股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 名創優品集團控股有限公司 呈交日期: 2025年11月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | USD | | 0.00001 USD | | 100,000 | | 增加 / 減少 (-) | | | 0 | | | USD | | 0 | | 本月底結存 | | | 10,000,000,000 | USD | | 0.00001 USD | | 100,000 | 本月底法定/註冊股本總額： USD ...

Group 1 - The service industry is expected to benefit from favorable policies, with a significant increase in service consumption anticipated in 2026 due to continuous policy support and demand dividends [3][7][11] - The report highlights the structural growth in emotional value and symbolic consumption, particularly in the IP toy industry, which is rapidly realizing commercial value [3][7][9] - The retail industry is undergoing a transformation towards a decentralized model, with traditional retail facing intense competition and new channels like discount stores and community supermarkets emerging [3][7][9] Group 2 - The report emphasizes the importance of optimizing holiday arrangements and integrating cultural tourism to stimulate demand, particularly for families with children [12][15] - The service consumption structure in China shows significant room for growth, with the current per capita service consumption being much lower than that of developed countries [29][30][32] - The tea and coffee beverage market in China is experiencing rapid growth, with the market size expected to increase significantly, driven by consumer demand in lower-tier cities [56][58][59] Group 3 - The online travel agency (OTA) market is projected to maintain stable profit margins, with companies like Trip.com leading in growth despite slight slowdowns in overseas markets [48][54] - The hotel industry is seeing a gradual improvement in operating data, with a narrowing decline in revenue per available room (RevPAR) expected to continue [37][40][43] - The report indicates that the demand for travel and tourism services is stable, with business travel being a significant source of fluctuations in demand [40][41]

Core Insights - Generation Z consumers are reshaping the global trendy toy market, moving away from standardized products towards emotional recognition and social currency associated with IPs [3] - Chinese brands are seizing opportunities to surpass traditional Western toy giants by leveraging their strengths in capturing emerging consumer trends and digital marketing [3][4] Company Strategy - MINISO LAND, a new store format launched by MINISO, emphasizes high IP content, accounting for 80%-90% of its offerings, marking a shift from a retail company to a cultural and creative enterprise [3][4] - The first MINISO LAND opened in Bangkok, Thailand, attracting over 5,000 consumers, indicating strong market potential [3][4] - The store achieved over 100 million yuan in sales within nine months of its first opening in Shanghai, validating the potential of experiential retail [3] Market Expansion - Southeast Asia is the first overseas market for MINISO LAND, with Thailand chosen due to its strategic importance and favorable economic conditions [4][7] - The Thai market is characterized by a young demographic with a high interest in fashion and IPs, contributing to a rapid growth rate of over 25% in the trendy toy market [7][8] Local Adaptation - MINISO employs a dual-track product strategy targeting both tourists and local consumers, integrating local IPs into its offerings [7][8] - The company has established a logistics center in Thailand to optimize costs and enhance product competitiveness [8] IP Strategy - MINISO is transitioning from "product output" to "value output," focusing on building an IP matrix and localizing operations to drive global market growth [9][10] - The company has partnered with over 80 international IPs, including Disney and Harry Potter, filling a gap in the local IP retail market [10][11] Challenges and Future Outlook - The trendy toy industry faces challenges such as long IP incubation cycles and uncertain returns, prompting companies to adopt a "head IP + long-tail IP" strategy to mitigate risks [12] - MINISO aims to expand its global IP portfolio, planning to introduce 100 Chinese IPs overseas in the next decade [11][15]

Core Insights - MINISO has opened its first overseas MINISO LAND store in Bangkok, Thailand, marking a significant step in its brand upgrade and globalization strategy [2][5] - The store features over 80 global IPs and more than 8000 SKUs, creating an immersive shopping experience that combines popular international and local Thai cultural elements [3][4] - The company plans to expand the MINISO LAND format to major Southeast Asian cities, including Jakarta, Kuala Lumpur, Manila, and Singapore, with a steady growth strategy [5][6] Store Details - The MINISO LAND store in Siam Square covers over 1000 square meters and includes various interactive experiences such as a 3D display and photo walls [3] - The store's theme is "One Step, One World," featuring distinct IP zones and a diverse product range including plush toys, blind boxes, and creative cultural products [3][4] - The store aims to serve not just as a retail space but as a content experience platform, enhancing brand value and consumer engagement [3][4] Market Strategy - Thailand is identified as a key strategic market for MINISO, with nearly 20 upgraded stores already established since its entry in 2016 [6][7] - The company emphasizes a cautious and quality-focused expansion approach, planning to open MINISO LAND stores at a double-digit annual growth rate rather than rapid mass openings [5][6] - The Thai market is characterized by a young population with high acceptance of fashion and IP, making it a lucrative area for MINISO's growth [6][7] Operational Model - The current operational model in Thailand is primarily direct sales, with a focus on enhancing brand experience and value proposition [7] - The company has entered 112 countries and regions globally, with over 7900 stores, positioning itself as a new benchmark for "Chinese creation" in retail [7]

Core Viewpoint - MINISO has opened its first MINISO LAND in Thailand, aiming to create a retail space that combines shopping, socializing, and experiential elements for local consumers [1] Company Strategy - The company has been expanding its overseas market since 2015, with a focus on Southeast Asia as its primary region for international business development [1] - Thailand is identified as a core strategic market within this Southeast Asian expansion [1] Market Positioning - The new MINISO LAND is positioned as an "IP collection + scene experience" venue, indicating a shift towards more immersive retail experiences [1]

Core Insights - MINISO has launched an innovative artist street in Guangzhou, focusing on co-creation, sharing, immersion, and interaction, aiming to connect artists with toy enthusiasts through a one-stop experience [1] - The street features the original artist IP "AngryAimee," which encourages young people to express their emotions through immersive content [3] - MINISO plans to introduce more artist IPs and themed events in the street, creating a reusable and sustainable co-creation platform that integrates original content with commercial scenarios [5] Product Launch and Engagement - During the event, several limited-edition products were launched, including "Beach Music Festival Blind Box" and "400% Big Doll," featuring innovative interactive elements that attracted many fans [6] - The designer of AngryAimee participated in a signing event, engaging with fans to gather inspiration for future designs [6] International Expansion and Brand Strategy - MINISO showcased its original toy artist IPs at the Paris Fashion Week, marking a significant step in its strategy to bring 100 Chinese IPs to the global stage [8] - The participation in Paris Fashion Week highlights the artistic elevation of Chinese original toy IPs, transitioning from collectibles to fashion accessories [10] - MINISO's innovative artist street model extends its influence from international platforms to local commercial applications, creating a complete cycle of content output and market integration [11] IP Development and Investment - The founder of MINISO mentioned a yearly investment of 100 million yuan to cultivate and nurture original IPs, emphasizing the importance of providing ample space for experimentation [15] - MINISO has established a dual-driven model of "licensed IP + signed artist IP," focusing on both international collaborations and systematic development of original IPs [16] - The company aims to build a growth platform for Chinese original forces, promoting local IPs to become globally influential cultural symbols [16]

Core Insights - MINISO FRIENDS, the first store in South China, opened in Shenzhen, aiming to create a new landmark for youth culture through an immersive IP experience [1][9] - The store integrates retail, experience, and social interaction, marking a significant step in MINISO's development of its IP platform [1][3] Group 1: Store Concept and Design - The MINISO FRIENDS store focuses on a "small yet exquisite" business model, creating a strong IP atmosphere through thoughtful scene design [3] - The store features over 70 popular IPs, including Disney and Harry Potter, with more than 4,000 SKUs, where IP products account for over 80% of the offerings [5] Group 2: Consumer Engagement and Experience - The store's design encourages consumers to explore a "mini paradise," creating an immersive shopping experience that attracted a large number of visitors on opening day [5] - The unique "Right Right Sauce" theme enhances emotional connections and provides a warm atmosphere, successfully drawing in consumers with interactive elements and exclusive gifts [5][7] Group 3: Strategic Expansion and Future Plans - The successful opening of the Shenzhen store indicates a replicable business model for MINISO FRIENDS, positioning it as a lightweight pioneer in urban trend centers [9] - The company plans to continue expanding innovative store formats like MINISO FRIENDS in major cities, reinforcing its status as a global IP operation platform [10]

Core Insights - MINISO has launched its strategic innovation store format, MINISO LAND, in Wuhan, marking its entry into the Central China market and stimulating local consumption [1][5] - The dual-store strategy targets two prime commercial districts, enhancing the city's commercial energy and supporting the "first store economy" [2][6] Strategic Layout - The expansion in Wuhan reflects MINISO's forward-looking strategy, with the stores located in the historic Jianghan Road and the modern Chu River Han Street, catering to diverse consumer needs [2][4] - This approach not only broadens geographical coverage but also integrates consumption and scene, resonating with various customer demographics [2] Store Design and Experience - MINISO LAND stores feature immersive IP experiences, with the Chu River Han Street store designed as a "Castle Paradise" and the Jianghan Road store themed as a "Wonderland" [3] - The stores utilize modular displays to transform products into interactive experiences, enhancing consumer engagement [3] IP Integration and Business Model - The stores leverage a dual-driven strategy combining top-tier licensed IPs and exclusive proprietary IPs, creating a differentiated operational matrix [4] - The Chu River Han Street store focuses on international IPs like Pokémon, while the Jianghan Road store emphasizes proprietary IPs like "Right Right Sauce," strengthening brand content development [4] Consumer Engagement and Sales Performance - The opening events featured interactive experiences, significantly attracting consumer foot traffic and driving sales conversion [5] - The success of the MINISO LAND model is evidenced by previous performance, such as the Shanghai store achieving over 100 million yuan in sales within nine months [5] National Expansion and Innovation - The launch of the Wuhan stores is part of MINISO's broader national strategy, which includes various store formats like MINISO SPACE and MINISO FRIENDS [6] - The ongoing expansion aims to enhance urban commercial innovation and consumer ecosystem upgrades, positioning MINISO as a key player in the IP-driven retail landscape [6]

Investment Focus - Amazon is the largest player in the cloud industry with a global market share of 30%, benefiting from scale effects that stabilize and improve margins [1] - Google is expected to see improvements in margins due to rising IaaS cloud scale, with a projected margin increase of over 20% by year-end [1] - Alibaba's cloud revenue reached 33.4 billion RMB in Q1 FY26, demonstrating strong growth driven by instant retail and cloud business resilience [1] Hardware & AI - Arista Networks is a leader in high-end data center network switches, with expected revenue contribution of at least $750 million from AI backend switches in 2025 [3] - NVIDIA's data center business, which accounts for 88% of its revenue, is projected to see strong growth driven by AI capital expenditures, with a target price of $204.35 based on a 30x FY2027 EPS [4] - SK Hynix is expected to benefit from recovering downstream inventory and a doubling of HBM sales this year, with a target price of KRW 280,555 [3] Internet & Services - Tencent Music is expected to see steady revenue growth driven by its core subscription business and new high-margin services, with a focus on expanding its content offerings [4] - Futu Holdings is projected to maintain strong growth in paid user numbers and AUM, benefiting from its virtual asset business and competitive valuation [6] - JoYY's core overseas live streaming business is stabilizing, supported by a favorable policy environment and strong industry demand [5] Pharmaceuticals - Hansoh Pharmaceutical is expected to see innovative drug revenue exceed 10 billion in 2025, with a significant contribution from milestone payments [8] - Innovent Biologics is focusing on expanding its ADC platforms, with potential peak sales of its pipeline products reaching 100 billion [8] - Kintor Pharmaceutical's innovative pipeline is expected to drive significant revenue growth, with a strong cash reserve of over $2 billion [9]

Core Insights - The founder of MINISO, Ye Guofu, believes that China's IP market is just beginning to explode, with significant potential for overseas expansion, particularly in cultural consumption [1][8] - MINISO LAND, the company's strategic store format, has opened its first overseas location in Bangkok, Thailand, which has exceeded revenue expectations [2][3] Expansion Strategy - Since its overseas expansion began in late 2015, MINISO has viewed Southeast Asia as its primary overseas base, with Thailand being a key focus due to its young population and cultural similarities to China [2][5] - The company plans to open 100 stores in Thailand over the next 3-5 years, primarily through direct ownership, and will also expand into other Southeast Asian countries [2][7] Business Model - The "IP + Scene" business model has attracted consumer attention and generated significant sales, with the MINISO LAND store in Shanghai achieving over 100 million yuan in sales within nine months [3][5] - In Bangkok, the IP product ratio in the MINISO LAND store is as high as 85-90%, reflecting local consumer preferences for both international and local IPs [6][7] Financial Performance - As of June 2023, MINISO operates 7,612 stores globally, with 4,305 in China and 3,307 overseas. The overseas business generated 1.94 billion yuan in revenue in Q2 2025, a 28.6% year-on-year increase, accounting for 42.6% of total revenue [7][8] IP Development - MINISO aims to cultivate its own IP, with a goal of having 70% of its products as self-developed IP and 30% as international IP. The company has signed contracts with 17 local artists and aims to sign over 20 by the end of the year [8][9] - The company has successfully launched several self-developed IPs, with "Youyou Sauce" generating over 40 million yuan in sales since its launch in June 2023 [9][10] Store Optimization - The "Tenglong Huan Niao" strategy involves systematically updating a portion of stores rather than a mass closure, focusing on enhancing store locations and sizes to improve sales performance [10]