证券代码：301171 证券简称：易点天下 公告编号：2025-043 易点天下网络科技股份有限公司 关于 2025 年限制性股票激励计划内幕信息知情人 二、核查对象在自查期间买卖公司股票的情况说明 根据中国证券登记结算有限责任公司深圳分公司出具的《信息披露义务人持股 及股份变更查询证明》、《股东股份变更明细清单》，在自查期间，核查对象买卖 公司股票的具体情况如下： 及激励对象买卖公司股票情况的自查报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 根据《上市公司股权激励管理办法》（以下简称"《管理办法》"）、《上 市公司信息披露管理办法》，易点天下网络科技股份有限公司（以下简称"公司" 或"本公司"）遵循公司《信息披露管理制度》、《内幕信息知情人登记管理制 度》的规定，针对公司 2025 年限制性股票激励计划（以下简称"激励计划"） 采取了充分必要的保密措施，同时对激励计划的内幕信息知情人进行了必要登记。 2025 年 4 月 16 日，公司召开第四届董事会第二十一次会议和第四届监事会 第二十次会议，审议通过《关于<公司 2025 年限制性股票激励计划（草 ...

证券代码：301171 证券简称：易点天下 公告编号：2025-044 易点天下网络科技股份有限公司 2025 年第二次临时股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1. 本次股东大会未出现否决议案的情形； 2. 本次股东大会不涉及变更以往股东大会已通过的决议。 （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时 间为：2025年5月7日9:15—9:25，9:30—11:30和13:00—15:00；通过深圳证券交易 所互联网系统投票的具体时间为：2025年5月7日9:15—15:00期间任意时间。 2. 现场会议召开地点：西安市高新区天谷八路156号软件新城研发基地二期 C3栋楼13层星辰会议室。 3. 会议的召开方式：现场表决与网络投票相结合的方式。 4. 会议召集人：易点天下网络科技股份有限公司（以下简称"公司"）董事 会。 一、会议召开和出席情况 5. 会议主持人：董事长邹小武先生。 6. 本次股东大会会议的召开符合有关法律法规、规范性文件和《公司章程》 的规定。 （二）会议出席情况 （一）会议召开 ...

Investment Rating - The report maintains a positive investment rating for the media and entertainment sector, particularly highlighting leading companies such as Shenzhou Taiyue, Southern Media, and Tencent Holdings [1][2]. Core Insights - The media sector has shown resilience with a slight increase of 0.14% in the past week, ranking 22nd among all sectors, while year-to-date performance is up by 0.30%, placing it 9th overall [1]. - The publishing industry is experiencing a rebound, with companies like Southern Media and Phoenix Media exceeding market expectations, driven by stable cash flow from educational materials [1]. - The film industry is expected to benefit significantly from the success of "Nezha 2," with companies like Wanda Film anticipated to see substantial growth [1]. - The gaming sector is also highlighted for its strong performance, supported by favorable valuations, growth rates, and the impact of AI development [1][2]. Summary by Sections Media Sector Performance - The media industry index increased by 0.14% in the last week, with notable individual stock performances, including significant gains from companies like Xingyibao and Hengdian Film [10][12]. - The publishing sector is characterized by stable cash flows and attractive valuations, with many companies trading at around 10 times earnings and offering dividend yields of approximately 4% [1][2]. Film and Television Insights - The top films in the box office include "Nezha: The Devil Child," which grossed 51.69 million, and "The Hunt," with a box office of 17.18 million [17][18]. - Upcoming films are expected to attract significant audience interest, with "The Kowloon Walled City" leading in pre-release interest [19]. Gaming Sector Highlights - Tencent dominates the mobile gaming market, with seven titles in the iOS top ten, including "Honor of Kings" at the top position [30][31]. - The gaming industry is benefiting from AI advancements, enhancing operational efficiencies and advertising capabilities [2]. Publishing and Literature Trends - The top-selling fictional books include "Nezha: The Three Realms' Past" and "To Live (2021 Edition)," indicating strong consumer interest in literary works [32][33]. - The report notes a diverse range of successful titles across various genres, reflecting a robust publishing market [32][33].

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：301171 证券简称：易点天下 公告编号：2025-042 易点天下网络科技股份有限公司薪酬与考核委员会关于公司2025年限制性股票 激励计划激励对象名单的公示情况说明及核查意见 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗 漏。 易点天下网络科技股份有限公司（以下简称"公司"）于2025年4月16日召开了第四届董事会第二十一次 会议、第四届监事会第二十次会议，审议通过了《关于〈公司2025年限制性股票激励计划（草案）〉及 其摘要的议案》等相关议案，具体内容详见公司于2025年4月18日在巨潮资讯网（www.cninfo.com.cn） 披露的相关公告。 根据《上市公司股权激励管理办法》（以下简称"《管理办法》"）《深圳证券交易所创业板股票上市规 则》（以下简称"《上市规则》"）《深圳证券交易所创业板上市公司自律监管指南第1号一一业务办 理》等相关规定，对公司2025年限制性股票激励计划（以下简称"本次激励计划"）激励对象的姓名和职 务在公司内部进行了公示，公司薪酬与考核委员会结合公示情况对激励对象名单 ...

Core Viewpoint - Easy Point Tianxia (stock code: 301171) reported significant revenue growth in 2024, driven by new trends in short dramas, AI applications, and overseas expansion in various sectors [2][4][8]. Financial Performance - In 2024, Easy Point Tianxia achieved revenue of 2.547 billion yuan, an increase of 18.8% year-on-year, and a net profit of 232 million yuan, up 6.81% from the previous year [2][3]. - For Q1 2025, the company reported revenue of 929 million yuan, a remarkable growth of 93.18% compared to the same period last year, with a net profit of 55.94 million yuan, up 11.67% [3][10]. Business Strategy - The growth in revenue is attributed to the company's strategic shift from focusing on profit to prioritizing scale, particularly in programmatic advertising and mid-to-long tail traffic [11][12]. - Easy Point Tianxia is leveraging AI technology to enhance service efficiency and quality, thereby building a stronger competitive moat [2][8]. Market Trends - The company is capitalizing on the booming overseas market, particularly in sectors like short dramas, AI applications, and new energy vehicles, which are expected to continue driving growth [4][21]. - The rise of short dramas has created new opportunities for Easy Point Tianxia, contributing significantly to its revenue growth [6][9]. Partnerships and Collaborations - Easy Point Tianxia has entered into a comprehensive partnership with Huawei Cloud, focusing on programmatic advertising, intelligent marketing solutions, and AI applications [7][16]. - This collaboration aims to enhance the marketing capabilities of Huawei's ecosystem and improve brand influence in overseas markets [16][17]. Future Outlook - The company plans to continue focusing on overseas services and advertising technology, targeting new customer opportunities in emerging sectors [20][21]. - Easy Point Tianxia aims to optimize its advertising processes using AI, positioning itself as a key player in the commercial value of AI applications [21].

Investment Rating - The report maintains a "Buy" rating for the company [7]. Core Insights - The company reported a revenue of 2.547 billion yuan for 2024, representing an 18.83% year-on-year growth, and a net profit attributable to shareholders of 232 million yuan, up 6.81% year-on-year. For Q1 2025, the revenue reached 929 million yuan, showing a significant year-on-year increase of 93.18%, with a net profit of 56 million yuan, up 11.67% year-on-year. The company plans to distribute a cash dividend of 1.16 yuan per 10 shares (tax included) [2][4]. - The company is focused on leveraging AI technology to enhance global smart marketing and is adopting AIGC to lead a new strategy for brands going overseas. The integration of AIGC with the company's business is expected to improve efficiency and quality [2]. Revenue and Profit Growth - The company's revenue growth is driven by increased spending from e-commerce clients and the expansion of programmatic advertising, with revenue from performance advertising services increasing by 22.45%, raising its revenue share from 94.63% to 97.52% [10]. - In Q1 2025, the significant increase in revenue was primarily due to the rise in performance advertising service income, although the cost of traffic acquisition surged by 118.60%, leading to a decline in gross margin to 16.13% [10]. Technological Advancements - The company upgraded its programmatic advertising algorithms, achieving a sevenfold increase in reasoning efficiency and reducing task execution time by over 30%, which enhances advertising precision and lowers computational resource costs by approximately 25% [10]. - The programmatic advertising platform, zMaticoo, holds a 37% market share in open programmatic advertising sales and has been recognized as the top seller in the Asia-Pacific region by Pixalate [10]. Business Expansion - The company is expanding its service offerings from performance advertising and brand advertising to a comprehensive outbound service model that includes marketing services and digital services, targeting new consumption, short dramas, and AI industry clients [10]. - The company has successfully entered overseas markets for new consumption and short drama clients, and its brand Cyberklick has become the first-level agent for AppLovin in Greater China [10]. Incentive Plans - The company plans to implement a new round of equity incentives, granting up to 12 million restricted stock options, accounting for approximately 2.54% of the total share capital, to 119 individuals, including directors, executives, and key technical personnel [10]. Profit Forecast - The company is expected to achieve net profits attributable to shareholders of 284 million yuan and 382 million yuan in 2025 and 2026, respectively, with corresponding price-to-earnings ratios of 44.61 and 33.15 [10].

证券代码：301171 证券简称：易点天下 公告编号：2025-042 易点天下网络科技股份有限公司 薪酬与考核委员会关于公司 2025 年限制性股票激励 计划激励对象名单的公示情况说明及核查意见 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 易点天下网络科技股份有限公司（以下简称"公司"）于 2025 年 4 月 16 日召 开了第四届董事会第二十一次会议、第四届监事会第二十次会议，审议通过了《关 于<公司 2025 年限制性股票激励计划（草案）>及其摘要的议案》等相关议案，具体 内容详见公司于 2025 年 4 月 18 日在巨潮资讯网（www.cninfo.com.cn）披露的相关 公告。 根据《上市公司股权激励管理办法》（以下简称"《管理办法》"）《深圳证券 交易所创业板股票上市规则》（以下简称"《上市规则》"）《深圳证券交易所创 业板上市公司自律监管指南第 1 号——业务办理》等相关规定，对公司 2025 年限制 性股票激励计划（以下简称"本次激励计划"）激励对象的姓名和职务在公司内部 进行了公示，公司薪酬与考核委员会结合公示情况对激励对象名单进行 ...

Core Viewpoint - The company reported strong revenue and profit growth in Q1 2025, driven by robust performance in its effect advertising business and advancements in AI-enabled programmatic advertising. Financial Performance - In 2024, the company achieved revenue of 2.547 billion yuan, representing a year-over-year increase of 18.83%, with a net profit attributable to shareholders of 232 million yuan, up 6.81% year-over-year, and a non-recurring net profit of 217 million yuan, which increased by 30.10% year-over-year [1][2] - For Q1 2025, the company reported revenue of 929 million yuan, a significant year-over-year increase of 93.18%, with a net profit attributable to shareholders of 56 million yuan, up 11.67% year-over-year, and a non-recurring net profit of 61 million yuan, which increased by 30.78% year-over-year [1][2] Business Segmentation - In 2024, the effect advertising segment generated revenue of 2.484 billion yuan, reflecting a year-over-year growth of 22.45%, accounting for 97.52% of total revenue, with a gross margin of 16.90% [3] - The company’s revenue from the e-commerce sector was 513 million yuan, representing 20.14% of total advertising revenue, while revenue from applications, agents, and other sectors was 2.029 billion yuan, showing a year-over-year growth of 23.31% [3] - The company has expanded its advertising client base beyond e-commerce, maintaining its competitive edge while diversifying into other industries [3] Technological Advancements - The company has enhanced its programmatic advertising capabilities through AI, achieving a sevenfold increase in inference efficiency and reducing task execution time by over 30%, along with a 25% decrease in computational resource costs [3] - The company has become the first-level agent for AppLovin in Greater China, leveraging its technology platform for user behavior analysis, ad material optimization, and performance monitoring [3] Future Outlook - The company forecasts revenues of 3.301 billion yuan, 3.842 billion yuan, and 4.298 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 301 million yuan, 372 million yuan, and 424 million yuan, corresponding to price-to-earnings ratios of 42, 34, and 30 [4] - The company is positioned as a leading player in overseas marketing services, with a new strategy focused on leveraging AIGC to drive brand expansion [4]

Market Performance - The Xiaohongshu concept stock increased by 0.08%, ranking 9th among concept sectors, with 23 stocks rising, including Tianyu Shuke, Lionhead Co., and ST United, which hit the daily limit [1] - The top gainers in the Xiaohongshu concept include Kewah Data, Qingmu Technology, and Wajinke, with increases of 7.53%, 5.99%, and 3.97% respectively [1] - The biggest losers in the sector were Zhongguang Tianze, Yidian Tianxia, and Jinhe Shangguan, with declines of 9.07%, 4.77%, and 3.90% respectively [1] Capital Flow - The Xiaohongshu concept saw a net inflow of 161 million yuan from main funds, with 23 stocks receiving net inflows, and 12 stocks exceeding 10 million yuan in net inflow [1] - Tianyu Shuke led the net inflow with 170 million yuan, followed by Meiri Hudong, Huibo Yuntong, and Kewah Data, with net inflows of 55.78 million yuan, 45.26 million yuan, and 33.34 million yuan respectively [1] - In terms of capital inflow ratios, Lionhead Co., Xuanya International, and Yakang Co. had the highest ratios at 25.56%, 8.99%, and 8.29% respectively [2] Stock Performance - Tianyu Shuke had a daily increase of 10.07% with a turnover rate of 20.42% and a main fund flow of 170.19 million yuan [2] - Other notable performers included Meiri Hudong with a 3.85% increase and a turnover rate of 26.68%, and Huibo Yuntong with a 2.40% increase and a turnover rate of 10.35% [2] - The overall market saw various stocks with significant declines, including Zhongguang Tianze with a drop of 9.07% and a main fund outflow of 39.03 million yuan [5]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has demonstrated robust revenue and profit growth in Q1 2025, with a significant year-over-year revenue increase of 93.18% [5][6] - The company is positioned as a leading player in overseas marketing services, leveraging AI technology to enhance advertising efficiency and effectiveness [11] Financial Performance Summary - In 2024, the company reported revenue of 2.547 billion yuan, representing a year-over-year increase of 18.83%, and a net profit of 232 million yuan, up 6.81% [5][8] - For Q1 2025, the company achieved revenue of 929 million yuan, a remarkable increase of 93.18%, with a net profit of 56 million yuan, reflecting an 11.67% growth [5][8] - The gross margin for 2024 was 18.58%, while the gross margin for Q1 2025 was 16.13%, indicating an increase in traffic costs [8] Business Structure and Growth Drivers - The company's revenue from performance advertising in 2024 was 2.484 billion yuan, accounting for 97.52% of total revenue, with a year-over-year growth of 22.45% [8] - The company has diversified its advertising client base, with significant contributions from e-commerce and other industries [8][9] - The integration of AI in programmatic advertising has improved operational efficiency, reducing task execution time by over 30% and lowering computing resource costs by approximately 25% [9] Future Projections - Revenue projections for 2025, 2026, and 2027 are 3.301 billion yuan, 3.842 billion yuan, and 4.298 billion yuan, respectively, with corresponding net profits of 301 million yuan, 372 million yuan, and 424 million yuan [10][11] - The company is expected to maintain a strong growth trajectory, with a projected revenue growth rate of 30% in 2025 [10][11]