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天“塌了”?超豪华车消费税起征点降至90万
3 6 Ke· 2025-07-21 04:09
Core Viewpoint - The recent adjustment of the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan is expected to significantly impact the luxury car market, particularly affecting brands like Porsche and Mercedes-Benz that fall within the new tax range [1][3][18] Group 1: Policy Changes - The consumption tax threshold for super luxury cars has been lowered from a retail price of 1.3 million yuan (excluding VAT) to 900,000 yuan [1][4] - The new policy will take effect shortly after its announcement, leaving little time for car manufacturers to adapt [1][3] Group 2: Market Reactions - Consumers are reacting quickly to the policy change, with reports of increased sales activity in luxury car showrooms prior to the implementation date [8][9] - Brands like Porsche, Mercedes-Benz, and BMW are expected to be most affected, as many of their models now fall within the taxable range [6][11] Group 3: Competitive Landscape - The adjustment may intensify competition among luxury car manufacturers, as they may need to reconsider pricing strategies to maintain market share [11][18] - If luxury brands do not adjust prices, potential buyers may shift their interest towards second-hand vehicles or domestic luxury brands that are not affected by the new tax [13][15] Group 4: Impact on Different Segments - The policy change primarily impacts traditional fuel-powered luxury vehicles, while electric and fuel cell vehicles are less affected [12][18] - The adjustment could create opportunities for electric vehicles priced just below the new threshold, making them more attractive to consumers [16]
头部玩家格局加速重塑,智驾行业圈地运动不断升级
经济观察报· 2025-07-19 09:55
Core Viewpoint - The article discusses the emerging trend of collaboration between automotive manufacturers and intelligent driving solution companies, highlighting a shift from self-research to partnerships for developing advanced driving technologies [2][6][16]. Group 1: Industry Dynamics - Major players in the intelligent driving sector are engaging in a "land-grabbing" strategy, forming partnerships to enhance their technological capabilities [2][3]. - The collaboration model has evolved, with automotive companies increasingly relying on specialized intelligent driving firms to overcome technical challenges [2][6]. - The competition has shifted towards high-level intelligent driving, with "point-to-point" driving becoming a new benchmark for assessing capabilities [8][9]. Group 2: Key Players and Market Share - Companies like Momenta, Huawei, and Horizon Robotics have emerged as leading players in the intelligent driving market, each forming partnerships with various automotive manufacturers [3][11]. - As of 2023, Momenta holds a market share of 60.1%, followed by Huawei's Hi model at 29.8%, with other players like Baidu and Bosch+WeRide holding smaller shares [12]. - The landscape is dominated by six key players: Huawei, Zhuoyue Technology, Horizon Robotics, Momenta, Qingtou Zhihang, and Yuanrong Qihang, with significant market activity and partnerships [13][14]. Group 3: Investment Trends - Automotive companies are increasingly investing in intelligent driving solution providers to secure reliable partnerships, as seen with significant investments from companies like Anbofu and Great Wall Motors [9][10]. - The trend indicates a move towards deeper equity relationships and ecosystem development between automotive manufacturers and intelligent driving suppliers [16]. Group 4: Future Outlook - The intelligent driving sector is expected to see rapid growth, with companies like Momenta planning to increase their production from 8 models in 2023 to 26 models in 2024 [11]. - Qingtou Zhihang aims for a production target of one million units of its intelligent driving solutions by 2025, indicating a strong growth trajectory in the sector [14].
头部玩家格局加速重塑,智驾行业圈地运动不断升级
Jing Ji Guan Cha Wang· 2025-07-19 04:38
Core Insights - The smart driving sector is experiencing a "land grab" phase as major players prepare for an imminent explosion in advanced intelligent driving technology [2] - BMW China has partnered with Momenta to develop a China-specific intelligent driving solution, marking another instance of collaboration between automakers and intelligent driving companies [2][4] - The development model for intelligent driving has shifted towards collaboration between automakers and intelligent driving solution providers, moving away from the previous focus on in-house development [2][5] Industry Dynamics - Several intelligent driving solution companies, including Huawei, Momenta, and Horizon Robotics, have emerged as leaders in the field, each forming partnerships with various automakers [3][8] - The competition has intensified, with a notable shift towards high-level intelligent driving capabilities, as "point-to-point" driving becomes the new benchmark for assessing advanced driving capabilities [6][8] - The trend of "intelligent driving equality" is emerging, with leading automakers like BYD pushing for widespread adoption of intelligent driving technologies, putting pressure on slower-moving companies [5][6] Company Collaborations - BMW began recruiting suppliers for advanced driver assistance systems in early 2025, with Momenta winning the bid [4] - Automakers are increasingly opting to collaborate with leading intelligent driving solution providers to quickly address their technological gaps [5][6] - Momenta has secured partnerships with major luxury brands, including BMW, Mercedes-Benz, and Audi, enhancing its credibility in the market [7] Market Positioning - Momenta has achieved significant market share, with 60.1% in the domestic third-party intelligent driving supplier market, followed by Huawei with 29.8% [7] - The competitive landscape is evolving, with a focus on deepening partnerships between automakers and intelligent driving suppliers, moving towards equity-based collaborations [9] - Companies like Lightyear and Yuanrong Qixing are gaining traction, with Lightyear aiming for a million units of advanced driving solutions by 2025 [8][9]
领悦南京升级为宝马集团“全球信息技术研发中心”并成立新公司
news flash· 2025-07-18 15:30
Core Insights - BMW Group has upgraded its Nanjing facility to become a "Global Information Technology R&D Center" and established a new subsidiary [1] - The new subsidiary, "BMW (Nanjing) Information Technology Co., Ltd.", will operate independently and is based on the enhancement of local innovation capabilities in China [1] - This center is the first and only IT R&D center established by BMW Group in China and is the largest IT research and development base in Asia [1]
宝马全球信息技术研发中心落户南京
news flash· 2025-07-18 14:01
Core Viewpoint - BMW has established its global information technology research and development center in Nanjing, marking it as the first and only IT R&D center in China and the largest in Asia [1] Group 1: Company Development - The signing ceremony between Nanjing Jianye District People's Government and Brilliance BMW Automotive Ltd. signifies the official establishment of BMW (Nanjing) Information Technology Co., Ltd. [1] - This center is one of six global IT R&D centers of the BMW Group [1] Group 2: Investment and Economic Impact - Nanjing has attracted 304 German-funded projects, with actual foreign investment reaching 2.17 billion USD [1] - The annual revenue of German enterprises in Nanjing has exceeded 45 billion CNY, with total profits amounting to 3.46 billion CNY [1]
宝马合作Momenta,将推中国专属高阶辅助驾驶方案
news flash· 2025-07-18 05:32
Group 1 - BMW has partnered with Momenta to develop AI-based driving assistance software for various domestic models, including the new generation vehicles [1] - The driving assistance solution is specifically designed for the Chinese market, supporting full-scenario, point-to-point navigation assistance [1] - The future capabilities will include cross-city travel, enabling functions from parking out of a space, navigating through urban areas and highways, to parking into a destination [1] Group 2 - Previously, BMW's intelligent driving assistance systems had limited functionalities, lacking support for advanced features such as highway on/off ramps and traffic light navigation [1] - Momenta, established in 2016, is a Chinese autonomous driving company that has invested in mass production of driving assistance and autonomous robotaxi services [1] - Momenta has formed partnerships with over ten global automakers, with more than 100 mass-produced models [1]
欧洲汽车巨头抱团补“软肋” 开源联盟能否挽救转型之困?
Jing Ji Guan Cha Wang· 2025-07-17 15:22
Core Insights - A significant automotive collaboration agreement has been signed in Europe, aiming to enhance the region's "soft power" through the development of a shared automotive software platform called "S-CORE" [2][3] - The alliance includes major automotive players such as Volkswagen, BMW, and Mercedes-Benz, and aims to accelerate the transition to software-defined vehicles (SDVs) by creating an independent and open software ecosystem [2][4] - The initiative is a response to Europe's lagging software ecosystem and aims to address the challenges faced by European automakers in software development [7][10] Group 1: Collaboration and Objectives - The S-CORE project is based on an open-source model, differing from traditional standards-based approaches, and aims to reduce basic software development costs by 30% [3][5] - The alliance plans to release a production-ready software architecture by 2026 and achieve full vehicle-level open-source software integration by 2030 [2][5] - The collaboration seeks to establish a unified software foundation for European automakers, enhancing their competitive edge against U.S. and Chinese companies [10][12] Group 2: Challenges and Concerns - Despite the potential benefits, there are concerns regarding the efficiency of collaboration among major automakers and the risk of stifling innovation due to the complexity of the software issues [10][11] - The software development landscape in Europe has been marked by failures, such as Volkswagen's Cariad, which has faced significant delays and challenges in delivering software solutions [7][8] - The alliance's success may be hindered by the long-standing hardware-centric approach of European automakers and the shortage of software talent [10][11] Group 3: Market Implications - The establishment of the S-CORE alliance reflects a growing consensus that digital services and software revenues will become a primary source of profit for automakers [8][9] - The alliance's outcomes may not significantly impact the Chinese market, as many European automakers have already begun developing independent software ecosystems tailored to local needs [12][13] - In contrast to Europe's approach, China's automotive industry is rapidly advancing in software open-source initiatives, focusing on market-driven solutions and faster implementation [13][14]
AI定义未来高质量智造新标准 第五届中国汽车质量技术大会走进宝马,迈向“新世代”
Zhong Guo Jing Ji Wang· 2025-07-17 08:30
Core Insights - BMW is advancing towards a "new generation" of vehicles by collaborating with Chinese suppliers like CATL and EVE Energy for large-scale production of the sixth-generation power batteries [1][14] - The integration of AI technology in BMW's Shenyang production base is setting new standards for high-quality intelligent manufacturing, facilitating the transition from "manufacturing" to "intelligent manufacturing" in the Chinese automotive industry [2][7] - The upcoming "new generation" models reflect BMW's commitment to quality, emphasizing a zero-defect, zero-delay, and zero-waste philosophy throughout the entire value chain and product lifecycle [12][15] AI and Quality Management - AI technology is fully applied across BMW's operations, enhancing quality control, supply chain optimization, and overall efficiency in the production process [2][7] - The Shenyang production base utilizes approximately 200 AI applications for various quality processes, predictive maintenance, and logistics optimization [7][9] - AI-driven systems, such as intelligent quality inspection and visual detection systems, are achieving near 100% accuracy in quality checks [9][11] Safety and Innovation - Safety remains a top priority for BMW, with rigorous testing and validation processes in place for new technologies, including a newly established EMC laboratory for electromagnetic compatibility testing [14][16] - BMW is collaborating with Momenta to develop a China-specific intelligent driving assistance system, leveraging over 20 years of experience in driving assistance technology [14] Cultural and Customer Focus - A culture of quality is embedded within the company, with every employee recognizing the importance of high quality for sustainable development [15] - BMW emphasizes that quality is defined by customers and is crucial for customer satisfaction and long-term success in the global market [15][16]
宝马“联姻”中国智驾独角兽
Hua Er Jie Jian Wen· 2025-07-16 12:31
Core Insights - BMW has partnered with Chinese autonomous driving company Momenta to develop a new generation of intelligent driving assistance systems, set to debut in the 2026 domestic Neue Klasse iX3 model, which will feature comprehensive point-to-point driving assistance capabilities for both highways and urban roads [3][4] - This collaboration comes in response to a significant 15.5% year-on-year decline in BMW's sales in China during the first half of the year, highlighting the urgency for BMW to adapt to the competitive landscape where rivals like Mercedes-Benz and Audi have already engaged with local suppliers [3][7] Group 1 - The intelligent driving assistance system will utilize an AI-driven "perception-planning-control" integrated architecture, employing large-scale neural networks for environmental perception, path planning, and vehicle control, aiming to achieve a level of driving judgment comparable to human drivers [3][5] - Momenta's AI system will be deeply integrated with BMW's chassis system, allowing real-time adjustments to suspension stiffness and vehicle posture during maneuvers, thereby maintaining BMW's signature driving precision and handling [5][6] - BMW's shift towards collaboration with a younger Chinese tech company like Momenta is driven by the latter's more open cooperation model, which aligns better with BMW's needs [5][6] Group 2 - Historically, BMW has been cautious in its approach to intelligent driving, focusing primarily on basic features like adaptive cruise control and lane-keeping, but the current market dynamics necessitate a more aggressive strategy [6][7] - The competitive landscape has prompted BMW to reassess its market strategy, as evidenced by a series of internal reviews that identified strategic shortcomings as a key factor in its declining sales [8][9] - Other luxury automakers, such as Audi and Mercedes-Benz, have been quicker to adapt, with Mercedes having invested in Momenta as early as 2017 and Audi launching a new brand to compete with emerging players [9][10] Group 3 - The collaboration with Momenta marks a significant pivot in BMW's approach to intelligent driving, recognizing the need to integrate cutting-edge technology from local suppliers to remain competitive in the Chinese market [9][10] - Despite the partnership, challenges remain for BMW, as the new models will not be available until 2026, raising concerns about the company's ability to keep pace with rapidly changing market demands [10] - To succeed in the competitive landscape, BMW must not only embrace external partnerships but also focus on product definition, invest in local R&D teams, and effectively integrate external technologies with its internal systems [10]
宝马“务实”转身:牵手Momenta,补课中国智驾
Core Insights - BMW has partnered with Momenta to develop a dedicated intelligent driving assistance solution for the Chinese market, marking its entry into the smart driving sector among the German luxury carmakers [1][2] - The collaboration aims to address the growing demand for intelligent driving in China, which is seen as a critical market for BMW's future growth [1][5] Group 1: Market Position and Strategy - BMW's electric vehicle deliveries reached 220,500 units globally in the first half of the year, a 15.7% increase year-on-year, accounting for 18.3% of total deliveries [2] - Despite strong global performance, BMW's sales in China fell by 15.5% in the same period, highlighting the need for a strategic shift to regain market share [3][5] - The partnership with Momenta is a response to the competitive landscape in China, where local brands are gaining traction [5][10] Group 2: Technological Development - BMW's decision to collaborate with Momenta follows a thorough evaluation of multiple intelligent driving solution providers, indicating a cautious yet strategic approach to technology adoption [2][7] - The new intelligent driving solution will be integrated into several upcoming models, including the new generation vehicles set to launch next year [1][8] - BMW's focus on safety and proven technology is evident in its choice of Momenta, which has prior experience with mass production in partnerships with other automotive brands [7][9] Group 3: Competitive Landscape - The collaboration reflects a broader trend among German automakers (BBA) to prioritize practical and localized solutions in response to the unique demands of the Chinese market [10][11] - BMW faces competition not only from its German counterparts but also from local Chinese brands like Li Auto and WM Motor, which are rapidly advancing in the electric and intelligent driving sectors [5][10] - The shift towards a more pragmatic approach in intelligent driving development is essential for BMW to maintain its competitive edge in the evolving automotive landscape [10][11]