| | | 珀莱雅化妆品股份有限公司 关于"珀莱转债"2025 年付息公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 珀莱雅化妆品股份有限公司(以下简称"公司")于 2021 年 12 月 8 日发行的 可转换公司债券（以下简称"珀莱转债"）将于 2025 年 12 月 8 日开始支付自 2024 年 12 月 8 日至 2025 年 12 月 7 日期间的利息。根据《珀莱雅化妆品股份有限公 司公开发行 A 股可转换公司债券募集说明书》（以下简称"《募集说明书》"）有关 条款的规定，现将有关事项公告如下： 一、可转债发行上市概况 可转债付息债权登记日：2025 年 12 月 5 日 可转债除息日：2025 年 12 月 8 日 可转债兑息日：2025 年 12 月 8 日 1、债券名称：珀莱雅化妆品股份有限公司公开发行 A 股可转换公司债券 2、债券简称：珀莱转债 3、债券代码：113634 4、发行日期：2021 年 12 月 8 日 5、上市日期：2022 年 1 月 4 日 6、证券类型：可转换为公 ...

Market Overview - On December 1, the cosmetics sector rose by 0.26% compared to the previous trading day, with BAWI leading the gains [1] - The Shanghai Composite Index closed at 3914.01, up 0.65%, while the Shenzhen Component Index closed at 13146.72, up 1.25% [1] Individual Stock Performance - BAWI shares closed at 15.93, up 2.38% with a trading volume of 16,900 lots and a transaction value of 26.70 million yuan [1] - Shanghai Jahwa closed at 23.61, up 1.77% with a trading volume of 49,400 lots and a transaction value of 116 million yuan [1] - Huachun Color closed at 28.22, up 1.00% with a trading volume of 16,000 lots and a transaction value of 45.40 million yuan [1] - Betaini closed at 41.52, up 0.56% with a trading volume of 27,900 lots and a transaction value of 116 million yuan [1] - Kohn shares closed at 16.44, up 0.55% with a trading volume of 161,900 lots and a transaction value of 263 million yuan [1] - Proya closed at 70.61, up 0.37% with a trading volume of 23,200 lots and a transaction value of 163 million yuan [1] - Qingdao King closed at 7.38, up 0.27% with a trading volume of 85,100 lots and a transaction value of 6.28 million yuan [1] - Marubi closed at 35.47, up 0.11% with a trading volume of 29,300 lots and a transaction value of 103 million yuan [1] - Lafang closed at 20.95, unchanged with a trading volume of 23,000 lots and a transaction value of 4.81 million yuan [1] - Qingsong shares closed at 7.53, down 0.13% with a trading volume of 129,100 lots and a transaction value of 96.89 million yuan [1] Fund Flow Analysis - The cosmetics sector experienced a net outflow of 49.52 million yuan from institutional funds, while retail investors saw a net inflow of 51.08 million yuan [2] - The overall fund flow indicates a mixed sentiment, with institutional investors pulling back while retail investors are increasing their positions [2] Detailed Fund Flow by Stock - Jiahen Home's main funds saw a net inflow of 7.25 million yuan, while retail funds had a net outflow of 19.70 million yuan [3] - Shanghai Jahwa experienced a net inflow of 3.64 million yuan from main funds, with retail investors contributing a net inflow of 348.90 million yuan [3] - Kohn shares had a net inflow of 3.35 million yuan from main funds, but retail investors saw a net outflow [3] - BAWI experienced a net outflow of 0.50 million yuan from main funds, while retail investors had a net inflow of 164.42 million yuan [3] - Qingdao King saw a net outflow of 0.83 million yuan from main funds, but retail investors contributed a net inflow of 238.25 million yuan [3]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [1] Core Views - The retail industry is experiencing a shift towards quality growth and long-term strategies, moving away from reliance on traffic bonuses [25][26] - The industry is focusing on emotional consumption themes, with high-quality companies in sectors like gold jewelry, offline retail, cosmetics, and medical aesthetics being highlighted as investment opportunities [5][29][30] Summary by Sections Retail Market Review - The retail industry index rose by 3.45% during the week of November 24-28, 2025, outperforming the Shanghai Composite Index by 2.05 percentage points [4][13] - The multi-format retail sector showed the highest growth this week, with a 6.18% increase, while the jewelry sector led the year-to-date performance with a 22.11% increase [18][19] Retail Insights: Brand Building and Technological Aesthetics - The 2025 Cosmetics Annual Conference highlighted the importance of brand building and technological aesthetics for domestic beauty brands to achieve growth [25][26] - Companies like Shiseido and Shanghai Jahwa are focusing on quality and profitability, while Elysian Group is transitioning from operational to technological drivers [26][27] Investment Recommendations - **Gold Jewelry**: Focus on brands with differentiated product offerings and consumer insights, recommending companies like Chow Tai Fook and Lao Pu Gold [5][29] - **Offline Retail**: Highlighting companies adapting to trends and exploring AI-enabled cross-border e-commerce, with recommendations for Yonghui Supermarket and Aiyingshi [5][30] - **Cosmetics**: Emphasizing brands that meet emotional value and safety innovation, recommending companies like Maogeping and Proya [5][30] - **Medical Aesthetics**: Targeting differentiated product manufacturers and expanding medical chains, recommending companies like Aimeike and Kedi-B [5][30] Company-Specific Insights - **Chow Tai Fook**: Achieved revenue of HKD 38.986 billion in FY2026H1, with a slight decline in revenue but a stable profit margin [36][37] - **潮宏基 (Chao Hong Ji)**: Reported a revenue increase of 28.4% in Q1-Q3 2025, with a strong performance in Q3 [39][40] - **永辉超市 (Yonghui Supermarket)**: Experienced a revenue decline of 22.2% in Q1-Q3 2025, but is undergoing a transformation towards quality retail [43][44]

Group 1: Market Trends - The beauty retail industry is experiencing a dichotomy between price increases and decreases, with brands adopting different pricing strategies to cope with cost pressures from tariffs and market changes [3] - Some brands, like Elf Beauty, are opting for transparent price increases while others, such as BeautyStat, are lowering prices to boost sales, particularly in high-end channels where consumers are more price-sensitive [3] - The market for anti-aging skincare is projected to reach 85 billion yuan by 2025, growing at 11%, with a shift towards systematic scientific management and consumer preference for long-term efficacy [4] Group 2: Consumer Behavior - Color cosmetics are becoming a key driver for attracting younger consumers in shopping malls, with a focus on emotional expression and social attributes, particularly among women aged 18-35 [5] - The trend of "experiential marketing" is evident, as consumers engage in try-on experiences that create a loop of offline experience leading to online sharing [5] - The demand for high-efficacy products is rising, with live-streaming platforms like Douyin playing a significant role in driving sales, particularly for domestic brands [9] Group 3: Brand Performance - Domestic brands are showing strong performance during promotional events, with Pechoin entering the top 4 on Douyin and domestic brands dominating the top 10 in the beauty category [6][8] - The beauty industry is facing challenges, with many brands experiencing revenue declines, while Marubi Biotech reported a 25.51% increase in revenue, attributed to its focus on R&D and a strong product strategy [14] - Natural Hall, a veteran domestic brand, is struggling with growth, facing challenges such as over-reliance on its main brand and high marketing costs, which are squeezing profits [15] Group 4: Innovation and Technology - La Roche-Posay has introduced a new supermolecular technology in its skincare products, emphasizing scientific innovation and skin health [10][11] - The emergence of new skincare brands focusing on light medical beauty and anti-aging solutions reflects a broader trend towards personalized and scientifically-backed skincare [12] - The industry is witnessing a shift towards age-appropriate skincare, with brands advocating for simpler, more effective routines for children, amidst concerns over the commercialization of children's skincare products [13]

Group 1 - The cosmetics sector increased by 0.29% on November 28, with Jiaheng Jiahua leading the gains [1] - The Shanghai Composite Index closed at 3888.6, up 0.34%, while the Shenzhen Component Index closed at 12984.08, up 0.85% [1] - Jiaheng Jiahua's stock price rose by 6.45% to 40.28, with a trading volume of 67,100 shares and a transaction value of 266 million yuan [1] Group 2 - The cosmetics sector experienced a net outflow of 61.04 million yuan from institutional investors, while retail investors saw a net inflow of 76.64 million yuan [2] - Among individual stocks, Marubi Biological had a net outflow of 9.46 million yuan from institutional investors, while Shanghai Jahwa saw a net inflow of 5.63 million yuan [3] - The overall trading activity in the cosmetics sector indicates a mixed sentiment, with some stocks experiencing significant outflows while others attracted retail interest [2][3]

Group 1 - The company plans to list on the Hong Kong stock exchange, which is a key step in its global development strategy, providing funding to support supply chain and brand expansion, as well as facilitating overseas acquisitions and enhancing global brand image and recognition [1] - The company experienced short-term performance pressure in Q3 due to adjustment periods and promotional activities, with Q3 revenue at 1.736 billion, down 11.63%, and net profit at 227 million, down 23.64% [2] - Despite the short-term challenges, the company expects a sequential improvement in Q4, maintaining stable overall operations for the year, with projected net profits of 1.6 billion and 1.79 billion for 2025 and 2026, respectively, corresponding to PE ratios of 18x and 16x [3] Group 2 - In Q3, the company's gross margin was 74.68%, up 4 percentage points, driven by product mix optimization and cost reduction efforts, including lower freight rates and improved procurement negotiation capabilities [2] - The sales expense ratio in Q3 was 49.91%, up 4.5 percentage points, attributed to the early promotional activities for the Double 11 shopping festival and increased brand promotion expenses [2] - The company is currently in a steady adjustment phase, focusing on improving operational performance after the adjustment period [3]

Core Insights - The report maintains an "outperform" rating for the retail sector, highlighting the potential for recovery in consumer demand and the importance of adapting to new market conditions [1][4][10] 2025 Industry Review - In the first three quarters of 2025, China's retail sales reached 365,877 billion yuan, growing by 4.5% year-on-year, with non-automotive retail sales increasing by 4.9% [2][10] - The cosmetics sector saw a stable growth of 3.9%, while gold and jewelry sales surged by 11.5% due to low base effects and rising gold prices [2][26] - Cross-border e-commerce imports and exports amounted to approximately 2.06 trillion yuan, reflecting a growth of 6.4% despite external pressures [2][33] 2026 Outlook - New markets will be explored, including offline channel adjustments and innovations in instant retail, alongside continued overseas expansion opportunities [3][61] - New consumer demands will focus on emotional and practical value, leveraging AI and IP for product innovation [3][66] - A platform-based approach is necessary to ensure sustainable growth amid intensifying competition and shorter product life cycles [3][66] Investment Recommendations - The report suggests focusing on leading companies in beauty care, gold and jewelry, cross-border e-commerce, and offline retail, with specific recommendations for companies like Up Beauty, Chow Tai Fook, and Yonghui Superstores [4][34] - The beauty care sector is expected to benefit from product innovation and platform capabilities, while gold and jewelry companies are advised to capitalize on differentiated designs [4][45] - Cross-border e-commerce firms are projected to thrive as external tariff impacts diminish, with recommendations for companies like Anker Innovations and Focus Technology [4][54] Consumer Behavior Trends - The report notes a structural shift in consumer preferences, with a growing emphasis on emotional value and product differentiation, particularly among younger demographics [3][78] - Instant retail is identified as a significant growth area, with the market expected to exceed 2 trillion yuan by 2030 [3][80] Cross-Border E-commerce Insights - Cross-border e-commerce continues to show resilience, with exports to the EU growing by 8.4% while exports to the US declined by 17% due to tariff impacts [33][87] - Successful brands in overseas markets are those that effectively combine global branding with localized operational strategies [87]

Core Points - The company has completed the registration changes regarding its capital and governance structure, including the cancellation of the supervisory board and amendments to the articles of association [1] - The company has obtained a new business license from the Zhejiang Provincial Market Supervision Administration, reflecting the updated registration information [1] Company Information - Company Name: Proya Cosmetics Co., Ltd. - Unified Social Credit Code: 91330100789665033F - Type: Other Joint Stock Company (Listed) - Legal Representative: Hou Jun Cheng - Registered Capital: 396,515,882 Yuan - Establishment Date: May 24, 2006 - Address: 588 Xixi Road, Xi Hu District, Hangzhou, Zhejiang Province [1] Business Scope - Licensed Projects: Production of cosmetics, disinfectants (excluding hazardous chemicals), food production, health food production, and production of sanitary products and disposable medical supplies [1] - General Projects: Wholesale and retail of cosmetics, personal hygiene products, disinfectants (excluding hazardous chemicals), daily necessities, chemical products (excluding licensed chemicals), and various technical services [1]

Overview - The consumption of toner in China is expanding beyond female consumers as male skincare awareness increases, leading to a new growth point in the market [1][9] - The sales revenue of toner in China reached 20.863 billion yuan in 2021, with a year-on-year growth of 2.98%, but is projected to decline to 17.865 billion yuan in 2024, a decrease of 3.25% [1][10] - High-end toners account for approximately 55.47% of the market, while mass-market toners make up about 44.53% [1][10] Industry Development - The toner industry in China has evolved from basic cleansing products to a mature category with diverse sub-segments, entering a phase of high-quality development characterized by multiple innovations [4] - The rise of "ingredient-focused" consumers has led to the popularity of natural plant extracts and additive-free formulations, while new technologies like micro-ecological skincare and nano-encapsulation enhance product efficacy [4] - Online channels such as e-commerce and live streaming have emerged, allowing both domestic and international brands to expand their reach, while offline stores upgrade consumer experiences through smart skin testing [4] Market Policies - The Chinese government has implemented a series of regulations to enhance the development of the cosmetics industry, including guidelines for production quality management and safety assessments, pushing the toner industry towards standardization and sustainability [6] Industry Chain - The upstream of the toner industry includes suppliers of raw materials like glycerin, hyaluronic acid, and packaging materials, while the midstream involves research and production, and the downstream encompasses various sales channels including e-commerce and retail [4][8] Consumer Insights - The core consumer group for toners in China is predominantly female, accounting for 87.6%, but the male consumer segment is growing, with increasing acceptance of refreshing and non-greasy products [8] - The age demographic shows that consumers aged 18-35 represent over 68.3% of the market, with younger consumers particularly influenced by online marketing and product safety [8] Competitive Landscape - The toner market in China is highly competitive, featuring both international brands like L'Oréal and Shiseido, and domestic players such as Proya and Beitaini, with the latter gaining market share through high cost-performance ratios [10][11] - Proya, for instance, focuses on technology-driven skincare targeting young professional women, while Beitaini offers a range of skincare and cosmetic products, achieving significant revenue growth [11][12] Future Trends - The toner market is expected to move towards more specialized products catering to specific skin types and conditions, with a focus on "no-additive" formulations and the use of gentle, natural ingredients [14] - Brands will increasingly emphasize ingredient transparency and safety, enhancing consumer trust through clear sourcing and testing information [14]

北京商报讯（记者 张君花）11月26日，珀莱雅发布公告称，公司于2025年8月25日、2025年9月11日分 别召开了第四届董事会第六次会议、2025年第一次临时股东大会，审议通过了《关于变更公司注册资 本、取消监事会并修订及办理工商变更登记的议案》。公司于近日完成上述事项的工商变更登记手续， 并取得了浙江省市场监督管理局换发的《营业执照》。 ...