Core Viewpoint - BMW Group's Chairman, Oliver Zipse, emphasizes the importance of international cooperation and dialogue in the evolving global landscape, highlighting the company's commitment to long-term investment and innovation in China [3][4]. Group 1: International Cooperation and Market Dynamics - Zipse calls for enhanced international collaboration to promote green and low-carbon development while maintaining fair market competition [3]. - BMW Group opposes the European Commission's anti-subsidy tariffs on Chinese electric vehicles and has filed a lawsuit with the EU court, advocating for free trade and open markets [3][4]. Group 2: Technological Innovation and Local Partnerships - BMW Group is entering a "2.0 era" in its cooperation with China, focusing on technological innovation to drive high-quality development in the automotive industry [4]. - The company has established significant partnerships with Chinese firms like Alibaba, Huawei, and Momenta in AI and autonomous driving, enhancing product digital interaction and intelligent driving assistance systems [4]. Group 3: Commitment to Green Development - Zipse highlights that green development is a common goal for both Europe and China, advocating for comprehensive evaluation metrics that cover the entire value chain in the automotive sector [5]. - BMW aims to reduce carbon emissions by at least 40 million tons by 2030 compared to 2019 levels and achieve carbon neutrality across its value chain by the end of 2050 [5]. Group 4: Competitive Environment in China - The company views constructive competition based on quality, safety, and innovation as beneficial, while price-based competition is seen as detrimental to the long-term health of the industry [5][6]. - BMW appreciates the Chinese government's efforts to establish clear rules for fair and orderly competition, which helps protect consumer rights and enhances supply chain resilience [6].

Core Insights - The sales performance of German luxury car brands in the Chinese market has significantly declined, with BMW, Mercedes-Benz, and Audi all reporting varying degrees of sales drops in 2023 [1][2][4]. Sales Performance - BMW's sales in China for Q3 2023 were 147,100 units, a slight decrease of 0.4% year-on-year, while the total for the first three quarters was 464,000 units, down 11.2% year-on-year, marking China as its only declining market globally [1]. - Mercedes-Benz reported Q3 sales of 125,000 units in China, a decline of 27%, and a total of 418,000 units for the first three quarters, down 18% year-on-year [2]. - Audi's sales in China for the first half of 2023 saw a decline of over 10%, although specific Q3 figures were not disclosed [2]. - Porsche faced a more severe challenge, with Q3 sales in China at 32,200 units, down 26% year-on-year [2]. Market Dynamics - The customer traffic in luxury car showrooms has decreased, with many potential buyers opting for domestic high-end brands instead of German luxury vehicles [1][2][3]. - Discounts on various models are significant, with some Audi models offering discounts up to 120,000 yuan and Mercedes-Benz models exceeding 100,000 yuan [2]. Competitive Landscape - Domestic brands are increasingly competing with German luxury cars across various price segments, with models from Tesla, NIO, and others gaining traction [4][5]. - The market share of German luxury brands has dropped from 18.4% in January to 14.3% in September 2023, indicating a significant loss in retail market share [5]. Electric Vehicle Transition - German luxury brands are lagging in electric vehicle (EV) sales, with models like BMW's iX3 and iX1 showing low monthly sales figures [6]. - Analysts highlight three main challenges for German luxury brands: the need for a stronger shift towards electric and smart vehicles, cautious consumer purchasing behavior, and the perception of poor value for luxury cars [6][7]. Strategic Adjustments - In response to the electric vehicle trend, German brands are adjusting their strategies, with Audi retracting its timeline for phasing out internal combustion engines and BMW reviving its range-extended hybrid technology [7]. - There is a focus on enhancing resource allocation efficiency in the Chinese market, including leveraging local supply chains and developing localized products [7].

Group 1 - The core message emphasizes the importance of international cooperation and green low-carbon development, with BMW Group expressing confidence in China's growth potential and innovation capabilities [1][3] - BMW Group has established the largest R&D network outside Germany in China, collaborating with local companies like Alibaba, Huawei, and Momenta to enhance product digital interaction and intelligent driving assistance systems [3] - The company has invested over 116 billion RMB in its Shenyang production base since 2010, demonstrating a strong commitment to local operations [3] Group 2 - BMW Group aims to achieve its "dual carbon goals" by reducing carbon emissions by at least 40 million tons by 2030 compared to 2019 levels and achieving carbon neutrality across its entire value chain by the end of 2050 [3] - The upcoming launch of the new generation BMW iX3 in Shenyang in 2026 is expected to enhance the company's presence in the green intelligent mobility sector [3] - The chairman, Zipser, advocates for a competitive environment that rewards quality, safety, and innovation, while expressing concerns about destructive price competition that could harm the industry's long-term health [3]

Core Insights - The sales of German luxury car brands in China have significantly declined, with BMW, Mercedes-Benz, and Audi all reporting varying degrees of sales drops in 2023 [2][4][6] - The market share of German luxury brands has been eroded by domestic competitors, particularly in the price range of 200,000 to 400,000 yuan, where brands like Tesla and NIO are gaining traction [4][5] - The shift towards electric and intelligent vehicles is still lagging for German luxury brands, with their electric models not achieving significant sales figures [6][7] Group 1: Sales Performance - BMW's sales in China for Q3 2023 were 147,100 units, a slight decrease of 0.4% year-on-year, while the total for the first three quarters was 464,000 units, down 11.2% [2] - Mercedes-Benz experienced a more severe decline, with Q3 sales of 125,000 units, down 27%, and a total of 418,000 units for the first three quarters, down 18% [2] - Porsche's sales in China for the first three quarters were 32,200 units, reflecting a 26% year-on-year decrease [2] Group 2: Market Dynamics - The retail market share of German brands dropped from 18.4% in January to 14.3% in September 2023, with luxury brand retail share at 10.8%, down 0.8 percentage points year-on-year [5] - Domestic brands are increasingly competing with German luxury cars across various price segments, leading to a notable shift in consumer preferences [4][5] Group 3: Electric and Intelligent Vehicle Transition - German luxury brands are facing challenges in the electric vehicle segment, with models like BMW's iX3 and iX1 showing low sales figures, maintaining around a thousand units per month [6] - Analysts suggest that the transition to electric and intelligent vehicles is crucial for German brands to remain competitive against new entrants in the luxury market [6][7] - Adjustments in electric vehicle strategies have been made, with brands like Audi and Mercedes-Benz revising their timelines for phasing out internal combustion engines [7]

Core Insights - Parts of BMW's supplier network are impacted by developments at Nexperia, a Chinese-owned computer chip maker [1] Group 1 - BMW's spokesperson confirmed that certain segments of its supplier network are affected by Nexperia's situation [1]

Group 1: Market Dynamics - The luxury car market is undergoing a significant adjustment, with BBA (BMW, Mercedes-Benz, Audi) showing a differentiated trend: BMW is leading, Mercedes-Benz is under pressure, and Audi is catching up [1] - BMW is the only company among BBA to achieve positive sales growth, with global deliveries reaching 588,300 units in Q3, up 8.8% year-on-year, and a total of 1,795,900 units in the first three quarters, up 2.4% [1] - In contrast, Mercedes-Benz's Q3 global sales fell to 525,300 units, down 12% year-on-year, with a total of 1,601,600 units in the first three quarters, down 9% [1][3] - Audi's Q3 global sales were 397,100 units, a decrease of 2.5%, with a total of 1,191,100 units in the first three quarters, down 4.8% [1] Group 2: Challenges in the Chinese Market - The Chinese market poses a significant challenge for BBA, with BMW's Q3 deliveries in China slightly declining by 0.4% to 147,100 units, and a cumulative drop of 11.2% to 464,000 units in the first three quarters [3] - Mercedes-Benz faced a more severe decline, with Q3 deliveries in China plummeting 27% to 125,000 units, and a total drop of 18% to 418,000 units in the first three quarters [3] - Audi's sales in China showed signs of recovery, with its joint venture reporting a 13.5% increase in sales to 58,000 units in the first three quarters [3] Group 3: Pricing and Competitive Pressure - The pricing structure of BBA is under pressure, particularly in the 200,000 to 400,000 RMB price range, where local brands are challenging entry-level models [4] - In the 200,000 to 300,000 RMB segment, brands like Zeekr and Tesla are eroding BBA's market share with better performance and value [4] - BMW has revised its profit forecast for 2025, expecting a pre-tax profit "slightly below" last year's 10.97 billion euros (approximately 90.98 billion RMB) due to increased tariff costs and support for local dealers [4][5] Group 4: Electrification Strategies - BBA's electrification strategies are diverging, with BMW leading, Mercedes-Benz aggressively pushing forward, and Audi taking a more pragmatic approach [6] - BMW's electric vehicle sales reached 323,000 units in the first three quarters, up 10% year-on-year [7] - Mercedes-Benz is launching a significant product offensive, with plans to introduce at least 40 new models by the end of 2027, including the new electric GLC targeting the Chinese luxury electric SUV market [8] - Audi is adjusting its electric strategy, focusing on a balanced approach between long-term electric goals and flexible product offerings, with new models like the Q6L e-tron [9] Group 5: Current Market Trends - The hybrid market remains a crucial support for BBA, with BMW's hybrid vehicle sales growing 8% to 152,000 units in Q3 [9] - The pure electric market is outpacing hybrids in China, with a year-on-year growth of 32.4% in September, indicating a shift in consumer preference [9] - As BBA collectively intensifies its focus on electric products, a competitive battle for market share in the future landscape is unfolding in China [9]

Core Insights - The luxury car market is undergoing significant changes, with BBA (BMW, Mercedes-Benz, Audi) showing a divergence in performance: BMW is leading, Mercedes-Benz is under pressure, and Audi is catching up [1] Group 1: Sales Performance - BMW is the only company among BBA to achieve positive sales growth, with global deliveries reaching 588,300 units in Q3, a year-on-year increase of 8.8%, and a total of 1,795,900 units for the first three quarters, up 2.4% [1] - Mercedes-Benz's Q3 global sales were 525,300 units, down 12% year-on-year and 4% quarter-on-quarter, with a total of 1,601,600 units for the first three quarters, a decrease of 9% [1] - Audi's Q3 global sales were 397,100 units, a year-on-year decline of 2.5%, with total sales for the first three quarters at 1,191,100 units, down 4.8% [1] Group 2: Market Challenges in China - BMW's sales in China fell by 0.4% in Q3 to 147,100 units, with a cumulative decline of 11.2% to 464,900 units for the first three quarters, making China the only market where BMW experienced a downturn [3] - Mercedes-Benz faced a significant drop in China, with Q3 deliveries plummeting 27% to 125,000 units and a total decline of 18% to 418,000 units for the first three quarters, marking China as its largest market decline [5] - Audi's sales in China showed signs of recovery, with its joint venture reporting a 13.5% increase in sales for the first three quarters [5] Group 3: Competitive Landscape - The market share of German brands has decreased from 18.4% in January 2025 to 14.3% in September 2025, indicating increased competition from local brands [5] - In the 200,000 to 300,000 yuan price range, local brands are challenging BBA's entry-level models, while in the higher price segments, brands like NIO and Li Auto are competing for core customers [6] Group 4: Profit Outlook - Due to the impact of the Chinese market, BMW revised its full-year profit forecast, now expecting a pre-tax profit "slightly lower" than last year's 10.97 billion euros (approximately 90.98 billion yuan) [6] Group 5: Electrification Strategies - BMW leads in electrification, with 323,000 electric vehicle deliveries in the first three quarters, a 10% increase [8] - Mercedes-Benz is launching a major product offensive in the electric vehicle sector, with plans to introduce at least 40 new models by the end of 2027 [9] - Audi is adjusting its electrification strategy, focusing on a balanced approach between long-term electric goals and flexible product offerings [11]

Core Viewpoint - The luxury car market is undergoing a significant adjustment, with BBA (BMW, Mercedes-Benz, Audi) showing a differentiated performance: BMW is leading, Mercedes-Benz is under pressure, and Audi is catching up [1]. Group 1: Sales Performance - BMW is the only company among BBA to achieve positive sales growth, with global deliveries reaching 588,300 units in Q3, a year-on-year increase of 8.8%, and a total of 1,795,900 units for the first three quarters, up 2.4% [1]. - Mercedes-Benz's Q3 global sales were 525,300 units, down 12% year-on-year and 4% quarter-on-quarter, with a total of 1,601,600 units for the first three quarters, a decrease of 9% [1]. - Audi's Q3 global sales were 397,100 units, a decline of 2.5% year-on-year, with a total of 1,191,100 units for the first three quarters, down 4.8% [1]. Group 2: Market Challenges - The Chinese market has become a common challenge for BBA, with BMW's Q3 deliveries in China slightly decreasing by 0.4% to 147,100 units, and a cumulative decline of 11.2% to 464,900 units for the first three quarters [3][4]. - Mercedes-Benz faced a significant drop in China, with Q3 deliveries plummeting 27% to 125,000 units and a total decline of 18% to 418,000 units for the first three quarters, marking it as the largest market decline for the brand [5]. - Audi's sales in China showed signs of recovery through its joint ventures, with a 13.5% increase in sales for the first three quarters [5]. Group 3: Pricing and Competition - The pricing structure of BBA is under pressure, particularly in the 200,000 to 400,000 RMB price range, where domestic brands are challenging BBA's entry-level models [6]. - In the 200,000 to 300,000 RMB segment, brands like Zeekr and Tesla are offering better performance or value, while in the higher segments, NIO and Li Auto are competing for core customers [6]. - BMW has adjusted its profit forecast for 2025, expecting a pre-tax profit "slightly lower" than last year's 10.97 billion euros (approximately 90.98 billion RMB) due to higher-than-expected tariff costs and financial support for local dealers [6]. Group 4: Electrification Strategies - BBA's electrification paths are diverging, with BMW leading, Mercedes-Benz aggressively pushing, and Audi taking a pragmatic approach [8]. - BMW's electric vehicle deliveries reached 323,000 units in the first three quarters, a year-on-year increase of 10% [8]. - Mercedes-Benz is launching a major product offensive with its new electric GLC targeting the luxury electric SUV market in China, while also building a cooperative ecosystem for intelligent driving [8][9]. - Audi is adjusting its electric strategy, focusing on a balanced approach between long-term electric goals and flexible product offerings, with plans for new electric models [11]. Group 5: Market Trends - The hybrid market remains a crucial support, with BMW's hybrid vehicle sales increasing by 8% to 152,000 units in Q3, while Mercedes-Benz delivered 96,000 hybrid vehicles, up 10% [8]. - The pure electric market is growing rapidly, with a year-on-year increase of 32.4% in September, surpassing hybrid and extended-range vehicles [8].

Group 1 - BMW Group is lowering its profit expectations for 2025 due to weak sales in the Chinese market, rising tariff costs, and increased financial support for Chinese dealers [2] - The expected pre-tax profit for 2025 is projected to be slightly below the 10.97 billion euros (approximately 90.98 billion yuan) forecasted for 2024, which was previously expected to remain stable compared to the previous year [2] - The EBIT margin for BMW's automotive business has been revised down from 5%-7% to 5%-6%, and the return on capital employed has been adjusted from 9%-13% to 8%-10% [2] Group 2 - In the Chinese market, BMW's sales for October have decreased by 0.4% year-on-year, and the year-to-date sales have dropped by 11.2% [3] - The company anticipates further declines in sales in the Chinese market for the fourth quarter of this year [2] Group 3 - BMW is focusing on its new generation of electric vehicles to boost sales, having invested over 10 billion euros (approximately 82.93 billion yuan) in the Neue Klasse series [4] - However, the sales performance of key electric models like the i3 and iX3 has been disappointing, with sales figures of 16,586 and 8,599 units respectively in the first eight months [4] - Quality issues and after-sales service deficiencies have further exacerbated the brand's challenges, with models like the 5 Series, 3 Series, and X3 facing significant complaints [4]

Core Insights - BMW (China) Automotive Trading Co., Ltd. has demonstrated outstanding performance in quality operations, innovative breakthroughs, and social contributions, leading to its nomination for the "2024-2025 Most Respected Enterprises" by Economic Observer [1] Group 1 - The company has excelled in various metrics including operational quality, innovation, and social impact [1]