Core Viewpoint - Kering Group has agreed to sell its beauty division to L'Oréal for €4 billion, marking a significant strategic shift under the new CEO, aimed at reducing debt and focusing on core luxury goods [1][7]. Group 1: Transaction Details - The sale includes the high-end perfume brand Creed and a 50-year exclusive licensing agreement for producing beauty products for Kering's brands like Gucci, Balenciaga, and Bottega Veneta [3]. - The transaction is expected to be completed in the first half of 2026 [1]. Group 2: Financial Context - Kering's beauty segment accounted for only 2% of its total revenue, which highlights its limited contribution to the overall business [4]. - Kering's revenue fell by 16% to €7.587 billion in the first half of 2025, with net profit dropping 46% to €474 million [6]. - Kering's debt reached €9.5 billion by mid-2023, prompting the need for financial restructuring [6]. Group 3: Industry Trends - The acquisition signifies a shift from brand-led to platform-led ecosystems in the luxury and beauty sectors, with brands focusing on creativity and brand value while outsourcing operations to specialized groups [3][7]. - The luxury sector is experiencing intensified competition, leading companies to divest non-core businesses and concentrate on primary areas like leather goods and high fashion [7]. Group 4: L'Oréal's Strategy - L'Oréal aims to enhance its position in the high-end beauty market by integrating multiple luxury brands into its portfolio, following its successful acquisition of Yves Saint Laurent's beauty business in 2008 [8]. - L'Oréal's fragrance division has shown strong growth, with a reported 11% increase in sales, indicating a robust market potential [10].

全球高端香水与美妆市场竞争格局迎来一次重构。 10月20日，欧莱雅集团与开云集团官宣达成长期战略合作，协议总价值达40亿欧元（折合人民币约332.5亿元）。 拆解来看，欧莱雅本次打出了"收购+长期授权+合资公司"的组合拳。一方面，收购开云旗下香水品牌Creed；另一方面，拿下开云旗下古驰Gucci、葆蝶家 Bottega Veneta、巴黎世家Balenciaga等品牌的香水及美妆产品的研发、生产与分销权，授权期限长达50年。 同时，两家公司还计划成立一家股权各占50%的独家合资公司，发力健康与长寿领域。 该交易预计于2026年上半年以现金支付完成，据悉，为确保本次合作的达成，并监督进展，欧莱雅还将与开云成立专门的战略委员会。 抢走MiuMiu后，欧莱雅又对Gucci动手 此次被欧莱雅收购的Creed成立于1760年，是高级香水领域的经典品牌，于2021年进入中国市场，在全球拥超千家分销网点。 值得注意的是，Creed刚被开云收入囊中不久。2023年6月，开云集团收购Creed，彼时据媒体报道，收购价格高达35亿欧元。开云管理层提及，Creed具有 巨大的增长潜力，2023年销售额已达到2.5亿欧元（折合人民 ...

Core Insights - Kering Group and L'Oréal Group have announced a long-term strategic partnership in the luxury beauty and health sector, involving L'Oréal's acquisition of the Creed brand and licensing agreements for Kering's renowned brands, with a total deal value of €4 billion (approximately ¥33.2 billion) [1][4][6] Group 1: Strategic Partnership Details - The partnership includes Kering selling its beauty business, including the Creed brand, to L'Oréal, along with a 50-year licensing agreement for Kering's iconic perfume stores [5][6] - Creed, a historic perfume brand founded in 1760, was acquired by Kering for €3.5 billion just four months prior to this new deal [5][6] - L'Oréal will also gain exclusive rights to develop, produce, and distribute Gucci's beauty products, as well as create and distribute fragrances for Bottega Veneta and Balenciaga under a separate 50-year licensing agreement [6][7] Group 2: Financial Context and Implications - Kering is under pressure from both debt and performance issues, with a reported 62% decline in net profit and a net debt of €9.5 billion as of June 2025 [7][8] - The sale of Creed and other businesses is seen as a way for Kering to alleviate financial pressure and refocus on its core strengths [7][8] - L'Oréal's acquisition of Creed is part of its broader ambition to become a major player in the fast-growing high-end perfume market, following several strategic acquisitions in recent years [7][8][11] Group 3: Market Position and Future Outlook - L'Oréal's recent acquisitions, including Aesop for $2.525 billion (approximately ¥17 billion), highlight its aggressive expansion strategy in the luxury beauty sector [8][11] - The partnership is expected to solidify L'Oréal's position as the world's largest luxury beauty company and explore new opportunities in the health sector [11][12]

Core Viewpoint - Kering Group announced a significant transaction with L'Oréal Group, involving the sale of its fragrance and beauty division for a total of €4 billion (approximately ¥33.2 billion), which includes the acquisition of the Creed brand and a 50-year exclusive licensing agreement for several luxury brands [1][6]. Group 1: Transaction Details - The agreement allows L'Oréal to acquire the Creed brand and obtain exclusive rights to develop, produce, and distribute beauty products for Gucci, Bottega Veneta, and Balenciaga [1][6]. - The transaction is expected to be completed in the first half of 2026 and will be paid in cash [1][6]. - Kering's beauty division, which was established in 2023, has shown high growth potential, making the sale surprising to industry experts [2][9]. Group 2: Financial Implications - The sale is seen as a way to alleviate Kering's financial pressure, especially as the company has faced declining revenues, with a 15% drop in Q2 revenue to €3.7 billion [7][9]. - Kering's beauty division generated €323 million in revenue in 2024, primarily from Creed, indicating its importance to the group's overall performance [3][9]. - The sale may provide Kering with more resources to focus on its core brands, particularly Gucci, which has been experiencing a decline in sales [7][9]. Group 3: Market Reactions and Future Outlook - Industry experts express skepticism about the sale, suggesting it may hinder Kering's diversification strategy and limit future growth opportunities in the luxury market [2][9]. - The acquisition price of €4 billion is considered high for a company and brands that are perceived to be past their peak, raising concerns about the long-term value of the investment for L'Oréal [6][10]. - The sale will also impact Coty Group, which currently holds the licensing rights for Gucci beauty products until 2028, potentially leading to strategic shifts for Coty following the loss of this key brand [11][14].

Core Insights - The sale of Kering Beauty to L'Oréal for 4 billion euros marks a significant strategic shift for Kering and strengthens L'Oréal's position in the beauty and wellness sector [1][3] Group 1: Transaction Details - The agreement includes the acquisition of the House of Creed, which accounts for approximately 93% of Kering Beauty's sales [6] - L'Oréal will gain a 50-year exclusive license for Gucci's fragrance and beauty products, starting after Kering's current license with Coty Inc. expires in 2028 [2] - The partnership also encompasses a 50-year exclusive license for Bottega Veneta and Balenciaga, effective upon transaction closure, expected in the first half of 2026 [3] Group 2: Market Reaction - Following the announcement, L'Oréal's stock rose by 0.6% to 392.90 euros, while Kering's stock increased by 3.6% to 320.55 euros [4] - Analysts expressed surprise at Kering's shift away from its in-house beauty strategy, which had previously aimed to replicate the success of Kering eyewear [4] Group 3: Financial Implications - Citi estimates that the transaction will lead to a high single-digit percentage reduction in Kering's FY26E EBIT and a mid-single-digit percentage decrease in EPS [5] - Kering's financial leverage is projected to improve to about 1.5 times net debt to EBITDA, down from approximately 2.5 times, which is viewed positively given past concerns over elevated financial leverage [5]

Core Insights - Kering Group has announced the sale of its beauty business to L'Oréal for €4 billion, marking a significant strategic shift after a two-year investment in the beauty sector [2][4] - The transaction includes the acquisition of the Creed perfume brand and beauty licenses for Gucci, Bottega Veneta, and Balenciaga, with completion expected in the first half of 2026 [2][4] Strategic Shift - The decision to sell was driven by new CEO Luca de Meo, who has implemented major reforms within a short period, including leadership changes and restructuring [4] - The agreement outlines three key areas: acquisition of Creed, management of beauty licenses for luxury brands, and a joint venture to explore opportunities in health and longevity [5] Financial Context - Kering faces significant financial pressure, with net debt reaching €9.5 billion and long-term lease liabilities of €6 billion as of June 2025 [6] - Gucci's performance has been declining, with operating profit dropping 52% to €486 million and revenue falling 16% to €7.587 billion in the first half of 2025 [6] Market Dynamics - Despite Kering's beauty segment achieving a 9% growth rate in the first half of 2025, this was insufficient to alleviate the overall financial challenges faced by the group [6] - The sale is seen as a strategic move to reduce debt and streamline operations, as luxury beauty businesses typically require significant investment and time to develop [6][8] Industry Implications - The sale signals a potential shift in luxury brand strategies, with Kering's partnership with L'Oréal indicating a trend towards equity collaborations rather than traditional licensing or self-managed beauty divisions [8] - The luxury beauty market has been one of the fastest-growing segments, and the collaboration aims to leverage L'Oréal's expertise while maintaining the luxury brand's identity [7][8]

（文章来源：每日经济新闻） 每经AI快讯，10月20日，开云集团股价上涨约4%，欧莱雅股价上涨1.7%。消息面上，开云集团同意将 旗下美妆部门出售给欧莱雅。 ...

Mergers and Acquisitions - In January 2017, Luxottica merged with Essilor in a deal valued at 46 billion euros ($49 billion), creating the world's largest eyewear group [11] - LVMH acquired Tiffany & Co. in November 2019 for $16.2 billion in an all-cash deal [11][12] - Bernard Arnault consolidated control over Christian Dior in April 2017 through a 12 billion euro transaction, acquiring the Christian Dior Couture brand for 6.5 billion euros [4][12] - JAB Holding increased its stake in Coty Inc. to 60% in February 2019, totaling about $9.4 billion [5][12] - L'Oreal repurchased 8% of its shares from Nestle for 6.5 billion euros in February 2014, making Nestle L'Oreal's second-largest shareholder with a 20.16% stake as of October 2025 [6][12] - LVMH acquired Bulgari for 3.7 billion euros in March 2011 [7][12] - Estee Lauder agreed to buy Tom Ford for $2.8 billion in November 2022 [8][12] - L'Oreal acquired Aesop for around $2.5 billion in April 2023, aiming for international expansion [9][12] - Coach purchased Kate Spade for $2.4 billion in May 2017 to leverage its popularity among millennials [10][12] - Prada announced a deal to buy Versace for an enterprise value of $1.375 billion in April 2025 [11]

Core Insights - The deal represents an initial strategy by Kering's new CEO, Luca de Meo, aimed at revitalizing the company's performance in the luxury market [1] Company Summary - Kering is taking proactive steps under new leadership to enhance its position and financial health within the luxury sector [1]

Core Viewpoint - L'Oréal Group is set to establish a long-term strategic partnership with Kering Group in the high-end beauty and health sector, involving the acquisition of the Creed brand and licensing agreements for several luxury brands' beauty and fragrance products [1] Group 1: Acquisition Details - The agreement includes the acquisition of the Creed brand and licensing for Kering's iconic brands such as Bottega Veneta and Balenciaga for a duration of 50 years [1] - Gucci will join the partnership after the conclusion of its licensing agreement with Coty Group [1] - The total value of the agreement is estimated at 40 billion euros, with the transaction expected to be completed in the first half of 2026 and paid in cash [1]