Core Viewpoint - Momentum investing focuses on following a stock's recent price trends, aiming to buy high and sell higher, with the expectation that established trends will continue [1] Company Summary: KANZHUN LIMITED Sponsored ADR (BZ) - BZ currently holds a Momentum Style Score of B, indicating a positive momentum characteristic [2] - The stock has a Zacks Rank of 1 (Strong Buy), suggesting strong potential for outperformance in the market [3] - Over the past week, BZ shares increased by 3.42%, significantly outperforming the Zacks Internet - Software industry, which rose by only 0.24% [5] - In a longer timeframe, BZ shares have increased by 22.45% over the past month, compared to the industry's 0.52% [5] - Over the past quarter, BZ shares rose by 25.64%, and over the last year, they gained 89.57%, while the S&P 500 only moved 9.8% and 15.8%, respectively [6] - The average 20-day trading volume for BZ is 4,705,105 shares, indicating a bullish sign with rising stock prices [7] Earnings Outlook - In the past two months, one earnings estimate for BZ has increased, while none have decreased, raising the consensus estimate from $1.03 to $1.05 [9] - For the next fiscal year, one estimate has also moved upwards with no downward revisions during the same period [9] Conclusion - Considering the positive momentum indicators and earnings outlook, BZ is positioned as a 1 (Strong Buy) stock with a Momentum Score of B, making it a strong candidate for near-term investment [11]

Investment Rating - The industry investment rating is "Overweight" for the internet sector, maintaining a positive outlook on recruitment platforms [6]. Core Insights - The recruitment industry is showing signs of recovery driven by macroeconomic improvement and targeted policy support, with expectations for growth in the second half of 2025 [1]. - There is a notable divergence in revenue trends among leading recruitment platforms, with BOSS Zhipin experiencing a year-on-year revenue increase of 11.2% in the first half of 2025, while Zhilian and Liepin saw declines of 13.2% and 10% respectively [2]. - The recovery in payment collections and new job postings is evident, with BOSS Zhipin projected to see a year-on-year revenue growth of 14.6% in Q3 2025, indicating a positive trend [3]. - Small and medium-sized enterprises (SMEs) are driving significant growth in job postings, particularly in the blue-collar sector, with BOSS Zhipin's blue-collar revenue growth outpacing white-collar growth [4]. - The recruitment platforms are expected to see improved earnings performance in the latter half of 2025, with BOSS Zhipin's strong performance validating its competitive position and potential for valuation increase [5]. Summary by Sections Recruitment Trends - Recruitment demand is recovering, with online platforms showing a positive trend in job postings and revenue collections [1][3]. Revenue Performance - BOSS Zhipin reported a revenue of 40.3 billion in H1 2025, while Zhilian and Liepin faced declines, highlighting a shift in market dynamics [2]. Job Postings - New job postings are on the rise, with BOSS Zhipin seeing a 20% year-on-year increase in July 2025, indicating a strong recovery in recruitment demand [3]. SME Growth - SMEs are increasingly contributing to job postings, with BOSS Zhipin seeing significant growth in positions from companies with fewer than 100 employees [4]. Earnings Outlook - The earnings outlook for recruitment platforms is optimistic, with BOSS Zhipin expected to continue outperforming market expectations [5].

Core Viewpoint - The article emphasizes the importance of vigilance among recent graduates during the peak recruitment season, highlighting four common job-seeking scams that they should be aware of to protect their financial interests [1][2]. Group 1: Types of Scams - The first type of scam is "paid internal referrals," where fraudsters impersonate HR or employees from reputable companies, promising quick job placements in exchange for fees [1]. - The second type is "false assessments," where scammers require job seekers to download unknown apps or click suspicious links, often leading to financial exploitation [2]. - The third type involves "high-paying part-time jobs," where individuals are lured with fake job offers and later asked to pay various fees under false pretenses [2]. - The fourth type is "training loans," where scammers convince job seekers to enroll in expensive training programs with promises of high-paying jobs, leading to significant debt [2]. Group 2: Reporting and Prevention Measures - The platform BOSS Zhipin has enhanced its reporting mechanism, allowing users to report suspicious activities easily, with verified reports leading to strict actions against violators [3]. - BOSS Zhipin has implemented AI technology to identify and review high-risk job postings, aiming to create a safer job-seeking environment [5]. - The company provides four risk prevention guidelines for job seekers: use official channels for applications, avoid paying any fees, verify the credentials of recruiters, and protect personal information from unverified sources [5].

Core Viewpoint - The founder of Yupa Direct Recruitment, Zhou Feng, is actively promoting the company through a large-scale advertising campaign in major cities, positioning the platform as a competitor to established players like BOSS Zhipin and Zhilian Recruitment, with aspirations for significant market share and a future IPO [2][20]. Advertising Strategy - Yupa Direct Recruitment has launched an extensive offline advertising campaign in urban areas to reach both blue-collar and white-collar job seekers, transitioning from a previous focus on online channels [4][10]. - The company has invested approximately 1.5 billion yuan in online advertising previously, but is now finding offline advertising to be more cost-effective due to reduced budgets in the current economic environment [5][10]. - Zhou Feng emphasizes the importance of offline advertising for reaching decision-makers in companies, as they are more likely to notice these ads compared to online ones [5][10]. Market Positioning - Zhou Feng likens Yupa Direct Recruitment to "the Pinduoduo of the recruitment industry," highlighting its focus on the underserved blue-collar market, which traditional platforms have overlooked [11][20]. - The company has built a strong brand recognition among blue-collar workers over eight years, making it difficult for competitors to penetrate this market [11][20]. Strategic Expansion - The acquisition of Haitou.com and the launch of Yupa Campus Circle are part of the company's strategy to expand into the white-collar job market, targeting university students as a key demographic [12][13]. - Zhou Feng believes that the boundaries between blue-collar and white-collar workers are blurring, and the company aims to adapt to this changing landscape [15][20]. Financial Performance - Yupa Direct Recruitment has maintained a revenue growth rate of 50% annually, with expectations of a 30% growth rate for the current year [16]. - The company has a conservative financial approach, with significant cash reserves from previous funding rounds, allowing for continued investment in growth without immediate pressure [17][20]. Future Aspirations - The company aims to achieve a market valuation of 20-30 billion yuan within the next two to three years and plans to go public [20]. - Zhou Feng envisions Yupa Direct Recruitment as a comprehensive recruitment platform that satisfies both job seekers and employers, with a focus on performance and logical operations [20].

Core Insights - The online recruitment sector is experiencing a "head effect," with leading platforms outperforming in user scale, revenue, and technology application since 2025 [1] - The recruitment industry is entering a new competitive cycle characterized by "scale x efficiency," accelerated by the implementation of AI [1] User Metrics - As of April 2025, the total monthly active users (MAU) for job recruitment apps reached approximately 113 million, a year-on-year increase of 5.5% [2] - The leading platforms, BOSS Zhipin, Zhilian Recruitment, and 51Job, had MAUs of 51.65 million, 26.58 million, and 17.65 million respectively, with a cumulative unique user count of 95.88 million [2] - By June 2025, the cumulative unique users for these three platforms increased to 97 million, adding 1.12 million users since April [2] User Engagement - BOSS Zhipin maintained its growth post-spring recruitment, with MAU reaching 54 million in June 2025 [3] - The top three platforms accounted for 94.1% of the total cumulative user engagement time in April 2025, which increased to 94.6% by June [3] Market Share - BOSS Zhipin's market share increased from 62% in April 2025 to 64.5% in June 2025 [4] Customer Acquisition Costs - Despite the increase in active users, leading online recruitment platforms have managed to control customer acquisition costs. BOSS Zhipin reported a 16.5% year-on-year increase in MAU while its sales and marketing expenses decreased by 23% [5] - This trend is attributed to the "head effect," where leading platforms benefit from first-mover advantages, scale effects, resource accumulation, and brand influence [5] Revenue Trends - Zhilian Recruitment's revenues for fiscal years 2024 and 2025 were AUD 635 million and AUD 561 million, reflecting a year-on-year decline of 13.2% [6] - In contrast, BOSS Zhipin's revenues for the same periods were CNY 6.807 billion and CNY 7.761 billion, showing a year-on-year increase of 14% [6] - BOSS Zhipin's growth is attributed to companies tightening budgets, leading them to prefer top platforms, and its expansion from a white-collar recruitment platform to a comprehensive platform covering blue-collar and lower-tier markets [6] AI Integration - The online recruitment industry is increasingly focusing on AI, similar to the discussions around mobile internet in 2013 [7] - AI is seen as a key factor in reducing transaction costs and improving matching efficiency in the dual-sided market of job seekers and employers [7] Competitive Advantages - Leading platforms have advantages in AI application due to their larger user pools, which provide better data for training models [8] - These platforms cover the entire service chain from job recommendations to interviews, allowing for more data accumulation and efficiency [8] Investment and Compliance - BOSS Zhipin announced an $80 million dividend and a $250 million buyback plan to enhance investor interest [9] - The online recruitment sector is also facing increased regulatory scrutiny, necessitating ongoing investments in risk control and compliance [9] - The integration of AI is expected to shift the industry focus from "traffic competition" to "efficiency competition," with leading platforms benefiting from user scale, organizational efficiency, and cash returns [9]

Core Insights - The company reported a revenue of 2.102 billion yuan for FY2025Q2, representing a year-over-year increase of 9.7%, slightly exceeding previous guidance [1] - Adjusted net profit for FY2025Q2 reached 941 million yuan, marking a year-over-year growth of 30.9% [1] - The company anticipates revenue for FY2025Q3 to be between 2.13 billion and 2.16 billion yuan, indicating a year-over-year growth of 11.4% to 13.0% [1] Financial Performance - The gross margin for FY2025Q2 was 85.37%, an increase of 1.89 percentage points year-over-year [2] - The net profit margin improved to 33.83%, reflecting a year-over-year increase of 12.06 percentage points, while the adjusted net profit margin was 44.75%, up 7.26 percentage points year-over-year [2] - Sales, R&D, and management expense ratios were 19.97%, 19.79%, and 14.79% respectively, with sales and R&D expenses decreasing due to cost control and AI efficiencies [2] Market Trends - The contribution from blue-collar workers and lower-tier markets has increased, with significant growth in revenue from small and medium enterprises [3] - The service industry saw accelerated growth in Q2, while the internet sector showed a notable recovery, with active job postings reaching a new high since 2021 [3] - The company’s AI capabilities are enhancing job matching and candidate support, with daily assistance for thousands of job postings [3] Investment Outlook - The macro recruitment demand is showing signs of recovery, and the company's profitability is expected to continue improving [3] - Projected adjusted net profits for 2025-2027 are 3.53 billion, 3.84 billion, and 4.30 billion yuan, reflecting year-over-year growth rates of 30.2%, 8.8%, and 11.9% respectively [3]

Core Viewpoint - The article highlights a positive outlook on Kanzhun Limited (NASDAQ: BZ) (2076.HK), citing better-than-expected results and guidance, along with a change in the company's cash distribution strategy that may attract more investors [1]. Group 1: Company Overview - Kanzhun Limited is positioned as a stock with promising near-term prospects, driven by its recent performance and strategic changes [1]. Group 2: Investment Strategy - The Asia Value & Moat Stocks research service focuses on identifying value investment opportunities in Asia, particularly in Hong Kong, emphasizing deep value balance sheet bargains and wide moat stocks [2].

Macro Insights - The economic growth rate in August is expected to be supported by exports and consumption policies, despite a significant slowdown in the real estate sector, with a target of 5% annual growth remaining achievable [1][15][12] - The industrial added value in July grew by 5.7% year-on-year, with the manufacturing sector showing resilience, particularly in high-tech products and equipment manufacturing [12][13] - Fixed asset investment growth slowed to 1.6% year-on-year in the first seven months, primarily due to a decline in real estate investment, which fell by 12% [13][14] Strategy Insights - Current channels for resident capital entering the market include increasing financing balances and active personal investor accounts, leading to a positive feedback loop in the market [2] - The "anti-involution" market trend can be analyzed through policy expectations and real-world transmission, indicating a shift from theme-driven to profit-driven market dynamics [2] - The technology and small-cap sectors are expected to continue outperforming as more external funds enter the market [2] Industry Reports - The consumer electronics sector is anticipated to see significant opportunities with the upcoming release of new products, particularly in AI-related applications [8] - The coal mining industry is experiencing a continuous improvement in fundamentals, with the price of thermal coal expected to rise [8] - The healthcare sector, particularly innovative drugs, is projected to maintain a positive outlook due to improved profitability [8]

Market Movements - US stock index futures are all up, with Dow futures rising by 0.33%, S&P 500 futures by 0.28%, and Nasdaq futures by 0.22% [1] - European indices also show positive movement, with Germany's DAX up 0.08%, UK's FTSE 100 up 0.05%, France's CAC40 up 0.25%, and the Euro Stoxx 50 up 0.30% [2][3] - WTI crude oil increased by 0.31% to $63.72 per barrel, while Brent crude oil rose by 0.19% to $67.80 per barrel [4] Federal Reserve Insights - Market is focused on Jerome Powell's upcoming speech at the Jackson Hole Economic Symposium, which is anticipated to be a pivotal moment for future Fed monetary policy [5] - According to CME FedWatch, traders are betting on a 73.5% probability of a 25 basis point rate cut at the Fed's September meeting, with at least one more cut expected this year [5] - Analysts warn that if Powell does not confirm or suggest a rate cut, it could lead to significant repricing of bond yields and risk assets [5] Company Performance - Goldman Sachs predicts Powell will not explicitly signal a rate cut in his speech, while Yardeni Research estimates the probability of a September cut at only 40% [6] - HSBC suggests that despite tariffs impacting US corporate profit margins, the rapid adoption of AI could help reduce operational costs by 1%, potentially offsetting 25% of the cost increase from tariffs [6] - UBS indicates that the effective tariff rate in the US has exceeded 18%, with expectations of a stabilization around 15% by mid-2026, suggesting that companies are beginning to pass on tariff costs to consumers [6] Individual Company News - Gold Fields (GFI.US) reported a net profit of $1.02 billion for the first half of the year, doubling from $389 million year-over-year, and announced an interim dividend of 7 Rand ($0.3948) per share [8] - Zoom (ZM.US) achieved its strongest growth in 11 quarters, with enterprise sales up 7% to $730.7 million, exceeding analyst expectations [9] - Ross Stores (ROST.US) reported sales of $5.53 billion for the quarter, a 2% increase year-over-year, and adjusted EPS of $1.56, surpassing market expectations [9] - Chinese stocks are mostly up in pre-market trading, with notable gains for Miniso (MNSO.US) up over 8%, NIO (NIO.US) up over 5%, and Pinduoduo (PDD.US) up over 4% [10]

Group 1 - The core viewpoint is that BOSS Zhipin (02076, BZ.US) is expected to benefit from a recovery in demand in the second half of 2025, with optimism about its long-term prospects due to increasing online recruitment penetration [1] - The company’s non-GAAP net profit forecasts for fiscal years 2025 and 2026 have been raised by 1% and 2% respectively, reflecting improved profit outlook driven by demand recovery and operational leverage [1] - The target price for BOSS Zhipin's Hong Kong stock has been increased from HKD 86 to HKD 101, and the target price for its US stock has been raised from USD 22 to USD 26, maintaining a buy rating [1] Group 2 - In Q2 of this year, BOSS Zhipin's performance exceeded expectations, with revenue increasing by 10% year-on-year, surpassing forecasts by 1%, and non-GAAP net profit rising by 31%, exceeding expectations by 16%, attributed to ongoing efficiency improvements [1] - The demand trend for the company is expected to continue improving, with accelerated growth anticipated in the second half of 2025, and enhanced business performance driven by AI capabilities [1] - The new shareholder return plan is projected to yield a return of 3.4% over the next 12 months, indicating a positive outlook for shareholder value [1]