每经记者｜赵雯琪 每经实习编辑｜余婷婷 图片来源：企业供图 在全球气候变化与消费者环保意识觉醒的双重背景下，企业如何平衡商业增长与可持续发展？对此，欧莱雅中国及北亚首席可持续发展官朴智鲜接受了《每 日经济新闻》记者文字专访。在朴智鲜看来，企业探索绿色转型过程中，消费者的热情、持续的引导和参与至关重要。此外，可持续发展不是短跑，而是一 场马拉松。在这个过程中，不仅是欧莱雅，更需要化妆品行业乃至跨行业的生态系统合作伙伴共同努力。 打破"知行鸿沟" 携手共进是关键 在全球气候变化与消费者环保意识觉醒的双重背景下，企业如何平衡商业增长与可持续发展？作为全球美妆行业龙头，欧莱雅从一瓶可替换装面霜到整个产 业链的碳中和实践，都在试图证明：环保与商业并非对立，而是可以共生的进化方向。 朴智鲜告诉记者，许多中国消费者对可持续发展和减碳重要性的认识仍在发展中，超过75%的消费者表达了做出可持续购买决定的意愿，但只有不到三分之 一的消费者在可持续性方面采取了行动。传统的消费习惯，例如优先考虑便利性和价格而不是环保性，可能会阻碍可持续实践的采用。 这也几乎是所有企业在绿色转型过程中不可避免会遇到消费者习惯和意识的知行差距问题。经过 ...

Group 1 - Aesop, a high-end personal care and fragrance brand under L'Oréal, will close its first store in mainland China located in Shanghai due to the expiration of the lease, despite the overall growth in L'Oréal's fragrance sales [1][2] - L'Oréal's Q1 report indicates a total sales growth of 4.4%, with fragrance sales experiencing a significant increase of 15% to 17%, highlighting the fragrance business as a key growth driver for the company [3][6] - Aesop's online sales show potential for growth, with individual product prices ranging from 300 to 1000 yuan, but its sales volume lags behind competitors like Jo Malone and Dior, which exceed 10,000 units sold monthly [2][3] Group 2 - The global fragrance market is projected to reach between $57 billion and $61 billion in 2024, with an expected compound annual growth rate of 14.73% in the Chinese market, indicating substantial growth potential [6] - L'Oréal has made significant investments in various fragrance brands, including a lead investment in the Korean brand BORNTOSTANDOUT and acquiring a minority stake in the Middle Eastern brand Amouage, aiming to expand its presence in both European and American markets [4][5] - The Chinese fragrance market, currently representing only 6% of the global market, is anticipated to experience explosive growth, as it is still in its early stages compared to skincare, which holds a 27% market share [6]

Core Insights - Aesop, a high-end fragrance brand under L'Oréal Group, will close its first store in mainland China on May 11 due to lease expiration, while still maintaining 19 other stores in the region [1][2] - L'Oréal Group acquired Aesop for approximately $2.5 billion, marking it as the largest acquisition in the company's history [1] - Aesop's sales in 2022 reached $537 million, and the brand is expected to join L'Oréal's billion-dollar brand club in the future [2] Group 1: Business Performance - Aesop's business in China is still in its early stages, having opened its first store in 2022 [2] - L'Oréal's high-end cosmetics division faced performance challenges, with a revenue growth of only 2.7% in 2024, the lowest among its four main divisions [2] - Despite a 5% sales growth in China in 2023, L'Oréal did not separately report the performance of its high-end cosmetics division in the Chinese market [2][3] Group 2: Retail Strategy - L'Oréal's travel retail business is also under pressure, particularly in Hainan, with a focus on maintaining healthy inventory levels [3] - Aesop opened its first travel retail flagship store in Hainan's Sanya International Duty-Free City, emphasizing a unique store design and interactive travel experience [3] - In 2024, Aesop plans to open 13 new stores in China as part of a global expansion of 42 new stores [3] Group 3: Leadership Changes - Aesop recently underwent a leadership change with the departure of CEO Michael O'Keeffe, who had been with the company for 22 years [4] - The company has not yet announced a successor for O'Keeffe, who was instrumental in implementing a retail experience-focused strategy [4] - L'Oréal Group emphasized the importance of physical stores in its high-end cosmetics division, planning to open 165 new stores in 2024 [4]

Core Insights - Aesop's first store in mainland China, located on Dongping Road in Shanghai, is set to close on May 10, 2023, just two and a half years after its opening in November 2022 [3][6] - The closure marks Aesop's first store shutdown since entering the mainland market, attributed to the expiration of the store lease without a renewal [3][6] - Aesop was acquired by L'Oréal for $2.525 billion in 2023, with expectations for growth in the Chinese market, which was previously identified as the fastest-growing region for the brand [3][6] Company Performance - Aesop has been a significant contributor to L'Oréal's performance, with double-digit revenue growth reported in the first quarter following the acquisition [6] - Despite the growth, the high-end cosmetics division, which includes Aesop, showed signs of fatigue with a revenue increase of only 2.7% year-on-year in 2024 [7] - The North Asia market, where China is included, was the only region to report negative growth for L'Oréal, presenting challenges for the brand [7] Pricing and Market Dynamics - Aesop's pricing strategy in China has been criticized for being high, with significant price discrepancies noted compared to Japan, where products are cheaper [7][8] - Aesop recently increased product prices by 10% to 30%, with some items seeing substantial price hikes over the past five years [8] - The closure of the flagship store is seen as a warning signal amid a cooling high-end consumer market, indicating a shift towards more fundamental retail practices [9]

5月6日晚间，欧莱雅旗下高端个护与香水品牌Aesop伊索发布公告称，品牌中国内地首店将于5月11日关闭。对此，欧莱雅集团回应北京商报记者称，关闭 原因是租约到期。2023年欧莱雅对Aesop完成收购后，品牌在中国市场加速扩张，目前已有21家门店，几乎维持着每月开一店的速度。 业内人士指出，当地产红利不再，获客成本增高，品牌按传统方式开店已不符合市场发展趋势。大规模开店会让品牌知名度快速提升，但也会直接导致投入 产出比降低，没有较高影响力的品牌难以长期维持高速扩张的模式。 鉴于中国高端美容市场的放缓，欧莱雅集团也在不断自我反思调整，欧莱雅集团首席执行官叶鸿慕在今年初的业绩会上坦言，对中国高端美妆市场存在过度 扩张的问题，并表示将扭转这一趋势。他指出，当前中国消费者更加注重性价比，这也是高端市场的表现不如大众市场的原因。 尽管目前中国香水市场仍保持高增长，但增速的放缓已成为不争的事实。2023年全年，欧莱雅集团香氛品类增长了17%，推动高档化妆品部增长，2024年前 三季度，该业务仍保持两位数增长，远超市场平均水平。2024年财报则显示，Aesop所在的高档化妆品部销售额155.91亿欧元，同比增长2.7%，北亚 ...

Core Viewpoint - L'Oréal's Q1 2025 financial report shows a sales revenue of €11.73 billion, marking a 4.4% year-on-year growth, but the growth rate is the lowest in five years, with a significant slowdown in the "skin science beauty" segment [1][2] Group 1: Financial Performance - In Q1 2025, L'Oréal's sales reached €11.73 billion, reflecting a 4.4% increase compared to the previous year [1] - The company has experienced consistent sales growth in Q1 over the past five years, but the growth rate has been declining, reaching its lowest point this year [1] - The "skin science beauty" segment, which had previously shown strong performance, has seen a notable slowdown in growth this quarter [1][2] Group 2: Business Segment Performance - The mass cosmetics division, L'Oréal's main revenue source, achieved sales of €4.279 billion, a 2.5% year-on-year increase [2] - The luxury cosmetics division, which includes brands like Lancôme and Biotherm, saw a 7.3% increase in sales to €4.093 billion, benefiting from a complementary brand portfolio [2] - The professional hair products division reported a 2.7% growth, reaching €1.277 billion, driven by a strong performance from brands like Kérastase [2] - The skin science beauty division's sales were €2.086 billion, with a 3.5% year-on-year growth, but this marks a slowdown compared to previous years [2][3] Group 3: Regional Market Insights - The European market was a highlight for L'Oréal in Q1, with sales of €3.915 billion, reflecting a 4.9% year-on-year growth [6] - The North American market faced a decline, with sales of €2.973 billion, down 1.4% year-on-year [6] - The North Asia market, which had previously seen a decline, showed recovery with a sales increase of 8.4% to €2.953 billion [6] - The Chinese market has faced challenges, marking its first negative growth in a decade, impacting overall performance [1][6][7] Group 4: Strategic Initiatives and Challenges - L'Oréal has been actively investing in the skin science beauty sector, including the launch of new products and acquisitions, such as a 10% stake in Galderma [3][5] - The company has initiated the "L'Oréal Skin Health Action" project, planning to invest €20 million over five years to enhance access to skin health services [5] - The rise of domestic brands and changing consumer preferences, particularly among Gen Z, pose significant challenges to L'Oréal's market position [8][9] - Reports indicate that L'Oréal plans to significantly reduce its tourism retail workforce in response to sluggish sales in this channel, with potential layoffs of up to 50% [9]

周三（4月30日），阿斯麦控股荷兰阿姆斯特丹股价（ASML.NA）收跌0.43%，报582.50欧元，4月份累计下跌3.88%。 诺和诺德哥本哈根股价（NOVOB.DC）收涨2.53%，报435.10（丹麦克朗），4月份累跌7.39%。 | 名称 = | 代码 : | | 开盘 | 흥 | | 涨跌额 # | 涨跌幅 * | | --- | --- | --- | --- | --- | --- | --- | --- | | GSK plc | GSK | 1.483.50 | 1.450.50 | 1.505.50 | 1.427.50 | +51.50 | +3.60% | | 1 Novo Nordisk B | NOVOb | 435.1 | 428.7 | 442.5 | 415.2 | +10.8 | +2.53% | | 赛诺菲 | SASY | 95.90 | 95.00 | 97.31 | 94.88 | +1.67 | +1.77% | | + 雀菓 | NESN | 87.74 | 86.92 | 87.74 | 86.63 | +0.94 | +1.08% | | អត 阿斯利康制药 ...

德国思爱普Sap和欧莱雅至少涨2.32%，葛兰素史克、罗氏制药、赛诺菲涨1.63%-1.21%，阿斯利康和雀巢至多涨0.87%。 LVMH集团则收跌2.53%。 | 名称 = | 代码 : | 最新价 | 开营 | 高 | | 低 | | | --- | --- | --- | --- | --- | --- | --- | --- | | Novo Nordisk B H | NOVOb | 424.4 | 408.4 | 429.8 | 406.1 | +10.1 | +2.43% | | I SAP公司 | SAPG | 254.600 | 250.950 | 255.800 | 249.900 | +5.800 | +2.33% | | 欧莱雅 | OREP | 388.00 | 381.85 | 388.00 | 381.30 | +8.80 | +2.32% | | តន GSK plc | લેટાર | 1.432.00 | 1.426.50 | 1.435.50 | 1.404.00 | +23.00 | +1.63% | | + 罗氏制药公司 | ROG | 269.00 | 267.10 ...

证券之星：于莹 4月17日，欧莱雅公布了2025年第一季度财报，数据显示，报告期内，公司实现了117.3亿欧元的销售额，同比增长4.4%。 梳理了欧莱雅近5年一季度的业绩情况，证券之星发现，其第一季度销售额均保持增长，但增幅整体呈现下滑态势，并于今 年创下近5年来最低增幅。而细看其财报数据，去年表现亮眼、曾被寄予厚望的"皮肤科学美容"业务今年一季度增长明显放 缓。 | | 欧莱雅集团近5年第一季度销售额及增幅 | | | --- | --- | --- | | 年份 | 销售额(亿人民币) | 同比涨幅 | | 2025 | 972. 04 | 4. 40% | | 2024 | 931. 34 | 8. 30% | | 2023 | 860. 08 | 13.00% | | 2022 | 750. 7 | 19.00% | | 2021 | 630. 56 | 11. 50% | 值得一提的是，2024年，欧莱雅在中国市场遭遇了罕见的"倒春寒"。在财报中，公司曾表示，中国市场十年来首次出现负 增长，以至于整体业绩增长都被拖累。而今年一季度，中国市场的表现再度成为关注的重点，虽然公司未披露具体数据， 但就在近 ...

Core Viewpoint - L'Oréal reported a 3.5% year-on-year sales growth in Q1 2025, driven by an IT transformation project and a gradual recovery in the Chinese beauty market, outperforming the global beauty market [1] Group 1: Financial Performance - L'Oréal's Q1 sales reached €11.73 billion, with a consolidated growth of over 4.4% [1] - The North Asia region saw a sales increase of 6.9% year-on-year, with a consolidated growth of 8.4% [1] - The luxury cosmetics division, skin science beauty division, and professional hair products division continued to outperform the market, while the mass cosmetics division's growth was slightly below the market average [1][2] Group 2: Market Strategy - L'Oréal is actively participating in the China International Consumer Products Expo for the fifth consecutive year to strengthen its position in the travel retail market [2] - The company is undergoing a strategic transformation in its travel retail business to adapt to changing market conditions and consumer demands [2] - L'Oréal plans to invest in innovative retail experiences and sustainable growth solutions in collaboration with Hainan [2] Group 3: Future Initiatives - The "Beauty Stimulus Plan" for 2025 emphasizes investment in R&D and supply chain improvements, including the establishment of smart operation centers [3] - L'Oréal aims to enhance brand positioning and personalization to meet evolving consumer expectations, focusing on the unique identity of each brand [3][4] - The company plans to expand its presence in third- and fourth-tier cities and transform offline sales points into experiential locations [5]