1 目录 CONTENTS | 报告编制说明 | 01 | | --- | --- | | 董事长致辞 | 03 | | 01 | 关于上海电影 | | | --- | --- | --- | | | 公司简介 | 04 | | | 所获奖项及荣誉 | 05 | | 04 | 04 | 创新发展，筑梦光影未来 | 20 | | --- | --- | --- | --- | | 04 | | 创新驱动 | 20 | | 05 | | 产品质量 | 31 | | | | 客户服务 | 33 | | | | 数据安全与客户隐私保护 | 37 | | 02 | ESG 治理 | 06 | | --- | --- | --- | | | ESG 理念 | 06 | | | ESG 管理架构 | 07 | | | 议题重要性评估 | 08 | | 03 | 稳舵定锚，夯实治理基础 | 12 | | --- | --- | --- | | | 党建引领 | 12 | | | 公司治理 | 14 | | | 风险管理与合规运营 | 16 | | | 反商业贿赂及反贪污 | 18 | | 05 | 多维履责，共建和谐社会 | ...

三、分红送配方案情况 一、主要会计数据和财务指标 | 报告期指标 | 2024年年报 | 2023年年报 | 本年比上年增减(%) | 2022年年报 | | --- | --- | --- | --- | --- | | 基本每股收益（元） | 0.2000 | 0.2800 | -28.57 | -0.7300 | | 每股净资产（元） | 3.66 | 3.68 | -0.54 | 3.51 | | 每股公积金(元) | 1.55 | 1.56 | -0.64 | 1.68 | | 每股未分配利润(元) | 0.32 | 0.35 | -8.57 | 0.06 | | 每股经营现金流(元) | - | - | - | - | | 营业收入(亿元) | 6.9 | 7.95 | -13.21 | 4.3 | | 净利润(亿元) | 0.9 | 1.27 | -29.13 | -3.28 | | 净资产收益率(%) | 5.47 | 7.88 | -30.58 | -19.10 | 数据四舍五入，查看更多财务数据>> 二、前10名无限售条件股东持股情况 前十大流通股东累计持有： 33469.81万股，累计占 ...

上海电影（601595）公告，2025年第一季度营收为2.48亿元，同比增长17.90%；净利润为6527.19万 元，同比增长41.55%。 ...

Investment Rating - Investment rating for the media industry is optimistic (maintained) [1] Core Insights - The MCP agreement and the "Network Publishing Technology Innovation Leading Plan" are driving industry development, with a focus on AI applications and IP development [5] - The collectible card game market in China is expected to grow significantly, with a projected market size increase from 2.8 billion RMB in 2019 to 26.3 billion RMB in 2024, reflecting a CAGR of 56.6% [6][14] - The report emphasizes the importance of high-quality IP and the rise of domestic IP in driving growth in the collectible card and related industries [21][22] Summary by Sections Section 1: Collectible Card Games - The collectible card game market is projected to grow from 2.8 billion RMB in 2019 to 26.3 billion RMB in 2024, with a CAGR of 56.6% [6][14] - The leading company in this sector, 卡游, achieved revenues of 22.9 billion RMB in 2021, 41.3 billion RMB in 2022, and is expected to reach 100.6 billion RMB in 2024 [22] - The report highlights the increasing participation of female consumers and the rise of domestic IP as key growth drivers [21][22] Section 2: Industry Data Overview - The game "和平精英" ranked first in both the iOS free and best-selling charts in mainland China as of April 19, 2025 [31][35] - The film "向阳·花" achieved a weekly box office of 0.39 billion RMB, totaling 1.83 billion RMB [45] - The web drama "无忧渡" performed well with a broadcasting index of 82.5 [46] Section 3: Company Performance - 卡游's revenue from collectible card games is expected to continue growing, supported by a strong IP matrix and effective supply chain management [22][23] - The company has launched numerous toy series and collectible card series, indicating robust product innovation [22][23] - The report recommends continued investment in companies like 腾讯控股 and 快手-W, which are positioned to benefit from the growth in AI and gaming sectors [5]

Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report highlights the continuous advancement of domestic large models in AI, with applications in AI proofreading and gaming deepening, suggesting ongoing investment in AI [4][5] - The report emphasizes the favorable government policies aimed at boosting consumption, particularly in IP and experiential new consumption, indicating a sustained high level of activity in these sectors [5] Industry Overview - The media sector has shown a significant performance trend, with the A-share media sector underperforming compared to major indices like the Shanghai Composite Index and the CSI 300 [8] - The report notes that "Peace Elite" has maintained the top position in both the iOS free and revenue charts in mainland China [11][12] AI Developments - The report discusses the launch of SenseNova V6 by SenseTime, a large model with 600 billion parameters, surpassing competitors in various tasks [4] - AI proofreading technology has gained traction, with successful bids for projects, indicating a growing market for AI applications [30] Consumption Policies - Recent government initiatives aim to expand the service industry and promote digital consumption, which is expected to stimulate demand in IP and experiential consumption [5] - The report suggests that the digital economy's core industry revenue is projected to exceed 220 billion by 2027, reflecting a robust growth outlook [5] Recommended Companies - Key recommendations include Tencent Holdings and Kuaishou for large models/agents, with Alibaba and SenseTime as beneficiaries [4] - In the AI gaming sector, companies like Xindong Company and NetEase are highlighted as key players [4] - For AI education and proofreading, companies such as Guomai Culture and Century Tianhong are recommended [4] Market Performance - The report indicates that the A-share media sector has shown weaker performance compared to the broader market indices during the specified period [8] - The report also provides insights into the performance of various media companies, with specific rankings in gaming and film sectors [25][26][27]

Group 1 - The Osaka World Expo opened on April 13, showcasing the China Pavilion with the theme "Building a Community of Life Between Man and Nature - A Future Society of Green Development" [1] - The China Pavilion featured cutting-edge technologies such as the "Chang'e 5" lunar soil sample and the "Jiaolong" submersible experience cabin, utilizing interactive installations and digital technologies to engage visitors [1] - The AI model "AI Sun Wukong" made its debut at the expo, capable of real-time interaction in Chinese, Japanese, and English, providing humorous responses and intelligent guidance to global visitors [1][2] Group 2 - "AI Sun Wukong" employs advanced AI technologies including voice synthesis, lip-sync prediction, and image processing, allowing it to effectively communicate even in crowded environments [2] - The character is based on the classic animated figure from the 1960s film "Havoc in Heaven," created by the Shanghai Animation Film Studio, and was co-developed by iFLYTEK and Shanghai Film Group's subsidiary [2]

Group 1 - The A-share film and cinema sector has seen a rise, with Bona Film Group hitting the daily limit up, and Happiness Blue Sea increasing by over 10% [1] - Other companies in the sector, including Huayi Brothers, Zhongguang Tianze, Zhongshi Media, Baiana Qicheng, and Shanghai Film, also experienced gains [1]

Core Viewpoint - The Chinese millet economy market is expanding rapidly, projected to reach 168.9 billion yuan in 2024 with a year-on-year growth rate of 41%, and expected to surpass 200 billion yuan in 2025. The low conversion rate of domestic IP compared to the US and Japan indicates significant growth potential in the industry [1][2]. Group 1: Reasons for High Market Prosperity - Supply-side factors include an increase in specialized players such as copyright agents, trendy toy brands, contract manufacturers, millet stores, and second-hand trading platforms, which enhance authorization and sales channels [2]. - Demand-side factors involve the expansion of domestic subculture user base and a shift in consumer perception from entertainment products to emotional values like cultural belonging and social connection [2]. Group 2: IP Value and Monetization Paths - Shanghai Film holds 60 IPs authorized by Shanghai Film Group and Shanghai Animation Film Studio, focusing on revitalizing classic animation IPs through content renewal, commercial authorization, game collaboration, and cultural product development [3]. - Light Media emphasizes content development over derivatives, with the animated film "Ne Zha" grossing $2.1 billion globally, ranking fifth in box office history, and generating over 300 million yuan in merchandise sales within a month of release [3]. - Ao Fei Entertainment centers on developing trendy toys and AI toys based on anime IPs [4]. - Alibaba Pictures operates Alibaba Fish, the largest IP authorization agency in China, collaborating with top global IPs and providing comprehensive development and operation services [4]. Group 3: Investment Recommendations - Focus on content IP development with companies like Shanghai Film (revitalizing classic animation IPs), Ao Fei Entertainment (developing trendy toys and AI toys), and Yuewen Group (leading in web literature IP with impressive derivative growth) [5]. - In IP authorization operations, Alibaba Pictures is noteworthy for its extensive IP authorization platform [5]. - For IP derivative product creation and sales, attention should be given to Pop Mart (new IP launches, overseas expansion, and product diversification), Huali Technology, Tom Cat, and Fengyu Zhu [5].

Investment Rating - The report maintains a "Buy" rating for the company [4][21]. Core Insights - The strategic partnership with ByteDance's Jidream is expected to position the company favorably in the AI application sector, focusing on AI-driven content innovation and industry upgrades [9][20]. - The company is projected to benefit from an unexpected increase in movie box office revenues in the first quarter, alongside potential growth from IP derivative areas such as games and card products [20][16]. Financial Projections - The company is expected to achieve net profits of 113 million, 272 million, and 393 million yuan for the years 2024, 2025, and 2026, respectively, with year-on-year growth rates of -10.86%, +140.58%, and +44.20% [21]. - Revenue forecasts indicate a growth from 368.35 million yuan in 2022 to 1.31 billion yuan in 2026, with a notable increase in net profit from -334.80 million yuan in 2022 to 392.66 million yuan in 2026 [3][21]. Strategic Developments - The collaboration with Jidream aims to enhance AI applications in the film industry, including the development of lightweight AI creation tools and a vast AI material library [9][10]. - The company is actively working on revitalizing classic IPs through AI and PUGC content, leveraging its rich portfolio of classic animations [13][20]. Market Performance - The company's stock has shown a relative decline over the past 12 months, with a performance of -15.00% compared to the market [5]. - The total market capitalization is approximately 11.73 billion yuan, with a stable shareholding structure where Shanghai Film Group holds 69.22% [5].

Investment Rating - Industry Rating: Recommended [5] Core Insights & Investment Recommendations - The AI industry is experiencing a surge in activity, with significant events such as the GTC 2025 summit highlighting advancements in AI and cloud computing [2][22][23] - The report emphasizes the commercialization acceleration of the AI industry, with domestic leading companies benefiting from cost efficiency and localization advantages [3][23] - Investment opportunities are identified in the following sectors: 1) Gaming industry: Policy incentives boost domestic demand, and technology enhances product competitiveness [3][23] 2) Hong Kong internet leaders: Consumer promotion stabilizes employment, with core stocks seeing valuation and performance recovery [3][23] 3) Film and cultural tourism industry: Consumption policies promote cinema recovery and stimulate demand for improvement [3][23] Market Performance Overview - In the week of March 10-14, 2025, the Shanghai Composite Index rose by 1.39%, while the CSI 300 Index increased by 1.59% [10][12] - The SW Media Index saw a rise of 1.78%, outperforming the ChiNext Index by 0.81% [10][12] - Sub-industries such as broadcasting, film, and sports led the gains, with increases of 4.91%, 4.75%, and 3.98% respectively [10][12][16] Industry Data - The top three box office films were "Nezha: Birth of the Demon Child," "Detective Chinatown 1900," and "Heavenly Travel Group" [4] - The top three streaming films included "Gladiator 2," "I Like to Deceive," and "Naruto: The Road of the Ninja" [4] - The top three TV series were "Difficult to Please," "Like a Flower," and "Northbound" [4] - The top three variety shows were "Let's Farm Season 3," "Cats in the Box Season 2," and "Detective Pick Up Light Season" [4] - The top three mobile games on iOS were "Peacekeeper Elite," "Honor of Kings," and "Crossfire: Gunfight King" [4]