专题：专题|2024年度A股CFO数据报告：美的集团钟铮年薪946万，比亚迪周亚琳896万 作为上市公司核心管理层关键成员，财务总监CFO的地位与作用至关重要。新浪财经《2024年度A股 CFO数据报告》显示，2024年A股上市公司财务总监CFO群体薪酬规模合计达42.70亿元，平均年薪为 81.48万元。 分行业来看，A股市场130家食品行业公司财务总监薪酬均值为77.78万元（剔除一家无薪酬数据公 司），低于市场均值。薪酬最高的是水井坊CFO蒋磊峰，去年薪酬高达464.75万元。 从年龄分布来看，40（含）-50岁是主力人群，人数达到71位，占比达到54%；其次是50（含）岁以 上，占比达到37%；30（含）-40的CFO占比仅为9.16%，年龄中位数为48岁。 金字火腿CFO周国华年纪最大，达到64岁。周国华目前身兼数职，是金字火腿董事、总裁、财务总监， 2021年12月开始担任CFO一职。元祖股份CFO刘政年纪最小，仅32岁，从2023年10月开始任职。 从学历来看，以本科为主，占比达到58%；其次是硕士，达到28%。专科有16名，占比达到12.4%。此 外博士有1名，为立高食品财务总监王世佳；中职也 ...

Core Insights - The total salary scale for CFOs in A-share listed companies reached 4.27 billion yuan in 2024, with an average annual salary of 814,800 yuan [1] - The average salary for CFOs in the food industry is 777,800 yuan, which is below the market average [1][5] - The age distribution shows that 54% of CFOs are aged between 40 and 50, while only 9.16% are aged between 30 and 40 [1] Salary Analysis - The total salary for CFOs in the food and beverage industry is 101 million yuan, with an average salary of 777,800 yuan [5] - The highest salary among CFOs is 4.65 million yuan for Jiang Leifeng of Shui Jing Fang, who saw an increase of 1.58 million yuan in 2024 [5] - The lowest salary recorded is 16,600 yuan for Xu Wen of Maiqu'er, who has faced continuous losses since 2022 [5] Educational Background - The majority of CFOs hold a bachelor's degree, accounting for 58%, followed by master's degrees at 28% [3] - There is one PhD holder among the CFOs, and one with a vocational education background [3]

Summary of Key Points Core Viewpoint - The report highlights the compensation trends of CFOs in A-share listed companies, indicating a total salary scale of 4.27 billion yuan for 2024, with an average annual salary of 814,800 yuan for CFOs across various industries [1]. Group 1: Compensation Overview - The total compensation for CFOs in the A-share food and beverage industry amounts to 101 million yuan, with an average salary of 777,800 yuan [5]. - The highest-paid CFO is Jiang Leifeng from Water Weaving, earning 4.65 million yuan, with a salary increase of 1.58 million yuan compared to the previous year [5]. - The lowest-paid CFO is Xu Wen from Maiqu'er, with a salary of only 16,600 yuan, reflecting the company's ongoing financial struggles [5]. Group 2: Age and Educational Background - The majority of CFOs are aged between 40 and 50 years, accounting for 54% of the total, while those aged 50 and above make up 37% [1]. - The median age of CFOs is 48 years, with the oldest being Zhou Guohua from Jinzi Ham, aged 64, and the youngest being Liu Zheng from Yuanzhu, aged 32 [1]. - In terms of education, 58% of CFOs hold a bachelor's degree, 28% have a master's degree, and there is one PhD holder [3].

金融界消息 截至2025年7月30日收盘，水井坊（600779）报收于42.28元，下跌0.73%，换手率0.98%， 成交量4.77万手，成交金额2.03亿元。 通过天眼查大数据分析，四川水井坊股份有限公司共对外投资了8家企业，参与招投标项目62次，知识 产权方面有商标信息2199条，专利信息227条，此外企业还拥有行政许可83个。 来源：金融界 资金流向方面，今日主力资金净流出1023.30万元，占比成交额5.03%。其中，超大单净流出1269.84万 元、占成交额6.25%，大单净流入246.54万元、占成交额1.21%，中单净流出流出840.07万元、占成交额 4.13%，小单净流入1863.37万元、占成交额9.16%。 水井坊最新一期业绩显示，截至2025一季报，公司营业总收入9.59亿元、同比增长2.74%，归属净利润 1.90亿元，同比增长2.15%，扣非净利润1.90亿元，同比增长23.63%，流动比率1.510、速动比率0.547、 资产负债率39.95%。 天眼查商业履历信息显示，四川水井坊股份有限公司，成立于1993年，位于成都市，是一家以从事酒、 饮料和精制茶制造业为主的企业。企业注 ...

Core Insights - The white liquor market has experienced a collective price decline since 2025, affecting both high-end and mid-range products due to a cooling consumption environment and high inventory pressures [1][15][16] - The South China region, particularly the Guangdong-Hong Kong-Macao Greater Bay Area, has shown significant price differentiation and a notable decline in retail prices for various white liquor products [1][2][3] Market Performance - More than half of the monitored products have seen a price drop since the beginning of the year, with high-end products being the most affected [2][15] - Among 21 monitored products, 15 experienced a decline in average retail prices, with only 4 showing slight increases and 2 remaining stable [2][3] - The most significant price drop was observed in Feitian Moutai, which fell from approximately 2624 CNY to 2368 CNY, a decrease of 256 CNY [2][3] Price Trends by Product - Feitian Moutai's market price has dropped significantly, with current prices ranging from 2100 to 2400 CNY per bottle, marking a decline of over 15% from its peak [3][15] - Other products in the thousand CNY price range, such as the eighth generation Wuliangye and Guojiao 1573, also saw price reductions, with the eighth generation Wuliangye dropping by 110 CNY [10][15] - Mid-range products like Yanghe Dream Blue M6+ and Guotai Guobiao also experienced price declines, although to a lesser extent compared to high-end products [4][10] Regional Price Dynamics - In Guangzhou, 17 out of 21 products saw price declines, with Feitian Moutai dropping from 2648 CNY to 2305 CNY [7][8] - Shenzhen's market showed a downward trend in retail prices, although some products had inflated prices due to high-end retail channels [9][10] - Dongguan's market exhibited significant price fluctuations influenced by seasonal demand and promotional activities, with Feitian Moutai's price dropping to 2299 CNY during peak sales periods [12][13] Inventory and Market Conditions - The white liquor industry is currently in a deep adjustment phase, with high inventory levels leading to price pressures across all product categories [15][16] - Approximately 60% of companies are facing price inversion, particularly in the 800 to 1500 CNY price range, which is experiencing the most significant downward pressure [15][16] - The average inventory turnover days have increased to 900 days, indicating a challenging market environment for producers [15][16] Future Outlook - The market is expected to continue facing challenges as companies balance between maintaining prices and expanding market share [17][18] - The introduction of new statistical methods and the inclusion of additional cities like Foshan in price monitoring may provide a clearer picture of market dynamics moving forward [20][21]

Investment Rating - Industry Rating: Outperforming the market (maintained rating) [4] Core Viewpoints - The liquor sector is showing signs of recovery as companies actively launch new products to adapt to changing consumer demands. The current PE-TTM for the Shenwan liquor index is 18.51X, which is at a reasonable low level compared to the past decade [2][11] - The beverage sector, particularly beer and soft drinks, is expected to benefit from upcoming consumption promotion policies and adjustments to alcohol bans, which will drive sales recovery [3][12] - The pre-processed food and seasoning sectors are leading the market, with a focus on companies that can enhance efficiency and market share through cost reduction and product diversification [13][19] Summary by Sections Market Performance Review - From July 21 to July 25, the food and beverage sector increased by 0.74%, while the Shanghai Composite Index rose by 1.69%. Notable increases were seen in pre-processed foods (+1.97%) and health products (+1.88%) [1][20] Liquor Sector Insights - The liquor sector increased by 0.94%, outperforming the overall food and beverage sector. Key players like Tianyoude Liquor saw significant gains, potentially linked to local infrastructure investments [2][11] - Recommendations include strong alpha companies such as Shanxi Fenjiu and Guizhou Moutai, as well as beta companies like Luzhou Laojiao and Wuliangye [2][19] Beer and Beverage Sector Insights - The beer sector rose by 1.06%, with Budweiser Asia and Chongqing Beer leading the gains. Management changes at Zhujiang Beer are expected to positively impact the company [3][12] - The soft drink sector also performed well, with notable increases from brands like Nongfu Spring (+8.1%) [3][14] Investment Recommendations - For the liquor sector, strong alpha companies benefiting from market concentration include Shanxi Fenjiu and Guizhou Moutai [19] - In the consumer goods sector, companies that align with cost reduction and market share enhancement strategies are recommended, including Dongpeng Beverage and Nongfu Spring [19] Sector and Individual Stock Performance - The food and beverage sector's dynamic PE ratio is 21.1X, ranking it 21st among primary industries. The highest valuations are seen in other liquor (55.83X) and health products (48.77X) [26][27]

从预告显示的数据来看，白酒行业整体增速明显放缓，企业营收和净利润普遍下滑，部分企业由盈转亏，行业洗牌正在进入深水区，市场格局重 塑的步伐正在加快。 当前，白酒行业仍处于深度调整期，市场表现整体低迷。7月中旬，多家白酒企业披露了上半年业绩预告，惨淡的数据如同一面镜子，映照出整个 行业的阵痛与转型。 酒鬼酒业绩预告显示，上半年净利润为800万-1200万元，较上年同期的1.21亿元下滑90.08%-93.39%。预计报告期实现营业收入5.6亿元左右，较上 年同期下降43%左右，几乎腰斩。酒鬼酒在业绩预告中表示，今年上半年，受多重因素影响，白酒企业经营进一步承压，马太效应下中小酒企压 力更大，经销商回款意愿谨慎。 在这样的环境下，面对这样的市场表现，我们或许应该重新审视对白酒上市公司的预期评判标准，与其苛责短期业绩，不如给予更多理解与耐 心，因为真正的行业复苏，往往需要时间。 而当前白酒行业的困境，是多重因素叠加的结果。 首先，消费场景萎缩，市场需求疲软。新"禁酒令"的出台进一步压缩了高端白酒市场。同时，商务宴请、高端宴席等传统白酒消费场景持续承 压。此外，消费者代际更替，消费者消费意愿往果酒、低度酒偏移，传统白酒 ...

Core Viewpoint - The Chinese liquor industry is experiencing a significant downturn, with over 15 companies reporting substantial declines in profits or expected losses, indicating a deep adjustment period for the sector [1][5]. Company Performance - Shunxin Agriculture (Niulanshan) expects a net profit of 155 to 195 million yuan for the first half of 2025, a decrease of 53.85% to 63.32% compared to over 400 million yuan in the same period last year [2][3]. - Jiu Gui Jiu anticipates a revenue of approximately 560 million yuan, down about 43%, with a net profit drop of 90.08% to 93.39%, projecting earnings of 8 to 12 million yuan [2][3]. - Shui Jing Fang forecasts a net profit of 105 million yuan, a decrease of about 137 million yuan or 56.52% year-on-year, with expected revenue of 1.498 billion yuan, down 12.84% [2][3]. - Jin Zhong Zi Jiu, *ST Yan Shi, and Huang Tai Jiu Ye are expected to report losses, with Jin Zhong Zi Jiu projecting a loss of 60 to 90 million yuan [4][5]. Industry Trends - The liquor industry is undergoing a deep adjustment, with many companies citing declining sales volumes as a key factor affecting revenue and profit levels [5][6]. - Despite an increase in sales volume, Shui Jing Fang's profits have significantly declined due to rising sales expense ratios and the need for promotional support for new products [5][6]. - Fund managers are actively adjusting their portfolios, reducing positions in companies like Gu Jing Gong Jiu and Jin Si Yuan, reflecting a cautious outlook on the sector [7][12]. Strategic Responses - Companies are focusing on terminal sales and channel penetration, with some investing in store coverage and single-store productivity to adapt to the changing market [1][14]. - Jiu Gui Jiu plans to enhance consumer purchasing intent through events and expand sales channels, while Shui Jing Fang aims to increase store coverage and improve single-store sales [13][14]. - Major liquor brands are introducing lower-alcohol products to attract younger consumers, with several companies developing new low-alcohol offerings [14].

Core Viewpoint - The Chinese liquor industry is facing severe challenges in 2025 due to a combination of policy adjustments, consumption structure transformation, and deep competition, leading to declining production, prices, and profits [2][6]. Group 1: Industry Performance - Major liquor companies such as Shunxin Agriculture, Shui Jing Fang, and Jiu Gui Jiu have reported significant declines in net profits, with some experiencing drops of over 90% [2][3]. - The overall industry is experiencing a "volume and price decline," with production volume down 7.6% year-on-year in the first five months of 2025, and a cumulative decline of 69.5% from 2016 to 2024 [5][6]. - The first quarter of 2025 saw a slight increase in revenue of 0.38% for large-scale liquor enterprises, but total profits decreased by 0.73%, indicating a clear downward trend [5][6]. Group 2: Market Dynamics - The industry is facing "three heavy cold currents": persistent price fluctuations, high inventory levels, and a collapse in consumption scenarios [8][10][11]. - Price declines are evident, with liquor prices dropping by 2.0% year-on-year in the first half of 2025, and over 60% of companies experiencing price inversions [8][9]. - Inventory pressure is significant, with an average inventory turnover period of 900 days, and over 58% of distributors reporting increased stock levels [10][11]. Group 3: Consumer Behavior and Trends - Consumer demand is shifting towards more rational spending, with a notable decrease in high-end liquor purchases and a preference for lower-priced products [12][13]. - The traditional consumption scenarios, such as business banquets and gift-giving, are shrinking, leading to a decline in sales during peak seasons [11][12]. - The rise of low-alcohol and foreign liquor preferences among younger consumers is further diluting the market for traditional liquor [11][12]. Group 4: Strategic Responses - Liquor companies are urged to adapt by targeting the mass market with affordable and quality products, as the market for low-cost liquor is expected to grow significantly [14]. - Product innovation is essential, with a focus on lower alcohol content to meet the health-conscious preferences of younger consumers [14]. - Companies are exploring new sales channels, including online platforms and instant retail, to enhance market reach and efficiency [14][15].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [5]. Core Views - The liquor industry is strengthening its internal capabilities, with companies focusing on management, product, and channel improvements. The industry is currently at a low valuation and is expected to stabilize as sales pressure eases [2]. - In the beer and beverage sector, East Peak Beverage reported impressive mid-year results, while the industry continues to show high growth potential despite intense competition [3]. - The report highlights the ongoing transformation in product selection at Sam's Club, emphasizing operational efficiency through local supply chain adjustments [4]. Summary by Sections Liquor Industry - The liquor sector is in a phase of continuous improvement, with major companies like Guizhou Moutai and Shanxi Fenjiu enhancing their management and product offerings. The industry is currently experiencing a seasonal downturn, but valuations are low, suggesting potential for recovery [2]. Beer and Beverage Sector - The beer segment is advised to focus on high-growth products and structural performance, with companies like Yanjing Beer and Zhujiang Beer being highlighted. East Peak Beverage's revenue for the first half of 2025 reached 10.737 billion yuan, a year-on-year increase of 36.37% [3]. Food Sector - Sam's Club is undergoing a significant product selection transformation, with a shift towards national best-selling items to improve operational efficiency. The report notes that the low-temperature dairy market is performing better than the ambient temperature segment [4][7].