| | | 187.33 | | 16.34 | | --- | --- | --- | --- | --- | | | 雷诺 | 162.33 | 1 +0.73 | 56.19 | | | 长安汽车 | 154.73 | + +2.42 | 1.77 | | | 斯巴鲁 | 133.5 | + -2.57 | 18.26 | | JAC | 江淮汽车 | 121.82 | + +1.69 | 5.58 | | | 和泰汽车 | 117.59 | -2.23 | 21.11 | | | 广汽集团 | 114.06 | | 1.12 | | ISUZU | 五十铃 | 94.31 | + -1.32 | 13.25 | | UD | Leapmotor | 91.53 | -0.75 | 7.84 | | | 尉米汽车 | 88.22 | -0.45 | 3.94 | | NISSAN | 日产 | 86.86 | + -1.97 | 2.49 | | | 路西德汽车 | 84.49 | + -5.8 | 2.77 | | FO | 福特奥托生 | 83.15 | + -2.04 | 2.31 | | | V ...

Group 1 - BMW remains committed to the Chinese market despite a challenging first quarter, launching a series of initiatives aimed at integrating Chinese culture into its new generation models [1][2] - The "BMW China Cultural Journey" will feature exclusive models tailored for the Chinese market, including a new operating system with a "24 Solar Terms" theme display [1] - BMW has introduced the "BMW Intangible Cultural Heritage Longquan Celadon Travel Tea Set" as the first product from its cultural journey, available on the MY BMW APP [1] Group 2 - BMW is increasing collaboration with Chinese companies, including partnerships with Huawei and Alibaba to enhance digital services and develop a customized AI engine [2] - The new generation models, based on a new electronic architecture, are set to begin production in 2025, with a launch in the Chinese market planned for 2026 [2] - Despite a 17.2% year-on-year decline in new car deliveries in China during the first quarter, BMW plans to introduce over 10 new BMW models and several MINI products in 2025, with more than 20 new models expected in 2026 and 2027 [2]

Core Insights - BMW is set to launch its new generation models globally in 2025, marking a significant transformation in smart luxury mobility, redefining the brand's future through innovative design, technology, and electric power systems [1] Group 1: New Generation Models - The new generation models will feature a groundbreaking design language, advanced technology clusters, and a new electronic architecture, which collectively represent a major leap for the BMW brand [1] - The introduction of the BMW HypersonX sound system will provide a unique auditory experience, enhancing the emotional connection between the driver and the vehicle [3][6] Group 2: Technological Innovations - The BMW HypersonX system is designed to create an immersive auditory environment, integrating with the new generation's intelligent cockpit and providing a multi-dimensional sound experience [4] - The system utilizes over 9 million acoustic samples based on the brand's sound DNA, resulting in 43 distinct sound signals that reflect BMW's brand characteristics [6] Group 3: User Experience - The new generation models will offer a seamless interaction design, combining sound, light, and interior aesthetics to create a pleasant atmosphere for passengers [4] - The sound system will allow for spatial modulation of driving sounds, enhancing the driving experience by responding accurately to the driver's intentions [4]

图片来源：YAN MINGLEI—VCG VIA GETTY IMAGES 市场研究公司Gartner将这一阶段称为"幻灭低谷"：一项热门新技术首次未能达到其炒作效果时所处的阶 段。 宝马是最早预测电动车将经历发展阵痛的车企之一。多年来，这家德国豪华汽车制造商的高管一直警告 称，尽管特斯拉掀起了行业热潮，但购车者转向电动车的速度不会如预期般迅速。 如今，宝马向股东表态，将坚守多元化动力系统战略，持续为消费者提供包括燃油车、混合动力车型以 及2028年将首次亮相的氢燃料电池车在内的产品选择。 首席执行官奥利弗·齐普策在上周三举行的宝马年会上说："技术开放意味着紧跟市场，因为市场在演 变，但不同市场的发展步调并不一致。将电动化作为唯一技术路径只会走向死胡同。当前形势已充分表 明了这一点。" 大约五年前，包括梅赛德斯-奔驰（Mercedes-Benz）、大众（Volkswagen）和沃尔沃（Volvo）在内的许 多品牌均宣布了尽快向电动车转型的宏大目标。相比之下，宝马拒绝跟风电动车浪潮，曾招致大众前首 席执行官赫伯特·迪斯（Herbert Diess）等竞争对手批评其拖慢行业进程。 齐普策表示："即便面临巨大阻力， ...

Group 1 - The core viewpoint is that the traditional luxury car brands BBA (Benz, BMW, Audi) are facing significant sales pressure due to the rise of domestic new energy vehicle brands in China [1][2][3] - The entry-level sedan prices have dropped below 200,000 yuan, prompting BBA to focus sales efforts on higher-end models like the "56E" series instead of the previously popular "34C" models [1][3] - The competitive landscape has shifted, with domestic brands like NIO, Xpeng, and Li Auto gaining market share in the high-end luxury segment, leading to a decline in sales for BBA [3][8] Group 2 - Despite price reductions, BBA's sales have not improved significantly; for instance, the BMW 3 Series has a current price of approximately 208,000 yuan after discounts, down from a guide price of 319,900 yuan [3][6] - In Q1 2025, BBA reported declines in vehicle deliveries: BMW down 1.4% to 586,100 units, Mercedes down 7% to 529,200 units, and Audi down 3.3% to 388,800 units [7][8] - The net profits for these companies have also decreased, with Mercedes experiencing a 42.8% drop to 1.731 billion euros, BMW down 26.4% to 2.173 billion euros, and Audi down 14.5% to 630 million euros [7] Group 3 - The market share of Chinese brands in the passenger car segment has increased significantly, accounting for 68.1% of total sales in Q1 2025, with a year-on-year growth of 28.8% [9] - The shift in consumer preferences towards domestic brands is evident, as many consumers are opting for models like Li Auto's L9 or AITO's M9 due to their advanced features and appealing designs [10]

Core Viewpoint - BMW China is launching a series of innovative actions under the theme of "Innovation + Responsibility" to enhance the cultural experience of its new generation of vehicles in China, incorporating traditional elements and modern technology [1][3]. Group 1: Innovative Actions - The first initiative involves inviting and funding intangible cultural heritage (ICH) inheritors to co-create conceptual cultural products at the "Qingmei-BMW ICH Protection Innovation Base," selecting 10 inheritors from various crafts such as lacquer art, weaving, and ceramics [5][6]. - The second initiative will explore the cultural heritage along the Grand Canal in Henan, focusing on the theme "Inheritance Lights Up the Future," and will be part of a public welfare project supported by the BMW Love Fund [8]. - The third initiative includes a collaboration with CCTV's popular food program "A Bite of China" to produce a cross-border Vlog titled "Savoring Suzhou," showcasing the culinary and cultural richness of the Grand Canal region [10]. - The fourth initiative aims to bring ICH cultural products to market, with the launch of the "BMW ICH Longquan Celadon Travel Tea Set," designed in collaboration with a heritage inheritor and a professor from Tsinghua University, reflecting a modern interpretation of traditional tea ware [12]. Group 2: Cultural Commitment - BMW emphasizes that its commitment to social responsibility and cultural heritage is integral to its operations in China, having established the first corporate public welfare fund in the Chinese automotive industry and engaging in various community initiatives [12].

Core Insights - BMW Group reported a total revenue of €33.758 billion (approximately ¥270.6 billion) for Q1 2025, a year-on-year decline of 7.8% (8.7% adjusted for exchange rates) [1][3] - The automotive business revenue was €29.211 billion (approximately ¥234.2 billion), down 5.6% year-on-year [1][3] - The company's pre-tax profit (EBT) for Q1 was €3.113 billion (approximately ¥25 billion), a decrease of 25.2%, with a pre-tax profit margin of 9.2%, down 2.2 percentage points from the previous year [1][3] Revenue and Profit Analysis - BMW's net profit for Q1 was €2.173 billion (approximately ¥17.4 billion), reflecting a year-on-year decline of 26.4% [1][3] - Global vehicle deliveries reached 586,100 units, a decrease of 1.4% year-on-year, with significant declines in the Chinese market (down 17.2%) [3] - In Europe, deliveries increased by 0.3%, while the U.S. market saw a decline of 5.6% [3] Market and Product Strategy - The decline in demand is attributed to structural adjustments in the high-end vehicle market, as stated by BMW's CFO Walter Mertl [3] - In 2024, electric vehicle sales accounted for 26.9% of total sales, with pure electric vehicle sales increasing by 32.4% year-on-year [3] - BMW plans to launch over 10 new models in China this year, including new fuel and electric vehicles, with more than 20 new models expected by 2026 and 2027 [3] Future Outlook - BMW maintains its financial outlook for 2025, expecting pre-tax profit to remain stable compared to the previous year, with an automotive division operating profit margin of 5%-7% [3] - The company anticipates a reduction in certain U.S. tariffs starting in July, but warns that any increase in tariff rates or extended implementation periods could impact actual performance [4]

Core Viewpoint - The automotive industry is undergoing a significant transformation driven by the dual forces of intelligent cockpits and generative AI technology, evolving traditional industry dynamics into a new ecosystem of "large models + smart hardware" [1][3]. Group 1: Industry Trends - The intelligent cockpit has evolved from a simple interaction interface to a "third living space" with cognitive capabilities, indicating a shift towards more integrated and intelligent automotive experiences [1]. - The integration of advanced technologies such as voice chips, augmented reality heads-up displays (AR-HUD), and biometric sensing seats is driving innovation across the automotive supply chain [1][12]. - The collaboration between major tech companies and automakers is accelerating the development of smart vehicles, with a focus on AI, 5G vehicle networking applications, and smart manufacturing [3][12]. Group 2: Collaborative Initiatives - The establishment of the joint innovation base by BMW China and Alibaba Cloud aims to incubate startups in the intelligent automotive sector, focusing on AI and smart vehicle technologies [3][12]. - The "2025 BMW Open Innovation Initiative" is designed to attract top talent and innovative companies to explore cutting-edge technologies in the automotive industry [8][10]. - A total of 25 innovative companies in the intelligent connected vehicle sector have been gathered to provide resources and support for their development [14]. Group 3: Regional Development - Chengdu High-tech Zone is positioning itself as a hub for intelligent connected vehicles, leveraging its strong industrial foundation and innovation ecosystem to drive high-quality development [4][27]. - The region aims to enhance its core automotive components industry, particularly in automotive software, chips, and sensors, while attracting international and domestic enterprises [16][27]. - Chengdu's strategic policies are designed to foster collaboration between government and enterprises, aiming to make the city a key player in the global automotive industry transformation [27].

Group 1: Automotive Trade and Market Performance - In March 2025, the total import and export value of automotive goods reached $23.82 billion, a month-on-month increase of 32.1%, but a year-on-year decrease of 0.2% [1] - In April 2025, the retail sales of passenger cars in China reached 1.791 million units, a year-on-year increase of 17%, while cumulative retail sales for the year reached 6.918 million units, up 9% year-on-year [2] - The retail sales of new energy vehicles in April 2025 were 922,000 units, a year-on-year increase of 37%, with a penetration rate of 52.3% [2] Group 2: Company Financials and Projections - Toyota expects a 34.9% year-on-year decline in net profit for the fiscal year 2025 due to U.S. tariff policies, estimating a sales loss of up to ¥180 billion (approximately $1.25 billion) for April and May [3] - BMW Group reported Q1 2025 total revenue of €33.758 billion, a year-on-year decrease of 7.8%, with a net profit of €2.173 billion, down 26.4% [6] - Lucid delivered 3,109 vehicles in Q1 2025, maintaining its annual production forecast of nearly 20,000 vehicles [5] Group 3: Corporate Developments and Innovations - Rivian announced a $120 million investment to strengthen its supply chain by building a supplier park near its factory in Normal, Illinois [7] - Geely Holding has implemented a rotating presidency system, with former COO Dai Qing as the first rotating president, aimed at enhancing management efficiency and fostering collaboration [10] - The new model of Zhiji Auto, the L6, has received 24,000 pre-sale orders, with a price range of ¥219,900 to ¥289,900 [11] Group 4: Regulatory and Safety Issues - Volvo is recalling over 413,000 vehicles in the U.S. due to potential issues with rearview camera images not displaying [4] - CATL announced that its Tianxing series batteries have passed the new national standard tests, becoming one of the first commercial power batteries to meet the GB 38031-2025 safety requirements [12] - SAIC-GM Wuling expects solid-state batteries to be available in vehicles by 2027, indicating progress in battery technology [13]

Group 1 - The core viewpoint of the article is that the economic agreement between the US and UK represents a significant first step towards reducing trade barriers, which is seen as a positive development for the automotive industry [1] - The automotive industry emphasizes that open markets and international cooperation are crucial for maintaining competitiveness [1]