Core Viewpoint - New Hope Dairy is focusing on innovation and consumer demand for fresh and diverse dairy products to navigate the challenges of a slowing market and declining consumption [1][2] Industry Overview - The domestic dairy industry is characterized by intense competition with a trend towards increased concentration among leading companies [2] - In 2024, China's total dairy production is projected to decline to 29.62 million tons, a decrease of 1.9% year-on-year, with liquid milk production experiencing its first drop in five years [2] - Per capita dairy consumption is expected to decrease by 5.6% year-on-year, indicating a shift in consumer behavior towards value and quality [2] Company Strategy - New Hope Dairy is committed to a "fresh strategy" that emphasizes product innovation across various categories, including fresh milk and beverages [3] - The company aims to enhance its competitive edge through the integration of AI and synthetic biology in its production processes [3] - New Hope Dairy's revenue for 2024 is projected at 10.665 billion yuan, a slight decrease of 2.93% year-on-year, while net profit is expected to rise by 24.8% to 538 million yuan [3] Growth Drivers - The company identifies three key growth drivers: high-end product development, deepening market penetration, and international expansion [4][5] - The "24-hour" fresh milk series and local market strategies are expected to contribute significantly to revenue growth, with high-end products seeing over 15% year-on-year revenue increase [5] - New Hope Dairy is also focusing on innovative distribution channels, including partnerships with major retailers and the establishment of fresh milk stores [5] Strategic Partnerships - New Hope Dairy has formed a strategic partnership with the Norwegian Gene Cow Breeding Association to introduce and cultivate Norwegian Red Cattle, enhancing its product offerings [6] - The company has already launched its first Norwegian Red Milk product, which has received positive market feedback [6]

Core Viewpoint - New Dairy Industry (002946) is addressing challenges in the dairy market, including sluggish consumption and growth slowdown, by focusing on innovation and new consumer demands for fresher, more diverse products [1] Group 1: Company Strategy - The chairman of New Dairy Industry, Xi Gang, emphasized the need to move beyond the "involution" of the existing market and seek solutions through innovation and growth [1] - The company will adhere to a "fresh strategy" as its core focus, aiming to build competitive barriers in the food and beverage sector through the integration of industry, AI, and synthetic biology [1] - New Dairy Industry plans to enhance emerging channels and user operations to drive fresh growth [1]

Meeting Overview - The annual general meeting of New Hope Dairy Co., Ltd. was held on June 10, 2025, in Chengdu, Sichuan Province [1] - The meeting was convened by the board of directors, with notifications sent to all shareholders on May 21, 2025 [1] Attendance - A total of 697,414,751 shares, representing 81.0310% of the voting shares, were present at the meeting [1] - Among the attendees, 18,358,948 shares were held by small investors, accounting for 2.1331% of the total voting shares [1] Voting Results - The voting process combined on-site and online voting methods [1] - The proposal regarding the 2024 annual report received 99.9776% approval from all voting shareholders [2] - The proposal for the 2025 financing guarantee limit was approved with 79.5274% support from small investors [2] - The proposal for the 2024 profit distribution plan was approved with 99.9944% support from all voting shareholders [3] Legal Compliance - The meeting's convening and procedures were confirmed to comply with the Company Law, Securities Law, and relevant regulations [3] - A legal opinion was provided by Beijing King & Wood Mallesons (Chengdu) regarding the legality of the meeting [3]

北京金杜（成都）律师事务所 关于新希望乳业股份有限公司 致：新希望乳业股份有限公司 北京金杜（成都）律师事务所（以下简称本所）接受新希望乳业股份有限公 司（以下简称公司）委托，根据《中华人民共和国证券法》 （以下简称《证券法》）、 《中华人民共和国公司法》（以下简称《公司法》）、中国证券监督管理委员会 （以下简称中国证监会）《上市公司股东会规则》（以下简称《股东会规则》） 等中华人民共和国境内（以下简称中国境内，为本法律意见书之目的，不包括中 国香港特别行政区、中国澳门特别行政区和中国台湾省）现行有效的法律、行政 法规、规章和规范性文件和现行有效的公司章程有关规定，指派律师出席了公司 于 2025 年 6 月 10 日召开的 2024 年年度股东大会（以下简称本次股东大会）， 并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 司章程》（以下简称《公司章程》）； （一） 本次股东大会的召集 开公司 2024 年年度股东大会的议案》，决定召开公司 2024 年年度股东大会， 具体时间以董事会发出的会议通知为准。 中国证监会指定信息披露媒体刊登了《股东 ...

本公司及董事会全体成员保证信息披露的内容真实、准确、完 整，没有虚假记载、误导性陈述或重大遗漏。 特别提示： 证券代码：002946 证券简称：新乳业 公告编号：2025-030 债券代码：128142 债券简称：新乳转债 新希望乳业股份有限公司 2024年年度股东大会决议公告 1、本次股东大会未出现否决议案的情形； 2、本次股东大会未涉及变更前次股东大会已通过的决议。 一、召开会议和出席情况 （一）会议召开情况 1、股东大会届次：2024 年年度股东大会 新希望乳业股份有限公司（以下简称"本公司"、"公司"）2024 年年度股 东大会于 2025 年 6 月 10 日在成都市新津区中国天府农业博览园 G1 馆•立夏厅 召开。本次会议由公司董事会召集，相关会议通知已于 2025 年 5 月 21 日向全 体股东发出，详见于 2025 年 5 月 21 日通过巨潮资讯网（www.cninfo.com.cn） 及《中国证券报》《上海证券报》《证券日报》《证券时报》等公司指定的信息披 露媒体披露的《关于召开 2024 年年度股东大会的通知》（公告编号：2025-026）。 2、股东大会召集人：公司董事会 3、股东大 ...

北京金杜（成都）律师事务所 1 关于新希望乳业股份有限公司 2024 年年度股东大会之法律意见书 致：新希望乳业股份有限公司 北京金杜（成都）律师事务所（以下简称本所）接受新希望乳业股份有限公 司（以下简称公司）委托，根据《中华人民共和国证券法》（以下简称《证券法》）、 《中华人民共和国公司法》（以下简称《公司法》）、中国证券监督管理委员会 （以下简称中国证监会）《上市公司股东会规则》（以下简称《股东会规则》） 等中华人民共和国境内（以下简称中国境内，为本法律意见书之目的，不包括中 国香港特别行政区、中国澳门特别行政区和中国台湾省）现行有效的法律、行政 法规、规章和规范性文件和现行有效的公司章程有关规定，指派律师出席了公司 于 2025 年 6 月 10 日召开的 2024 年年度股东大会（以下简称本次股东大会）， 并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 1. 经公司 2024 年第一次临时股东大会审议通过的《新希望乳业股份有限公 司章程》（以下简称《公司章程》）； 2. 公司 2025 年 4 月 25 日刊登于巨潮资讯网及深圳证券交 ...

Group 1 - The article reviews the dairy market for Q1 2025, comparing it to Q1 2024 and Q4 2024, using data from the "马上赢" brand CT, which covers over 30,000 brands and more than 14 million product barcodes across major cities in China [1][2] - The dairy product categories include adult milk powder, pure milk, yogurt, cheese, and others, totaling ten third-level categories and 16 fourth-level categories [2][3] Group 2 - In Q1 2025, the market share of ambient pure milk remains dominant at approximately 51.61%, while low-temperature yogurt and ambient yogurt hold 14.27% and 12.47% respectively [5][6] - Low-temperature yogurt's market share increased by over 1% year-on-year, while ambient pure milk, ambient yogurt, and cheese experienced declines in both market share and sales [5][6] Group 3 - The analysis of key categories shows that ambient pure milk, low-temperature yogurt, and ambient yogurt account for over 91% of the dairy market share [6][7] - The sales performance of ambient pure milk and ambient yogurt has been particularly challenging, with sales down by over 13% year-on-year [7][8] Group 4 - The price index for dairy products indicates ongoing price pressure, with most categories remaining below the baseline of 100, suggesting a decline compared to the previous year [10][11] - The price index for ambient pure milk has been consistently lower than the overall dairy category, while low-temperature yogurt has shown more stability in its price index [10][11] Group 5 - The SKU analysis reveals that low-temperature yogurt has the highest number of SKUs, indicating active product innovation, while ambient pure milk has a high number of discontinued SKUs [13][15] - The average price trends for various categories show a mix of stability and decline, with many products experiencing price pressure [15][19] Group 6 - The CR5 market share for ambient pure milk is 88.28%, indicating a high concentration of market power among leading brands, although some brands have seen a decline in market share [22][24] - The adult milk powder category has a CR5 market share of 77.75%, with a notable presence of brands like Yili and Nestlé [45][46] Group 7 - The cheese category has a CR5 market share of 81.01%, with major players like Miaokelan and Yili showing growth in market share [52][54] - The average price and specifications for cheese products have shown a slight recovery in Q1 2025, although they remain lower than in Q1 2024 [53][54]

证券代码：002946 证券简称：新乳业 公告编号：2025-029 债券代码：128142 债券简称：新乳转债 新希望乳业股份有限公司 关于股东非公开发行可交换公司债券换股进展暨股东 本公司及董事会全体成员保证信息披露的内容真实、准确、完 整，没有虚假记载、误导性陈述或重大遗漏。 新希望乳业股份有限公司（以下简称"本公司"或"公司"）股东新希望投 资集团有限公司（以下简称"新投集团"）发行的"新希望投资集团有限公司 2023 年面向专业投资者非公开发行可交换公司债券（第一期）"预备用于交换 的股票为本公司 A 股股票。 2023 年 11 月 14 日，新投集团完成"新希望投资集团有限公司 2023 年面 向专业投资者非公开发行可交换公司债券（第一期）"的发行，债券简称为"23 新乳 EB"，债券代码为"117213.SZ"，发行规模人民币 5.00 亿元，债券期限 为 3 年，票面利率为 0.60%，到期赎回价格为 106 元/张。根据有关规定，结合 《新希望投资集团有限公司 2023 年面向专业投资者非公开发行可交换公司债券 （第一期）募集说明书》约定，"23 新乳 EB"换股期自发行结束之日起满 6 ...

Investment Rating - The industry rating is "Positive" (maintained) [5] Core Views - The new consumption trend continues, focusing on low-priced/undervalued stocks with potential catalysts, particularly in the food and beverage sector. Key areas of focus include "category dividends in the food sector," "new channel drivers like membership supermarkets," and "new hotspots in health products" [2][16] - The traditional consumption represented by liquor may face pressure, with current recommendations for leading brands in the fragrance category [12][16] Summary by Sections Liquor Sector - The liquor sector is expected to face pressure in Q2, with current valuations remaining low. Recommended stocks include leading brands such as Guizhou Moutai, Wuliangye, and Shanxi Fenjiu for medium-term positioning [12][16] - Recent performance shows a decline of 0.84% in the liquor sector, with notable increases in stocks like Jinhui Liquor (+6.25%) and Huangtai Liquor (+5.03%) [3][22] - Guizhou Moutai has launched new products at the 2025 Osaka World Expo, indicating ongoing brand expansion efforts [4] Consumer Goods Sector - The consumer goods sector continues to show potential, with a focus on stocks like New Dairy, Jin Zai Food, and Aijia Food. The sector saw a rise in non-dairy beverages (+1.33%) and meat products (+1.30%) [2][22] - The overall market sentiment remains positive, with a recommendation for leading stocks in the retail transformation and cost cycle opportunities [16] Market Performance - From June 3 to June 6, the CSI 300 index rose by 0.88%, with the non-dairy beverage and meat product sectors leading the gains. In contrast, other liquor categories saw declines [22] - The valuation levels in the food and beverage industry have adjusted, with the industry trading at 21.64 times earnings, while specific segments like liquor are trading at varying multiples [28]

证券代码：002946 证券简称：新乳业 公告编号：2025-028 债券代码：128142 债券简称：新乳转债 新希望乳业股份有限公司 关于召开2024年年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完 整，没有虚假记载、误导性陈述或重大遗漏。 新希望乳业股份有限公司（以下简称"公司"）于 2025 年 5 月 21 日通过巨 潮资讯网（www.cninfo.com.cn）及《中国证券报》《上海证券报》《证券日报》 《证券时报》等公司指定的信息披露媒体披露了《关于召开 2024 年年度股东大 会的通知》（公告编号：2025-026），为进一步保护投资者的合法权益，方便 公司股东行使股东大会表决权，现将有关事项提示如下： 一、召开会议的基本情况 1、股东大会届次：2024 年年度股东大会 2、股东大会召集人：新希望乳业股份有限公司（以下简称"公司"或"本 公司"）董事会 公司第三届董事会第十五次会议审议通过了《关于提请召开公司 2024 年年 度股东大会的议案》，同意召开本次股东大会。 3、会议召开的合法、合规性：本次股东大会会议召开符合有关法律、行政 法规、部门规章、规范性文 ...