for 2023 is projected at HKD 27,598.49 million, with a year-on-year growth of 6.96%. The net profit for 2023 is estimated at HKD 3,186.91 million, reflecting a decline of 21.58% compared to the previous year [7][9] - The projected net profit for 2024 and 2025 is HKD 31.7 billion and HKD 33.7 billion respectively, with a price-to-earnings (PE) valuation range of 13-15X for 2024, translating to a target price range of HKD 17.33 to HKD 19.99 per share [6][9] - The company maintains a gross margin of approximately 48.38% for 2023, with slight improvements expected in subsequent years [9][10] Market Performance - The company has a total of 6,281 stores as of Q3 2024, with a net increase of 41 stores year-to-date. The report indicates a focus on adjusting higher-tier market stores while continuing to explore lower-tier markets [4][5]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HK$19.58, reflecting a potential upside of 23.3% from the current price of HK$15.88 [3][6][18]. Core Insights - The company has reiterated its FY24E targets, but the report expresses caution due to weak demand and inventory buildup. However, gradual improvement is anticipated for FY25E [1][6]. - Retail sales in Q3 2024 showed a slight improvement compared to expectations, with e-commerce growth outpacing offline channels. The report highlights the importance of the upcoming Double 11 shopping festival for sales performance [1][6]. - The management's focus on cost-saving measures and efficiency improvements is noted, but concerns remain regarding operating profit margins due to increased retail discounts and fixed operational costs [1][6]. Summary by Sections Revenue Overview - The company reported revenues of RMB 28,162 million for FY24E, with a projected growth of 2% [2][7]. - Revenue growth is expected to improve to 7.2% in FY25E and 8.4% in FY26E [11][14]. Profitability Metrics - The net profit for FY24E is projected at RMB 3,103 million, with a net profit margin of 11% [7][12]. - The report anticipates a gradual increase in net profit to RMB 3,466 million in FY25E and RMB 3,895 million in FY26E [7][12]. Valuation Metrics - The company is currently trading at a P/E ratio of 11x for FY25E, which is considered attractive compared to the target P/E of 13x [6][16]. - The expected dividend yield for FY25E is 4% [6][16]. Inventory and Sales Dynamics - The inventory turnover ratio is approximately 5 months, indicating a slight increase from the previous quarter [1][6]. - Retail discounts have widened in offline channels, while e-commerce discounts have shown improvement [1][6]. Market Position and Strategy - The company has formed a joint venture to expand its brand presence in the Belt and Road regions, with significant investments planned [6][11]. - The management remains committed to achieving sales growth targets despite current market challenges [1][6].

Investment Rating - The report maintains a BUY rating for the company, indicating a potential return of over 15% over the next 12 months [2][6][17]. Core Views - The company has slightly exceeded retail sales growth expectations in 3Q24, but there are concerns regarding weak demand and inventory levels for FY24E. A gradual improvement into FY25E is anticipated [2][6]. - The management has reiterated a low-single-digit sales growth and low-teen net profit margin for FY24E, but the report adopts a more conservative stance, projecting only 2% sales growth and an 11% net profit margin [2][6]. - The company is focused on cost savings and efficiency improvements, including reductions in advertising and promotional expenses and store closures, but there are concerns about operating profit margins due to increased retail discounts and fixed operating expenses [2][6]. Financial Summary - Revenue is projected to grow from RMB 28,162 million in FY24E to RMB 30,195 million in FY25E, reflecting a growth rate of 7.2% [3][11]. - Net profit is expected to increase from RMB 3,103 million in FY24E to RMB 3,466 million in FY25E, with a net profit margin of 11.5% [3][11]. - The company’s earnings per share (EPS) is forecasted to rise from RMB 1.19 in FY24E to RMB 1.33 in FY25E [3][11]. Valuation Metrics - The target price for the company has been raised to HK$19.58, based on a 13x FY25E P/E ratio, while the current trading P/E is 11x [4][6]. - The report highlights a dividend yield of 4% for FY25E, which is considered attractive [2][6]. Market Performance - The company’s stock has shown a 23.3% upside potential from the current price of HK$15.88 to the target price [4]. - Recent retail sales trends indicate a mixed performance, with e-commerce growth being more resilient compared to offline sales [2][6].

Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of HK$19.30, indicating a potential upside of 25% from the current price of HK$15.50 [1]. Core Insights - The establishment of a joint venture is seen as beneficial for Li Ning, allowing the company to focus on the domestic market while leveraging external expertise for overseas expansion. The joint venture aims to achieve revenue of US$1 billion in its fourth year, reflecting the company's commitment to international growth [4][5]. - Li Ning's overseas business currently accounts for approximately 2% of total revenue, with expectations for significant growth through the joint venture [4]. - The financial projections indicate a modest revenue growth of 2.2% in 2024, with further increases of 3.9% and 3.6% in 2025 and 2026, respectively [5][6]. Financial Summary - Revenue projections for Li Ning are as follows: RMB 28.2 billion in 2024, RMB 29.3 billion in 2025, and RMB 30.4 billion in 2026, with corresponding net profits of RMB 3.08 billion, RMB 3.28 billion, and RMB 3.47 billion [6][7]. - The earnings per share (EPS) are projected to be RMB 1.19 for 2024, RMB 1.27 for 2025, and RMB 1.34 for 2026, with a price-to-earnings (P/E) ratio of 14 times for 2025 [1][6].

Investment Rating - The investment rating for the company is "Buy" with a target price set at 20% above the current price of 15.5 HKD [3][11]. Core Insights - The company is experiencing a decline in retail sales across offline channels, while e-commerce sales are showing growth. The total number of sales points has increased to 6,281, with a net addition of 42 points in the last quarter [2][3]. - A joint venture has been established to develop and operate the Li Ning brand outside mainland China, with a total capital of 200 million HKD. This move aims to enhance brand reputation and leverage cross-border resources [4]. - Supply chain integration has improved efficiency and product quality, with a focus on digital management and cost control strategies [5]. - Innovations in retail channels and logistics management are enhancing product turnover and distribution efficiency [6]. Summary by Sections Basic Data - Total shares outstanding: 2,584.48 million - Total market capitalization: 40,059.45 million HKD - Net asset value per share: 10.98 HKD - Debt-to-asset ratio: 27.10% - 1-year high/low price: 31.65/12.56 HKD [1]. Sales Performance - As of Q3 2024, retail sales (excluding Li Ning YOUNG) have decreased, with offline channels seeing a significant drop. E-commerce, however, has shown a positive trend [2][3]. Joint Venture Development - The joint venture aims to expand the Li Ning brand internationally, with significant cash contributions from various partners, ensuring a majority stake for Li Ning Group and its founder [4]. Supply Chain and Efficiency - The company has expanded its supply chain capacity, enhancing overall efficiency and product quality through strict supplier selection and digital management [5]. Retail and Logistics Innovations - The logistics management platform is improving, with new logistics centers set to enhance product flow and distribution efficiency [6].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 24.95 HKD based on a 19x valuation for 2024 [2][7]. Core Insights - The company reported a decline in revenue for Q3 2024, with overall sales for the Li Ning brand experiencing a mid-single-digit percentage decrease compared to the previous half-year. Offline channels saw a high single-digit decline, while e-commerce channels achieved mid-single-digit growth [1]. - As of September 30, 2024, the number of sales points in China reached 6,281, a net increase of 42 from the previous quarter. This includes a net decrease of 14 in retail and a net increase of 55 in wholesale [1]. - The establishment of a joint venture with Sequoia to expand into international markets is noted, with the company investing 5.8 million HKD for a 29% stake. The financial impact of this venture is expected to be limited, with a payment of 58 million HKD in Q4 [1]. - Despite the pressure on retail revenue, the company is expected to manage inventory effectively and maintain a low double-digit net profit margin for the year, supported by strict cost control [1]. Financial Forecast and Ratios - The earnings per share (EPS) estimates for 2024-2026 have been adjusted to 1.20, 1.37, and 1.54 CNY, down from previous estimates of 1.24, 1.47, and 1.69 CNY [2][7]. - The company’s projected revenue for 2024 is 25,803 million CNY, with a growth rate of 2.4%, followed by 7.6% and 8.6% in subsequent years [5]. - The gross margin is expected to improve slightly from 48.4% in 2023 to 49.2% in 2024, while the net margin is projected to decrease from 11.5% to 11.0% [5].

Investment Rating - The report maintains a "Buy" rating for Li Ning (2331) [2] Core Views - Q3 sales met expectations, with healthy discount inventory and strong National Day sales performance [2] - Q4 sales are expected to improve significantly due to a low base effect [2] - Long-term growth is supported by brand strength, product innovation, and refined operations [2] - Overseas business is promising with the establishment of a joint venture with Sequoia [2] Financial Performance - Q3 total channel sales declined by mid-single digits year-over-year, with offline sales down by high single digits and online sales up by mid-single digits [2] - Terminal discounts deepened, with offline discounts increasing by low single digits year-over-year [2] - Inventory-to-sales ratio was approximately 5 months as of September, with a healthy inventory age structure [2] - National Day sales showed improvement both online and offline, with positive sales growth since October [2] - Full-year 2024 revenue growth is expected to be low single digits, with a low double-digit profit margin [2] Joint Venture and Overseas Expansion - Li Ning established a joint venture with Sequoia to develop and operate the Li Ning brand outside mainland China [2] - The listed company and Mr Li Ning hold a combined 55% stake in the joint venture, with an investment of approximately HKD 58 million [2] - The joint venture is expected to accelerate the brand's internationalization with Sequoia's resources and expertise [2] - The listed company has the right to reclaim partial equity after 4 years and full equity after 8 years, ensuring control over overseas operations [2] Financial Forecasts - Net profit forecasts for 2024-2026 are maintained at RMB 3 20 billion, RMB 3 62 billion, and RMB 3 88 billion, respectively [2] - Corresponding P/E ratios are 12x, 11x, and 10x for 2024-2026 [2] Market Data - Current stock price: HKD 15 28 [2] - 52-week price range: HKD 12 92 - HKD 30 20 [3] - Current market capitalization: HKD 39 491 million [3] Peer Comparison - Li Ning's 2024E P/E ratio is 13x, compared to the peer average of 12x [6] - 2024E EPS is HKD 1 14, with 2025E and 2026E EPS at HKD 1 29 and HKD 1 39, respectively [6]

Investment Rating - The report maintains a "Buy" rating for Li Ning with a target price of HK$19.30, representing a potential upside of 26% from the current price of HK$15.28 [1][4]. Core Insights - The report indicates that Li Ning's 3Q24 operational performance met expectations, with projected revenue and net profit for 2024 expected to grow by 2.2% and decline by 3.3% respectively, reaching RMB 28.22 billion and RMB 3.08 billion [4][5]. - The report maintains earnings forecasts and the "Buy" rating, with a target price of HK$19.30, corresponding to a 14x P/E ratio for 2025 [4][5]. Summary by Sections Financial Performance - 3Q24 results showed a slight decline in overall revenue (excluding Li Ning Young), with online sales growing while offline sales faced a decline [4]. - The report forecasts a 0.2% increase in total revenue for 2024, driven by a strong performance in professional channels and a low base effect for the upcoming quarter [5]. - The projected revenue figures for 2024-2026 are RMB 28.22 billion, RMB 29.33 billion, and RMB 30.38 billion respectively, with net profits expected to be RMB 3.08 billion, RMB 3.28 billion, and RMB 3.47 billion [6][7]. Earnings Forecast - The report anticipates a slight decrease in gross margin for 2024, with an expected increase in sales and management expense ratios due to higher marketing expenditures and depreciation costs [5]. - The projected earnings per share (EPS) for 2024-2026 are RMB 1.19, RMB 1.27, and RMB 1.34 respectively [6][7]. Market Position - Li Ning's market strategy includes increasing retail discounts to attract customers, while online discounts have shown improvement [5]. - The report highlights the importance of maintaining a healthy inventory structure, with over 80% of products having a shelf life of less than six months [4].