北京蓝色光标数据科技集团股份有限公司 市值管理制度 第一章 总 则 第一条 为加强上市公司市值管理工作，进一步规范北京蓝色光标数据科技 集团股份有限公司（以下简称"公司" ）的市值管理行为，维护公司、投资者及 其他利益相关者的合法权益，根据《中华人民共和国公司法》《中华人民共和 国证券法》《国务院关于加强监管防范风险推动资本市场高质量发展的若干意 见》《上市公司信息披露管理办法》《上市公司监管指引第 10 号——市值管 理》《深圳证券交易所股票上市规则》及其他有关法律法规，制定本制度。 第二条 本制度所指市值管理，是指上市公司以提高公司质量为基础，为提 升公司投资价值和股东回报能力而实施的战略管理行为。 第三条 市值管理是上市公司的战略管理的重要内容，只要上市公司持续经 营，就要持续保障市值管理工作的开展，市值管理是董事会的核心工作内容之 一。 第二章 市值管理的目的与基本原则 第四条 市值管理的主要目的是提升公司质量，依法合规运用各类方式提升 公司投资价值。通过制定正确发展战略、完善公司治理、改进经营管理、培育 核心竞争力，创造公司价值，并通过资本运作工具和预期管理实现公司市值与 内在价值的动态均衡。 第五 ...

二〇二五年四月 1 北京蓝色光标数据科技集团股份有限公司 股东会议事规则 第一章 总 则 第一条 北京蓝色光标数据科技集团股份有限公司（以下简称"公司"）为规范股 东会运作程序，保证股东会合法、有序、高效地行使职权，根据《中华人民共和国公司 法》(以下简称《公司法》)、《中华人民共和国证券法》（以下简称《证券法》）、《深 圳证券交易所创业板股票上市规则》《上市公司章程指引》《上市公司股东会规则》《上 市公司治理准则》《香港联合交易所有限公司证券上市规则》（以下简称"香港上市规 则"）等有关法律、法规及《北京蓝色光标数据科技集团股份有限公司章程》（以下简 称"公司章程"）的规定，并结合公司的实际情况制订本议事规则。 第二条 本议事规则适用于公司股东会，对公司、全体股东、股东代理人、公司董 事、高级管理人员和列席股东会会议的其他有关人员均具有约束力。 北京蓝色光标数据科技集团股份有限公司 股东会议事规则 第三条 公司应当严格按照法律、行政法规、本规则及《公司章程》的相关规定召 开股东会，保证股东能够依法行使权利。公司董事会应严格遵守相关法规关于召开股东 会的各项规定，认真、按时组织好股东会。公司全体董事对股东会的 ...

北京蓝色光标数据科技集团 股份有限公司 章 程 - 1 - | 第一章 总则 | - | 3 - | | --- | --- | --- | | | 第二章 经营宗旨和范围 - | 4 - | | 第三章 股份 | - | 4 - | | 第一节 | 股份发行 - | 4 - | | 第二节 | 股份增减和回购 - | 5 - | | 第三节 | 股份转让 - | 6 - | | | 第四章 股东和股东会 - | 7 - | | 第一节 | 股东 - | 7 - | | 第二节 | 股东会的一般规定 - | 9 - | | 第三节 | 股东会的召集 - | 13 - | | 第四节 | 股东会的提案与通知 - | 14 - | | 第五节 | 股东会的召开 - | 15 - | | 第六节 | 股东会的表决和决议 - | 17 - | | 第五章 董事会 | - | 19 - | | 第一节 | 董事 - | 19 - | | 第二节 | 独立董事 - | 21 - | | 第三节 | 董事会 - | 24 - | | 第四节 | 董事会秘书 - | 27 - | | 第五节 | 董事会专门委员会 - | 2 ...

北京蓝色光标数据科技集团股份有限公司 董事会审计委员会工作细则 二〇二五年四月 北京蓝色光标数据科技集团股份有限公司 第二章 人员组成 第三条 审计委员会由三名董事组成，审计委员会成员应当为不在公司担任高级 管理人员的董事，其中独立董事应占多数并担任召集人。审计委员会中至少有一 名独立董事为会计专业人士，并担任召集人。 以会计专业人士身份被提名的独立董事候选人，应当具备丰富的会计专业知 识和经验，并至少符合下列条件之一： （一）具备注册会计师资格； （二）具有会计、审计或者财务管理专业的高级职称、副教授或以上职称、 博士学位； （三）具有经济管理方面高级职称，且在会计、审计或者财务管理等专业岗 位有五年以上全职工作经验。 审计委员会成员应当具备履行审计委员会工作职责的专业知识和经验。 第四条 审计委员会成员由董事长、二分之一以上独立董事或者全体董事的三分 之一提名，并由董事会选举产生。 董事会审计委员会工作细则 第一章 总 则 第一条 为强化北京蓝色光标数据科技集团股份有限公司（以下简称"公司"）董 事会决策功能，作到事前审计、专业审计，实现对公司财务收支和各项经营活动 的有效监督，完善公司治理结构，根据《中 ...

北京蓝色光标数据科技集团股份有限公司 独立董事2024年度述职报告 （闫梅） 报告期内，本人任职符合《上市公司独立董事管理办法》第六条规定的独 立性要求，不存在影响独立性的情况。本人履历如下： 闫梅女士，1976年生，中国国籍，本科学历，中国注册会计师，澳洲会计师 公会会员。1999年至2001年就职于北京同仁会计师事务所有限公司，2001年至 2005年就职于天健会计师事务所有限公司，2005年至2008年就职于德勤华永会计 师事务所（特殊普通合伙）北京分所，2009年至2013年任联合泰信（北京）通讯 技术有限公司财务总监。2018年6月至2024年3月，任中国黄金集团黄金珠宝股份 有限公司独立董事。2013年至今任北京君铎会计师事务所有限公司执行董事、主 任会计师。 二、独立董事2024年度履职概况 （一）2024年度出席公司董事会和股东会会议情况 2024年度，本人认真参加了公司召开的董事会和股东会，履行了独立董事的 职责，认为2024年度公司董事会、股东会的召集召开符合法定程序，重大经营决 策事项和其他重大事项均履行了相关程序，合法有效。 各位股东及股东代表： 本人作为北京蓝色光标数据科技集团股份有 ...

AI and Technology Strategy - BlueFocus's AI-driven revenue increased over 10 times, reaching 1.2 billion RMB, with expectations to achieve 3-5 billion RMB in AI-driven revenue by 2025[7]. - AI technology covers over 95% of BlueFocus's operational scenarios, improving efficiency by 60% to 1000% across integrated marketing, smart advertising, and global expansion[6]. - The company aims for 70-80% of its future revenue to be driven by AI, focusing on high gross margins and new AI-driven revenue forms[7]. - BlueFocus's self-developed AI platform, BlueAI, has trained over 120 million pieces of desensitized industry data, with 66.9% being video data[8]. - The company plans to reach approximately 200 million data annotations related to marketing scenarios and nearly 100 billion API token calls by the end of the year[9]. - BlueFocus has established a dedicated AI Chief Growth Officer and aims for 30-50% of its management to be proficient in AI[10]. - The company has approximately 300 product technology talents and 200 AI native seed talents, forming the foundation for its AI-native strategy[10]. - BlueFocus is committed to building vertical competitive barriers, distinguishing itself from generic large models and competitors in the industry[11]. - The company expects to have at least 20 AI agents achieving expert-level output by 2025, enhancing human-machine interaction[11]. - BlueFocus's AI strategy emphasizes long-term innovation and the restructuring of business models, talent composition, and organizational culture[5]. Financial Performance - In 2024, the company reported a revenue of over 60 billion, moving closer to its goal of reaching 100 billion[17]. - The company's revenue for 2024 reached ¥60.80 billion, representing a 15.55% increase compared to ¥52.62 billion in 2023[33]. - The net profit attributable to shareholders for 2024 was -¥290.68 million, a significant decline of 349.32% from ¥116.59 million in 2023[33]. - The cash flow from operating activities for 2024 was ¥89.67 million, down 85.84% from ¥633.34 million in 2023[33]. - The basic earnings per share for 2024 was -¥0.116, a decrease of 346.81% compared to ¥0.047 in 2023[33]. - The company reported a quarterly revenue breakdown with Q1 at ¥15.78 billion, Q2 at ¥15.08 billion, Q3 at ¥14.57 billion, and Q4 at ¥15.37 billion[35]. - The net profit attributable to shareholders in Q4 was -¥413.82 million, following a positive profit in the first three quarters[35]. - The company experienced a significant drop in net profit margin, with a weighted average return on equity of -3.85% in 2024 compared to 1.56% in 2023[33]. - Non-recurring gains and losses for 2024 totaled ¥40.35 million, contrasting with a loss of -¥33.55 million in 2023[39]. - The company has indicated uncertainty regarding its ability to continue as a going concern due to negative net profits over the last three years[33]. Global Expansion and Market Strategy - The global e-commerce market is expected to grow, with the company optimistic about its overseas business, which currently accounts for approximately 12% of its total[13]. - The company has launched its globalization strategy 2.0, focusing on technology-driven and AI-driven approaches, with established offices in 9 countries[14]. - The company aims to maintain its position as the leading cross-border brand while optimizing its overseas market structure and gross margin[16]. - The company plans to expand its overseas offices by establishing 3-5 new subsidiaries in Southeast Asia, Europe, and South America[16]. - The company is exploring new business models in the metaverse sector, particularly in the cultural and tourism industries, by leveraging AI and XR technologies[17]. Awards and Recognition - The company won 156 industry awards in 2024, including 2 Grand Prizes and 28 Gold Awards, showcasing its strong creative and service capabilities[52]. - The company was recognized as one of the "Top 10 Global Best Holding Companies" by WARC for 2025, highlighting its strong industry position[48]. - The company was selected as a "National Cultural Industry Demonstration Base" by the Ministry of Culture and Tourism in March 2024, indicating its industry influence[53]. Investment and R&D - The company has invested a total of 943 million yuan in R&D from 2015 to 2024, emphasizing its commitment to technology-driven marketing solutions[56]. - The company has a total of 157 software copyrights and 26 authorized technology patents, highlighting its innovation in marketing technology[56]. - The company is enhancing its AI marketing capabilities through the development of a global influencer marketing management system, aiming to improve efficiency and marketing effectiveness[68]. - The company is focusing on expanding its market analysis and social media marketing capabilities through advanced data-driven strategies[68]. Governance and Compliance - The company has established a governance structure that complies with relevant regulations and guidelines, ensuring transparency and accountability[111]. - The board of directors consists of 9 members, including 3 independent directors, ensuring compliance with legal requirements and effective governance practices[108]. - The company has implemented a performance evaluation and incentive mechanism to promote transparency and accountability among senior management[109]. - The internal audit department has been established to oversee the implementation of internal controls and ensure the accuracy of financial information[109]. Employee Development and Training - The company plans to conduct a total of 28 offline/live training sessions in 2024, with 22 focused on AI courses and 6 on professional courses, reaching a total participation of 2,425[147]. - The AIGC learning zone aims to empower employees interested in generative AI, featuring AI works, case studies, and tutorials[148]. - The "Blue Blood Supernova" program targets fresh graduates, helping them transition from campus to workplace while emphasizing AI capability development[152]. - The NEBU program selects high-potential individuals under 30 for accelerated promotion to director-level positions, with activities held bi-weekly[152]. Profit Distribution and Shareholder Relations - The company maintains a profit distribution policy prioritizing cash dividends, ensuring at least 20% of distributable profits are allocated to shareholders annually[155]. - The company commits to a minimum cash dividend of 10% of the distributable profits, with a requirement that cumulative cash distributions over three consecutive years must not be less than 30% of the average annual distributable profits[155]. - The board of directors has proposed a profit distribution plan for 2024, which includes no cash dividends and a stock increase of 4 shares for every 10 shares held[163]. - The company will communicate with shareholders, especially minority shareholders, to gather opinions before finalizing the cash dividend plan[157].

Financial Performance - The company's revenue for Q1 2025 was ¥14,257,668,988.64, a decrease of 9.66% compared to ¥15,781,722,837.14 in the same period last year[4] - Net profit attributable to shareholders increased by 16.01% to ¥95,504,844.03 from ¥82,324,743.81 year-on-year[4] - Basic earnings per share rose by 14.20% to ¥0.0378 from ¥0.0331 in the same period last year[4] - Total operating revenue decreased to ¥14.26 billion from ¥15.78 billion, a decline of approximately 9.6% year-over-year[18] - Net profit increased to ¥94.35 million from ¥80.38 million, representing a growth of approximately 17.4% year-over-year[19] Cash Flow and Assets - The net cash flow from operating activities was -¥1,299,376,037.06, showing an improvement of 4.63% compared to -¥1,362,393,793.98 in the previous year[4] - Cash flow from operating activities showed a net outflow of ¥1.30 billion, slightly improved from a net outflow of ¥1.36 billion in the previous period[21] - Cash and cash equivalents decreased from CNY 4.19 billion to CNY 2.99 billion, a reduction of about 28.6%[15] - The total current assets decreased from CNY 16.58 billion to CNY 15.37 billion, a decline of approximately 7.3%[15] - Cash and cash equivalents at the end of the period totaled ¥2.94 billion, compared to ¥2.91 billion at the end of the previous period[23] Liabilities and Equity - Total liabilities decreased from CNY 14.79 billion to CNY 13.47 billion, a decline of about 8.9%[16] - The company's equity attributable to shareholders increased from CNY 7.59 billion to CNY 7.70 billion, an increase of approximately 1.4%[17] - The company's total liabilities to equity ratio improved from 1.95 to 1.75, indicating a stronger financial position[16] Expenses and Tax - The company recorded a 70.71% increase in income tax expenses, amounting to ¥23,744,456.95, due to higher operating profits[8] - The company reported a tax expense of ¥23.74 million, up from ¥13.91 million, reflecting an increase of approximately 70.8% year-over-year[19] Investments and Growth - Investment income improved by 151.10%, reaching ¥3,825,505.46, as there were no significant losses from overseas fund disposals this period[8] - The company is investing 200 million RMB in R&D for new technologies aimed at enhancing data analytics capabilities[25] - New product launches contributed to a 30% increase in sales in the digital marketing segment[25] - Market expansion efforts have led to a 10% increase in market share in the Asia-Pacific region[25] - The company announced plans for a strategic acquisition of a smaller tech firm valued at 500 million RMB to enhance its service offerings[25] User and Revenue Guidance - User data showed an increase in active users to 10 million, up 20% from the previous quarter[25] - The company provided a revenue guidance of 5 billion RMB for the full year 2025, indicating a growth target of 25%[25] Operational Efficiency - The gross margin improved to 45%, up from 40% in the previous year, due to cost optimization strategies[25] - The company aims to reduce operational costs by 15% over the next two years through efficiency improvements[25]

北 京 蓝 色光 标 数据 科 技 集团 股 份有 限 公 司 2024 年 度 控股 股东 及 其 他关 联 方 资 金 占 用情 况 的专 项 说 明 天职业字[2025]16455-1 号 | | | | 2024 | 年度控股股东及其他关联方资金占用情况的专项说明 | 1 | | --- | --- | --- | | 2024 | 年度非经营性资金占用及其他关联资金往来情况汇总表 | 2 | 2024 年控股股东及其他关联方资金占用情况的专项说明 天职业字[2025]16455 号-1 北京蓝色光标数据科技集团股份有限公司董事会： 我们审计了北京蓝色光标数据科技集团股份有限公司（以下简称"蓝色光标"）财务报表， 包括2024年12月31日的合并及母公司资产负债表、2024年度的合并及母公司利润表、合并及母 公司现金流量表、合并及母公司股东权益变动表以及财务报表附注，并于2025年4月23日签署 了标准意见的审计报告。 根据中国证监会、公安部、国资委、中国银保监会《上市公司监管指引第8号——上市公 司资金往来、对外担保的监管要求》和证券交易所相关文件要求，蓝色光标编制了后附的2024 年度非经营性资金 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2025-014 北京蓝色光标数据科技集团股份有限公司 关于续聘会计师事务所的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载，误导性陈述或重大遗漏。 特别提示： 本次续聘会计师事务所符合财政部、国务院国资委、证监会印发的《国有企 业、上市公司选聘会计师事务所管理办法》（财会〔2023〕4 号）的规定。 北京蓝色光标数据科技集团股份有限公司（以下简称"公司"或"蓝色光标"） 于 2025 年 4 月 23 日召开了第六届董事会第十八次会议，审议通过了《关于续聘 会计师事务所的议案》，同意续聘天职国际会计师事务所（特殊普通合伙）（以下 简称"天职国际"）为公司 2025 年度审计机构，聘期一年。该事项尚需提交公司 2024 年年度股东大会审议通过，详细情况如下： 一、拟续聘会计师事务所事项的情况说明 天职国际是符合《中华人民共和国证券法》相关规定的会计师事务所，具有 上市公司审计工作的丰富经验和职业素养，能够较好满足公司建立健全内部控制 制度以及财务审计工作的要求，符合财政部、国务院国资委、证监会印发的《国 有企业、上市公司选聘 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2025-016 北京蓝色光标数据科技集团股份有限公司 关于公司及子公司使用自有资金进行风险投资额度授权的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 重要内容提示： （一）投资种类 公司及子公司拟运用闲置自有资金进行风险投资，包含但不限于股票及其衍 生品种投资、债券投资、期货投资及以上述投资为标的的证券投资产品以及中国 证券监督管理委员会、深圳证券交易所认定的其他投资行为。 （二）投资金额 公司及子公司拟使用不超过 50,000 万元的闲置自有资金进行风险投资，在 上述额度内和决议有效期限内，风险投资业务可循环开展，资金可以循环滚动使 用。 （三）特别风险提示 若公司进行风险投资形成浮亏，将对公司归属于上市公司股东的净利润产生 不利影响。公司进行风险投资可能面临的风险包括但不限于市场风险、流动性风 险、信用风险、投资标的风险、关联交易风险、操作或技术风险、税收风险等， 可能影响投资收益、本金的收回以及公司的业绩。 北京蓝色光标数据科技集团股份有限公司（以下简称"蓝色光标"或"公司"） 于 2025 ...