开源证券提出，在购置税减免退坡及梯度以旧换新补贴预计对主流价位段新能源车销量造成较大影响的 背景下，2026年重点看好高端化发展方向。 比亚迪2月1日公告，2026年1月新能源汽车产23万辆、销21万辆，同比分别降29.13%、30.11%。小鹏汽 车公告，公司1月交付新车20011辆，同比下降34.07%，环比下降46.65%。主因或为购置税减半致需求 减少。 恒生科技指数ETF（513180）在跟踪恒生科技指数的ETF中规模排名第一，覆盖造车新势力龙头，持仓 比亚迪、蔚来、理想、小鹏、零跑。 2月2日，恒生科技指数盘中一度跌超3%。新能源车板块领跌，小鹏汽车、蔚来、比亚迪股份和零跑汽 车跌幅居前，恒生科技指数ETF（513180）盘中跌近3%。 ...

Core Viewpoint - The article discusses the evolving landscape of the electric vehicle (EV) market, emphasizing the need for sustainable sales strategies beyond initial hype and the importance of establishing a strong value proposition for long-term success [6][54]. Group 1: Market Dynamics - The EV market has seen a surge in new models, but success is often measured by initial sales figures and year-end rankings, which can be misleading [6][7]. - Traditional "internet celebrity cars" tend to follow a parabolic sales curve, peaking shortly after launch and then declining, relying on short-term marketing and product appeal [11][12]. - The article identifies three new models that have successfully navigated the market, showcasing different strategies for sustained sales [12]. Group 2: Case Studies of Successful Models - **Xiaomi SU7**: Achieved peak sales of nearly 30,000 units in March 2025, supported by Xiaomi's extensive user base and effective marketing. However, it faces the challenge of maintaining interest beyond initial hype [15][16]. - **Xpeng MONA M03**: Launched in August 2024, it quickly reached over 10,000 units in sales within three months and maintained monthly sales between 10,000 and 16,000 units, capitalizing on a key price segment and offering advanced features [18][20]. - **AITO M8**: Experienced a "deep squat and jump" sales pattern, stabilizing at over 20,000 units monthly by summer 2025, benefiting from Huawei's technology integration and brand recognition [23][24]. Group 3: Challenges and Market Positioning - The article highlights the importance of establishing a "value anchor" in consumers' minds to ensure long-term sales, as seen with models like Li Auto L6, which despite a decline, remains a top seller due to its defined market position [28][29]. - Models in the competitive 200,000 to 300,000 yuan price range face significant challenges, with many struggling to differentiate themselves in a crowded market [31][32]. - The **智界 R7** and **享界 S9** illustrate the difficulties faced by models that fail to establish a unique market position, leading to declining sales despite technological backing [34]. Group 4: The Importance of Sustainable Sales - The article emphasizes the existence of "low-profile long runners" that, while not flashy, maintain steady sales through balanced product offerings and precise market positioning [36][38]. - Models like **零跑 C10** and **腾势 D9** demonstrate the effectiveness of a stable sales strategy, contributing significantly to their brands' overall performance [41][43]. - The need for a healthy product matrix is highlighted, as brands that rely solely on a single "hit" model face increased risks in a competitive environment [51]. Group 5: Emerging Market Rules - The article outlines new market rules where "smart equality" becomes a baseline requirement, and the importance of a comprehensive product matrix is emphasized for risk mitigation [51][52]. - The concept of "value for money" has evolved to include total ownership costs, making it a critical factor in consumer decision-making [51]. - The success of models like AITO is attributed to deep collaboration between technology providers and manufacturers, contrasting with less effective loose partnerships [52].

比亚迪A股股价下跌2.9%。 ...

BYD led a selloff of Chinese electric vehicle makers in Hong Kong Monday, after soft January sales figures signaled demand is cooling in the world’s biggest auto market https://t.co/lwKC0Kiq1x ...

根据2026年2月1-2日各大车企发布的最新数据，2026年1月中国汽车市场销量排行如下： 车企集团销量排行（TOP 5） | 排名 | 车企集团 | 1月销量 | 同比变化 | 主要亮点 | | --- | --- | --- | --- | --- | | 1 | 吉利汽车集团 | 270,167辆 | +1% | 海外出口60,506辆，同比翻倍；新能源124,252辆 | | 2 | 比亚迪 | 210,051辆 | -30.11% | 出口100,482辆，同比+51.47%，蝉联新能源冠军 | | 3 | 奇瑞集团 | 200,269辆 | -10.72% | 出口11.96万辆，同比+48.1%，出口占比近60% | | 4 | 广汽集团 | 116,622辆 | +18.47% | 自主品牌超4.9万辆，同比+87.58% | | 5 | 长城汽车 | 90,312辆 | +11.59% | 海外销量40,278辆，同比+43.77% | | | 🚀 造车新势力销量排行（TOP 10） | | | | 排名 品牌 1月销量 同比变化 备注 1 问界（AITO） 40,016辆 +83% 鸿蒙智 ...

证券研究报告·行业点评报告·电力设备 电力设备行业点评报告 全国性储能容量电价出台，独立储能盈利模 式重构 增持（维持） [Table_Tag] [Table_Summary] 政策内容 2026 年 02 月 02 日 证券分析师 曾朵红 执业证书：S0600516080001 021-60199793 zengdh@dwzq.com.cn 证券分析师 阮巧燕 执业证书：S0600517120002 ruanqy@dwzq.com.cn 行业走势 -10% -3% 4% 11% 18% 25% 32% 39% 46% 53% 60% 2025/2/5 2025/6/4 2025/10/1 2026/1/28 电力设备 沪深300 相关研究 免责及评级说明部分 免责声明 东吴证券股份有限公司经中国证券监督管理委员会批准，已具备证券投资咨询业务资格。 本研究报告仅供东吴证券股份有限公司（以下简称"本公司"）的客户使用。本公司不 会因接收人收到本报告而视其为客户。在任何情况下，本报告中的信息或所表述的意见并不 构成对任何人的投资建议，本公司及作者不对任何人因使用本报告中的内容所导致的任何后 果负任何责任。任何形式 ...

Core Insights - The automotive industry is entering a relatively dull phase that tests internal capabilities before the next technological singularity, despite the ongoing wave of new energy transformation [1] - The key to selling electric vehicles (EVs) effectively lies in two main aspects: range and intelligent driving capabilities, which must be prioritized by manufacturers [2] Group 1: Market Trends - In 2025, the electric vehicle market showed strong performance with cumulative retail sales reaching 12.809 million units, a year-on-year increase of 17.6%, achieving a penetration rate of 53.9% [3] - The industry is witnessing a trend of product homogeneity among mainstream manufacturers, making differentiation increasingly challenging [4] Group 2: Key Factors for Success - Range remains the primary catalyst for consumer demand, with significant emphasis on battery capacity and charging infrastructure, especially in winter conditions [6] - Xiaomi's new SU7 model, priced between 229,900 to 309,900 yuan, features an impressive range of 902 kilometers and is equipped with advanced technologies like laser radar and dual-chamber air suspension [9] - BYD has also focused on enhancing battery capacity across its popular models, with the Qin PLUS achieving a pure electric range of 210 kilometers at a competitive price of 89,800 yuan [10][12] Group 3: Intelligent Driving - Intelligent driving is identified as a critical factor that will determine the upper limits of electric vehicle performance, with the market moving towards higher levels of automation and user experience [14] - Tesla's CEO Elon Musk hinted at the potential approval of the full self-driving (FSD) version in China, which could significantly impact the competitive landscape in 2026 [16] - Huawei is also expected to play a significant role in the intelligent driving sector, focusing on safety, technology, and user experience enhancements [16] Group 4: Strategic Recommendations - Companies should focus on maintaining high-quality standards, after-sales service, and stable pricing to build trust with core user groups [18] - In the high-end luxury market, brand building and user experience should take precedence, emphasizing patience and long-term commitment to succeed [19] - The competitive landscape in the electric vehicle market is expected to become increasingly fierce as the industry transitions from incremental competition to more intense rivalry [20]

凤凰网科技讯2月2日，港股低开低走，截至发稿，恒生科技指数跌幅扩大至2.2%，小鹏汽车跌超9%， 蔚来跌超6%，零跑汽车、比亚迪（002594）股份跌超5%。 2月1日，蔚来公司宣布1月交付新车27,182台，同比增长96.1%。截至目前，蔚来公司已累计交付新车 1,024,774台。蔚来全新ES8在广州完成第60,000台新车交付，历时134天。 2月1日，零跑汽车官方宣布1月零跑汽车交付量达32059台，同比增长27%。 2月1日，公布了2026年1月汽车销量数据。比亚迪新能源汽车1月总销量达到210,051辆，不过和去年同 期相比，出现了30.11%的下滑。 消息方面，多家造车新势力先后发布1月交付量，其中四家车企均实现同比增长，但相较于去年12月， 交付表现出现明显下滑。 ...

Core Viewpoint - Shares of BYD Co Ltd experienced a significant decline, reaching their lowest level in over a year, which contributed to a broader selloff in the Chinese automotive sector due to weaker sales reported in January [1] Group 1: Company Performance - BYD Co Ltd's stock price fell sharply, indicating investor concerns regarding the company's sales performance [1] - The decline in sales was attributed to a revised subsidy scheme that impacted the overall market dynamics for electric vehicles in China [1] Group 2: Industry Impact - The broader Chinese automaker stocks faced a selloff, reflecting a negative sentiment across the industry following the sales report [1] - The weaker sales figures in January may signal potential challenges for the Chinese automotive market, particularly in the electric vehicle segment [1]

来源：滚动播报 比亚迪在港股价最大跌幅达 5.1%，小鹏汽车跌 9.8%。 ...