南极电商股份有限公司 2025-029 关于召开 2024 年年度股东大会的提示性公告 证券代码：002127 证券简称：南极电商 公告编号：2025-029 南极电商股份有限公司 关于召开 2024 年年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"）于2025年4月25日披露了《关于召开2024年年度股东 大会通知的公告》，决定于2025年5月21日召开公司2024年年度股东大会（以下简称"本次股东大会"）， 审议董事会、监事会提交的相关议案。现将会议的有关事项公告如下： 一、召开会议的基本情况 1、股东大会届次：2024年年度股东大会 （1）本次股东大会的股权登记日为2025年5月15日，于股权登记日下午收市时在中国结算深圳 分公司登记在册的公司全体普通股股东均有权出席股东大会，并可以以书面形式委托代理人出席会 议和参加表决，该股东代理人不必是本公司股东（授权委托书模板详见附件二）； 2、股东大会召集人：公司董事会 本次股东大会会议召开提议已经公司第八届董事会第四次会议审议通过。 3、会议召 ...

Core Viewpoint - The ST sector has shown strong performance recently, with nearly 30 stocks, including ST Qibu, *ST Bowang, *ST Fanli, *ST Guohua, *ST Heke, *ST Meigu, *ST Lihang, and ST Ruihe, hitting the daily limit up [1] Group 1 - The ST sector is experiencing heightened activity, indicating potential investor interest and market momentum [1] - A significant number of stocks within the ST sector have reached their daily trading limit, reflecting strong buying pressure [1]

Group 1: Financial Performance - In 2024, the company achieved a total revenue of 3.358 billion CNY, representing a year-on-year increase of 24.75% compared to 2023 [1] - In Q1 2025, the company reported a revenue of 729 million CNY, showing a growth of 2.03% year-on-year [1] - The company experienced a net loss in Q1 2025 due to ongoing marketing expenses and brand building efforts [2] Group 2: Brand Development and Market Strategy - The company plans to enter a high-quality recovery mode for the "Nanji Ren" brand, focusing on product quality and consumer feedback [2] - As of April 2025, the number of online stores for "Nanji Ren" reached nearly 1,000, with 400 new stores opened in 2025, aiming to restore to around 2,000 stores by year-end [2] - The company aims to establish three multi-category flagship stores on the Tmall platform within the year [2] Group 3: Product Expansion and Sales Strategy - The company is launching light luxury products in 2025, including self-sourced and franchise products, with over 2,600 SKUs planned [3] - The "Bai Jia Hao" brand is experiencing a GMV growth of approximately 30%, with significant contributions from platforms like Douyin and Tmall [4] - The company is expanding its product categories, particularly in home textiles and innerwear, leveraging supply chain and buyer strategies [4] Group 4: Supply Chain and Operational Efficiency - The company has made significant improvements in its supply chain efficiency, with a focus on aligning with partners that share similar values [5] - The "Kadi Le Eel" brand is undergoing strategic adjustments in its operations, particularly in product quality and supplier relationships [5] Group 5: Offline Store Development - The company has opened a pop-up store for "Nanji Ren" and plans to establish a fixed store in the Global Harbor, while exploring large multi-category stores in Shanghai [6] - Offline stores will feature both self-sourced products and selected franchise products, including exclusive items [6] Group 6: Time Interconnect Business Overview - In 2024, Time Interconnect reported a net profit of 33.3574 million CNY, focusing on e-commerce and AI advertising sectors [8] - The company aims to enhance operational quality by selecting long-term partners and improving internal efficiency through AI applications [8]

Core Points - The China Securities Index Retail Index (H30175) reported at 2454.70 points, showing a low opening and a high closing on May 8 [1] - The Retail Index has increased by 15.21% in the past month, 1.91% in the past three months, but has decreased by 4.84% year-to-date [2] Index Composition - The Retail Index is composed of various sectors classified into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries [2] - The top ten weighted stocks in the Retail Index are: - Digital China (9.78%) - Yonghui Superstores (9.67%) - China Duty Free Group (9.13%) - Wangfujing (4.58%) - Kidswant (4.0%) - Aisidi (3.65%) - Nanjing E-commerce (3.6%) - Bailian Group (3.16%) - Tianyin Holdings (3.0%) - Jiangsu Guotai (2.96%) [2] Market Distribution - The market distribution of the Retail Index shows that the Shenzhen Stock Exchange accounts for 53.29%, while the Shanghai Stock Exchange accounts for 46.71% [2] - In terms of industry composition within the Retail Index: - General retail accounts for 46.66% - Specialty retail accounts for 28.35% - Internet retail accounts for 15.85% - Travel retail accounts for 9.13% [2] Sample Adjustment - The index samples are adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, but can be altered in case of special events affecting the sample companies [3]

Group 1: Dividend and Profit Distribution - The company has distributed a total of 1.179 billion CNY in dividends since its restructuring in 2015 [1] - The proposed profit distribution plan for 2024 is to distribute 0.40 CNY (including tax) per 10 shares, totaling approximately 98.19 million CNY, pending shareholder approval [1] Group 2: Current Profitability and Business Transformation - The company is actively implementing effective business transformation, resulting in steady revenue growth and stable gross margin, despite short-term losses due to brand building and marketing investments [2] - The company has reduced brand licensing for "Nanji Ren" and is optimizing its supply chain and distribution channels, supporting partners willing to upgrade while amicably exiting those unable to progress [3] Group 3: Future Growth Points - The company operates multiple well-known brands and is focusing on enhancing product quality and brand image through a shift from open licensing to a franchise model [4][5] - The strategic focus includes "high-quality recovery + high-quality incubation" for brand services and steady growth in self-operated product sales and mobile internet marketing services [5] Group 4: Industry Performance and Competitive Position - The company has established a diversified brand matrix and a robust supply chain, maintaining good relationships with industry partners and achieving positive consumer feedback through product upgrades [5] - The company is committed to sustainable and high-quality development, aiming for steady growth through structural adjustments and professional team integration [5] Group 5: Industry Outlook - The company is optimistic about the consumption industry's future, focusing on brand image innovation and meeting diverse consumer needs through a global and strategic supply chain [6][7] - The business will continue to deepen its presence in e-commerce, social platforms, and AI advertising, enhancing internal efficiency and technology investment [7]

关于公司使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 关于公司使用闲置自有资金购买理财产品的进展公告 证券代码：002127 证券简称：南极电商 公告编号：2025-028 南极电商股份有限公司 南极电商股份有限公司（以下简称"公司"）2023年年度股东大会审议通过了《关于使用 闲置自有资金购买理财产品的议案》，授权董事长审批使用公司及合并报表范围内下属子公 司暂时闲置的自有资金用于购买理财产品的额度为250,000万元（人民币）；投资类型为安全 性高、流动性好、保本型或低风险型的理财产品或固定收益类证券（除股票、证券投资基金、 无担保债券等有价证券及其衍生品），期限不超过12个月，在上述额度及期限范围内可循环 滚动使用。 现将公司 2025 年 4 月份使用闲置自有资金购买理财产品的事项公告如下： | 序 | 受托人名称 | 产品名称 | 产品 | 委托理财 金额 | 预计年化 | 起始日 | 到期日 | 资金 | 关联 | | --- | --- | --- | --- | --- | --- | --- | -- ...

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company has experienced a significant increase in revenue due to the introduction of new self-operated sales formats, but it has also faced losses due to goodwill impairment and increased transformation costs [3][4] - The company reported total operating revenue of 3.358 billion yuan in 2024, a year-on-year increase of 24.75%, but a net loss attributable to shareholders of 2.37 billion yuan, a decrease of 312.04% year-on-year [2][9] - The company is expected to achieve operating revenues of 4.038 billion yuan, 4.825 billion yuan, and 5.768 billion yuan for 2025, 2026, and 2027 respectively, with net profits projected at 303 million yuan, 621 million yuan, and 1.034 billion yuan [7][9] Summary by Sections Financial Performance - In 2024, the company achieved total operating revenue of 3.358 billion yuan, with a year-on-year growth of 24.75% [2] - The net profit attributable to shareholders was -2.37 billion yuan, a decrease of 312.04% year-on-year [2][9] - For Q1 2025, the company reported total operating revenue of 729 million yuan, a year-on-year increase of 2.03%, but a net loss of 140 million yuan, a decrease of 128.54% year-on-year [2] Business Transformation - The introduction of new self-operated sales formats has led to a significant increase in revenue, with the company achieving a total operating revenue of 3.358 billion yuan in 2024, driven by mobile internet, modern services, and goods sales [3] - The company has optimized its supply chain and is exploring offline channels, receiving positive feedback from its first brand pop-up store [5] Cost Management - Sales expenses increased significantly due to marketing activities, leading to a sales expense rate of 17.5% in 2024, which is a 430% increase year-on-year [4] - The company is expected to improve profitability as it scales its business and optimizes cost management [6] Future Projections - The company has adjusted its revenue forecasts for 2025-2026 upwards due to high growth in goods sales, while slightly lowering profit forecasts [7] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.12 yuan, 0.25 yuan, and 0.42 yuan respectively [7][9]

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company reported a total operating revenue of 3.36 billion yuan in 2024, representing a year-on-year growth of 24.75% [2] - The total profit for 2024 was -254 million yuan, a decrease of 294.64% year-on-year, with a net profit attributable to the parent company of -237 million yuan, down 312.04% [2] - The company has introduced new self-operated sales formats, leading to significant revenue growth, but incurred losses due to goodwill impairment and increased transformation costs [3][4] - The company is optimizing its supply chain and exploring offline channels, with positive feedback from its first brand pop-up store [5] - The company expects revenue growth to continue in 2025, with a projected operating revenue of 4.04 billion yuan and a net profit of 303 million yuan [7] Summary by Sections Financial Performance - In 2024, the company achieved total operating revenue of 3.36 billion yuan, with a year-on-year increase of 24.7% [9] - The net profit attributable to the parent company for 2024 was -237 million yuan, reflecting a year-on-year decline of 312% [9] - The company forecasts operating revenues of 4.04 billion yuan in 2025, 4.83 billion yuan in 2026, and 5.77 billion yuan in 2027, with corresponding net profits of 303 million yuan, 621 million yuan, and 1.03 billion yuan respectively [9] Business Strategy - The company has implemented a full-chain control from raw material procurement to product sales, which has driven rapid growth in merchandise sales [3] - Marketing expenses increased significantly due to collaborations and promotional activities, leading to a sales expense rate of 17.5% in 2024 [4] - The company is focusing on quality control in its supply chain and has established partnerships with high-quality suppliers [5] Future Outlook - The company anticipates that strategic investments will pressure short-term profits but expects gradual improvement in profitability as business scales and cost controls are optimized [6] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.12 yuan, 0.25 yuan, and 0.42 yuan respectively, with corresponding price-to-earnings (PE) ratios of 37, 18, and 11 [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is undergoing a brand upgrade, which is expected to drive long-term growth despite short-term profit impacts due to increased marketing expenses [8] - The company's revenue for 2024 is projected to be 3.36 billion yuan, a year-on-year increase of 24.75%, while the net profit attributable to the parent company is expected to be -236.59 million yuan, a year-on-year decrease of 312% [8] - The company has made significant investments in marketing to support its brand upgrade, which has led to a temporary increase in sales expenses [8] - The company anticipates improvements in profitability as marketing expenses stabilize and business scales up [8] Financial Summary - Total revenue projections for the company are as follows: 2.69 billion yuan in 2023, 3.36 billion yuan in 2024, 4.92 billion yuan in 2025, 6.46 billion yuan in 2026, and 7.62 billion yuan in 2027 [1] - The net profit attributable to the parent company is expected to recover from -236.59 million yuan in 2024 to 249.76 million yuan in 2025, and further to 563.95 million yuan in 2026, reaching 753.17 million yuan in 2027 [1] - The earnings per share (EPS) is projected to be -0.10 yuan in 2024, improving to 0.10 yuan in 2025, and reaching 0.23 yuan in 2026, and 0.31 yuan in 2027 [1] - The price-to-earnings (P/E) ratio is expected to be -48.04 in 2024, improving to 45.51 in 2025, and further decreasing to 20.15 in 2026, and 15.09 in 2027 [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is undergoing a brand upgrade, which is expected to drive long-term growth despite short-term profit impacts due to increased marketing expenses [8] - The company's revenue for 2024 is projected to be 3.36 billion yuan, a year-on-year increase of 24.75%, while the net profit attributable to the parent company is expected to be -236.59 million yuan, a year-on-year decrease of 312% [8] - The first quarter of 2025 shows a revenue of 729 million yuan, a year-on-year increase of 2.03%, but a net profit of -14 million yuan, a year-on-year decrease of 129% [8] - The company is focusing on high-quality product development and marketing strategies to enhance brand recognition and market share [8] Financial Performance Summary - Total revenue is expected to grow from 2.69 billion yuan in 2023 to 4.92 billion yuan in 2025, reflecting a compound annual growth rate (CAGR) of 46.49% [1][21] - The net profit attributable to the parent company is projected to turn positive by 2025, reaching 249.76 million yuan, with a significant increase in subsequent years [1][21] - The earnings per share (EPS) is expected to improve from -0.10 yuan in 2024 to 0.10 yuan in 2025, indicating a recovery in profitability [1][21] Brand and Market Strategy - The company is enhancing its "Nanji Ren" brand by employing high-quality materials and experienced design teams to compete with luxury brands [8] - The "Bai Jia Hao" brand has achieved significant growth, ranking fourth in women's clothing sales on Douyin, indicating strong market performance and potential for further expansion [8] - The marketing strategy includes increased spending on promotions and endorsements, which is expected to yield long-term benefits as brand recognition improves [8]