Core Viewpoint - The BBA (Benz, BMW, Audi) luxury car manufacturers are facing significant challenges in the electric vehicle era, with their sales and profits plummeting, indicating a shift in consumer preferences towards domestic electric vehicles [4][5][6]. Group 1: BBA Financial Performance - BMW's net profit fell by nearly 30%, while Audi's profit dropped by 37.5%, and Mercedes-Benz's Q2 net profit plummeted by 69% [4][5][11]. - Mercedes-Benz's Q2 net profit decreased from €3 billion to €957 million, a drop of 68.7%, and its sales in China fell by 19% [11][12]. - Audi's operating profit fell by 45.2% to €1.087 billion, and its net profit dropped by 37.5% to €1.346 billion, with a 6% decline in vehicle deliveries [17][18]. Group 2: Market Dynamics - In the first half of the year, domestic car sales in China reached 9.27 million units, a 25% increase, contrasting sharply with the decline in BBA sales [8][34]. - Mercedes-Benz's electric vehicle sales in China fell by 66%, with its market share in the pure electric vehicle segment dropping to 0.16% [13][12]. - Audi's electric vehicle sales also declined by 23.5%, indicating a broader trend of decreasing demand for traditional luxury vehicles [18]. Group 3: Strategic Shifts - BBA manufacturers are struggling to adapt to the electric vehicle market, with Audi retracting its plans for full electrification due to poor sales performance [18][28]. - The luxury car market is witnessing a significant transformation, with domestic brands rapidly gaining market share and consumer trust, while BBA brands are losing their premium status [32][36]. - The shift in consumer preferences towards more affordable and technologically advanced domestic electric vehicles is evident, as BBA brands are unable to compete effectively [37].

新华社柏林8月6日电 题：欧美贸易协议难解德国汽车业困境 新华社记者李函林 今年4月以来，美国政府挥舞关税大棒，大幅提高自欧盟进口汽车关税，重创欧洲汽车产业，导致 德国主要车企集体陷入利润暴跌的"寒冬"。 欧美日前达成新协议，欧盟输美汽车关税从25%降至15%。分析人士指出，该协议或将暂时避免欧 美之间爆发全面贸易战，但德国制造业的困境远未解除，仍然高企的出口成本与政策反复所带来的不确 定性，正在持续削弱车企信心。 关税冲击车企业绩 宝马、梅赛德斯-奔驰、大众等德国主要车企近日公布的财报显示，2025年上半年，企业利润普遍 大幅下滑。多家企业明确指出，美国高关税政策是造成其财务承压的重要因素。 宝马财报显示，2025年上半年，该集团收入同比下降8.2%，净利润下滑29%。公司指出，高关税是 其核心业务利润率下降的主要因素之一。梅赛德斯-奔驰上半年净利润从去年同期的约61亿欧元"腰 斩"至约27亿欧元。 大众集团2025年上半年销售收入同比下降0.3%，旗下保时捷汽车业绩也受到显著影响。保时捷公 司表示，上半年因关税额外支出约4亿欧元。 与此同时，德国车企现金流状况持续恶化。英国《金融时报》报道，受美国关税政策 ...

Core Viewpoint - Mercedes-Benz Group reported a significant decline in revenue and net profit for Q2 2025, indicating challenges in the automotive market, particularly in the transition to electric vehicles [1][5]. Financial Performance - Q2 2025 revenue was €33.153 billion, down 9.8% from €36.743 billion in the same period last year [1][5]. - Net profit for Q2 2025 was €0.957 billion, a drastic decrease of 68.7% compared to €3.062 billion in Q2 2024 [1][5]. - For the first half of 2025, total revenue was €66.377 billion, down 8.6%, and net profit fell by 55.8% to €2.688 billion [5]. Sales Performance - Total vehicle sales in Q2 2025 were 547,100 units, a 9% decrease year-over-year [6]. - In China, sales dropped 19% to 140,400 units in Q2 2025 [6][11]. - The sales of battery electric vehicles (BEVs) were particularly weak, with a decline of 18% to 41,900 units in Q2 2025 [6][8]. Market Challenges - The decline in sales is attributed to a shrinking market for fuel vehicles, weak pricing, negative currency impacts, and reduced contributions from joint ventures [5]. - The company is facing increased competition from domestic electric vehicle brands in China, which are gaining market share [11][12]. Dealer Network Adjustments - Mercedes-Benz has been closing several authorized dealerships in response to declining sales, with reports of over 100 dealers potentially being cut [9][10]. - The company aims to optimize its dealer network in China to improve profitability amid challenging market conditions [10][11].

Core Viewpoint - Mercedes-Benz is accelerating the localization of its products in China by collaborating with local automaker Geely to develop a new plug-in hybrid vehicle, aiming to enhance its competitiveness in the increasingly heated market for large battery plug-in hybrids [1][3]. Group 1: Collaboration and Strategy - Mercedes-Benz plans to develop a long-range plug-in hybrid vehicle in partnership with Geely, with discussions ongoing regarding the development details [1]. - The collaboration with Geely is seen as a pragmatic choice for Mercedes-Benz to reduce costs and improve efficiency, given the latter's expertise in hybrid technology [2][7]. - Mercedes-Benz has previously engaged in various collaborations with Geely, including the procurement of cockpit solutions from Geely's subsidiaries [1][9]. Group 2: Market Position and Competition - The plug-in hybrid market in China is dominated by local competitors such as BYD and Li Auto, which have developed advanced hybrid technologies that surpass Mercedes-Benz's current offerings [2][3]. - Mercedes-Benz's current plug-in hybrid technology, the P2 parallel hybrid system, is considered outdated compared to the single-gear DHT technologies used by local competitors [3][6]. - In the first half of 2025, Mercedes-Benz's sales of pure electric vehicles declined by 24%, while sales of plug-in hybrid vehicles increased by 34%, indicating a shift in product focus [5]. Group 3: Financial Performance - In the first half of 2025, Mercedes-Benz reported global sales of 1.0763 million vehicles and a net profit of €2.7 billion, with a significant decline in sales in the Chinese market, down over 18% [4]. - Geely's total sales exceeded 1.93 million vehicles in the first half of 2025, with a 30% year-on-year increase, and its new energy vehicle sales surpassed 1 million units, growing by 73% [9]. Group 4: Technological Development - Developing a competitive single-gear DHT technology independently would take Mercedes-Benz approximately 3-4 years, making collaboration with established local players a more immediate solution [6]. - Geely's recent advancements in plug-in hybrid technology, such as the Zeekr 9X, which features an 800V high-voltage system and a pure electric range of 380 km, further solidify its position as a valuable partner for Mercedes-Benz [8].

Core Viewpoint - Mercedes-Benz Group reported a significant decline in financial performance for the first half of 2025, with sales revenue dropping by 8.6% year-on-year to €72.6 billion and net profit falling by 55.8% to €2.7 billion, marking the worst performance for the same period in five years [2] Financial Performance - Sales revenue for the first half of 2025 was €72.6 billion, down 8.6% compared to the previous year [2] - Net profit for the same period was €2.7 billion, a decrease of 55.8% year-on-year [2] Challenges Faced - The company cited weak global market demand, high costs associated with electrification, and ongoing supply chain issues as key factors impacting performance [2] - Despite a large-scale cost-cutting plan initiated at the beginning of the year, including layoffs of over 10,000 employees and project suspensions, these measures failed to offset the impact of declining sales [2] Market Competition - High-end vehicle sales remained relatively stable, but entry-level models and electric vehicles performed poorly, particularly in the face of intense competition from Tesla and Chinese brands in the European and American markets [2] Profitability Outlook - Currency fluctuations and rising raw material costs further squeezed profit margins [2] - Analysts indicate that the performance decline reflects a broader struggle among traditional automakers amid industry transformation, with market confidence in a short-term recovery for Mercedes-Benz being low [2] - Following the financial report, Mercedes-Benz's stock price fell by 3.5%, with a cumulative decline of over 20% for the year [2] - Industry forecasts suggest that if the consumer environment does not improve in the second half of the year, Mercedes-Benz may face its first annual loss in a decade [2]

Core Insights - Mercedes-Benz Group reported a revenue of €72.6 billion for the first half of 2025, representing a year-on-year decrease of 8.6% [1] - The company's net profit after tax was €2.7 billion, showing a significant decline of 55.8% compared to the previous year [1] - The company announced large-scale layoffs and cost-cutting measures earlier this year [1]

（原标题：奔驰突发，净利暴跌69%！股价跳水） 【导读】奔驰净利润暴跌69%，股价跳水 中国基金报记者 安曼 奔驰再度暴跌！ 净利润暴跌69% 7月30日，奔驰发布的最新财报显示，二季度，奔驰营业收入为331.5亿欧元，同比下跌9.8%；息税前利 润同比下跌68.56%至12.7亿欧元，上年同期为40.4亿欧元。 公司将业绩下滑归因于关税、销量下降、定价疲软以及合资企业的贡献减少。 奔驰发出警告称，由于关税打击了其轿车和货车的销售，预计集团今年全年的营收将大幅低于去年。此 前，公司曾表示，由于关税引发的市场波动，其无法提供具有必要确定性的财务指引。 7月27日，美国和欧盟达成协议，将对从欧洲运往美国的汽车征收15%的关税。这比欧洲汽车制造商自4 月份以来支付的27.5%的关税大幅下降，但仍显著高于拜登任期内2.5%的关税水平。 奔驰在华加速"瘦身" 今年以来，奔驰在中国的4S店接连关闭。 3月底，据《新民晚报》报道，有消费者收到奔驰4S店发来的短信，其中提到：因业务调整，上海宝利 德汽车有限公司的梅赛德斯-奔驰授权将于2025年3月24日终止，若尚未使用或兑换的奔驰原厂保养服务 套餐，可通过任何一家授权门店继 ...

Core Viewpoint - Mercedes-Benz's stock has significantly declined, with a drop of 3.19% leading to a market capitalization below €50 billion, reflecting worsening financial performance and market challenges [1][3]. Financial Performance - In Q2, Mercedes-Benz reported a net profit decrease of 69% to €957 million compared to the previous year [3]. - The company's revenue for Q2 was €33.15 billion, down 9.8% year-on-year, while EBIT fell by 68.56% to €1.27 billion from €4.04 billion in the same period last year [4]. Market Challenges - The decline in performance is attributed to tariffs, decreased sales, weak pricing, and reduced contributions from joint ventures [4]. - Mercedes-Benz warned that due to tariffs impacting car and truck sales, the group's annual revenue is expected to be significantly lower than last year [5]. Tariff Impact - A recent agreement between the U.S. and EU will impose a 15% tariff on cars imported from Europe, a reduction from the previous 27.5%, but still higher than the 2.5% tariff during Biden's term [5]. Operational Adjustments in China - Mercedes-Benz is closing several dealerships in China, with reports indicating over 100 dealer reductions planned [6][7]. - In Q2, the company's sales in China fell by 19% to 140,400 units, contributing to a total sales decline of 9% globally to 453,700 units [7][8]. - The shift in consumer preference towards more affordable domestic electric vehicles is impacting Mercedes-Benz's sales in China [8].

梅赛德斯-奔驰集团警告称，由于关税打击了其轿车和货车的销售，预计今年全年的营收将大幅低 于去年。这家德国豪华汽车制造商此前曾表示，由于关税引发的市场波动，其无法提供具有必要确定性 的财务指引。该公司周三表示，目前预计2025年的汽车销量将比去年大幅减少。 ...

梅赛德斯CFO：我们看到美国市场需求处于健康状态，零售方面我们看到了进一步的机会。 ...