Summary of Conference Call Records Industry Overview - The conference call discusses the outlook for the beauty and e-commerce sectors in China, particularly focusing on the upcoming Double Eleven shopping festival in 2025. The overall market sentiment is optimistic, with expectations of accelerated growth across various platforms, especially Taobao and Tmall, which are projected to achieve a growth rate of around 20% during the event [1][3]. Key Companies and Their Performance 1. **Taobao and Tmall** - Taobao and Tmall are expected to see marginal acceleration in growth, benefiting from personnel adjustments, local life integration, instant retail, and the influence of the 88 VIP membership program [1][3]. 2. **Douyin** - Douyin is anticipated to achieve approximately 40% growth, with other platforms also expected to maintain double-digit growth rates [1][3]. 3. **Proya (珀莱雅)** - Proya is currently in a personnel adjustment phase, with GMV growth expectations for Double Eleven projected to be in the single to low double digits. The company plans to launch more new products in 2026 and aims for a listing on the Hong Kong Stock Exchange [1][9]. 4. **Mao Geping (毛戈平)** - Mao Geping is expected to maintain a strong sales performance, with online sales growth projected between 40% to 50% during Double Eleven. The brand has seen significant collaboration with Li Jiaqi, particularly on key products [1][7][8]. 5. **Perfect Diary (完美股份)** - Perfect Diary had a strong online performance in the first half of the year but experienced a slight slowdown in Q3. The brand is expected to achieve over 30% growth during Double Eleven [1][11]. 6. **Shanghai Jahwa (上海家化)** - Shanghai Jahwa has shown accelerated online sales in Q3, with expectations for significant growth during Double Eleven, driven by brands like Bai Cao Ji and Yu Ze [1][10]. 7. **Yixian E-commerce (易鲜电商)** - Yixian's high-end brands, such as Kalanli and Darfu, have seen GMV double in Q2, indicating a strong recovery and potential for further growth [1][12]. 8. **Luyuchen (陆雨辰)** - Luyuchen is expected to see a significant increase in revenue, estimated to double in Q3, benefiting from rapid growth in its Jade Station home and optimized operations on Douyin [1][13]. 9. **Iffidan (伊菲丹)** - Iffidan is focusing on multi-channel operations and product launches, with plans to open 50 offline stores in China over three years [2][16][17]. 10. **Jinbo Biotech (锦波生物)** - Jinbo is strengthening its position in the medical beauty sector with new product approvals and collaborations, aiming for significant market penetration [1][19]. 11. **Meili Tianyuan Group (美丽田园集团)** - The group has made a strategic acquisition of Siyuanli, enhancing its market share and member base significantly [1][21]. 12. **Shangmei Group (上美股份)** - Shangmei is expanding its product range and has achieved significant growth through innovative marketing strategies on Douyin [1][22]. Market Trends and Consumer Behavior - Domestic beauty brands are gaining market share due to better consumer insights and faster product iterations compared to foreign luxury brands, which are struggling with slower product development [2][15]. - The price stability of foreign brands contrasts with the aggressive pricing strategies of domestic brands, indicating a shift in market dynamics [1][4]. Investment Strategies - The new consumption sector is highlighted as a key investment area, with traditional growth stocks also being considered due to their strong fundamentals and lower valuations expected in 2026 [1][6]. Conclusion - The upcoming Double Eleven shopping festival is expected to be a significant growth driver for the beauty and e-commerce sectors, with various companies poised to capitalize on the trends and consumer behavior shifts observed in the market. The overall sentiment is positive, with a focus on innovation, collaboration, and strategic positioning to enhance market share and profitability.

Group 1: Company Strategy and Developments - Proya has approved a plan for a secondary listing in Hong Kong to enhance its international strategy and overseas business development, aiming to improve its overseas financing capabilities [2] - Proya's revenue for the first half of 2025 is projected to be 5.362 billion yuan, with a year-on-year growth of 7.2%, marking the lowest growth rate in five years [4] - The company has experienced a significant decline in stock price since the second-generation leadership transition in September 2024, with the stock price dropping to 79 yuan per share, nearly halving from its peak [5] Group 2: Leadership Changes and Talent Acquisition - Following the leadership transition, Proya has frequently changed its executive team, appointing individuals with backgrounds in major international companies, including a new CFO with experience at L'Oréal [6][7] - The strategy of hiring executives from large corporations aims to bring mature experiences and systems into Proya, although the effectiveness of this approach remains to be seen [7] Group 3: Investment and Acquisition Strategy - Proya has announced a "Double Ten" strategy, aiming to enter the top ten global cosmetics companies, which would require revenue to reach 50 billion yuan [9] - The company has begun investing in acquisitions, including a 38.45% stake in Huazhi Xiao, and is establishing a European innovation center to accelerate overseas acquisition plans [9] - Investors expect Proya to not only focus on external acquisitions but also to develop internal talent and explore growth opportunities within its main and potential brands in the domestic market [10]

Group 1 - The core viewpoint of the report indicates that platforms are shifting their promotional strategies from emphasizing "absolute low prices" to simplifying discount rules and providing direct subsidies to consumers, enhancing shopping experiences and accelerating purchase decisions [1] - The 2025 Double Eleven shopping event will start earlier than in 2024, with platforms like Douyin and JD.com beginning promotions on October 9, followed by Xiaohongshu and Tmall [1] - The report highlights a trend where most cosmetic brands are simplifying their gift offerings to "buy the main product and get the same one for free," which is seen as a more direct way to lower the effective price for consumers [1][3] Group 2 - In terms of brand collaboration, high-end foreign brands and leading domestic brands are increasing the number of SKUs promoted during the Double Eleven event, with top brands like L'Oréal, Proya, and Estée Lauder maintaining a similar number of products compared to last year [2] - The report notes that while some international brands have decreased their promoted product numbers, domestic brands like Proya and others have increased their offerings, often featuring new products [2] - The pricing mechanism is evolving, with many brands simplifying their gift offerings and some mass-market brands lowering prices on key products, while high-end foreign brands are narrowing discounts due to previous price reductions [3]

Core Insights - The cosmetics sector experienced a slight increase of 0.31% on October 14, with Shanghai Jahwa leading the gains [1] - The Shanghai Composite Index closed at 3865.23, down 0.62%, while the Shenzhen Component Index closed at 12895.11, down 2.54% [1] Company Performance - Shanghai Jahwa (600315) closed at 26.59, up 5.10%, with a trading volume of 102,700 shares and a transaction value of 270 million yuan [1] - Lafang (603630) closed at 24.65, up 4.05%, with a trading volume of 90,200 shares and a transaction value of 221 million yuan [1] - Qingdao Kingway (002094) closed at 7.97, up 1.92%, with a trading volume of 413,400 shares and a transaction value of 329 million yuan [1] - Other notable performers include Bawei (920123) at 17.83 (+1.54%) and Jinsong New Materials (300849) at 13.53 (+0.97%) [1] Fund Flow Analysis - The cosmetics sector saw a net outflow of 13.28 million yuan from institutional investors, while retail investors experienced a net outflow of 46.69 million yuan [2] - Conversely, speculative funds recorded a net inflow of 59.98 million yuan [2] Individual Stock Fund Flow - Shanghai Jahwa had a net inflow of 29.86 million yuan from institutional investors, while retail investors saw a net outflow of 24.90 million yuan [3] - Lafang recorded a net inflow of 21.89 million yuan from institutional investors, with retail investors experiencing a net outflow of 21.61 million yuan [3] - Qingdao Kingway had a net inflow of 16.80 million yuan from institutional investors, while retail investors saw a net outflow of 18.67 million yuan [3]

可以看到，金昶在进入珀莱雅曾在美妆巨头欧莱雅集团履职，具备相当程度的美妆行业经验。珀莱雅与 欧莱雅的"缘分"颇深。据南都记者了解，今年6月刚刚上任的珀莱雅产品开发负责人兼孵化品牌副总经 理汪奕峰也曾在欧莱雅任职。此前离职的珀莱雅CMO（首席营销官）叶伟在任职期间推动了珀莱雅在 电商渠道的内容营销转型，业内一度盛传其参考了欧莱雅的市场营销体系，珀莱雅那几年的业绩增速的 确在国货美妆品牌中一骑绝尘。 除了具备美妆大厂经验，金昶的履历中还曾任毕马威会计事务所高级审计师。值得注意的是，珀莱雅此 前公布2025年半年报的同时，还宣布拟发行境外上市股份（H 股）并在香港联合交易所有限公司主板挂 牌上市。目的是为加快公司的国际化战略和海外业务发展，增强公司的境外融资能力。 金昶曾在毕马威这样的"四大"审计事务所担任高级审计师，接受了系统审计和财务报告流程的训练，同 时又在阿克苏诺贝尔和欧莱雅这类跨国企业中负责过财务相关工作。这些背景意味着他对财务控制、成 本管理、预算规划、国际化财务规范、跨事业部协同等都有丰富经验。 另外，有熟悉港股资本市场的投资人告诉南都记者，跨境／赴港上市或是在国际资本市场环境下，投资 者和监管机构对 ...

Core Viewpoint - Proya plans to list its H-shares on the Hong Kong Stock Exchange to accelerate international expansion and enhance overseas financing capabilities, potentially becoming the first A+H share company in the beauty industry [1] Group 1: Company Overview - Proya primarily engages in the research, production, and sales of cosmetic products, owning brands such as "Proya," "Caitang," "Off&Relax," and others, covering various beauty sectors including skincare and makeup [1] - In the previous year, Proya was recognized as the most profitable domestic beauty company and became the first domestic beauty enterprise to enter the "100 billion club" [1] Group 2: Financial Performance - For the years 2021 to 2024, Proya's revenue figures were 4.633 billion, 6.386 billion, 8.905 billion, and 10.78 billion yuan, with year-on-year growth rates of 23.47%, 37.82%, 39.45%, and 21.04% respectively [1] - The net profit attributable to the parent company for the same period was 576 million, 817 million, 1.194 billion, and 1.552 billion yuan, with growth rates of 21.03%, 41.88%, 46.06%, and 30.00% respectively [1] Group 3: Recent Performance and Challenges - In the first half of this year, Proya reported revenue of 5.362 billion yuan, a year-on-year increase of 7.21%, and a net profit of 799 million yuan, reflecting a growth of 13.80%, marking the lowest growth rates in nearly five years [2] - The slowdown in growth is attributed to a decline in sales volume and unit prices in the skincare category, as well as a decrease in unit prices for beauty makeup products [2] - Sales expenses for the first half of the year amounted to 2.659 billion yuan, a year-on-year increase of 13.64%, accounting for 49.59% of total revenue, with promotional expenses rising to 2.399 billion yuan [2]

Core Viewpoint - The stock of Proya Cosmetics has experienced a decline in recent trading sessions, with a year-to-date drop of 5.71% and a market capitalization of 31.185 billion yuan as of October 13 [1] Financial Performance - For the first half of 2025, Proya achieved a revenue of 5.362 billion yuan, representing a year-on-year growth of 7.21%, and a net profit attributable to shareholders of 799 million yuan, up 13.80% compared to the previous period [2] Shareholder Information - As of June 30, 2025, the number of Proya's shareholders increased to 60,300, up 18.25% from the previous period, while the average number of tradable shares per person decreased by 15.43% to 6,560 shares [2] - The company has distributed a total of 2.125 billion yuan in dividends since its A-share listing, with 1.540 billion yuan distributed over the last three years [3] Stock Trading Activity - On October 13, Proya's stock price fell by 2.00% to 78.75 yuan per share, with a trading volume of 299 million yuan and a turnover rate of 0.96% [1] - The stock has seen significant net outflows of capital, with a net outflow of 15.4456 million yuan from major funds on the same day [1] Major Shareholders - As of June 30, 2025, the top ten circulating shareholders include Hong Kong Central Clearing Limited as the third-largest shareholder, holding 47.5196 million shares, a decrease of 12.3914 million shares from the previous period [3] - Other notable shareholders include Southern CSI 500 ETF and Invesco Great Wall Emerging Growth Mixed A, with varying changes in their holdings [3]

Core Viewpoint - The company announced an adjustment to its 2025 semi-annual profit distribution cash dividend total, maintaining a cash dividend of 8.00 yuan per 10 shares, resulting in a total cash dividend of approximately 315 million yuan, which represents 39.45% of the net profit attributable to shareholders [1][3][22]. Summary by Sections Profit Distribution Plan - The profit distribution plan was approved during the board meeting on September 11, 2025, with a cash dividend of 8.00 yuan per 10 shares (including tax) [1][9]. - The total number of shares for calculation is 396,005,292, after deducting shares in the company's repurchase account, leading to an estimated total cash dividend of 315,035,573.60 yuan (including tax) [3][15]. Changes Due to Convertible Bonds - The total share capital changed due to the conversion of the "Pola Convertible Bonds" starting from June 14, 2022, affecting the total number of shares [2][8]. - The adjusted total share capital for the dividend calculation is 393,794,467 shares, resulting in a cash dividend distribution of 0.80 yuan per share [15][19]. Adjustment of Convertible Bond Conversion Price - The conversion price of the "Pola Convertible Bonds" will be adjusted from 96.26 yuan per share to 95.46 yuan per share, effective from October 17, 2025 [10][22]. - The adjustment formula for the conversion price is based on the cash dividend distributed, calculated as P1 = P0 - D, where D is the cash dividend per share [11][22]. Tax Implications - For individual shareholders holding unrestricted shares, the cash dividend is 0.80 yuan per share, with tax implications varying based on the holding period [19][20]. - For foreign institutional investors, a 10% withholding tax applies, resulting in a net cash dividend of 0.72 yuan per share [20].

Investment Rating - The report gives a "Buy" rating for the cosmetics and medical beauty industry, particularly highlighting the potential of specific companies like Water Sheep Co., Ltd. [13] Core Insights - The cosmetics and medical beauty sector has underperformed the market recently, with the Shenwan Beauty Care Index rising by 1.3% from September 29 to October 10, 2025, which is lower than the overall market performance [3][4] - The upcoming Tmall Double 11 event is expected to boost sales, with domestic brands actively participating with competitive discounts [8] - Water Sheep Co., Ltd. is identified as a leading technology-driven beauty company, with stable revenue projections and improving profit margins [9][10] Summary by Sections Industry Performance - The cosmetics and medical beauty sector has shown weaker performance compared to the market, with the Shenwan Cosmetics Index increasing by 1.2%, lagging behind the Shenwan A Index by 0.4 percentage points [3][4] - The top-performing stocks in the sector include Jiaheng Home Care (+35.0%), Yiyi Co., Ltd. (+18.6%), and Yanjing Co., Ltd. (+15.6%) [5] Upcoming Events - Tmall's Double 11 sales event is set to begin on October 15, 2025, with major domestic brands like Proya and Maogeping expected to participate actively [8] Company Focus: Water Sheep Co., Ltd. - Water Sheep Co., Ltd. has a dual business model of proprietary and CP agency brands, with projected revenues stabilizing between 4 to 5 billion yuan from 2021 to 2024 [9] - The company is expected to achieve net profits of 258 million, 331 million, and 398 million yuan for the years 2025, 2026, and 2027, respectively, reflecting significant growth [10][13] Market Trends - The overall retail sales of cosmetics in August 2025 grew by 5.1%, indicating a recovery in consumer demand [17] - The domestic market is seeing a shift in market share, with local brands gaining ground against international competitors [25] E-commerce Insights - Data shows that domestic brands are performing well on platforms like Douyin and Tmall, with significant growth in GMV for brands like Proya and Maogeping [14][15] Company Developments - Proya has filed for an IPO in Hong Kong, with stable revenue growth and a strong online presence [19] - The report highlights the strategic moves of various companies, including partnerships and new product launches, to enhance their market positions [24][23]

Investment Rating - The report maintains an "Accumulate" rating for the retail industry [1] Core Views - The National Day and Mid-Autumn Festival holiday saw a significant increase in domestic travel, with 888 million trips taken, a 16% increase compared to the previous year, and total spending reaching 809 billion yuan, up 15% [3][8] - Strong travel and family visit intentions were noted, with self-driving trips accounting for 80% of travel during the holiday period [12] - The report highlights a continued increase in inbound and outbound tourism, with a 11.5% year-on-year growth in border inspection personnel [14] - Key tourist attractions experienced a rise in visitor numbers, with notable increases at Huangshan, Jiuhua Mountain, and Emei Mountain, suggesting robust demand in the tourism sector [15] Summary by Sections 1. Industry Views This Week - The report emphasizes the positive outlook for the tourism sector during the National Day and Mid-Autumn Festival, with significant increases in both travel numbers and spending [8] 2. Market Review This Week - The retail index saw a decline of 0.40% from October 9 to October 10, while the overall market performance varied across different indices [16][18] 3. Valuation Table of Sub-Industries - The report includes a detailed valuation table for various companies within the retail sector, providing insights into market capitalization, closing prices, and projected earnings [22][23]