（图片来源：摄图网） 打响2026年汽车价格内卷第一枪的，不是比亚迪、吉利等国产自主品牌，而是传统豪华品牌宝马。 根据近期多家媒体报道，宝马中国自2026年1月1日起对旗下31款主力车型进行官方指导价调整，最高降幅超 过30万元。这是宝马继2024年宣称"退出价格战"后的重大策略转向。 此次官方调价涉及车型范围广泛，共有31款之多。其中既有7系、X6、X7等高端燃油车型，也有i4、i5、i7 等i系列纯电车型，甚至还有M240、X1 M35Li等定位性能细分市场的M车型。现在我们进到官网也能看到目 前价格已经调整完毕了，降价幅度大多在10%以上，部分车型降价力度更是惊人。宝马iX1 eDrive25L降价幅 度超过20%，达到了23.97%;而降价金额最高的宝马i7 M70L，直接降了30.1万元。如此大幅度的降价，在豪 华品牌中实属罕见。 | 2026年1月1日起部分车型建议零售价调整 | | | | | --- | --- | --- | --- | | ਵਿੱਚ | 原理议零售价 (元,含税) | 新建议零售价 (元,含税) | 降幅 | | 735Li | 919,000 | 808,000 | 12 ...

Core Viewpoint - BMW's significant price cuts in the Chinese luxury car market signal a shift in the competitive landscape, indicating the collapse of the premium pricing strategy that has long defined luxury brands in China [1][2][3] Group 1: Price Adjustments and Market Dynamics - BMW announced price reductions for 31 models, with 24 models seeing cuts exceeding 10% and 5 models over 20%, with entry-level models dropping to 208,000 yuan [1] - The price cuts are a response to declining sales and inventory pressures, marking a retreat from previous attempts to maintain high pricing strategies [1][2] - Other luxury brands like Mercedes-Benz and Audi are also offering significant discounts, indicating a broader trend among luxury brands to lower prices in response to competitive pressures from Chinese brands [2][3] Group 2: Competitive Landscape and Consumer Preferences - Chinese brands have gained a foothold in the 300,000 to 500,000 yuan price range, offering advanced features that challenge traditional luxury brands [3][4] - The shift in consumer preferences towards technology and experience over brand prestige is reshaping the luxury car market, with younger consumers prioritizing features like intelligent driving and user experience [3][5] - The luxury car market is experiencing a structural shift, with traditional luxury brands losing market share to Chinese competitors who are innovating rapidly in electric and smart vehicle technologies [4][5] Group 3: Industry Transformation Signals - The price cuts by BMW represent a breakdown of the price barrier between luxury and regular brands, fundamentally altering consumer perceptions of luxury pricing [4][6] - The traditional rules of the luxury car market, previously dictated by brands like BMW, are being redefined by Chinese brands that focus on rapid product iteration and customer-centric service models [4][5] - The ongoing transformation in the luxury car market is not merely a price war but a comprehensive restructuring of value systems, emphasizing the need for luxury brands to adapt to changing market dynamics [6][7] Group 4: Strategic Recommendations for Luxury Brands - Luxury brands must embrace electric and smart technologies, moving away from a "technology neutrality" stance to remain competitive in the evolving market [5][6] - A shift from brand-centric to user-centric product development is essential, focusing on local market needs and preferences rather than global models [5][6] - Establishing a new value system that prioritizes transparency in pricing and configuration will be crucial for rebuilding consumer trust and avoiding the pitfalls of price wars [6][7]

华夏时报记者刘凯北京报道 日前，宝马中国对旗下超过30款车型进行官方指导价调整，幅度普遍超过10%，其中宝马iX1 eDrive25L 降幅高达24%。与此同时，沃尔沃、蔚来、小米、五菱等十余家车企也相继推出限时购车权益，进一步 推动了这场开年的"降价潮"。 然而，在表面的价格调整背后，一场涉及车企定价策略、经销商生存状态与消费者心理预期的复杂博弈 正在悄然展开。叠加购置税新政与以旧换新政策的同时推行，今年1月的车市显得尤为活跃，也充满了 不确定性。 价格重构，寻找新平衡 宝马此次价格调整范围广泛，包含旗舰和入门车型，降幅普遍在10%以上。新能源车型成为调价主力， iX1 eDrive25L指导价从29.99万元降至22.8万元；燃油车阵营调价同样力度空前，735Li从91.9万元降至 80.8万元，降幅达12%。官方建议零售价已在宝马官网及各大汽车平台同步更新，如i7 M70L从189.9万 元降至159.8万元起。 调价信息发布后，全国多家门店客流量增长超过两倍，电话咨询与试驾预约大幅增加。记者实地探访发 现，虽然进店顾客明显增多，但实际购买意愿呈现分化。有消费者认为："价格是降了，但配置和智能 化水平还 ...

日前，宝马中国对旗下超过30款车型进行官方指导价调整，幅度普遍超过10%，其中宝马iX1 eDrive25L 降幅高达24%。与此同时，沃尔沃、蔚来、小米、五菱等十余家车企也相继推出限时购车权益，进一步 推动了这场开年的"降价潮"。 然而，在表面的价格调整背后，一场涉及车企定价策略、经销商生存状态与消费者心理预期的复杂博弈 正在悄然展开。叠加购置税新政与以旧换新政策的同时推行，今年1月的车市显得尤为活跃，也充满了 不确定性。 价格重构，寻找新平衡 宝马此次价格调整范围广泛，包含旗舰和入门车型，降幅普遍在10%以上。新能源车型成为调价主力， iX1 eDrive25L指导价从29.99万元降至22.8万元；燃油车阵营调价同样力度空前，735Li从91.9万元降至 80.8万元，降幅达12%。官方建议零售价已在宝马官网及各大汽车平台同步更新，如i7 M70L从189.9万 元降至159.8万元起。 调价信息发布后，全国多家门店客流量增长超过两倍，电话咨询与试驾预约大幅增加。记者实地探访发 现，虽然进店顾客明显增多，但实际购买意愿呈现分化。有消费者认为："价格是降了，但配置和智能 化水平还是不如同价位的国产新能源车 ...

Group 1 - BMW China announced a price adjustment for 31 key models starting January 1, 2026, with 24 models seeing a price drop of over 10% and 5 models over 20%, with some reductions exceeding 300,000 yuan [2] - The entry-level model, the 225L M Sport Package, is now priced at 208,000 yuan, increasing the number of models priced below 300,000 yuan from 3 to 10, and those below 400,000 yuan by 3 [2] - The largest price drop was for the compact electric SUV iX1, which saw a 24% reduction to a guide price of 228,000 yuan, while the flagship i7 M70L dropped from 1,899,000 yuan to 1,598,000 yuan, a decrease of 16% [2] Group 2 - Industry insiders explained that the price adjustment aims to narrow the gap between the suggested retail price and the actual transaction price, allowing dealers to offer slight discounts without destabilizing the pricing system [3] - Prior to the official announcement, BMW dealers had already begun reducing prices to stimulate market demand [4] - In June 2025, it was observed that several models, including the 325Li, had already seen significant price reductions, with the base price dropping from 339,900 yuan to 207,000 yuan, and the i3 base model from 353,900 yuan to 170,000 yuan, a decrease of over 50% [7] Group 3 - BMW's market performance in China has been under pressure, with a reported decline in sales despite global growth. In the first three quarters of last year, global sales reached 1.7959 million units, a 2.4% increase, while sales in China fell by 11.2% to 464,000 units [8][10] - The Asian market, particularly China, has been a significant drag on BMW's overall performance, with a 7.9% decline in sales to 644,400 units during the same period [9] - BMW acknowledged that its sales targets in the Chinese market have not met expectations, highlighting the challenges faced in this key region [10]

5月25日-27日，2017成都国际汽车零配件及售后服务展览会将在蓉举办。作为西南最大的汽车零配件展 会，成都汽配展将吸引全球超过750家企业、2.2万名专业买家参展参会。其间，原在北京举办的中国新 能源汽车展览会也将首次移师成都。这是3月2日，记者从省贸促会新闻通气会上获悉的。 首次亮相汽配展的中国（成都）新能源汽车展览会，将以新能源"整车+零部件+充电装备"的全产业链 制造体系，集中展示行业最新发展情况。宝马等欧美新能源汽车品牌将参展，四川8家新能源车企也将 集中亮相。 （王林 记者 曾小清 赵泽宇） 今年的汽配展将重点突出新能源汽车、智能汽车及零配件和充电设备，致力于打造西部地区汽车零配件 供应采购中心，使成都汽配展成为西南地区汽车行业领军的一站式商贸、交流、投资平台。以终端消费 需求和西南地区供应链特点为基础，汽配展将设供应链采配区、汽车用品生活馆、快修易损件专区、商 用车专区、新能源专区、四川企业展示区等6大专区。 ...

Group 1 - BMW China will adjust the suggested retail prices of 31 key models starting January 1, 2026, with 24 models seeing a price drop of over 10% and 5 models over 20%, including the BMW iX1 eDrive25L with a maximum drop of 24% and the BMW i7 M70L with a price reduction of 301,000 yuan [2][7] - The luxury car market in China is becoming increasingly competitive, prompting brands like Maserati and BMW to implement significant price cuts to attract consumers [3][5] - BMW's price adjustment is framed as a response to market dynamics and a value upgrade for certain products, rather than a price war, emphasizing long-term development over short-term profits [8][16] Group 2 - BMW's sales in China have shown a decline, with a total of 465,000 units sold in the first three quarters of 2025, representing an 11.2% year-on-year decrease, making it the only major market for BMW to experience a double-digit decline [11] - The BMW X5, once a leader in the mid-to-large luxury SUV market, has seen its sales drop significantly, falling to 12th place in its segment, overtaken by domestic electric models [11] - The company faces challenges in the electric vehicle transition, with its electric model sales accounting for over 25% in the first half of 2025, still below the luxury market's 30.3% penetration rate [11][12] Group 3 - Despite the official price cuts, actual transaction prices for some models have not significantly decreased, indicating a persistent price discrepancy between suggested retail prices and actual market prices [14][15] - The adjustment of suggested retail prices aims to address the long-standing issue of price discrepancies, which have put pressure on dealers and affected brand pricing stability [15][16] - Experts suggest that traditional luxury brands like BMW must focus on technological advancements and competitive electric platforms to remain relevant in the evolving automotive landscape [16]

2026年伊始，宝马中国宣布下调多款车型指导价，其中旗舰车型i7M70L直降30.1万元，从原价189.9万元降至159.8万元起，降幅达16%。 1月4日下午，记者实地走访深圳两家宝马授权经销店，了解到虽然官方指导价的确出现了较大幅度的下调，但终端落地价并未同步下降，与此前价格基本 保持一致。 "深圳宝源行宝马体验中心"和"深圳宝创森那美MINI总店(深大店)" 据了解，此次宝马官方调价涉及多款主销车型，其中关注度较高的纯电SUV宝马iX1eDrive25L，指导价从29.99万元降至22.8万元，降幅约24%。此外，宝 马X1及7系等31款燃油车型的官方指导价也有不同程度下调。 | 车型系列 | 具体型号 | 原建议零售价 (万元) | 新建议零售价(万元) | 降幅比例 | | --- | --- | --- | --- | --- | | 大型豪华纯电轿车 | 宝马 i7 M70L | 189.9 | 159 8 | 16% | | 紧凑型纯电SUV | 宝马 iX1 eDrive25L | 29.99 | 22.8 | 24% | | 紧凑型燃油SUV | 宝马 X1 xDrive25Li | 34 ...

4天超70款车型优惠政策出台，开年14大车企掀起第一波价格战。 车东西1月4日消息，元旦刚过，宝马汽车就官宣了一波密集的优惠政策，对旗下31款车型下调了指导价，最多狂降30.1万元，打响了开年车市价格战第一 枪。 此外，一汽大众迈腾3000万辆甄选380豪华版售价也降至13万级，一口价12.99万元开卖，相较20.69万元的指导价实现了6折卖车。 而据车东西不完全统计，除了这几家，沃尔沃、起亚等海外品牌，东风日产、长安马自达等合资品牌，小米、蔚来、尚界等新势力和长安、东风、奇瑞等 本土传统车企都给出了开年促销政策，涉及超76款车型，开年车市第一波"价格战"正如火如荼地展开。 车企1月促销政策 同样6折卖车的还有凯迪拉克，全新XT5指导价为37.99万元，限时惊喜价22.99万元起，直接便宜了15万元。 | 车企 | 序号 | 车型 | 优惠政策 | | --- | --- | --- | --- | | 小米 | | 小米 YU7 | 3年0息,首付7.49万元起,月供 4961元起,48000元购车权益 | | | 2 | 小米 SU7 Ultra | 送五年基础保养、Xiaomi HAD | | | | ...

2026年的车圈价格战更早，也更猛烈了。 作者 | 郭月 编辑 | 志豪 4天超70款车型优惠政策出台，开年14大车企掀起第一波价格战。 车东西1月4日消息，元旦刚过，宝马汽车就官宣了一波密集的优惠政策，对旗下31款车型下调了指导价，最多狂降30.1万元，打响了开年车市价格战第一 枪。 此外，一汽大众迈腾3000万辆甄选380豪华版售价也降至13万级，一口价12.99万元开卖，相较20.69万元的指导价实现了6折卖车。 ▲车企1 月促销政策 同样6折卖车的还有凯迪拉克，全新XT5指导价为37.99万元，限时惊喜价22.99万元起，直接便宜了15万元。 而据车东西不完全统计，除了这几家，沃尔沃、起亚等海外品牌，东风日产、长安马自达等合资品牌，小米、蔚来、尚界等新势力和长安、东风、奇瑞等 本土传统车企都给出了开年促销政策，涉及超76款车型，开年车市第一波"价格战"正如火如荼地展开。 2026年年初国内汽车市场 CD CP (s) 车企促销优惠政策梳理(截至2026.1.4) | 车企 | 序号 | 车型 | 优惠政策 | | --- | --- | --- | --- | | 小米 | 1 | 小米 YU7 | ...