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电竞显示器销量增40% 市场均价下降5%
Nan Fang Du Shi Bao· 2025-08-03 23:40
Group 1 - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy) opened in Shanghai, attracting over 700 companies and covering various fields such as gaming, animation, and esports hardware [2] - The esports monitor market is experiencing significant growth, with global retail market expected to grow by 34% year-on-year in 2025, while the gaming laptop retail market saw a 15% increase in the first half of the year [2] - In the domestic online market, esports monitor sales are projected to surge by 40% in the first half of 2025, with new technology products like OLED experiencing growth rates exceeding 170% [2] Group 2 - Esports demand is identified as the core driver of growth in the overall monitor market, with a projected 12.4% year-on-year growth for China's esports monitor market in 2025 [3] - High-end segments are experiencing rapid growth, with global OLED display panel shipments expected to increase by 69% in 2025 due to high acceptance among esports players [3] - Companies like TCL Huaxing hold over one-third of the global market share in esports display panels, leveraging core technologies to meet the high-performance needs of esports players [3] Group 3 - Despite strong growth in the high-end market, overall market prices are under pressure, with the average price of online monitors in China expected to drop by approximately 5% in the first half of 2025 [4] - Price declines are attributed to intense market competition and the strong supply chain control of leading factory brands, allowing for cost reductions [4] - Companies are advised to focus on performance and experience rather than solely engaging in price wars, with a strategic emphasis on technological innovation and differentiated product offerings [4]
周专题:H1全球TV出货量同比表现稳健,TCL、海信保持份额扩张趋势
HUAXI Securities· 2025-08-03 13:36
Investment Rating - The industry rating is "Recommended" [5] Core Insights - In H1 2025, global TV shipments showed a steady performance with a year-on-year decline of 1.5%, totaling 90.8 million units, while high-end OLED TV shipments increased by 6.7% [9][10] - TCL and Hisense are maintaining their market share expansion, with TCL's global shipments reaching 13.4 million units, up 6.3% year-on-year, and Hisense's shipments at 13.1 million units, up 2.6% year-on-year [10] Summary by Sections Weekly Topic: Global TV Shipment Performance - The global TV shipment growth rate for H1 2025 showed a trend of high growth followed by a decline, with Q2 2025 shipments down by 3.5% year-on-year [9] - Mini-LED TV shipments continued to perform well, with a year-on-year increase of 82.9% in Q1 2025, and an expected annual growth of 50% to reach 11.56 million units [9] Company Announcements - Hisense reported H1 2025 revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit of 2.077 billion yuan, up 3.01% [15] Data Tracking - Raw material prices showed fluctuations, with copper prices down by 2.6% and aluminum prices down by 4.2% as of August 1, 2025 [17] - The CCFI composite index for shipping rates decreased by 2.3% as of August 1, 2025 [23]
TCL华星CEO赵军:未来几年中尺寸OLED将有重大产业级机会
Sou Hu Cai Jing· 2025-08-03 12:57
Core Insights - The global digital entertainment event ChinaJoy 2025 opened in Shanghai, showcasing TCL Huaxing's comprehensive esports display solutions in collaboration with partners like Samsung and Lenovo [1] Group 1: Company Developments - TCL Huaxing's CEO Zhao Jun highlighted that mid-sized OLED will be a significant industrial opportunity in the coming years, with a strategic focus on printed OLED technology for various applications [3] - The company aims to address traditional OLED challenges such as high costs, low yield, and limited form factors through printed OLED technology, with the first showcase being a medical display [3] - TCL Huaxing entered the esports display market in 2019 and has since become a leader, with its screens accounting for one in three esports displays globally from 2022 to 2024 [4] Group 2: Market Trends - The rise of foldable smartphones presents new opportunities for panel manufacturers, with TCL Huaxing continuously developing related technologies for future products [4] - There has been a decline in production capacity utilization for large TV displays since Q2, attributed to preemptive customer stocking in Q1, leading to a temporary drop in panel prices [4][5] - A forecast for Q3 indicates a 3-4% increase in TV panel shipments compared to Q2, driven by seasonal demand and inventory adjustments [5] Group 3: Industry Outlook - The panel industry has seen a shift from high volatility to more stable operations, with manufacturers adjusting production rates based on demand to avoid inefficient price competition [5] - TCL Huaxing has been exploring production strategies since 2022, transitioning from full production to demand-based manufacturing, which is expected to benefit the industry and the company in the long term [5]
ChinaJoy2025丨TCL华星“屏宇宙”进阶亮相,打造电竞显示产业发展新的增长极
Jing Ji Guan Cha Wang· 2025-08-03 05:38
Core Viewpoint - TCL Huaxing aims to establish a new growth pole in the esports display industry by showcasing its latest esports display technology and products at ChinaJoy 2025, emphasizing immersive experiences and technological advancements in the esports sector [1][6][21]. Group 1: Event Overview - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025) opened on August 1, featuring TCL Huaxing with the theme "Screen Defines Dimension, Passion Fully Open" alongside partners like Samsung, Lenovo, and LG [1][17]. - A grand opening ceremony was held at TCL Huaxing's exhibition area, attended by executives from various leading tech companies [3]. Group 2: Market Position and Strategy - TCL Huaxing has achieved the highest global market share and shipment volume in esports MNT displays from 2022 to 2024, with one in three esports monitors using TCL Huaxing screens [6]. - The company plans to continue developing a full range of esports products across various devices (mobile, tablet, laptop, monitor, Gaming TV) to meet global consumer demands [21]. Group 3: Technological Innovations - TCL Huaxing introduced new esports display technologies, including HVA Fast, HVA Black, and HFS Shoot, designed to cater to different gaming needs [8][11]. - The HVA Fast technology offers a response time of 1ms and features ultra-wide screens, while HVA Black boasts a native contrast ratio of 5000:1, and HFS Shoot combines high resolution, refresh rate, and quality [11][12]. Group 4: Consumer Experience Focus - The demand for esports displays is shifting from performance-driven to experience-oriented, with consumers seeking personalized features such as image quality, eye protection, and sustainability [7]. - TCL Huaxing's APEX brand focuses on enhancing user experience through advanced display technologies that prioritize visual health and environmental sustainability [7][12]. Group 5: Collaborative Efforts - TCL Huaxing collaborates with major brands to showcase a variety of esports products, enhancing user experience through a comprehensive ecosystem [17][20]. - The launch of Samsung's new gaming monitors coincided with TCL Huaxing's technology release, highlighting the partnership's significance in advancing display technology [12][15].
ChinaJoy直击:TCL华星、惠科、天马等企业显示产品一览
WitsView睿智显示· 2025-08-02 01:25
Core Viewpoint - The ChinaJoy event showcased a wide range of cutting-edge technologies and innovative products in the gaming and entertainment industry, highlighting advancements in display technology and gaming hardware [1][62]. Group 1: TCL Innovations - TCL presented the QD-Mini LED TV, a 98-inch model featuring fourth-generation LCD technology for an edge-to-edge viewing experience [2]. - TCL Huaxing introduced several printed OLED products, including a 14-inch printed OLED panel with a resolution of 1920 × 1200, designed to minimize image artifacts [4]. - The company also showcased a 16-inch 2.5K printed OLED display with a resolution of 2560 × 1600 and a 27-inch 4K printed OLED monitor with a resolution of 3840 × 2160 [6][8]. Group 2: Gaming Hardware - Various brands, including Lenovo, ASUS, and AOC, displayed high-refresh-rate gaming monitors, with Lenovo's Legion Y9000P laptop featuring a 240Hz refresh rate [21][23][29]. - ASUS showcased curved gaming monitors with native refresh rates of 280Hz, while AOC presented a custom monitor for "Counter-Strike 2" with a 310Hz refresh rate [25][27]. - MSI introduced a handheld gaming device, the CLAW 8, designed with ergonomic features and a high-refresh-rate screen [39]. Group 3: Display Technology Trends - The event highlighted a trend towards high refresh rates and resolutions, with products like the 480Hz OLED monitor from Sony and the 330Hz refresh rate of Hisense's E8Q Pro [62]. - Mini LED technology was prominently featured by brands such as TCL, Hisense, and Samsung, while printed OLED technology was emphasized by TCL Huaxing [62]. - The emergence of innovative display forms, such as AR glasses from TCL and handheld gaming devices from MSI, indicates a shift towards more diverse smart devices in the industry [62][63]. Group 4: Industry Collaboration - The event underscored the increasing collaboration within the industry, exemplified by TCL Huaxing's partnerships with multiple terminal brands to showcase their panel technology [63].
ChinaJoy2025丨TCL华星“屏宇宙”进阶亮相,打造电竞显示产业发展新的增长极
WitsView睿智显示· 2025-08-02 01:25
Core Viewpoint - TCL Huaxing aims to establish a new growth pole in the esports display industry by showcasing its latest esports MNT display technology at ChinaJoy 2025, collaborating with major brands to enhance user experience in the esports sector [1][22]. Group 1: Event Overview - The 22nd China International Digital Interactive Entertainment Exhibition (ChinaJoy 2025) opened with TCL Huaxing presenting its theme "Screen Defines Dimension, Passion Unleashed" alongside partners like Samsung, Lenovo, and LG [1][16]. - A grand opening ceremony featured key executives from TCL Huaxing and partner companies, highlighting the collaborative effort in advancing display technology [3][14]. Group 2: Market Position and Strategy - TCL Huaxing has achieved the global number one market share and shipment volume in esports MNT displays from 2022 to 2024, with one in three esports monitors using TCL Huaxing screens [5][22]. - The company plans to continue expanding its esports product line across various formats, including mobile, tablets, laptops, monitors, and gaming TVs, to meet global consumer demands [5][22]. Group 3: Technological Innovations - The demand for esports displays is shifting from performance-driven to experience-oriented, focusing on personalized needs such as picture quality, eye care, and low carbon emissions [6]. - TCL Huaxing's APEX brand emphasizes four key principles: enhanced display experience, trusted visual health, sustainable low carbon, and limitless future imagination [6]. - New display technologies such as HVA Fast, HVA Black, and HFS Shoot were introduced, catering to different gaming genres and enhancing the overall gaming experience [7][10]. Group 4: Collaborative Efforts and Marketing - TCL Huaxing's collaboration with major brands aims to create a comprehensive esports ecosystem, showcasing a variety of esports products at the exhibition [16][19]. - The company has invested in esports IP marketing for five consecutive years, focusing on building a "screen universe" that connects brand partners with esports communities [19][22].
直击CJ | TCL华星“屏宇宙”进阶亮相,发布电竞MNT显示技术
Xin Lang Cai Jing· 2025-08-02 00:15
Core Viewpoint - The 22nd ChinaJoy showcased TCL Huaxing's advancements in esports display technology, emphasizing their leadership in the global market and commitment to enhancing user experience through innovative products and technologies [1][3]. Group 1: Market Position and Strategy - TCL Huaxing is projected to hold the number one global market share and shipment volume in esports MNT displays from 2022 to 2024, with one in three esports monitors utilizing TCL Huaxing screens [3]. - The company aims to develop a comprehensive range of esports products across various formats, including mobile phones, tablets, laptops, monitors, and gaming TVs, to meet global consumer demands [3]. Group 2: Technological Innovations - TCL Huaxing has made significant advancements in display quality, eye protection, and green technology, focusing on enhancing user experience through its APEX brand, which emphasizes visual health and sustainability [4]. - New display technologies introduced include HVA Fast, HVA Black, and HFS Shoot, designed to cater to different gaming needs, achieving high response speeds, superior contrast ratios, and high refresh rates [4][5]. Group 3: Collaborative Efforts - The launch of new products from Samsung's Odyssey series coincided with TCL Huaxing's esports MNT technology release, showcasing a collaborative effort to enhance the gaming experience [6]. - The exhibition featured a variety of esports products from multiple partners, highlighting the extensive application of TCL Huaxing's display technologies across the industry [6].
直击CJ|TCL科技高级副总裁赵军:未来几年,中尺寸OLED将成产业级重大机会
Xin Lang Ke Ji· 2025-08-01 14:01
Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, highlighting the growth opportunities in the gaming and display sectors, particularly for TCL Technology [1] Group 1: Market Growth - The global retail market for gaming monitors is expected to grow by 34% year-on-year this year, while the retail market for gaming laptops is projected to grow by 15% in the first half of the year, indicating a strong demand in the esports sector [1] - TCL Huaxing has maintained its leading position in the esports display market, being the top provider for three consecutive years from 2022 to 2024, with one in every three gaming monitors globally using TCL Huaxing screens [1] Group 2: Strategic Focus - TCL Huaxing plans to focus on medium-sized OLED displays as a significant industrial opportunity in the coming years, with a strategic emphasis on printed OLED technology for applications in laptops, monitors, tablets, and automotive displays [1]
家电上半年业绩预告盘点 长虹、康佳、创维等企业承压
Bei Ke Cai Jing· 2025-08-01 13:51
Group 1: Market Overview - The home appliance market is expected to show resilient growth in the first half of 2025, driven by the trade-in policy, although significant differentiation among industry players is evident [1][2] - The color TV market is experiencing a steady recovery, with both volume and revenue growth in the first half of 2025 [2] Group 2: Company Performance - Sichuan Changhong's net profit, excluding non-recurring gains, is expected to decline year-on-year, while the company anticipates a net profit of 4.39 billion to 5.71 billion yuan, an increase of 56.53% to 103.59% due to significant non-recurring gains [2][3] - Skyworth Group expects a nearly 50% decline in after-tax net profit, primarily due to the ongoing downturn in the real estate market and sluggish sales [3] - Konka Group forecasts a narrowed loss, with a net profit ranging from -500 million to -360 million yuan, despite a year-on-year increase of 54.03% to 66.90% in net profit [3] Group 3: Sector-Specific Insights - The kitchen appliance sector is heavily impacted by the real estate market and export policies, with Supor experiencing revenue growth without profit increase, and major players like Liren Technology and Shuaifeng Electric facing significant profit declines [1][5] - TCL Technology expects revenue between 82.6 billion to 90.6 billion yuan, with a net profit of 1.8 billion to 2 billion yuan, driven by strong growth in its semiconductor display business [2] - The air conditioning, refrigerator, and washing machine markets are undergoing deep adjustments, with Hisense Home Appliances reporting a slight revenue increase of 1.44% to 49.34 billion yuan and a net profit increase of 3.01% [5][6] Group 4: Emerging Trends - XGIMI Technology anticipates a revenue of 1.626 billion yuan, a year-on-year increase of 1.63%, and a net profit of 88.66 million yuan, reflecting a significant growth of 2062.33% [4] - The small appliance sector remains sluggish, with Supor's revenue increasing by 4.68% to 11.478 billion yuan, but net profit declining slightly by 0.07% [6][7] - Companies like Beiding and Aishida are showing signs of recovery, with Beiding's revenue growing by 34.05% to 430 million yuan and net profit increasing by 74.92% [7]
业内预计电视面板价格三季度企稳,面板高端趋势继续
Di Yi Cai Jing· 2025-08-01 10:55
Group 1 - The panel market is experiencing a temporary decline in TV panel prices due to reduced demand and adjustments in production rates, with expectations for stabilization in the third quarter [1][2] - In June, TV panel demand weakened, leading to price drops of $1 for 43-inch, 50-inch, and 55-inch panels, and $1 to $2 for 65-inch and 75-inch panels [1] - The second quarter saw a decrease in production rates among major manufacturers, with TCL reporting a drop in utilization rates below 85% due to reduced orders from TV brands [1] Group 2 - Industry experts anticipate a rebound in TV panel prices in the third quarter, driven by seasonal demand from events like Black Friday and Diwali, as well as domestic shopping festivals [2] - The overall TV panel shipment volume is expected to increase by 3% to 4% in the third quarter compared to the second quarter, as inventory levels become healthier [2] - The gaming monitor market is projected to grow by 34% year-on-year, with high-end gaming displays seeing a significant increase in shipments [5] Group 3 - The trend towards high-end gaming monitors continues, with a 71.5% increase in shipments of 4K gaming displays in the first quarter, surpassing the overall market growth [5] - AI applications are raising new requirements for display technology, particularly in terms of power consumption, which is critical for enhancing device performance without compromising battery life [5] - Technologies related to low power consumption, such as dynamic partitioning and oxide backplane technology, are expected to evolve in response to the demands of AI-driven consumer products [5]