Core Insights - The beauty brand Opal's founder, Zhou Yan, highlighted the increasing commission rates for influencers in live streaming, projecting it to reach 60% by 2025, indicating a significant challenge for beauty companies in managing rising costs of traffic acquisition [1][5] - Domestic beauty brands have gained market share over foreign brands, with Proya achieving over 10.7 billion RMB in revenue in 2024, marking it as the first Chinese beauty brand to surpass the 10 billion RMB threshold [4][10] - The live streaming e-commerce model has been crucial for the rise of domestic beauty brands, but the industry is facing regulatory scrutiny and a shift towards self-broadcasting as influencer costs become unsustainable [4][6] Industry Challenges - The beauty industry is experiencing a "traffic anxiety," with companies like Proya heavily reliant on platforms like Douyin and Tmall, where online sales account for over 90% of their revenue [5][10] - Proya's sales expenses reached 5.16 billion RMB in 2024, constituting 47.9% of its revenue, with a notable increase in promotional costs, indicating diminishing returns on marketing investments [5][9] - The trend of relying on influencer marketing is declining, with companies urged to develop their own content capabilities to ensure long-term sustainability [6][7] Market Dynamics - The cost of acquiring traffic has surged, with CPM rates on short video platforms rising from 30-50 RMB in 2020-2021 to 300 RMB by 2025, necessitating a multi-channel approach to reduce costs [8][9] - The beauty market has seen a stagnation in new brand emergence, with existing brands needing to focus on product development and brand positioning to remain competitive [9][10] - The disparity in R&D investment between domestic and foreign brands is significant, with foreign companies like L'Oréal investing around 13 billion euros (approximately 100 billion RMB) in R&D, comparable to Proya's total revenue [10][11] Future Outlook - The current landscape suggests that while domestic brands have capitalized on the e-commerce boom, they face a long road ahead to compete with global giants like L'Oréal and Shiseido, particularly in terms of brand development and international expansion [11][12]

Core Insights - The beauty brand Opal's founder, Zhou Yan, highlighted the increasing commission rates for influencers in live streaming, projecting a rise to 60% by the end of 2025, indicating a significant challenge for beauty companies in managing costs and maintaining profitability [2][5] - Domestic beauty brands have gained market share over foreign brands, with Opal achieving over 10.7 billion yuan in revenue in 2024, marking it as the first Chinese beauty brand to surpass the 10 billion yuan threshold [4][16] - The shift from influencer-driven sales to self-operated content is becoming a trend as companies seek to reduce dependency on high commission rates and improve their own content capabilities [7][11] Industry Challenges - The beauty industry is experiencing a flow of anxiety due to rising costs associated with influencer marketing, with sales expenses for Opal reaching 51.6 billion yuan in 2024, accounting for 47.9% of its revenue [5][6] - The marginal returns on channel investments are diminishing, as evidenced by Opal's revenue growth rate lagging behind its sales expense growth by 8 percentage points in 2024 [6] - The market is witnessing a decline in new brand emergence, with companies needing to adapt to a more rational approach rather than relying on opportunistic strategies [13][14] Competitive Landscape - The competitive environment is intensifying, with domestic brands facing significant pressure from established foreign brands like L'Oréal and Procter & Gamble, which have more robust R&D and marketing systems [16][17] - The disparity in R&D investment is stark, with L'Oréal's R&D expenditure in 2024 reaching approximately 13 billion euros (around 100 billion yuan), comparable to Opal's total revenue [16] - The potential for domestic brands to rank among the top global beauty companies is limited by their reliance on the Chinese market, which does not support the scale needed for global competitiveness [16][17]

Core Insights - The Chinese beauty industry is experiencing a surge in IPOs, with over 41 beauty-related companies aiming for listings on the Hong Kong Stock Exchange since 2025, indicating a strong desire for growth and market expansion [1] - Lin Qingxuan's listing marks the beginning of its multi-brand and global strategy, while the stock performance of other brands like Maogeping shows significant volatility post-IPO [1][2] Group 1: Market Trends - Lin Qingxuan officially listed on the Hong Kong Stock Exchange on December 30, 2025, with an initial share price of 77.77 HKD, opening at 85 HKD, a 9.3% increase, and achieving a market capitalization of over 11.8 billion HKD [2] - Other companies like Perlay and Marubi are facing challenges, with Perlay's stock experiencing a significant decline and a slowdown in revenue growth, raising concerns about its market position [3][4] Group 2: Internationalization Efforts - Many beauty brands are focusing on internationalization as a core strategy, with companies like Perlay and Natural Hall aiming to enhance their global brand recognition through their IPOs [6][7] - Despite the ambitions, most brands still rely heavily on the domestic market for revenue, with limited success in overseas sales [7][8] Group 3: Investment and Development - Brands are investing in acquisitions and partnerships to strengthen their market presence, such as Perlay's investment in the cosmetic brand Huazhi Xiao and collaborations with private equity firms for global expansion [7][8] - The imbalance between marketing and research and development is a concern, as many brands have low R&D investments compared to their marketing expenditures, which may hinder their competitiveness in international markets [8][9]

Core Viewpoint - The beauty industry in China is facing a flow dilemma, with increasing commission rates for live-streaming influencers, which has led to a significant rise in marketing costs and a decline in profitability for many brands [3][4][7]. Group 1: Industry Trends - The commission rate for influencers in live-streaming is projected to rise from 40% in 2024 to 60% in 2025, indicating a shift in the cost structure for beauty brands [7]. - Domestic beauty brands have gained market share, surpassing foreign brands in 2024, with Proya achieving over 10.7 billion yuan in revenue, becoming the first Chinese beauty brand to exceed this threshold [6][16]. - The live-streaming e-commerce model has provided domestic brands with opportunities to compete against established foreign brands, which have more complex organizational structures [6][16]. Group 2: Financial Insights - Proya's sales expenses reached 5.16 billion yuan in 2024, accounting for 47.9% of its revenue, highlighting the high cost of marketing in the current environment [7]. - The growth rate of Proya's revenue in 2024 was 8 percentage points lower than the growth rate of its sales expenses, indicating diminishing returns on marketing investments [7]. - Research and development (R&D) spending for Proya was only 2.1 billion yuan in 2024, representing about 1.9% of its revenue, which is significantly lower than its marketing expenses [15][16]. Group 3: Strategic Shifts - Many companies are transitioning from relying on influencer marketing to developing their own content, as the effectiveness of influencer-driven sales diminishes [8][11]. - The trend indicates a need for brands to enhance their content capabilities to survive in a competitive market [11]. - The beauty industry is witnessing a decline in new brand emergence, with existing brands needing to focus on product development and brand positioning to remain competitive [15][17]. Group 4: Market Challenges - The cost of advertising on short video platforms has surged, with CPM rates increasing from 30-50 yuan in 2020-2021 to 300 yuan during the 2025 Double 11 shopping festival [14]. - The market is becoming increasingly competitive, with a plethora of beauty brands leading to intense competition and consumer choice [15][17]. - The disparity in R&D investment between domestic and foreign brands remains significant, with foreign companies like L'Oréal investing around 13 billion euros (approximately 100 billion yuan) in R&D, nearly equal to Proya's total revenue [16].

Core Insights - The commission rate for influencer live streaming in the beauty industry is expected to rise significantly, from 40% in 2024 to 60% in 2025, indicating increasing costs for brands [1][5] - Domestic beauty brands are facing challenges due to rising traffic costs and a shift in consumer behavior, leading to a need for more sustainable business models [4][16] Group 1: Industry Trends - The rise of influencer live streaming has been crucial for the growth of domestic beauty brands, allowing them to gain market share against established foreign brands [4][15] - In 2024, domestic beauty brands surpassed foreign brands in market share, with Proya achieving over 10.7 billion yuan in revenue, becoming the first Chinese beauty brand to exceed 10 billion yuan [4][15] - The influencer-driven sales model is becoming less effective, with many brands transitioning to self-operated content to reduce dependency on high commission rates [6][8] Group 2: Financial Insights - Proya's sales expenses reached 5.16 billion yuan in 2024, accounting for 47.9% of its revenue, highlighting the high cost of marketing and promotion [5][14] - The growth rate of Proya's revenue in 2024 was 8 percentage points lower than the growth rate of its sales expenses, indicating diminishing returns on marketing investments [5] - Research and development (R&D) spending remains low in comparison to marketing expenses, with Proya's R&D investment at only 2.1 billion yuan, about 1.9% of its revenue [14][15] Group 3: Market Dynamics - The beauty market is experiencing a decline in new brand emergence, with existing brands struggling to maintain growth amid rising costs and competition [13][14] - The CPM (cost per thousand impressions) for advertising on short video platforms has surged from 30-50 yuan in 2020-2021 to 300 yuan during the 2025 Double Eleven shopping festival, reflecting increased advertising costs [13] - The competitive landscape is intensifying, with many brands needing to focus on product development and brand positioning rather than relying solely on traffic-driven sales strategies [14][16]

Group 1 - The company, Proya (603605), announced a share repurchase plan with a budget ranging from 80 million to 150 million yuan [1] - The maximum repurchase price is set at 100 yuan per share [1]

Core Viewpoint - The beauty industry is experiencing a surge in IPO activities, with over 41 companies aiming for public listings in 2025, while simultaneously facing challenges with 10 companies exiting the capital market [1][4]. Group 1: IPO Activities - In December, Lin Qingxuan successfully listed on the Hong Kong Stock Exchange, marking it as the first high-end domestic skincare stock in Hong Kong [1]. - Major domestic beauty brands like Naturals, Proya, and Marubi are also pursuing listings, with Proya and Marubi aiming for dual listings in both A-shares and H-shares [1]. - The IPO wave includes a diverse range of companies across the beauty supply chain, including raw material suppliers and packaging companies, with 8 companies like Vicky Technology and Jiakai Biotechnology also in the IPO race [2]. Group 2: Market Challenges - Despite the IPO enthusiasm, 10 beauty-related companies have exited the A-share or New Third Board markets, indicating a stringent selection process by capital markets [4]. - Many companies, including Naturals and Vicky Technology, have faced delays in their IPO processes, often remaining in the application or advisory stages [4]. - The third-quarter report for 2025 shows that only a few beauty companies have maintained revenue growth, with many facing significant operational pressures [5]. Group 3: Industry Dynamics - The beauty industry is characterized by a dual trend of IPO excitement and market exits, highlighting the need for companies to address issues such as heavy reliance on marketing over research and development [6]. - Companies like Naturals have reported high marketing costs, with sales and marketing expenses reaching 57% of revenue, while R&D investment has decreased significantly [6]. - The reliance on flagship products, such as Lin Qingxuan's dependence on its essence oil, poses additional challenges for sustainable growth [7].

注：本公告以截至2026年1月14日的公司总股本即395,975,998股为准。 一、回购股份的基本情况 登录新浪财经APP 搜索【信披】查看更多考评等级 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ■ 公司将严格按照《上市公司股份回购规则》《上海证券交易所上市公司自律监管指引第7号一一回购股 份》等相关规定，在回购期限内根据市场情况择机做出回购决策并予以实施，同时根据回购股份事项进 展情况及时履行信息披露义务，敬请广大投资者注意投资风险。 特此公告。 珀莱雅化妆品股份有限公司董事会 公司于2025年12月30日召开第四届董事会第十一次会议，审议通过了《关于以集中竞价交易方式回购股 份方案的议案》，同意公司以自有资金通过集中竞价交易方式进行股份回购，并在未来适宜时机用于股 权激励或员工持股计划。本次回购资金总额不低于人民币8,000万元（含本数）,不超过人民币15,000万 元（含本数），回购的价格不超过人民币100元/股（含），不高于董事会通过回购决议前30个交易日公 司股票交易均价的150%，回购期限为 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：603605 证券简称：珀莱雅 公告编号：2026-004 债券代码：113634 债券简称：珀莱转债 珀莱雅化妆品股份有限公司 关于以集中竞价交易方式首次回购股份的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司将严格按照《上市公司股份回购规则》《上海证券交易所上市公司自律监管指引第7号一一回购股 份》等相关规定，在回购期限内根据市场情况择机做出回购决策并予以实施，同时根据回购股份事项进 展情况及时履行信息披露义务，敬请广大投资者注意投资风险。 特此公告。 注：本公告以截至2026年1月14日的公司总股本即395,975,998股为准。 一、回购股份的基本情况 公司于2025年12月30日召开第四届董事会第十一次会议，审议通过了《关于以集中竞价交易方式回购股 份方案的议案》，同意公司以自有资金通过集中竞价交易方式进行股份回购，并在未来适宜时机用于股 权激励或员工持股计划。本次回购资金总额不低于人民币8,000万元（含本数）,不超过人民币15 ...

北京商报讯（记者 张君花）1月15日，珀莱雅发布公告称，2026年1月15日，公司通过集中竞价交易方 式首次回购公司股份约23万股，占公司目前总股本的比例为0.06%，回购成交的最高价为69.95元/股， 最低价为69.76元/股，支付的资金总额为约1612万元。 ...