Core Insights - Tmall's "618" event this year saw record user engagement and sales, with 453 brands achieving over 100 million yuan in sales, a 24% increase year-on-year [1] - The high-net-worth 88VIP membership exceeded 50 million, marking a new high, while brand membership numbers grew by 15% [1] - The competition intensified with new players like Meituan and the collaboration between Taobao and Ele.me, drawing significant attention to the delivery battle [1] Group 1: Sales Performance - Tmall's "618" event featured a simplified promotional strategy, starting pre-sales earlier on May 13, with discounts up to 50% [2] - The combination of national subsidies and Tmall's "618" led to a 116% increase in total sales for participating categories compared to last year's "Double 11" [4] - Tmall's market share in home appliances and 3C digital products reached 45.3% and 45.5% respectively during "618" [4] Group 2: Product Trends - New beauty products saw explosive sales, with nearly 100 items surpassing 10 million yuan in sales [4] - The trend of wearing lingerie as outerwear gained popularity, with sales exceeding 200 million yuan during "618" [4] - Sales in sportswear and outdoor apparel grew by over 50%, while categories like trendy toys, jewelry, pets, and beverages also showed high growth [4] Group 3: Strategic Initiatives - Tmall's "618" serves as a critical period for implementing its "support the strong and eliminate the weak" strategy, with a doubled investment in user growth [5] - The platform simplified the registration process for merchants, allowing for easier participation in the event [6] - The competition among e-commerce platforms has evolved from consumer subsidies to a focus on supply chain efficiency and multi-channel growth strategies [6]

Core Insights - The "6·18" shopping festival has seen record-breaking performances from platforms like JD.com and Tmall, as well as brands such as Xiaomi and Haier, highlighting the necessity of evolving promotional strategies to maintain competitiveness and consumer engagement [1][2] Group 1: Promotional Strategies - Tmall has simplified its promotional rules by replacing the long-standing "full reduction" with a clearer "official reduction" [2] - Douyin's e-commerce promotions have shifted to "instant discounts" and "direct price cuts," making it easier for consumers to understand offers [2] - JD.com has integrated national subsidies and exclusive platform prices, enhancing consumer decision-making during the festival [2] Group 2: Consumer Behavior - The simplification of rules has led to more rational consumer behavior, allowing for a better shopping experience without the complexity of discount calculations [2] - Influencers like Li Jiaqi and Viya have participated in a more rational manner, focusing on guiding consumers rather than aggressive selling tactics [2] - The rise of digital influencers in live streaming has shifted the focus from traditional celebrity endorsements to more cost-effective digital solutions, resulting in higher transaction volumes and profits [2][3] Group 3: Market Trends - The introduction of state subsidies for trade-in programs has stimulated high-value purchases, evidenced by a surge in sales of smartphones priced between 4,000 to 6,000 yuan and large-screen TVs [3] - The competition in logistics efficiency has transformed the market landscape, with a focus on "instant fulfillment" and "cost control" to meet consumer demands [3] - The evolution of e-commerce promotions indicates a shift towards continuous transformation, suggesting that major shopping events like "6·18" and "Double 11" will not remain static [3]

关于 2025 年度第二期绿色两新科技创新债券 海尔智家股份有限公司 发行结果的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下称"公司"）2023 年年度股东大会审议通过 了《海尔智家股份有限公司关于提请股东大会给予董事会一般性授权以决定发 行境内外债务融资工具的议案》，同意公司注册发行不超过人民币 100 亿元或等 值外币的债务融资工具及上述发行方案，并一般及无条件地授权董事会并由董 事会或由董事会转授权董事长及其授权人士根据公司不时的需要以及市场条件 全权决定及办理境内外融资工具发行的全部事宜，以及由董事会进一步授权董 事长及其授权人士根据公司需要以及其它市场条件等具体执行债务融资工具发 行事宜。2024 年 10 月，公司收到中国银行间市场交易商协会的《接受注册通 知书》（中市协注[2024]MTN1019 号），并于 2025 年 2 月完成第一期绿色两新中 期票据的发行工作，详见公司于 2024 年 11 月 2 日披露的《海尔智家股份有限 公司关于债务融资工具获中国银行间市场交易商 ...

香港交易所信息显示， 贝莱德（BlackRock）在 海尔智家的持股比例于06月16日从7.77%升至8.01%。 ...

2025年5月空调内销出货双位数增长，规模同期新高;考虑2024年5月内销同比-1%，剔除基数因素看， 2025年5月内销出货量较2023/2019年同期CAGR分别+6%/+5%，稳健增长。终端方面，4-5月龙头安装卡 增长提速，同期基数环比平稳;据奥维监测，3/4/5月空调线上零售量分别同比+13%/+39%/+47%，时值 动销旺季，景气斜率向上，而1-4月零售出货节奏基本一致，产业健康运行。展望后续，2024年6-8月空 调内销量分别同比-16%/-21%/-5%，基数走低，弹性有望进一步释放。 龙头份额向上，二线表现分化 智通财经APP获悉，国联民生证券发布研报称，维持空调行业"强于大市"评级。家用空调5月内销景气 向上，外销短期走弱符合预期。国内出货动销趋势一致，产业健康运行，龙头价格策略积极，份额弹性 显著，美的系表现突出;海外需求/关税不确定性仍较高，消化Q1提前出货影响后，有望逐步修复。2025 年以旧换新放宽主体/数量限制，后续出货基数走低，弹性或进一步释放;龙头2025Q1报表质量优异，海 外新兴市场OBM持续突破，后续经营有支撑，年报分红回购力度多有加大，高质量且高股息。 国联民生证券 ...

Core Insights - The 618 shopping festival has evolved into a marathon event, running from mid-May to mid-June, becoming a battleground for user acquisition among brands [1][2] - Haier Smart Home achieved comprehensive first place across multiple categories and platforms, showcasing its strength in AI technology, user interaction, and service guarantees [1][5] Category Performance - Haier Smart Home secured the top market share in various categories including refrigerators, washing machines, water heaters, and freezers, with air conditioners sharing the market [2] - Specific products like the Haier W5000SPro dishwasher and Haier washing machine series topped sales charts on platforms like Tmall and JD [2][4] Brand Development - Haier's brand engagement saw a 35% increase in active members, with significant product visibility and sales, particularly among younger consumers [4] - The premium brand Casarte experienced a 55% growth in brand asset value, leading searches on major platforms [4] Technological Strengths - Haier's AI technology enhances user experience, with innovations like the AI full-space preservation technology in the Haier麦浪 refrigerator, keeping fruits and vegetables fresh for up to 7 days [5] - The Haier washing and drying set can clean clothes in as little as 15 minutes, catering to busy consumers [5] User Interaction Strategies - Haier engaged users through live streaming events featuring executives, focusing on user stories and product demonstrations without direct sales pitches [7][9] - Interactive campaigns and themed events targeted diverse user groups, enhancing brand recall and engagement [9] Service Guarantees - Haier provided comprehensive service support throughout the purchasing process, achieving a 100% customer service response rate during the 618 period [10] - The company implemented a recycling program for old appliances, with 70% of users participating in the trade-in program [10] Conclusion - Haier Smart Home's success during the 618 festival reflects its commitment to user-centric values, leveraging technology, interaction, and service to achieve market leadership [10]

Summary of Key Points Core Viewpoint - The FTSE China A50 Index component stocks showed mixed performance, with the oil sector rebounding in the afternoon while bank stocks exhibited divergent trends throughout the day [1]. Industry Summaries Insurance - China Pacific Insurance had a market capitalization of 370.597 billion, with a trading volume of 940 million, closing down by 1.75% [3]. - China Life Insurance had a market capitalization of 335.461 billion, with a trading volume of 2.144 billion, closing down by 1.13% [3]. - Ping An Insurance had a market capitalization of 968.784 billion, with a trading volume of 470 million, closing down by 1.18% [3]. Alcohol Industry - Kweichow Moutai had a market capitalization of 1,791.338 billion, with a trading volume of 3.490 billion, closing up by 0.07% [3]. - Shanxi Fenjiu had a market capitalization of 215.446 billion, with a trading volume of 1.927 billion, closing down by 0.48% [3]. - Wuliangye Yibin had a market capitalization of 455.235 billion, with a trading volume of 1.057 billion, closing down by 0.89% [3]. Semiconductor - Northern Huachuang had a market capitalization of 226.255 billion, with a trading volume of 2.520 billion, closing up by 1.82% [3]. - Cambricon Technologies had a market capitalization of 242.993 billion, with a trading volume of 1.975 billion, closing down by 0.31% [3]. - Hygon Information Technology had a market capitalization of 311.810 billion, with a trading volume of 1.436 billion, closing down by 0.39% [3]. Automotive - BYD had a market capitalization of 279.855 billion, with a trading volume of 3.438 billion, closing down by 0.71% [3]. - Great Wall Motors had a market capitalization of 1,870.934 billion, with a trading volume of 321 million, closing unchanged [3]. - Shanghai-Kunming High-Speed Railway had a market capitalization of 180.679 billion, with a trading volume of 444 million, closing down by 1.86% [3]. Oil and Gas - Sinopec had a market capitalization of 708.072 billion, with a trading volume of 1.217 billion, closing up by 1.39% [3]. - COSCO Shipping had a market capitalization of 1,692.944 billion, with a trading volume of 1.228 billion, closing up by 0.76% [3]. - China National Offshore Oil Corporation had a market capitalization of 249.695 billion, with a trading volume of 2.102 billion, closing down by 1.35% [3]. Coal Industry - Shaanxi Coal and Chemical Industry had a market capitalization of 191.767 billion, with a trading volume of 3.605 billion, closing up by 0.43% [3]. - China Shenhua Energy had a market capitalization of 782.621 billion, with a trading volume of 1.140 billion, closing down by 1.00% [3]. - Contemporary Amperex Technology Co., Limited (CATL) had a market capitalization of 1,103.809 billion, with a trading volume of 6.560 billion, closing down by 1.41% [3]. Food and Beverage - China National Nuclear Power had a market capitalization of 195.396 billion, with a trading volume of 1.717 billion, closing up by 0.03% [4]. - Yangtze Power had a market capitalization of 330.779 billion, with a trading volume of 8.370 billion, closing down by 0.94% [4]. - Dongfang Fortune had a market capitalization of 751.664 billion, with a trading volume of 55.410 billion, closing down by 2.65% [4]. Consumer Electronics - Heng Rui Medicine had a market capitalization of 413.263 billion, with a trading volume of 1.701 billion, closing down by 1.65% [4]. - Luxshare Precision had a market capitalization of 340.610 billion, with a trading volume of 3.497 billion, closing down by 0.67% [4]. - Industrial Fulian had a market capitalization of 237.184 billion, with a trading volume of 1.931 billion, closing down by 0.44% [4].

6月18日，由世界品牌实验室(World Brand Lab)主办的第22届"世界品牌大会"在北京举行，会上发布了 2025年《中国500最具价值品牌》分析报告，国家电网、中国石油、海尔位居前三。其中，海尔已连续 22年登上该榜单，品牌价值高达5735.17亿元，并入选"中国品牌数字技术提升品牌价值发展案例"，作 为山东品牌高质量发展的标杆典范强势霸榜。 世界品牌实验室是全球领先的品牌咨询、研究和测评机构，由1999年诺贝尔经济学奖得主罗伯特·蒙代 尔(Robert Mundell)教授倡议创建并担任首任主席，其采用的"经济适用法"(Economic Use Method)，被公 认为稳健的品牌价值评估方法。 创新突围 品牌国家队闪耀世界 据悉，今年世界品牌实验室从逾20000家中国流行品牌中筛选出了一批能代表中国最高水准的品牌国家 队阵容，向世界展示了中国品牌的卓越实力。 从今年《中国500最具价值品牌》榜单区域分布来看，北京有92个品牌入选，名列第一；广东有81个品 牌入选，稳居第二；山东与上海各有40个品牌入选，并列第三。能够从京津冀、长三角、粤港澳等强劲 区域中脱颖而出，说明山东在为区域内企业打造良好 ...

天猫披露的数据显示，618第一阶段，参加国补的家电家装、手机数码等品类成交总额较去年双11增长 283%，美的、海尔、科沃斯、源氏木语等40个品牌成交破亿；带动家电、家居、家装、3C数码等行业 整体成交同比双位数增长，超3000个品牌同比成交翻倍，释放出强劲的消费活力。 得益于国补与大促的双重加持，高端家电价格下探，在天猫成交爆发，海尔高端品牌卡萨帝油烟机销售 增长约80倍，美的高端品牌COLMO洗衣机销售增长翻倍；国补叠加618，不少年轻人趁机入手智能"家 庭清洁帮手"，可拆卸清洗扫地机器人成交暴涨10倍、搜索量激增19倍，宠物空气净化器、低噪音宠物 适用的速干吹风机成交同比增长均翻倍；今年家装家居品类纳入国补，天猫618装修市场兴起"局部改 造"，风格化与多功能成为消费新趋势，中古风家具成交同比翻倍，法式复古灯具成交暴涨53倍，乳胶 漆品类同比成交增长翻2倍，智能卫浴品类同比成交增长翻3倍。 2025年618已经落下帷幕，今年也是首个叠加国家补贴的618大促。据商务部数据显示，截至 5月31日，2025年消费品以旧换新5大品类合计带动销售额1.1万亿元，发放直达消费者的补 贴约1.75亿份；线上线下各平台 ...

Investment Rating - The report recommends investment in the home appliance sector, particularly in companies with stable performance and increasing dividend rates [8]. Core Viewpoints - The home appliance industry is expected to benefit from long-term stability due to its essential nature and competitive advantages globally, despite facing short-term pressures from market competition and external factors like tariffs [7][8]. - The report highlights the importance of government subsidy policies, particularly the "old-for-new" program, which is anticipated to continue supporting consumer demand in 2024 and 2025 [7][8]. - The report identifies key investment opportunities in the white goods sector, emphasizing the significance of companies' performance stability and dividend yield in the current low-risk interest rate environment [7][8]. Summary by Sections 1. Industry Performance Review - The home appliance sector has outperformed the market since 2023, with the SW home appliance index showing increases of 3.8% in 2023, 25.4% in 2024, and 1.93% in 2025 YTD [7][12]. - The sector's performance is attributed to the essential nature of large appliances and the benefits from government subsidy policies [7][12]. 2. Domestic Sales Supported by Policies - The "old-for-new" policy has effectively stimulated the market, with retail sales expected to grow significantly due to government support [42][44]. - The retail market for home appliances is projected to reach CNY 1,030.7 billion in 2024, a year-on-year increase of 12.3% [42]. 3. Overseas Market Dynamics - The report notes a shift in the global supply chain, with Chinese home appliance companies expected to benefit from increased order concentration in the U.S. market by 2026 [7][8]. - Exports of home appliances are projected to grow by 3.8% in 2023 and 14.1% in 2024, with significant increases in air conditioning exports [7][8]. 4. White Goods Market Insights - The air conditioning market is expected to remain strong in 2024, driven by government subsidies, although competition in the online market is intensifying [7][8]. - The report emphasizes the importance of product upgrades in the refrigerator and washing machine segments, which are expected to maintain stable sales due to their essential nature [7][8]. 5. Investment Recommendations - The report recommends investing in leading companies such as Midea Group, Haier Smart Home, Hisense Visual, and Gree Electric, focusing on their stable earnings and high dividend yields [8]. - The black goods sector presents opportunities due to improved global competitiveness, while the cleaning appliance segment is highlighted for its growth potential following industry consolidation [7][8].