薄利多销的小电动 帮车企钓大鱼 小电动市场竞争力分析报告 (2026版) 团队成员 周丽君 院长/首席分析师 石本雅 行业分析师 王世祥 行业分析师 2020-2025年 中国车市的小电动销量从不足50万辆飙升至300多万辆 中国品牌占比近96%，几乎是唯一受益者 2020年起，随着宏光MINIEV、好猫、海豚、海鸥、缤果、星愿等诸多小电动的蜂拥而至与快 速爆款(小电动指车长小于4.55米的纯电乘用车)，中国车市的小电动销量，从2020年的不足 50万辆，飙升至2025年的300多万辆，一路高歌猛进，实现惊人的六倍多增长。期间小电动占 中国乘用车(新车)的销量比例，由不足3%飙升至14%多，由边缘性产品摇身一变为主流产品； 在小电动强势崛起之际，中国品牌几乎是唯一受益者，中国品牌占小电动的销量比例一直维 持在90%以上的高位，2025年逼近96%； 2020-2025年，由于小电动强势崛起，且中国品牌几乎是唯一受益者，小电动为中国品牌贡献 了10%多的市场销量，为中国品牌市占率由30%多飙升至60%多贡献了三分之一的增量。如剩 下三分之二的增量也有小电动的间接贡献，其对中国品牌的崛起功不可没； 虽然小电动强势 ...

荣耀、倍思、努比亚等50+品牌签约速卖通品牌出海 继小米宣布将阿里速卖通 AliExpress 作为其品牌出海首选阵地后，1月22日，包括荣耀、倍思、努比亚等超50家行业头部品牌集体签约速卖通"超级品牌出海 计划"，旨在借助平台资源加速海外市场拓展。签约品牌主要覆盖消费电子、智能硬件、智能家电等高附加值类目，具体包括游戏手柄品牌 GameSir、笔记 本电脑品牌驰为、三防手机品牌 CUBOT 等。据悉，速卖通自2025年9月加大品牌赛道投入，提出以亚马逊一半成本实现更高成交的目标后，品牌从亚马逊 转向速卖通的趋势逐渐明显。（网易新闻） 头条大事 "迪拜商业论坛·中国"5月亮相深圳，报名通道已开启 迪拜商业论坛·中国将于2026年5月14日在深圳举行。论坛以"合力致远，共筑经济新增长"为主题，将向中国商界介绍迪拜经济议程（D33）所带来的多元化 发展机遇，开拓双方合作与战略投资的新路径。作为推动中国与迪拜商界领袖战略经济协作的高端平台，迪拜商业论坛·中国汇聚中国顶尖的跨国企业、独 角兽公司、高成长科技企业、风险投资机构及家族企业的核心代表；来自迪拜的高级别代表团亦将参会。如果您对本届迪拜商业论坛·中国感兴趣，欢 ...

深圳新闻网2026年1月25日讯（深圳特区报记者 曾逸敏）1月25日，"广货行天下"春季行动消费电子专场促销 活动在深圳"中国电子第一街"华强北正式启动。深圳作为全球电子产业重镇，依托坚实的制造基础、活跃的 创新生态、高效敏捷的供应链、精准有力的政策支持，不断拓展"深圳创造"的广度和深度，持续引领全球消 费电子发展潮流。 目前，深圳已涌现出华为、荣耀、大疆、影石、雷鸟创新等一批全球知名消费电子品牌，形成了从研发设 计、关键零部件制造到整机组装、品牌运营的完整产业链生态。 集群壮大，产业链生态完备 深圳消费电子产业的持续创新，离不开强大且完备的产业链生态支撑。 2024年，深圳市智能终端产业集群增加值达2045.54亿元，同比增长9.9%。主要产品中，智能手机和彩色电视 机产量占全国超五分之一，智能手表产量超4500万个，笔记本计算机产量近700万台，产业规模在全国保持领 先地位。 从顶层设计到资金扶持，再到中试转化，深圳构建起系统化、全链条的政策支持体系，为消费电子产业高质 量发展注入持续动力。 从产业生态看，深圳已形成"研发设计—关键零部件—高端制造—市场营销—品牌服务"的完整消费电子产业 链生态。上游拥有 ...

跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 本周看点： 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐； 2025出海盘点：下一片出海热土，为什么还是中东？ 出海2026：决定营销成败的是什么？ 行业环境： 1. 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐 关键词：电商出海,本地化运营,技术驱动,精细化运营,海外仓 概要：全球电商发展推动品牌从依赖平台转向本地化运营和技术驱动的海外仓体系。2026年企 业将更注重本地团队和服务闭环，实现从跨境到本地化的转型。美国海外仓通过"微型总部" 整合营销、客服和供应链提升体验。推荐五家主流美国海外仓：海云汇（全链路服务）、万邑 通（高效仓储）、艾凡达（智能分仓）、星奕（灵活对接）、轶仓（数据管理）。跨境电商进 入"效率时代"，海外仓成为提升运营效率的关键。 01 行业趋势 Industry Trends 原文链接：http://finance.sina.com.cn/tjhz/2026-01-09/doc-inhfssrr3001471.shtml 2026/1.5-1.11 第 3 周 2026/1 ...

Investment Rating - The report maintains an "Overweight" rating for the automotive industry [5][17]. Core Insights - The automotive sector has shown positive momentum, with the Shenwan Automotive Index rising by 3% in the past week and 9% over the past month. The new energy vehicle index increased by 2% weekly and remained flat monthly, while the automotive parts index rose by 4% weekly and 15% monthly [2][8]. - The domestic humanoid robot market is experiencing significant growth, with major manufacturers achieving substantial production milestones. For instance, Yushu's humanoid robot shipments exceeded 5,500 units in 2025, indicating a shift towards mass production [15]. - The Robotaxi industry is advancing rapidly, with plans for extensive deployment by companies like Cao Cao Mobility, which aims to introduce 100,000 fully customized Robotaxis by 2030 [16]. Summary by Sections 1. Industry Weekly Market Review - The Shenwan Automotive Index increased by 3% in the week of January 16-23, 2026, and by 9% over the past month. The new energy vehicle index rose by 2% weekly but was flat monthly, while the automotive parts index saw a 4% weekly increase and a 15% monthly increase [8][9]. 2. Domestic Humanoid Robots - The humanoid robot market in China is entering a rapid growth phase, with leading manufacturers achieving significant production volumes. Yushu and Zhiyuan have both reported substantial shipment numbers, indicating a breakthrough in mass production capabilities [15]. 3. Robotaxi Industry Acceleration - Cao Cao Mobility is set to deploy 100,000 Robotaxis by 2030, with ongoing trials for their second-generation models. This initiative is expected to enhance the application of AI in transportation and contribute to the subscription-based vehicle market [16]. 4. Investment Strategy and Recommendations - The report suggests focusing on companies that can leverage the growing demand for humanoid robots and recommends key players such as Dechang Motor Holdings and Haoneng Co. The report also highlights the competitive landscape in the passenger vehicle market, suggesting differentiation strategies for companies like Great Wall Motors and SAIC Motor [17].

1、 《北京市关于促进商业卫星遥感数据资源开发利用的若干措施（2026-2030年）》提出，鼓励有能力的企业对卫星数据上下游企业进 行并购重组，整合完善地面站网、数据应用服务产业链环节 ，打造具备全球竞争力的链主企业。支持企业规划建设具有差异化优势、商业价值 明确、应用前景清晰的商业卫星星座。 2、 美国银行表示，在美国总统特朗普威胁因格陵兰岛问题对部分欧洲国家加征关税的一周里，美股资金流出接近170亿美元。 值得注意的 是，印度正加入部分主要经济体的行列，逐步撤离美国债券市场，其持有的美国国债规模已降至1740亿美元，较2023年峰值下降26%，为五年来最低水 平。与此同时，瑞典最大私人养老基金、丹麦"学界养老基金"也正在或计划抛售美债。 4、基金2025年四季报披露完毕，"专业买手"公募FOF最新持仓动向浮出水面。 去年四季度，FOF延续对低风险产品的偏爱，短融ETF成为其头号 重仓品种。 在国际金价迭创新高之际，FOF却普遍减持了黄金ETF，转而大举增持黄金股ETF，展现出独特的"淘金"策略。 3、 英伟达创始人黄仁勋再度前往中国，首站到访英伟达位于上海的新办公室，这是黄仁勋2026年首度赴华。 知情人 ...

Investment Rating - The report maintains an "Overweight" rating for the automotive industry [5][17]. Core Insights - The automotive sector has shown positive momentum, with the Shenwan Automotive Index rising by 3% in the past week and 9% over the past month. The new energy vehicle index increased by 2% weekly and remained flat monthly, while the automotive parts index rose by 4% weekly and 15% monthly [2][8][9]. - The domestic humanoid robot market is experiencing significant growth, with major manufacturers achieving substantial production and sales milestones. The Robotaxi industry is also advancing rapidly, with plans for large-scale deployment by companies like Cao Cao Mobility [15][16]. - The report emphasizes the importance of identifying high-value technology routes and companies with inherent advantages, particularly in the humanoid robot and automotive sectors [17]. Summary by Sections 1. Industry Weekly Market Review - The Shenwan Automotive Index increased by 3% in the week of January 16-23, 2026, and by 9% over the month. The new energy vehicle index rose by 2% weekly and remained flat monthly, while the automotive parts index increased by 4% weekly and 15% monthly [8][9]. - Notable stocks with significant gains over the past month include Chaojie Co., Hengbo Co., and Wanxiang Qianchao, while stocks with notable declines include Haima Automobile and Aolian Electronics [10][11][13]. 2. Domestic Humanoid Robots - The humanoid robot market in China is rapidly expanding, with Utree achieving over 5,500 units shipped in 2025. Other companies like Zhiyuan also reported significant production numbers, indicating a shift towards mass production [15]. 3. Robotaxi Industry Acceleration - Cao Cao Mobility plans to deploy 100,000 fully customized Robotaxis by 2030, with ongoing trials for their second-generation models. This sector is seen as a critical application for AI technology [16]. 4. Investment Strategy and Recommendations - The report suggests focusing on companies that can leverage the growing demand for humanoid robots and recommends leading firms in electric motors and reducers. It also highlights the competitive landscape for passenger vehicles and suggests companies like Great Wall Motors and BYD for long-term investment [17].

Core Viewpoint - The article highlights the significant growth of Chinese electric vehicle manufacturers in the European market, despite challenges such as high tariffs and local competition. Chinese brands have achieved remarkable sales increases, indicating a shift in the automotive landscape in Europe [5][20]. Group 1: Market Performance - In December 2025, the European automotive market is projected to reach sales of 1.15 million units, a year-on-year increase of 7.6%. Chinese automakers' monthly sales in Europe surpassed 100,000 units for the first time, totaling 109,900 units, representing a 127% increase, with a market share of 9.5% [5]. - For the entire year of 2025, the European market is expected to sell 13.3 million vehicles, a 2.3% increase year-on-year. Sales of pure electric vehicles are projected to grow by 30%, while plug-in hybrid vehicles are expected to increase by 34%. Chinese manufacturers are anticipated to sell 810,000 units in Europe, a 99% increase, capturing a market share of 6.1% [5]. Group 2: Brand Performance - SAIC MG emerged as the top-selling Chinese passenger car brand in Europe, selling 307,000 vehicles in 2025, a 26% increase, ranking 16th overall in the market [7]. - BYD achieved sales of 187,000 units, a staggering 276% increase, moving up from 31st to 22nd place in the rankings [10]. - Chery's Jaecoo and Omoda brands ranked third and fourth, with sales of 56,944 and 52,950 units, respectively. Chery's total sales in Europe reached 120,207 units, significantly up from 17,000 units in 2024 [14]. Group 3: Strategic Insights - MG's success is attributed to its British heritage and localized design efforts, which resonate well with European consumers. The brand's pricing strategy, with models priced below £20,000, has also contributed to its strong performance despite high tariffs on Chinese electric vehicles [8][7]. - BYD's focus on meeting consumer needs for hybrid vehicles, particularly with the Seal U model, has allowed it to capture significant market share in the competitive mid-size SUV segment [10][11]. - The article notes that Chinese automakers are not relying on low-cost strategies but are instead redefining personal mobility through smart technology, efficiency, and enhanced user experience [20]. Group 4: Future Outlook - The article anticipates that from 2026 to 2028, Chinese electric vehicle exports to the EU will maintain an annual growth rate of around 20%, positioning them as a key driver of global electric vehicle market growth [20]. - The ongoing negotiations between China and the EU regarding electric vehicle subsidies may lead to a more favorable trading environment, allowing Chinese manufacturers to adapt and thrive in the European market [20].

来源：市场资讯 （来源：我的电池网） 导语丨mybattery 在双碳背景下，特锐德为电池产业链大型工业客户定制化推出全套电力系统解决方案。公司产品广泛应用 于宁德时代、比亚迪、亿纬锂能、蓝科锂业、格林美、多氟多、杉杉新材料等电池产业链工业园项目建设 中。 1月23日晚间，特锐德（300001）发布公告，为进一步推进公司全球化战略布局，加快海外业务发展，打 造国际化资本运作平台，提升国际品牌形象及综合竞争力，公司拟发行境外上市外资股（H股）股票并申 请于香港联合交易所有限公司（以下简称"香港联交所"）主板挂牌上市（以下简称"本次发行上市"）。 公告显示，特锐德将充分考虑现有股东的利益和境内外资本市场的情况，在股东会决议有效期内（即经公 司股东会审议通过之日起24个月或同意延长的其他期限）选择适当的时机和发行窗口完成本次发行上市。 资料显示，特锐德于2004年创立，2009年上市，为创业板第一家上市企业。公司拥有子公司超过150家、 市值超300亿，员工七千余人，拥有山东青岛的崂山和西海岸、四川成都、湖北宜昌、四川乐山、山西晋 中六大生产基地。 特锐德主要从事高端箱式电力设备制造、汽车充电生态网、新能源微网三大 ...

近期，就比亚迪起诉姚*强（抖音账号"大秦军陕团"）一案，比亚迪法务部公告案件胜诉。1 月 22 日比亚迪法务部发布公告披露，法院判决认定 被告编造并传播了方程豹汽车的虚假信息，损害了比亚迪及方程豹品牌的商业信誉及商品声誉，构成商业诋毁。判令被告姚*强向比亚迪公司赔 偿201万元。随后，比亚迪集团品牌及公关处总经理李云飞转发该公告并表示："一直以来，我们都是黑公关黑水军的最大受害者！我们接受媒体 的批评和监督，但对于编造虚假信息、恶意造谣、诋毁攻击的黑公关和黑媒体，我们绝不容忍，一追到底，绝不姑息！" 此前在公开活动中，李云飞也曾明确立场："比亚迪到了现在的位置和体量，如果有媒体就客观事实进行报道批评，都没问题！有些媒体不了解 情况，有些误解性的发布，我们也能接受！但对于黑公关、黑媒体，为了黑而黑，长期针对比亚迪，诋毁比亚迪，我们绝不容忍！" 2023 年 12 月，方程豹豹 5 上市之际，姚*强通过抖音账号"大秦军陕团"发布视频，声称以正常驾驶方式测试方程豹旗下车型豹5，得出百公里油 耗18升的结论，在网络上引起了大范围的关注及讨论。之后应警方调查取证需要，比亚迪调取数据显示：测试当日车辆存在大量异常驾驶行为 ...