Core Viewpoint - The company is expected to see a revenue increase of 12.2% year-on-year in Q2 FY26, driven by strong performance in its education and new business segments, despite challenges in its study abroad services [1][2]. Group 1: Financial Performance - Q2 FY26 revenue is projected at $1.165 billion, with education business (including cultural tourism) contributing $957 million, a growth of 11% year-on-year [1]. - Non-GAAP net profit is expected to reach $63 million, reflecting a significant year-on-year increase of 77.8%, with a Non-GAAP net profit margin of 5.4%, expanding by 2 percentage points [1]. - New business revenue (K9 competency training and learning machine) is anticipated to grow by 21% year-on-year to $364 million, indicating sustained high growth in non-academic sectors [2]. Group 2: Business Segments - The study abroad training and consulting business is expected to generate $242 million in revenue, a decline of 3% year-on-year, with a slowdown in growth rate compared to the previous year [1]. - The company is adapting its high-end one-on-one study abroad training model to a one-to-many format to lower costs and is expanding its youth study abroad training services to enhance growth resilience [1]. - The number of teaching locations is projected to increase to 1,368, a 20% year-on-year growth, although the growth rate has slowed by 3.7 percentage points compared to Q1 FY26 [2]. Group 3: Profitability and Efficiency - Despite the slowdown in high-margin study abroad business, the profitability of competency training is expected to offset this decline, leading to an improvement in overall operating profit margins [2]. - Non-GAAP operating profit margin is projected to expand by approximately 2 percentage points to 4.7% in Q2 FY26, indicating a trend of accelerating margin expansion [2]. - The education business's Non-GAAP operating profit margin is expected to reach 4.1%, with an increase of 0.9 percentage points year-on-year, while other businesses (mainly Dongfang Zhenxuan) are expected to achieve a Non-GAAP operating profit margin of 8%, up by 8.5 percentage points [2]. Group 4: Future Outlook - The company maintains revenue forecasts for FY26-FY28 at $5.38 billion, $5.98 billion, and $6.73 billion, respectively, with expectations of a recovery in profit margins as the study abroad business stabilizes [3]. - The target price is set at $69.9, corresponding to HKD 54.9 per share, with an upgrade to a buy rating reflecting confidence in the company's growth trajectory [3].

Core Insights - The appointment of Sun Jin as the new CEO of Dongfang Zhenxuan marks a significant leadership change as the company faces performance challenges and seeks sustainable growth strategies [2][3][4] - Dongfang Zhenxuan's financial performance has declined, with total revenue for the fiscal year 2025 at 4.4 billion RMB, a decrease of 32.7% from the previous year, and GMV dropping by 39.2% to 8.7 billion RMB [2][10] - The company is shifting its strategic focus towards self-operated products and offline retail expansion to reduce reliance on top streamers and enhance long-term growth potential [6][8][9] Leadership Transition - Sun Jin, a long-time employee of New Oriental, has been appointed as the CEO, succeeding Sun Dongxu, who was removed following internal management issues [3][4] - The leadership change comes after the departure of key figures who contributed to the company's previous success, raising expectations for stability and strategic execution under Sun Jin's guidance [3][5] Financial Performance - Dongfang Zhenxuan's fiscal year 2025 report indicates a significant drop in both revenue and GMV, highlighting the urgent need for a turnaround strategy [2][10] - The company has launched 732 self-operated products, increasing the proportion of self-operated products in total GMV to 43.8%, indicating a shift in business strategy [9][11] Strategic Focus - The company is exploring two main growth avenues: expanding into offline retail and enhancing its self-operated product offerings [6][8] - Dongfang Zhenxuan is actively recruiting for a flagship store manager with extensive retail experience, signaling a commitment to establishing a physical retail presence [7] Product Development - The strategic pivot towards self-operated products aims to build brand trust and reduce dependency on individual streamers, with a focus on quality control and customer service [9][11] - The company has seen growth in its independent app, with GMV from the app rising to 15.7% of total sales and paid membership numbers exceeding 260,000 [10][11]

Core Viewpoint - New Oriental Public Welfare Foundation was awarded the "2025 Education Public Welfare Model" at the 2025 International Online Education Conference for its long-term commitment and significant achievements in the field of educational philanthropy [1] Group 1: Foundation's Mission and Achievements - Since its establishment in 2015, the foundation has focused on promoting balanced development in Chinese education through technological innovation, with a particular emphasis on rural education and youth development [1] - In 2025, the foundation invested over 20 million yuan in various targeted and sustainable public welfare projects aimed at improving the educational ecosystem in rural areas [1] Group 2: Support for Student Growth - The foundation collaborated with the Qingshi Yuanshan Public Welfare Foundation to conduct the "Yuanshan Bole Course" project, offering 16 live-streamed courses to over 660,000 teachers and students across 736 schools in 31 provinces [2] - The New Oriental-Blueprint Marine Research Public Welfare Project organized 48 students from western regions to participate in practical research activities in coastal cities, broadening their horizons and stimulating their potential [2] - The foundation continued its support for the "Chinese College Students Self-Reliance Star" initiative, encouraging youth to strive for excellence and take on responsibilities [2] Group 3: Teacher Development Initiatives - The foundation, in partnership with the Central Committee of the Democratic League, has conducted the "Candlelight Action - New Oriental Teacher Social Responsibility" program for 18 consecutive years, selecting 51 volunteer teachers in 2025 to engage with over 3,000 rural teachers across eight provinces [4] - To enhance the psychological health education capabilities of grassroots teachers, the foundation launched the "Robin Support Plan" in collaboration with other organizations, recognizing outstanding teachers in youth mental health education [4] - The foundation also implemented the "Candlelight Action - New Oriental Children's Mental Health Care Project" in Bijie City, Guizhou, focusing on a three-pronged empowerment model involving teachers, parents, and students [4] Group 4: Response to Social Needs - The foundation activated emergency mechanisms to provide financial and material support to disaster-affected areas, fulfilling its corporate social responsibility [6] - It has been involved in various initiatives, including book donations, learning equipment support, and public welfare classes, to assist under-resourced educational areas [6] - The foundation is exploring cross-sectoral integration in philanthropy, supporting projects in rural youth sports education, ecological protection, and healthcare, thereby expanding the "education + public welfare" model [6] Group 5: Future Commitment - The recognition as the "2025 Education Public Welfare Model" reflects the foundation's dedication to educational philanthropy and its commitment to social contribution [6] - The foundation aims to continue its mission by leveraging resources in education and collaborating with more partners to promote educational equity and social progress [6]

Core Insights - New Oriental Bilingual has won two prestigious awards for its excellence in international education and innovative practices integrating AI technology, highlighting the influence of Chinese brands in education [1][5]. Group 1: Achievements and Recognition - New Oriental Bilingual was recognized as a "High-Quality Development Case" in online education at the 16th Xinhua Net Education Forum for its contributions to international Chinese education [2]. - The company received the title of "2025 International Education Renowned Brand" at the 2025 International Online Education Conference, reflecting its deep commitment to the "Technology + Education" model [5]. Group 2: Educational Approach and Innovations - The company has developed a "language + culture + application" curriculum system based on 32 years of educational research, serving over 160,000 users across 138 countries [2]. - New Oriental Bilingual launched the Sure Chinese app, which features a tiered curriculum system catering to different user needs, and includes a core function of a "personal Chinese speaking AI teacher" [2][3]. Group 3: Future Directions and Philosophy - The CEO emphasized the importance of AI in lowering the barriers to quality Chinese education and enhancing cultural dissemination, aiming to make Chinese language learning more accessible globally [3][6]. - The company aims to foster curiosity, critical thinking, and language skills in children, viewing technology as a tool to ignite potential [6]. Group 4: Commitment to Cultural Exchange - Since its establishment in 2017, New Oriental Bilingual has evolved from foreign teacher services to a focus on global Chinese learning, offering courses for children, adults, and teacher training [7]. - The company is dedicated to being a cultural disseminator, using high-quality courses to tell Chinese stories in an accessible manner, enhancing understanding and resonance with global audiences [7][9].

Core Viewpoint - The report from Shenwan Hongyuan maintains revenue projections for New Oriental-S (09901) for FY26-FY28 at $5.38 billion, $5.98 billion, and $6.73 billion, respectively, with expectations of profit margin pressure easing as the overseas study business stabilizes [1] Revenue Projections - Shenwan Hongyuan forecasts New Oriental's 2QFY26 revenue to be $1.165 billion, representing a year-on-year growth of 12.2% [2] - The education business (including cultural tourism) is expected to generate $957 million, up 11% year-on-year, while other businesses (mainly Dongfang Zhenxuan) are projected to earn $208 million, reflecting an 18% increase [2] Overseas Study Business - The overseas examination training and consulting business is anticipated to generate $242 million in 2QFY26, a decline of 3% year-on-year, with a slowdown of 33.3 percentage points compared to the same period last year [3] - The company is adjusting its high-end one-on-one training model to a one-to-many format to lower class prices and is expanding its youth overseas examination training services to enhance growth resilience [3] New Business Growth - New business revenue (K9 competency training + learning machine business) is expected to grow by 21% year-on-year to $364 million in 2QFY26, driven by high growth in non-subject competency services [4] - The number of teaching centers is projected to increase to 1,368, a 20% year-on-year growth, with a slight slowdown of 3.7 percentage points compared to 1QFY26 [4] Operating Profit Margin Improvement - Despite the slowdown in high-margin overseas study business, the increase in competency business margins is expected to offset this [5] - Shenwan Hongyuan anticipates a year-on-year expansion of approximately 2 percentage points in Non-GAAP operating profit margin to 4.7% for 2QFY26, with the education business margin at 4.1%, up 0.9 percentage points year-on-year [5]

Core Viewpoint - The report from Shenwan Hongyuan maintains revenue projections for New Oriental-S (09901) for FY26-FY28 at $5.38 billion, $5.98 billion, and $6.73 billion, respectively, with expectations of profit margin pressure easing as the overseas study business stabilizes [1] Group 1: Financial Performance - Shenwan Hongyuan expects New Oriental's revenue for 2QFY26 to reach $1.165 billion, representing a year-on-year growth of 12.2% [2] - The education business (including cultural tourism) is projected to generate $957 million in revenue, up 11% year-on-year, while other businesses (mainly Dongfang Zhenxuan) are expected to achieve $208 million, growing 18% year-on-year [2] - The estimated Non-GAAP net profit attributable to the parent company for 2QFY26 is $63 million, reflecting a significant year-on-year increase of 77.8% [2] Group 2: Overseas Study Business - The overseas examination training and consulting business is expected to generate $242 million in revenue for 2QFY26, a decline of 3% year-on-year, with a slowdown in growth of 33.3 percentage points compared to the same period last year [3] - The high-end one-on-one overseas examination training business faces challenges due to its premium pricing, prompting the company to adjust its model to one-to-many classes to lower costs and expand its service offerings [3] - The growth rate of the overseas study training and consulting business is anticipated to bottom out in 2QFY26 [3] Group 3: New Business Growth - New business revenue, including K9 competency training and learning machine services, is projected to grow by 21% year-on-year to $364 million in 2QFY26, driven by strong growth in non-academic competency services [4] - The company plans to enhance its product matrix by offering competency classes in elementary school and subscription services for learning machines in middle school to meet differentiated training needs [4] - The number of teaching sites is expected to increase to 1,368, a year-on-year growth of 20%, although the growth rate has slowed by 3.7 percentage points compared to 1QFY26 [4] Group 4: Operating Profit Margin - Despite the slowdown in high-margin overseas study business, the increase in competency business margins is expected to offset this impact [5] - The company is implementing measures such as workforce optimization and cost control, leading to an anticipated expansion of Non-GAAP operating profit margin by approximately 2 percentage points to 4.7% in 2QFY26 [5] - The Non-GAAP operating profit margin for the education business is projected to be 4.1%, reflecting a year-on-year increase of 0.9 percentage points, while the margin for other businesses (mainly Dongfang Zhenxuan) is expected to be 8%, up 8.5 percentage points year-on-year [5]

Investment Rating - The report upgrades the investment rating of New Oriental-S (09901) to "Buy" [1][13] Core Insights - The report highlights an expected revenue of $1.165 billion for 2QFY26, representing a year-over-year increase of 12.2% [4][9] - The education business, including cultural tourism, is projected to generate $957 million, up 11% YoY, while other businesses, primarily EastBuy, are expected to contribute $208 million, reflecting an 18% YoY increase [4][9] - Non-GAAP net profit attributable to shareholders is anticipated to reach $63 million, surging 77.8% YoY, with a non-GAAP net margin forecasted at 5.4%, expanding by 2 percentage points YoY [4][9] Revenue and Profit Forecast - Revenue for FY26 is maintained at $5.38 billion, with projections for FY27 and FY28 at $5.98 billion and $6.73 billion, respectively [6][13] - Non-GAAP net profit forecasts for FY26, FY27, and FY28 are $555 million, $610 million, and $679 million, respectively [6][13] Business Segment Performance - The overseas study business is expected to see a revenue decline of 3% YoY to $242 million in 2QFY26, with growth challenges in high-end one-on-one services [5][10] - New business segments, including K9 non-academic subject tutoring and learning tablets, are projected to grow 21% YoY to $364 million [5][11] - The number of learning centers is expected to increase to 1,368, up 20% YoY, although the growth rate is moderating [5][11] Margin Improvement - Non-GAAP operating margin is forecasted to expand by approximately 2 percentage points YoY to 4.7% in 2QFY26, with the education business margin at 4.1% and other businesses at 8% [6][12]

公开信息显示，孙进2006年加入新东方，深耕出国考试培训与学校管理，教学与运营经验丰富。 此前，东方甄选前执行董事、CEO孙东旭因"小作文"风波被免职，董事长俞敏洪兼任东方甄选CEO。今 年11月6日，俞敏洪在个人社交平台发文确认孙东旭离职。 （文章来源：新京报） 新京报贝壳财经讯（记者丁爽）12月24日，有消息称，新东方教育科技集团副总裁、广州学校校长孙进 将担任东方甄选执行总裁。对此，东方甄选方面对记者称，"孙进老师担任东方甄选执行总裁消息属 实。" ...

Group 1 - The new CEO of Dongfang Zhenxuan is expected to be Sun Jin, who is currently the Vice President of New Oriental Education Technology Group and Principal of the Guangzhou School [5] - Sun Jin has nearly 20 years of experience in the industry, having joined New Oriental in 2006 and specializing in overseas examination training and school management [5] - The transition follows the departure of former CEO Sun Dongxu, who was removed from his position due to management issues related to a dispute with a prominent host [5] Group 2 - The interim leadership of Dongfang Zhenxuan was held by Yu Minhong, the Chairman of New Oriental Group, during the search for a new CEO [5] - Yu Minhong expressed the intention to find a successor from within the ranks of New Oriental and Dongfang Zhenxuan, emphasizing the need for a candidate without personal connections [5] - The announcement of the new CEO is anticipated to be made soon, marking a significant leadership change for the company [5]

Macroeconomic Dynamics - The People's Bank of China will conduct a 400 billion MLF operation with a one-year term to maintain ample liquidity in the banking system [2] - The National Energy Administration reported that the total electricity consumption in November increased by 6.2% year-on-year, reaching 8,356 billion kilowatt-hours [7] Regulatory Actions - Multiple departments, including the State Administration for Market Regulation, issued a plan to enhance product quality management on online trading platforms, emphasizing the need for compliance and risk management [5] - Eight departments, including the People's Bank of China, are supporting the exploration of cross-border digital RMB payment pilot programs with Singapore [6] Market Data - On December 24, A-shares saw collective gains, with the Shanghai Composite Index rising by 0.53% and the Shenzhen Component Index increasing by 0.88% [9] - The financing balance in the two markets increased by 147.95 billion, with the Shanghai Stock Exchange reporting a balance of 12,712.02 billion and the Shenzhen Stock Exchange at 12,355.06 billion [11] Company Developments - Xinhua Insurance announced the election of Yang Yu as the chairman of the board [8] - Dongfang Zhenxuan confirmed that Sun Jin, the vice president of New Oriental, will serve as the executive president [12] - Victory Energy reported a cumulative stock price increase of 135.86% over nine consecutive trading days, indicating potential abnormal trading behavior [13] - JD.com stated that its warehouse in Paris has resumed normal operations following a theft incident, clarifying discrepancies in reported loss data [15]