SUNING.COM(002024)

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ST易购:公司已经建立合作的品牌包含科沃斯、添可、莱克、追觅、石头、MOVA等
Mei Ri Jing Ji Xin Wen· 2025-08-05 06:11
Group 1 - The company has established partnerships with brands in the robotic vacuum category, including Ecovacs, Tineco, Lek, ZhiMi, Roborock, and MOVA [1] - The products are available through both online and offline channels, indicating a comprehensive distribution strategy [1] - The company is committed to continuously monitoring user needs to provide more innovative and high-quality products [1] Group 2 - An investor inquired about the sales performance of new home appliances, including robotic vacuums, and the company's strategic collaborations with manufacturers [3] - The inquiry also included questions about future product expansions and the potential sale of low-altitude flying vehicles [3]
家电消费结构性升级,苏宁易购如何助推“新质家电”普及?
Xin Lang Cai Jing· 2025-08-04 08:48
转自:智通财经 2025年上半年,家电行业延续结构性增长。奥维云网数据显示,1-6月中国家电市场零售额同比增长 9.2%。其中,洗烘套装、净水器、巨幕电视等"升级类"产品销售旺盛,均实现了两位数以上的同比高速 增长。 例如,在今年618期间,苏宁易购通过"万人空巷抢家电"活动,有效带动趋势品类加速出圈。数据显 示,5月16日至6月18日,全国门店以旧换新订单同比增长63%,万元以上家电销售增长122%。其中, AI新风空调销售同比增长137%,成为改善型空调的核心增长引擎;嵌入式厨房微蒸烤一体机销售同比 增长88%,体现出家居一体化趋势快速渗透;扫地机器人、洗碗机、智能门锁等"懒人三件套"销量同比 增长分别达131%、90%、62%。 依托"国补+厂补+苏宁补"的三重补贴机制,苏宁易购将智能升级类、趋势新品类家电从"高端升级型消 费"转化为"大众普惠型产品"。618期间,苏宁易购推出999元起的定制版一级能效空调、3199元起的14 套洗碗机等爆款产品,并可叠加以旧换新补贴,进一步降低用户更换新智家电的门槛。 7月至8月,苏宁易购开展"818燃购生活节"活动,在供给侧持续发力,联合品牌定制百万台新智家电商 品 ...
加码818!苏宁易购博西家电启动博世宠粉节
Zhong Jin Zai Xian· 2025-08-04 08:33
与此同时,消费者在品牌节期间焕新家电可享多重礼遇,包括厨电免费上门设计、洗碗机100天无忧试 用、湖蕴蓝买烟送灶等专属活动。在此基础上,套购满额还可获赠西门子微波炉、WMF锅具套装、 2899元打蛋器等惊喜奖品。 博西家用电器高级副总裁王振飞对与苏宁易购的合作表达了高度认可,"苏宁易购是新智家电体验和消 费的主阵地,基于双方坚实的合作基础和苏宁强大的渠道影响力,博西家电将持续优先投入资源,联合 苏宁易购推出更多品质化家电产品。" "我们将通过引入创新产品、打造深度场景化体验、叠加真金白银补贴和全程无忧的服务,与博西家电 共同推动健康智能家电的普及,切实提升消费者的生活品质。"苏宁易购家电负责人表示。 继6月首发博世全域隐嵌S8平嵌十字门冰箱、西门子无界Plus智能平嵌十字门冰箱、智净魔方Pro洗碗机 等产品后,苏宁易购将携手博世、西门子在品牌节期间首发上市多款新技术迭代、新功能升级的"新智 家电":搭载高阶AI功能、采用五维智能洗净系统、实现240小时长效抑菌的智净魔方Plus洗碗机, 以"黑灰美学"搭配专属运动洗涤程序的运动套系洗衣机,搭载专利自清洁功能、活氧空气洗除菌率达 99.9%的Napoli纯平超氧 ...
万台空调免费清洗,苏宁易购818服务加码
Zhong Jin Zai Xian· 2025-08-04 08:26
据悉,818活动期间,消费者在苏宁易购APP、线下门店、苏宁帮客微信小程序、抖音、美团、快手等 渠道下单任意苏宁帮客服务产品,即可参与锦鲤抽奖,8月18日揭晓1000个"承包全年空调清洗"家庭幸 运锦鲤。苏宁易购门店、苏宁帮客联合深入老旧小区开展夏季家电排雷行动,提供家电检测、家电清 洗、空调充氟等服务,空调、冰箱、洗衣机上门检测低至9.9元,空调清洗秒杀低至39.9元,并面向社区 居民招募空调清洗体验官,送出10000份空调免费清洗特权。 高温催热清凉家电清洗、维修需求,苏宁易购数据显示,入伏以来,苏宁帮客空调清洗、维修订单同比 增长225%、573%。为进一步满足夏日消费需求,苏宁帮客启动818燃购生活节,加码家电清洗、维修 服务权益,家电检测低至9.9元,空调清洗低至39.9元,全国送出超1000份"承包全年清洗"家庭幸运锦鲤 大奖,招募10000名空调免费清洗体验官。 伴随"家消费市场"品质升级,"家服务"也正从单纯的家电服务向家庭全场景服务升级。苏宁帮客持续联 合家电品牌商、电商平台、家居、家政、新能源车企等在内的上千家生态伙伴,构建"家电服务+"平 台,针对家庭生活全场景提供"一揽子"定制化专享服 ...
互联网电商板块8月1日涨0.25%,焦点科技领涨,主力资金净流出9149.72万元
Zheng Xing Xing Ye Ri Bao· 2025-08-01 08:42
| 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 002315 焦点科技 | | -3667.13万 | 3.58% | -1850.70万 | -1.81% | -1816.43万 | -1.77% | | 301558 三态股份 | | 2482.53万 | 5.81% | 5556.05万 | 13.00% | -8038.58万 | -18.81% | | 600539 狮头股份 | | 899.07万 | 6.01% | -70.27万 | -0.47% | -828.81万 | -5.54% | | 300592 华凯易佰 | | 820.82万 | 7.81% | -680.33万 | -6.47% | -140.49万 | -1.34% | | 301001 凯淳股份 | | 301.07万 | 2.39% | -56.19万 | -0.45% | -244.89万 | -1.94% | | 30138 ...
买1得18!苏宁易购818上线3C超级会员联名卡
Zhong Jin Zai Xian· 2025-07-31 10:03
Core Viewpoint - Suning.com has upgraded its "3C Bee Card" to enhance user experience by adding 18 new free popular app membership benefits, catering to various consumer needs during the ongoing 818 shopping festival [1][2]. Group 1: Membership Benefits - The upgraded 3C Bee Card now includes five free mobile service rights and 18 new app membership benefits, allowing users to enjoy services related to music, video streaming, shopping, and more [1]. - Users can select one membership benefit from the partnered platforms each month, providing a versatile service experience [2]. Group 2: Service Enhancements - The card offers comprehensive protection for common mobile issues, including free screen replacement, battery replacement, screen protection, maintenance, and free daily data packages [2][3]. - This upgrade reflects Suning.com's strategy to optimize membership operations based on user needs and innovate in the membership service sector [2]. Group 3: Market Positioning - Suning.com aims to integrate its services into consumers' daily lives, enhancing service value and driving improvements in service market experience and efficiency [2]. - The company plans to leverage its supply chain capabilities and service advantages to expand its membership ecosystem and better understand user demands [2].
7月30日晚8点!苏宁易购线上818火热开场
Zhong Jin Zai Xian· 2025-07-30 10:28
Group 1 - The core idea of the article highlights the rising demand in the home appliance market driven by summer consumption trends, with promotional activities initiated by Suning.com to enhance consumer engagement and satisfaction [1][3]. - Suning.com launched the "New Smart Home Appliances 0 Yuan Purchase" campaign during the 818 shopping festival, offering consumers vouchers equivalent to their purchase amounts, with a maximum return of 10,000 yuan [3][4]. - The company is focusing on innovative product offerings that cater to consumer needs in various scenarios, including new air conditioning systems, large-screen laser TVs, and multifunctional refrigerators, aiming to enhance consumer happiness [3][4]. Group 2 - Suning.com is providing extensive consumer services, including a 30-day return policy and 365-day exchange guarantee, along with free installation services for large appliances [4]. - The company is enhancing its service ecosystem by collaborating with popular brands to offer new membership benefits, including exclusive discounts and services for Super members [4]. - The overarching goal of Suning.com is to integrate new smart home appliances into consumers' lifestyles, thereby fulfilling their aspirations for a better quality of life through improved products, pricing, and services [4].
7月30日晚8点 苏宁易购线上818火热开场
Xin Lang Cai Jing· 2025-07-30 09:59
夏日消费,乘"热"而上。随着清凉消暑、宅家观赛及暑期换新需求持续释放,家电市场热度攀升。7月 30日晚8点,苏宁易购线上818燃购生活节正式开启首轮优惠。活动期间,苏宁易购携手百家行业头部品 牌,加码推出"新智家电0元购、1080元消费券、万元家电免单、以旧换新至高补贴1980元"等多重优 惠,助力新智家电以更优价格惠及千家万户。 好产品、好价格,更有好服务。为提升家电消费体验,消费者在享受"30天包退、365天包换"售后保障 的同时,还可体验"百吋电视免费安装"、"空调十免安装"、"洗碗机免费厨改"等多重无忧服务。此外, 线上1V1专属管家将提供"一件事、一次办、高效办"的一站式服务,为消费者选购、下单、送装、售后 全流程保驾护航。 苏宁易购持续升级服务生态,加码会员福利。7月31日,苏宁易购Super会员联合爱奇艺、腾讯视频、优 酷视频、网易云音乐、QQ音乐等16家热门品牌,推出全新联名权益。消费者开通Super会员蜜蜂卡,即 可获赠100元手机券,并专享"365天包退包换、免费换屏、免费换电池、免费贴膜"等服务权益。 "焕新的不只是家电,更是生活方式"。苏宁易购线上负责人表示,今年818,苏宁易购将携手 ...
引爆家电“新智”消费,苏宁零售云万店启动818大促
Zhong Jin Zai Xian· 2025-07-30 09:19
湖南省新邵县,暑假返乡的大学生小林走进镇上的苏宁易购零售云门店,为家里挑选了一台能语音控制 的AI空调。"放假回家发现空调不冷,仔细一看才发现爸妈开的送风模式,所以想给家里换个能智能语 音操控的空调,对着它喊一句'制冷25度'就能调节。"7月以来,以返乡大学生为代表的年轻群体正加速 推动县镇家电消费升级。苏宁零售云数据显示,搭载AI交互的智能空调销售额同比增长235%,能精细 分区存储的高效保鲜多门冰箱同比增长155%,提供沉浸式体验的巨幕Mini LED电视同比增长120%,洗 碗机、厨房冰箱、壁挂洗衣机等新兴品类增长均超200%,县镇市场正加速从"能用"向品质"好用"和智 能"智用"跃迁。 积极响应县镇市场年轻化、智能化消费升级趋势,苏宁易购零售云全国超万家门店同步启动"818燃购生 活节",以实惠让利引爆新智家电消费热潮。本次大促推出多重补贴组合拳,消费者门店预存30元可抵 818元;套购满万减千,至高可省3000元;抖音平台可购买低至1折起的家电品类代金券;叠加多重优 惠,部分爆品至高立省50%。 在普及新智家电方面,苏宁零售云携手家电头部品牌,将融合DeepSeek大模型的"听话空调"、实现"三 筒 ...
买家电享“0元购”!苏宁易购双线启动818燃购生活节
Jing Ji Guan Cha Wang· 2025-07-28 09:55
商务部最新数据显示,今年以来,超6600万消费者购买12大类家电"以旧换新产品"超1.09亿台。为持续激活家电市场活力,促进消费扩容升级,7月28日, 苏宁易购线上线下(300959)同步启动818燃购生活节。活动升级推出"新智家电0元购、万元全套家电抽免单、5折家电秒杀、Super会员权益上新"等让利举 措,并携手百大头部品牌,加大新智家电的上新和推广力度,以新供给激活新需求,打造新智家电消费主场。 据了解,苏宁易购连续12年开展818大促,线下全程覆盖超级品鉴会、品牌节轮动、超级门店日、大屏焕新风暴等多个节点;线上将在7月30日晚8点开启第 一轮爆发,8月3日开启类目轮动,并于8月15日进入最终爆发期。 持续扩容Super会员权益,打造跨界生活"新场景"。818期间,苏宁易购Super会员联合爱奇艺、腾讯视频、优酷视频、网易云音乐、QQ音乐等热门品牌上新 联名权益。Super蜜蜂卡用户可在"365天包退包换、免费换屏、免费换电池、免费贴膜、流量包免费领"等权益基础上,每月任选一款会员,全方位满足购 物、追剧、听歌等需求。 "这个818,我们要让品质高、体验优、能耗低的新智家电,以更亲民的价格走进千家万户" ...