Core Viewpoint - MINISO SPACE, the first of its kind globally, has opened in Nanjing, marking a significant step in MINISO's global expansion and the integration of interest-driven consumption with quality commerce [1][3]. Group 1: Company Expansion - MINISO has officially launched its "Super Store Matrix 2.0," focusing on consumer value and retail essence through a six-tier store system [2]. - The MINISO SPACE aims for annual revenue exceeding 10 billion yuan, utilizing IP space and immersive experiences to redefine retail boundaries [2]. Group 2: Unique Retail Experience - MINISO SPACE features a unique design by "Weixiang International," known for creating the popular "internet celebrity restroom" in Nanjing, emphasizing a "space narrative" design concept [2]. - The store integrates global super IPs such as Disney, Harry Potter, and Sanrio, offering exclusive products like WAKUKU limited edition items and forming a rare all-star IP matrix [2][3]. Group 3: Strategic Insights - The founder of MINISO outlined a four-step methodology for IP operation: signing exclusive IPs, product development, in-store sales with data tracking, and promoting successful IPs [2]. - The dual-directional flow model of "shopping at MINISO and visiting Nanjing Deji" enhances the brand image and activates the youthful potential of high-end commerce [3].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年6月18日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年6月18日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔 ...

品牌们敏锐捕捉到这一趋势，纷纷入局，希望在这片新蓝海中找到增长突破口。从远场走到近场，从日 用百货拓展到数码、家电、母婴、美妆、服饰等全品类，增量究竟有多少？品牌该如何在这场即时零售 的混战中，抢占新的增长高地？ 即时零售正以破竹之势，改写着618的商业格局。今年618，消费市场的竞争焦点从传统的远场电商，逐 渐向近场即时零售转移。 不同于以往，今年的即时零售不再局限于日用百货的即时配送，而是将触角延伸至数码、家电、母婴、 美妆、服饰等全品类领域，一场关于消费体验与效率的革新正在上演。 行业数据正在印证这场变革的爆发力：淘宝闪购订单中，非茶饮品类占比飙升至75%，非餐品类增速远 超预期。即时零售已突破"应急消费"的固有标签，演变为全品类消费的主流场景。这种从"囤货式消 费"到"即时满足"的转变，不仅验证了即时零售模式的强大适配性，更"撕开"了万亿级市场的增长缺 口。 迪卡侬的成绩同样突出，天猫618期间迪卡侬门店自提日均订单环比增长2.2倍，在淘宝闪购的整体日均 订单环比增长2倍。多种履约方式并行，提升了品牌在近场市场的渗透力。 即时零售风口爆发！ 这些品牌吃到了"第一口蛋糕" 答案不仅关乎618的平台竞争， ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年6月17日 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | 於下列日期開始時的結存(註1) | 2025年6月16日 | 1,251,337,357 | | | 0 | | 1,251 ...

香港交易所信息显示，汇丰控股在名创优品的持股比例于06月11日从8.97%升至9.00%。 ...

Group 1 - HSBC Holdings increased its stake in Miniso from 8.97% to 9.00% as of June 11 [1]

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年6月17日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | | 事件 | | 佔有關事件前的現有已發 | | | 每股發行/出售 ...

Core Insights - The forum celebrating the 20th anniversary of the AMP program at CEIBS featured a keynote speech by Dou Na, Executive Vice President and Chief Product Officer of Miniso, discussing the company's differentiation from Pop Mart and its strategic focus on both practical and emotional value [1] Group 1: Brand Strategy and Market Positioning - Miniso aims to build a "super brand" through five dimensions: super symbols, super categories, super IP, super stores, and super users [5] - The company has over 7,000 physical stores globally, targeting different consumer bases in various regions [5] - Miniso distinguishes its channel and brand strategy through three types of traffic: mental traffic, content traffic, and offline traffic, with mental traffic being the most crucial for creating consumer demand [5][6] Group 2: Product Development and Market Expansion - Dou Na emphasized the importance of continuously launching hit products for sustained growth, rather than relying on a single blockbuster [6] - In Q1 2025, Miniso achieved overseas revenue of 1.59 billion yuan, a 30% year-on-year increase, surpassing the group's guidance [7] - The company employs a mix of direct and agency stores in overseas markets, focusing on key markets based on population and retail expertise [7] Group 3: Supply Chain Management - Miniso's global supply chain strategy emphasizes the importance of controllability and adapting to local market conditions [8] - The company aims to build a comprehensive supply chain system that is not solely reliant on one location, reflecting a globalized approach [8]

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Insights - The company reported a revenue of 4.427 billion yuan for Q1 2025, representing a year-on-year increase of 18.9%, slightly exceeding Bloomberg consensus expectations, driven by improvements in same-store sales domestically and continued rapid growth overseas [1] - The adjusted net profit for Q1 2025 was 587 million yuan, a year-on-year decrease of 4.8%, falling short of Bloomberg consensus expectations of 661 million yuan, primarily due to ongoing overseas store expansion and increased financial expenses [1] - Domestic revenue for MINISO reached 2.494 billion yuan in Q1 2025, up 9.1% year-on-year, with same-store sales showing improvement [2] - Overseas revenue for MINISO was 1.592 billion yuan in Q1 2025, reflecting a year-on-year increase of 30.3%, although growth rates slowed due to high base effects [3] - TOP TOY achieved domestic revenue of 340 million yuan in Q1 2025, marking a year-on-year increase of 58.9% [4] Financial Forecast and Valuation - Revenue projections for the company from 2025 to 2027 are estimated at 20.565 billion yuan, 24.425 billion yuan, and 28.915 billion yuan, respectively, with year-on-year growth rates of 21.0%, 18.8%, and 18.4% [5] - The expected net profit attributable to the parent company for the same period is projected to be 2.737 billion yuan, 3.332 billion yuan, and 4.152 billion yuan, with corresponding year-on-year growth rates of 4.6%, 21.8%, and 24.6% [5] - The price-to-earnings (P/E) ratios for the years 2025, 2026, and 2027 are estimated to be 14.7x, 12.0x, and 9.7x, respectively [5]