证券简称：孩子王 证券代码：301078 债券简称：孩王转债 债券代码：123208 孩子王儿童用品股份有限公司 投资者关系活动记录表 编号：2024-002 ☐特定对象调研 ☐分析师会议 ☐媒体采访 业绩说明会 投资者关系活动类别 ☐新闻发布会 ☐路演活动 ☐现场参观 ☐其他（请文字说明其他活动内容） 参与单位名称及人员 通过全景网“投资者关系互动平台”（https://ir.p5w.net）参 姓名 与公司2023年度网上业绩说明会的投资者 时间 2024年4月30日（周二）下午15:00~17:00 地点 全景网“投资者关系互动平台”（https://ir.p5w.net） 董事兼总经理 徐卫红 董事、副总经理兼财务总监 蔡博 董事、副总经理兼董事会秘书 侍光磊 ...

| 证券代码：301078 | 证券简称：孩子王 | 公告编号：2024-053 | | --- | --- | --- | | 债券代码：123208 | 债券简称：孩王转债 | | 上海阿杏投资管理有限公司（代表阿杏玄武 1 号私募证券投资基金）保证向本公司提 供的信息内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 孩子王儿童用品股份有限公司 关于持股 5%以上股东协议转让股份完成过户登记的公告 Coral Root Investment Ltd. 保证向本公司提供的信息内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 本次协议转让完成后，各方股份变动情况如下： 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或者重大遗漏。 孩子王儿童用品股份有限公司（以下简称"公司"）于近日收到股东通知， 获悉 Coral Root Investment Ltd.（以下简称"Coral Root"）向上海阿杏投资管理 有限公司（代表阿杏玄武 1 号私募证券投资基金）（以下简称"上海阿杏投资"） 协议转让股份事项已在中国证券登记结算有限责任公司深圳分公司办理完成 ...

[Table_Main] 公司研究|日常消费|食品与主要用品零售Ⅱ 证券研究报告 孩子王(301078)公司点评报告 2024 年 04 月 29 日 ——孩子王(301078) 2023 年年报及 2024 年一季报点评 点评： 投资建议与盈利预测 [Table_ 过去一年股价走势 PicQuote] -50% -32% -14% 4% 21% 5/4 8/1 10/29 1/26 4/24 孩子王 沪深300 《国元证券公司研究-孩子王（301078）2023 年三季报 点评：Q3 收入增速环比改善，双品牌协同完善市场布 局》2023.11.01 请务必阅读正文之后的免责条款部分 1 / 5 请务必阅读正文之后的免责条款部分 2 / 5 图 3：2019-2023 公司期间费用率 图 4：2019-2023 公司毛利率和净利率 | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | |------------------------------------------------------------------ ...

➢ 事件：孩子王披露 2023 年年报及 2024 年一季报。23 年，公司实现营收 87.53 亿元，同比+2.73%；归母净利润 1.05 亿元，同比-13.92%；剔除股份支 付及可转债利息费用影响后归母净利为 2.11 亿元，同比+55.70%。24Q1 营收 为 21.94 亿元，同比+4.64%；归母净利润为 0.12 亿元，同比+53.55%；扣非归 母净利为 0.03 亿元，同比扭亏为盈。此外，公司 2023 年度利润分配方案为：以 公司 24 年 3 月 31 日公司总股本 1109742548 股扣除截至 24 年 3 月 31 日公 司回购专户中已回购股份 7954000 股后的股本 1101788548 股为基数，拟向全 体股东每 10 股派发现金股利 0.5 元（含税），共分配利润 0.55 亿元，现金分红 占公司归母净利润的比例为 52.41%。 ➢ 母婴商品业务贡献主要收入，母婴服务业务快速增长。23 年，公司实现营 收 87.53 亿元，同比+2.73%；分业务看，1）母婴商品：23 年营收 75.76 亿元， 同比+2.15%；2）母婴服务：23 年营收 3.11 亿元，同比 ...

Investment Rating - The investment rating for the company "孩子王" (301078.SZ) is not explicitly stated in the provided documents, but the analysis indicates a positive outlook based on revenue growth and profit improvement from the acquisition of 乐友 [1]. Core Insights - The company reported a revenue of 87.53 billion yuan in 2023, an increase of 2.73% year-on-year, while the net profit attributable to shareholders was 1.05 billion yuan, a decrease of 13.92% [1]. - The acquisition of 乐友, a leading player in the mother and baby industry, has strengthened the company's market presence, particularly in northern China, with a total of over 1,000 stores nationwide [1][2]. - The company plans to enhance 乐友's operations through supply chain, digitalization, and financial support, maintaining a dual-brand strategy [1]. - The company's self-owned brand sales grew significantly, achieving a 74.37% year-on-year increase, contributing to 10.82% of total sales in the mother and baby product category [1]. - The company plans to distribute a cash dividend of 0.5 yuan per share for 2023, with a total cash dividend of 55.09 million yuan, resulting in a dividend payout ratio of 52.41% [1]. Financial Performance Summary - In 2023, the company achieved total revenue of 87.53 billion yuan, with a year-on-year growth of 2.73% [1]. - The net profit attributable to shareholders for 2023 was 1.05 billion yuan, down 13.92% year-on-year, but adjusted net profit excluding certain expenses was 2.11 billion yuan, reflecting a 55.7% increase [1]. - For Q1 2024, the company reported revenue of 21.94 billion yuan, a year-on-year increase of 4.64%, and a net profit of 11.66 million yuan, up 53.55% [1]. - The company expects revenues of 112 billion yuan, 118 billion yuan, and 123 billion yuan for 2024, 2025, and 2026 respectively, with corresponding net profits of 2.88 billion yuan, 3.53 billion yuan, and 4.10 billion yuan [2][3].

3 孩子王儿童用品股份有限公司 孩子王儿童用品股份有限公司 2023年度非经营性资金占用及其他关联资金往来情况汇总表 单位：人民币元 | 非经营性资金占用 | 资金占用方名称 | 占用方与上市 | 上市公司核算 | 2023年期初 | 2023年度占用 累计发生金额 | 2023年度占用 资金的利息 | 2023年度偿还 | 2023年期末 | 占用 | 占用性质 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 公司的关联关系 | 的会计科目 | 占用资金余额 | (不含利息) | (如有) | 累计发生金额 | 占用资金余额 | 形成原因 | | | 现大股东及其附属企业 | 无 | 不适用 | 不适用 | - | | - - | | - - | 不适用 | 非经营性占用 | | 前大股东及其附属企业 | 无 | 不适用 | 不适用 | - | | - - | | - - | 不适用 | 非经营性占用 | | 总计 | | | | - | - | - | | - - | | | | 其他关联 | 资金往来 ...

Market Trends and Economic Impact - The birth rate in China has declined to 6.39‰ in 2023, which may impact the retail industry for maternal and infant products [4] - The retail sales growth of consumer goods has slowed down, which could affect the company's business performance if economic growth continues to decline [6] - The company faces risks related to economic slowdown and consumer spending power, which could adversely affect business performance [133] Company Expansion and Store Operations - The company has expanded its offline stores to over 1,000 locations by the end of December 2023, including 73 new stores in 16 provinces funded by convertible bonds [7] - The company plans to upgrade 120 existing stores to enhance customer experience and improve market competitiveness [7] - The company plans to expand its market presence by acquiring Leyou International and upgrading its children's lifestyle store format, with over 1,000 stores across 21 provinces [36] - The company has expanded its offline sales presence from Jiangsu to 21 provinces and cities nationwide, while online sales cover major channels such as APP, WeChat official accounts, and mini-programs [46] - The company opened 54 new stores in 2023, while closing 57, resulting in a total of 1,025 stores at year-end [67] - As of December 2023, the company has accumulated over 87 million members, including those from the acquisition of Leyou International, enhancing its membership marketing [48] Financial Performance - In 2023, the company's operating revenue reached ¥8,752,590,166.89, an increase of 2.73% compared to ¥8,520,163,477.19 in 2022 [22] - The net profit attributable to shareholders decreased by 13.92% to ¥105,115,485.47 from ¥122,108,569.52 in the previous year [22] - The net profit after deducting non-recurring gains and losses was ¥62,525,525.98, down 18.06% from ¥76,308,317.56 in 2022 [22] - The net cash flow from operating activities increased by 29.87% to ¥803,871,599.14, compared to ¥618,993,295.24 in 2022 [22] - The total assets at the end of 2023 were ¥9,607,400,609.56, reflecting a 22.28% increase from ¥7,856,961,372.64 at the end of 2022 [22] - The basic earnings per share decreased by 14.08% to ¥0.0964 from ¥0.1122 in 2022 [22] Product and Service Development - The company aims to develop new business models for comprehensive child growth services to ensure sustainable and high-quality development [7] - The company is focusing on leveraging internet technology and refined parenting practices to drive market demand for maternal and infant products [6] - The company has developed an online platform including mobile apps and WeChat mini-programs to provide diverse maternal and infant products and services [36] - The company has created a unique advantage through its parenting consultant service, providing personalized recommendations and support to families [49] - The company launched the KidsGPT intelligent parenting consultant, enhancing service capabilities and user experience through AI technology [63] Supply Chain and Logistics - The company has established a robust supply chain management system, optimizing procurement efficiency and ensuring product quality through strict supplier selection and regular quality checks [52] - The company has established a three-tier warehousing system, including central, regional, and city center warehouses, to enhance logistics efficiency [73] - The company is constructing a smart logistics park in North China to improve logistics efficiency and coverage [65] Digital Transformation and Technology Integration - The company has implemented a digital transformation strategy, achieving a fully integrated online and offline channel layout, enhancing operational efficiency and customer insights [50] - The integration of AI technology is a key focus, with plans to optimize production tools and enhance customer engagement through AI-driven solutions [130] - The company is developing a new retail digital marketing platform to improve maternal and infant health awareness [86] Governance and Compliance - The company has established a governance structure that includes a board of directors with 7 members, 3 of whom are independent directors, ensuring compliance with legal requirements [140] - The company has implemented a robust internal control system to maintain independence from its controlling shareholders and ensure sound governance practices [142] - The company has committed to transparent information disclosure, ensuring all shareholders have equal access to relevant information [146] Talent Management and Compensation - The total remuneration for directors, supervisors, and senior management in 2023 amounted to CNY 5.0003 million [173] - The company has a competitive overall compensation policy to attract and retain talent, considering market conditions and employee performance [185] - The company conducts biannual talent assessments based on performance, capability, and values to promote differentiated incentives [188] Future Outlook and Strategic Initiatives - The company is actively seeking acquisition opportunities to promote industry consolidation and sustainable high-quality development [129] - The company plans to achieve the expected benefits from the retail terminal construction project by 2025 [115] - The company is expected to increase its daily related party transaction limits for 2023, indicating growth in operational activities [179]

北京市汉坤律师事务所 关 于 孩子王儿童用品股份有限公司 2022 年限制性股票激励计划 第一个解除限售期解除 限 售 条件成就、第一个 归属期归属条件成就及 回购注销 部 分 限 制 性 股 票 相 关 事 宜 的 法 律 意 见 书 汉坤（证）字[2024]第 22219-10-O-4 号 中国北京市东长安街 1 号东方广场 C1 座 9 层 100738 电话：(86 10) 8525 5500；传真：(86 10) 8525 5511 / 8525 5522 北京 上海 深圳 香港 海口 武汉 新加坡 纽约 北京市汉坤律师事务所 法律意见书 北京市汉坤律师事务所 关于孩子王儿童用品股份有限公司 2022 年限制性股票激励计划第一个解除限售期解除限售条件成就、 第一个归属期归属条件成就及回购注销部分限制性股票相关事宜的 法律意见书 汉坤（证）字[2023]第 22219-10-O-4 号 致：孩子王儿童用品股份有限公司 北京市汉坤律师事务所（以下简称"本所"）接受孩子王儿童用品股份有限公 司（以下简称"孩子王股份"或"公司"）委托，担任公司 2022 年限制性股票激励计 划（以下简称"本激励计划"）的特 ...

孩子王儿童用品股份有限公司 关于召开 2023 年年度股东大会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或者重大遗漏。 孩子王儿童用品股份有限公司（以下简称"公司"）于 2024 年 4 月 23 日召开 第三届董事会第二十三次会议，审议通过了《关于提请召开 2023 年年度股东大 会的议案》，会议决定于 2024 年 5 月 17 日召开公司 2023 年年度股东大会，现 将会议的有关事项通知如下： 一、召开会议的基本情况 1、会议届次：2023 年年度股东大会。 2、会议召集人：公司第三届董事会。 | 证券代码：301078 | 证券简称：孩子王 | 公告编号：2024-050 | | --- | --- | --- | | 债券代码：123208 | 债券简称：孩王转债 | | 3、会议召开的合法、合规性：本次股东大会的召集程序符合《中华人民共 和国公司法》《中华人民共和国证券法》《深圳证券交易所创业板股票上市规则》 等有关法律法规及《孩子王儿童用品股份有限公司章程》的规定。 4、会议召开的日期、时间： （1）现场会议召开时间为：2024 年 5 月 1 ...

电话：025-52170981 网址：www.haiziwang.com 股票代码：301078 孩子王ESG报告 2023 年度 孩子王儿童用品股份有限公司 地址：江苏省南京市江宁区运粮河东路701号 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 孩子王2023年度ESG报告 目录 CONTENTS | 关于本报告 | 01 | | --- | --- | | CEO致辞 | 03 | | 走进孩子王 | | | 公司简介 | 06 | | 企业文化 | 07 | | 发展大事 | 09 | | 纵览2023 | 11 | | 荣誉成就 | 13 | | ESG管理 | | | 可持续发展目标 ...