Financial Data and Key Metrics Changes - The total revenue of ANTA Sports Products exceeded JPY 100 billion for the first time, achieving a year-on-year growth of 13.6% [4] - Operating profit attributable to shareholders increased by 15% [4] - Free cash flow was reported at JPY 13.5 billion, indicating stable cash generation ability [4] - The final dividend for the year was JPY 123, up 20% year on year [5] Business Line Data and Key Metrics Changes - ANTA brand revenue reached JPY 60 billion, growing by 10.6% year on year [6] - FILA brand revenue was JPY 30 billion, up 6.1% year on year [6] - Other brands, particularly Dessence and Colin, saw significant growth of 53.7% year on year [6] - Online sales grew by 20%, while offline sales also achieved double-digit growth [7] Market Data and Key Metrics Changes - The overall gross profit margin was 62.2%, a slight decline of 0.4 percentage points [7] - FILA's gross profit margin decreased by 1.2 percentage points due to increased investment in merchandise [8] - The consumer market in China grew at a low rate of 3.5% in 2024, with a consumer confidence index of 86.2% [21][22] Company Strategy and Development Direction - The company aims to maintain its number one market share in China and expand its multi-brand strategy [3][50] - ANTA is focusing on brand breakthroughs and enhancing product quality, particularly in performance sports [27][51] - The company plans to replicate its successful strategies in China to international markets [51] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about a gradual rebound in the consumer market supported by government policies [22] - The global sports industry is expected to grow steadily, with opportunities in running, outdoor, and tennis categories [22] - The company is committed to low carbon innovation and sustainable practices to enhance brand influence [52] Other Important Information - The company has invested JPY 2 billion in R&D, representing a 20% increase [11] - ANTA's inventory turnover days are at a healthy level of 123 days, with a sellout rate of 87% [14][17] - The company has made significant strides in ESG performance, including a reduction in water consumption intensity by 2.5% [46][48] Q&A Session Summary Question: What are the key growth drivers for ANTA in 2025? - The company will focus on brand breakthroughs for ANTA and FILA, aiming for high-quality development in footwear and apparel [51] Question: How is ANTA addressing sustainability? - ANTA is committed to low carbon innovation and sustainable materials, with a goal of 50% sustainable products in the order book [48][52] Question: What is the outlook for the consumer market? - Management anticipates a gradual recovery in consumer confidence and spending, supported by government initiatives [22]

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a target price of HKD 104.50, indicating a potential upside of 27.2% from the current price of HKD 82.15 [1][6][13] Core Insights - The company experienced a recovery in retail sales in Q4 2024, with the main brand, Anta, achieving high single-digit growth year-on-year. The FILA brand also showed a strong recovery, exceeding expectations [4][12] - For 2025, Anta Sports is focusing on expanding its main brand's business model, introducing new series such as Super Anta and Anta Champion to enhance its competitive edge in various market segments [5][10] - The overall outlook for 2025 remains positive, driven by new business models and strong performance in the outdoor segment, which is expected to continue its high growth trajectory [11][12] Summary by Sections Financial Performance - The company reported a revenue of RMB 62.36 billion in 2023, with a year-on-year growth of 16.2%. Projections for 2024 and 2025 are RMB 69.66 billion and RMB 77.17 billion, respectively, with expected growth rates of 11.7% and 10.8% [7][16] - The net profit attributable to the parent company for 2023 was RMB 10.24 billion, reflecting a significant year-on-year increase of 34.9%. Forecasts for 2024 and 2025 are RMB 13.12 billion and RMB 13.70 billion, with growth rates of 28.1% and 4.4% [7][16] Brand Performance - The main brand, Anta, achieved nearly double-digit growth for the year, while the FILA brand also performed well, with a year-on-year growth in Q4 despite a high base from the previous year [4][9] - Other brands under Anta, such as Descente and KOLON, reported impressive growth rates of 50% and 60-65%, respectively, contributing to an overall growth of 40-45% for these brands [4][9] Market Strategy - Anta Sports is set to continue exploring new business models in 2025, aiming to enhance its market share and brand influence through innovative product offerings and marketing strategies [5][10] - The company is expected to leverage its established brand marketing and product development capabilities to drive future growth [11][12]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company is actively transforming its brand strategy to break through the limitations of a single brand, focusing on differentiated store formats and a multi-brand operational capability [4][8] - The company aims to expand its market presence both domestically and internationally, with specific plans for store openings and revenue growth projections [68] Summary by Sections 1. Company Overview - The company has over 80% of its stores operating under a Direct-to-Consumer (DTC) model, enhancing its control over channel operations and inventory management [8] - The company is restructuring its store types into five levels: Arena, Palace, Elite, Standard, and Non-standard, to diversify its retail strategy [54][56] 2. Financial Projections - Revenue projections for 2024, 2025, and 2026 are estimated at 704.70 billion, 781.21 billion, and 864.19 billion CNY, respectively, with year-on-year growth rates of +13.0%, +10.9%, and +10.6% [4][68] - Net profit estimates for the same years are 137.33 billion, 140.12 billion, and 156.73 billion CNY, with growth rates of +34.2%, +2.0%, and +11.9% [4][68] 3. Brand Strategy - The company is launching new store concepts such as "Super Anta," "Champion Store," and "0 Carbon Mission Store," each targeting different consumer segments and emphasizing unique product offerings [12][41][49] - The "Super Anta" concept aims to create a one-stop shopping experience for sports products, focusing on high-quality, cost-effective items [12][13] 4. International Expansion - The company has made strides in international markets, particularly in North America and Southeast Asia, with plans to open stores in the U.S. and expand its presence in Southeast Asia [61][66] - The partnership with Kyrie Irving has helped the company gain traction in the global sneaker market, with successful product launches and collaborations [11][65] 5. Competitive Positioning - The company is positioned as a potential leader in the market, akin to Uniqlo and Decathlon, leveraging its supply chain advantages and brand recognition [23][68] - The report highlights the importance of Olympic sponsorships and collaborations with high-profile athletes in enhancing brand image and market reach [11][23]

Investment Rating - Buy rating maintained for Anta Sports (2020 HK) [6] Core Views - Anta Sports reported Q4 and full-year 2024 retail sales performance with Anta and FILA brands showing high single-digit growth in Q4 while other brands grew 50%-55% [2][4] - Full-year retail sales for Anta and FILA brands grew by high single-digit and mid single-digit respectively with other brands growing 40%-45% [2][4] - Anta brand's Q4 retail sales grew by high single-digit (mid single-digit in Q3) with healthy inventory levels and slightly deeper discounts [7] - FILA brand's Q4 retail sales exceeded expectations with high single-digit growth driven by strong performance across its mainline children's and trendy sub-brands [7] - Descente and Kolon continued high growth rates becoming the third growth pillar for the group [7] - Anta Sports' 2024-2026 net profit attributable to shareholders is expected to be 12 0/138/154 billion yuan representing year-on-year growth of 18%/15%/11% respectively [7] - Current price corresponds to PE ratios of 17/14/13X for 2024-2026 indicating relatively low valuation [7] Financial Forecasts - Anta Sports' operating income is projected to grow from 62 356 million yuan in 2023 to 85 117 million yuan in 2026 with year-on-year growth rates of 16 23%/12 63%/10 29%/9 89% [9] - Net profit attributable to shareholders is expected to increase from 10 236 million yuan in 2023 to 15 394 65 million yuan in 2026 with year-on-year growth rates of 34 86%/33 04%/1 46%/11 42% [9] - EPS is forecasted to rise from 3 63 yuan/share in 2023 to 5 45 yuan/share in 2026 [9]

Investment Rating - The report maintains a "Buy" rating for Anta Sports, with a current price of HKD 78.10 and a fair value of HKD 93.67 [5]. Core Views - Anta Sports has demonstrated high operational quality in Q4, with Fila's sales recovery exceeding expectations. The main brand's revenue growth is driven by e-commerce channels and store renovations, maintaining a healthy inventory turnover ratio [8]. - The multi-brand strategy of Anta Group is showing robust development, with strong performance from brands like Descente and Kolon, indicating strong consumer purchasing power in the outdoor market [8]. - The earnings forecast for Anta Sports predicts EPS of RMB 4.70, RMB 4.81, and RMB 5.38 for 2024, 2025, and 2026 respectively, with a PE valuation of 18 times for 2025, leading to a fair value of HKD 93.67 per share [8]. Financial Summary - Revenue is projected to grow from RMB 53,651 million in 2022 to RMB 81,594 million in 2026, with growth rates of 8.8%, 16.2%, 8.1%, 9.7%, and 10.4% respectively [4][10]. - EBITDA is expected to increase from RMB 12,483 million in 2022 to RMB 26,330 million in 2026 [4]. - Net profit attributable to shareholders is forecasted to rise from RMB 7,590 million in 2022 to RMB 15,187 million in 2026, with growth rates of -1.68%, 34.86%, 29.60%, 2.26%, and 11.94% [4][10]. - The report indicates a stable gross margin, with projections of 58.2% in 2022 and increasing to 62.9% by 2026 [10]. Operational Insights - The main brand's operational quality is expected to remain stable, with online discounts maintained and a healthy inventory turnover ratio [8]. - The report highlights the successful adjustment of Fila's brand positioning, contributing to overall brand growth and maintaining healthy operational quality [8]. Market Position - Anta Sports is positioned to benefit from its strong channel management capabilities and cost control, which are expected to support steady growth in an uncertain retail environment [8].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 106.4, representing a potential upside of 35.6% from the current price of HKD 78.5 [2][4]. Core Insights - The company's fourth-quarter performance in 2024 exceeded expectations, with significant growth in retail sales across its main brand and FILA, driven by various store formats and targeted products [4]. - The company is optimistic about 2025, projecting low double-digit growth for both the ANTA and FILA brands, with a long-term revenue target for FILA set at RMB 40-50 billion [4]. - The overall retail performance for 2024 showed high single-digit growth for the ANTA brand and mid-single-digit growth for FILA, with other brands experiencing a remarkable 50-55% increase [4]. Financial Summary - Revenue is projected to grow from RMB 62,356 million in 2023 to RMB 69,600 million in 2024, reflecting a year-on-year increase of 11.6% [3]. - The net profit is expected to rise from RMB 10,236 million in 2023 to RMB 13,050 million in 2024, marking a growth of 27.5% [3]. - The basic earnings per share (EPS) is forecasted to increase from RMB 3.69 in 2023 to RMB 4.70 in 2024, representing a growth of 27.5% [3]. Operational Performance - In Q4 2024, the ANTA brand's retail sales recorded high single-digit growth, with e-commerce sales increasing nearly 20% [4]. - The inventory turnover ratio is maintained at around 5, indicating efficient inventory management [4]. - The discount rate for online sales improved by 1 percentage point compared to the previous year, while offline discounts remained stable [4]. Market Outlook - The company plans to expand its presence in Southeast Asia and aims to open its first direct store in Los Angeles by 2025, along with plans for cross-border e-commerce [4]. - Despite fluctuations in the domestic consumption sector, the company continues to demonstrate high-quality growth, showcasing the advantages of its "single focus, multi-brand, and all-channel" development strategy [4].

Investment Rating - The report assigns a **Buy** rating to Anta Sports (2020 HK) with a target price of HKD 104.28, implying a potential upside of **33.5%** from the current price of HKD 78.10 [1][13] Core Views - Anta Sports' multi-brand strategy continues to receive positive market feedback, with the company maintaining a strong outlook for long-term growth [13] - The report slightly lowers the financial forecasts for 2024-2026 due to uncertainties in the consumer environment, adjusting the target price to HKD 104.28, based on 22x 2025 P/E [13] Financial Performance - Revenue is expected to grow from RMB 53,651 million in 2022 to RMB 80,152 million in 2026, with a CAGR of **9.5%** [3] - Net profit is projected to increase from RMB 7,590 million in 2022 to RMB 14,778 million in 2026, with a CAGR of **18.1%** [3] - EPS is forecasted to grow from RMB 2.73 in 2022 to RMB 4.94 in 2026, with a CAGR of **16.1%** [3] - The company maintains a strong balance sheet with net cash positions from 2024 to 2026 [6] Operational Highlights - In Q4 2024, Anta brand retail sales grew by high single digits, FILA by high single digits, and other brands by **50-55%** [13] - For the full year 2024, Anta brand/FILA/other brands retail sales grew by high single digits/mid single digits/**40-45%**, respectively [13] - Anta brand's offline retail discount remained stable at 72%, while online discounts improved by 1 percentage point year-on-year [13] - FILA brand's discount rate remained stable at 74-75%, with growth in its mainline, kids, and fashion segments [13] - Other brands, including Kolon and Descente, exceeded expectations with combined sales exceeding RMB 10 billion, growing by **60-65%** and **45-50%**, respectively [13] Strategic Initiatives - Anta is actively expanding its overseas markets, particularly in Southeast Asia, and plans to enter the Middle East in 2025, with a potential direct store opening in Los Angeles [13] - The company is focusing on creating popular products, such as the PG7 running shoes (with sales reaching millions) and the Storm Armor jacket, to prepare for the upcoming sales season [13] - Anta is leveraging major sporting events like the Asian Winter Olympics, Milan Winter Olympics, and Los Angeles Olympics to enhance its international brand exposure and recognition [13] Valuation Metrics - The stock is trading at a forward P/E of **16.8x** for 2024, **16.5x** for 2025, and **14.9x** for 2026 [3] - The P/B ratio is expected to decline from **3.86x** in 2023 to **2.77x** in 2026 [3] - The dividend yield is projected to increase from **2.5%** in 2023 to **3.5%** in 2026 [3]

Investment Rating - Maintains a "Buy" rating with a target price of 78.1 HKD [6] Core Views - Anta Sports' Q4 2024 performance shows strong growth, with Anta brand recording high single-digit growth in both Q4 and full-year sales [1] - FILA brand sees a significant recovery in Q4 2024 with high single-digit growth, while full-year sales grow at a mid-single-digit rate [1] - Other brands experience a 50-55% year-on-year growth in Q4 2024 and a 40-45% growth for the full year [1] - Anta Group's total transaction volume during Double 11 exceeds 11.1 billion RMB, with Anta, FILA, and Descente ranking in the top 10 for sports footwear and apparel on Tmall, and Kolon entering the top 5 for outdoor footwear and apparel [2] - The "Super Anta" initiative shows significant results, with 45 stores opened in 2024 and plans to open 160 stores in 2025, achieving store efficiency three times that of regular stores [3] - Over 80% of Anta and Anta Kids stores in China have adopted the DTC model by H1 2024 [3] - The company's hybrid operating model effectively leverages the strengths and positioning of different brands, with wholesale and DTC models driving sales through distributors and franchisees, while direct retail models enhance sensitivity to consumer demand changes [3] - Anta Sports is steadily advancing its global strategy, with successful direct retail operations in key overseas markets and plans to expand in Southeast Asia, North America, Europe, the Middle East, and Africa [4] - The company's global strategy is based on deep market insights, tailoring operations to local consumer habits and preferences [4] Financial Projections - Anta Sports' revenue is projected to be 70.1 billion RMB in 2024, 78.5 billion RMB in 2025, and 86.8 billion RMB in 2026 [5] - Net profit attributable to shareholders is expected to be 13.4 billion RMB in 2024 (including one-time gains), 13.2 billion RMB in 2025, and 14.6 billion RMB in 2026 [5] - EPS is forecasted at 4.7 RMB/share in 2024 and 2025, and 5.2 RMB/share in 2026, with corresponding P/E ratios of 17x, 17x, and 15x [5] Market Performance - Anta Sports' stock price has shown a significant upward trend, outperforming the Hang Seng Index with a 36% increase from January 2024 to September 2024 [8]

Investment Rating - Buy (Maintained) [4] Core Views - The company's sales performance exceeded expectations, with Anta brand achieving high single-digit growth in Q4 2024 and FILA brand showing significant improvement from the previous quarter [7] - The company's multi-brand strategy is robust, with Anta's main brand growing steadily and FILA focusing on high-end fashion, while new outdoor brands continue to show strong momentum [7] - The company's share buyback program is progressing rapidly, with 16.06 million shares repurchased between December 20, 2024, and January 9, 2025, demonstrating confidence in long-term development [7] Financial Data and Profit Forecast - Revenue for FY2022 was RMB 536.5 billion, increasing to RMB 623.6 billion in FY2023, with projected revenues of RMB 686.0 billion, RMB 743.5 billion, and RMB 808.6 billion for FY2024E, FY2025E, and FY2026E respectively [3] - Net profit attributable to shareholders was RMB 75.9 billion in FY2022, rising to RMB 102.4 billion in FY2023, with forecasts of RMB 134.1 billion, RMB 135.7 billion, and RMB 150.7 billion for FY2024E, FY2025E, and FY2026E respectively [3] - Gross margin improved from 60.2% in FY2022 to 62.6% in FY2023, with further increases expected to 63.3%, 64.0%, and 64.6% in FY2024E, FY2025E, and FY2026E respectively [3] Brand Performance - Anta brand achieved high single-digit growth in Q4 2024, with children's business growing at low double-digit rates [7] - FILA brand saw high single-digit growth in Q4 2024, with children's business turning from negative growth in Q3 to mid-single-digit growth [7] - New outdoor brands, including Kolon Sport and DESCENTE, showed strong performance with Q4 2024 growth rates of 60-65% and 45-50% respectively [7] Channel Performance - Online sales outperformed offline, with Anta's e-commerce growing at high double-digit rates in Q4 2024 [7] - During the Double 11 shopping festival, the company's e-commerce GMV reached RMB 11.1 billion, securing the top position in the industry without excessive discounting [7] - Offline channels continued to innovate, with the introduction of high-value-for-money Super Anta stores capturing price-sensitive consumers effectively [7] Inventory and Discounts - Inventory levels remained healthy, with Anta and FILA's inventory-to-sales ratio at around 5x [7] - Discount levels improved steadily, with Anta's online discounts improving by 1 percentage point year-on-year in Q4 2024, while offline discounts remained stable at around 7.2% [7] International Expansion - The company is steadily advancing its overseas expansion, focusing on Southeast Asia and the Middle East, while also planning to open a direct retail store in Los Angeles and launch cross-border e-commerce in 2025 [7]

Investment Rating - The report maintains a "Buy" rating for Anta Sports with a target price of HKD 109.62, based on a 21x PE valuation for 2025 [2][3] Core Views - FILA showed significant quarter-on-quarter improvement in Q4 2024, while other brands maintained high growth [1] - Anta Sports is expected to achieve industry-leading growth due to its strong multi-brand operational capabilities, despite macroeconomic uncertainties [5] - The company is accelerating its overseas market expansion, particularly in Southeast Asia, the Middle East, Russia, and the US, with the appointment of a new international business head [5] Financial Forecasts - Revenue is projected to grow from RMB 53,651 million in 2022 to RMB 85,439 million in 2026, with a CAGR of 10.7% [5] - Net profit attributable to shareholders is expected to increase from RMB 7,590 million in 2022 to RMB 15,925 million in 2026, with a CAGR of 14.6% [5] - EPS is forecasted to rise from RMB 2.69 in 2022 to RMB 5.64 in 2026 [5] Brand Performance - Anta brand: Q4 2024 sales grew by high single digits year-on-year, with faster growth in children's categories and e-commerce channels [5] - FILA: Q4 2024 sales grew by high single digits year-on-year, showing resilience in the fashion sports segment [5] - Other brands: Q4 2024 sales grew by 50-55% year-on-year, driven by strong performance from Descente and Kolon [5] Valuation and Market Comparison - Anta Sports' 2025E PE ratio is 15.1x, lower than peers like Lululemon (26x) and Nike (27x) [7] - The company's 2025E PB ratio is 2.7x, compared to Lululemon's 26x and Nike's 27x [7] Strategic Initiatives - Anta Sports is advancing channel reforms, including the construction of "Super Anta" channels and optimizing store models [5] - The company is focusing on product innovation to align with current consumer trends [5]