智通财经7月30日电，梅赛德斯-奔驰集团第二季度销售额331.5亿欧元，预估332.3亿欧元。 ...

Core Insights - The Chinese luxury car market is experiencing a significant shift, with domestic high-end brands gaining market share and challenging traditional luxury brands [2][12][15] - In the first half of 2025, the total sales of luxury cars in China are projected to be around 1.6 million units, showing a slight decline of 5%-7% year-on-year, while domestic high-end brands report a growth of approximately 35% [2][14] - The key factor driving this change is the increasing importance of "intelligent features" in consumer decision-making, with brands that excel in smart technology gaining a competitive edge [2][16] Domestic High-End Brands Performance - Domestic high-end brands achieved total sales of approximately 920,000 to 950,000 units in the first half of 2025, marking a significant increase and filling the gap left by declining traditional luxury brands [14][15] - Notable performers include Li Auto with 208,000 units, AITO with 206,000 units, and a combined total of over 250,000 units from brands like NIO, Xpeng, and Xiaomi in the 300,000 yuan and above segment [14][15] - BYD leads the industry with total sales of 2.146 million units, including around 120,000 units from high-end models [14] Traditional Luxury Brands Performance - Traditional luxury brands, particularly the German trio (BBA: Benz, BMW, Audi), are experiencing significant declines in sales, with Benz down 14.2%, BMW down 19.6%, and Audi down 15% in the first half of 2025 [5][6][7] - Lexus stands out as the only traditional luxury brand showing growth, with sales of 85,000 units, maintaining its position as the top-selling imported luxury brand for five consecutive years [5][6] - The super-luxury segment is also facing challenges, with brands like Porsche and Bentley reporting declines of 28% and significant drops in sales across other super-luxury brands [10][11] Market Dynamics and Consumer Behavior - A shift in consumer preferences is evident, with buyers prioritizing technology and practicality over brand prestige, leading to increased demand for vehicles equipped with advanced smart features [16] - Policy changes, such as the adjustment of consumption tax for super-luxury cars, have raised costs for high-priced models, further impacting sales of traditional luxury brands [11][16] - The competitive landscape is evolving, with domestic brands leveraging local supply chains and rapid software updates to position "smart luxury" as a core selling point [3][16]

梅赛德斯-奔驰：呼吁欧盟与美国继续对话，进一步减少贸易壁垒。 ...

梅赛德斯-奔驰：与现状相比，美国降低进口关税对德国汽车工业来说是一种缓解。 ...

Core Viewpoint - Mercedes-Benz is integrating Microsoft Teams into its vehicles, enhancing connectivity and collaboration for users [1] Group 1 - The integration aims to provide a seamless communication experience for drivers and passengers [1] - This move reflects the growing trend of incorporating advanced technology into the automotive industry [1] - The partnership with Microsoft signifies a strategic shift towards digitalization in vehicle functionalities [1]

Group 1 - European automotive stocks experienced an increase, with Mercedes-Benz Group rising nearly 6% [1] - Porsche saw a nearly 5% increase in its stock value [1] - Renault's stock rose by nearly 3% [1]

Group 1 - German automotive manufacturers Mercedes-Benz, BMW, Daimler Trucks, Traton, and Porsche saw their stock prices rise in early trading in Frankfurt, with increases ranging from 1.6% to 3.7% [1]

Core Viewpoint - The adjustment of the consumption tax policy for ultra-luxury cars in China, lowering the threshold from 1.3 million yuan to 900,000 yuan, is expected to significantly impact the market dynamics and pricing strategies of luxury car manufacturers [1][4]. Group 1: Market Reaction - Prior to the policy implementation, there was a surge in demand for ultra-luxury cars, with some dealerships reporting sales up to three times their usual volume [1]. - After the new tax regulation took effect, customer traffic in dealerships quickly returned to normal levels, indicating a short-lived buying frenzy [1]. Group 2: Tax Implications - The new consumption tax threshold means that only vehicles priced above 1.017 million yuan (including VAT) will incur the tax, affecting the pricing of many popular luxury models [2]. - The adjustment is expected to increase the purchase costs of several high-end models, with price increases ranging from 100,000 to 150,000 yuan for various vehicles [3]. Group 3: Market Structure Changes - The policy change reflects a significant shift in the automotive market, as the previous tax threshold no longer aligns with current vehicle pricing trends [4]. - The new tax structure aims to create a more equitable competitive environment between traditional fuel vehicles and new energy vehicles, while also benefiting the second-hand luxury car market by exempting it from the consumption tax [4]. Group 4: Company Strategies - In response to the tax changes, some car manufacturers have introduced "safety net" policies to mitigate the impact on consumers, such as covering the additional tax costs for purchases made within a specific timeframe [5]. - These strategies highlight the competitive pressures within the ultra-luxury car market and the need for companies to adapt quickly to regulatory changes [5].

Core Viewpoint - The new luxury car tax regulation, effective from July 20, 2023, lowers the tax threshold to vehicles priced at 900,000 yuan (excluding VAT), leading to a surge in luxury car purchases as consumers rush to buy before price increases take effect [1][3]. Group 1: Tax Regulation Changes - The new luxury car consumption tax now applies to vehicles with a retail price of 900,000 yuan and above, down from the previous threshold of 1.3 million yuan [3]. - The effective price range affected by this change is between 1.017 million yuan and 1.469 million yuan for new cars [3]. Group 2: Impact on Sales - There has been a significant increase in sales activity, particularly for brands like Porsche, with reports of sales staff experiencing a surge in customer inquiries and purchases [6]. - The luxury car market, represented by brands such as Porsche and Mercedes-Benz, is expected to be most impacted by the new tax regulation [5]. Group 3: Manufacturer and Dealer Responses - Jaguar Land Rover has announced a full subsidy for the luxury car tax for specific models purchased before July 31, 2023, to mitigate the impact of the new tax [8]. - Some dealers are also offering to cover the luxury car tax for models like the Maybach S-Class and Mercedes-Benz S-Class [11].

Group 1 - The core viewpoint of the article highlights the impact of Trump's tariff threats on German automotive companies, leading to a decline in their stock prices [1] - Affected companies include Mercedes-Benz, BMW, Volkswagen, and Porsche, with stock price drops ranging from 1.8% to 2.2% [1]