Core Insights - The Chinese shooting game market is dominated by realistic shooting games, with Tencent being the leading player, holding a significant share of the top products [1][2][4] - Tencent has a robust pipeline of upcoming shooting games, including both self-developed and overseas licensed titles, indicating a strategic focus on diversifying its offerings [2][3] - The overall landscape of shooting games is evolving, with a shift towards differentiation in gameplay and themes, as companies explore new genres and innovative mechanics [13][30] Tencent's Position - Tencent's dominance in the shooting genre is evident, with several top titles like "Peace Elite" and "Call of Duty Mobile" under its belt, showcasing its strong market presence [1][4] - The company is actively developing new titles that avoid the saturated military realism theme, focusing instead on fantasy and unique gameplay experiences [3][5] - Tencent's upcoming titles include "Rainbow Six" and "The Division: Dawn," which are set to expand its portfolio in the shooting genre [2][3] Industry Trends - The shooting game market is experiencing saturation in the military realism segment, prompting companies to seek differentiation through innovative gameplay and thematic diversity [13][30] - There is a growing trend towards "PVE" and "PVPVE" modes, which may become focal points for future competition, as they cater to diverse player preferences [34][35] - The integration of AI technology in game development is expected to enhance gameplay experiences, leading to new innovations in shooting games [34][35] Global Market Dynamics - The global shooting game market remains dominated by realistic titles, with major franchises like "Call of Duty" and "Battlefield" achieving significant sales [14][16] - Companies like Sony and Microsoft are also exploring new gameplay styles and themes, indicating a broader trend towards diversification in the shooting genre [22][24] - The emergence of new gameplay mechanics, such as "search and rescue" combined with battle royale elements, reflects the industry's shift towards innovative and hybrid gaming experiences [19][30]

Core Insights - The 2025 Cologne Game Show highlighted a significant shift in the gaming industry, particularly showcasing the rising prominence of Chinese games despite ongoing global market challenges [1][3][32] - The event demonstrated a strong presence of Chinese developers, with notable titles like "Black Myth: Zhong Kui" and "Shadow Blade Zero" receiving international acclaim, indicating a growing recognition of Chinese gaming quality [4][6][31] Industry Trends - The gaming industry continues to face a downturn, with discussions at the Devcom conference reflecting concerns over mental health and industry failures, yet positive changes are emerging [3][16] - Chinese game developers are increasingly taking bold steps by introducing original titles rather than relying solely on sequels, contrasting with the cautious strategies of many Western developers [17][22] Market Dynamics - The Cologne Game Show attracted over 1,500 exhibitors from 72 countries, emphasizing the global scale of the event and the competitive landscape for game developers [4][10] - Chinese companies like Tencent showcased their extensive portfolios, with significant foot traffic at their booths, indicating a robust engagement with international audiences [8][12] Cultural Impact - The success of titles like "Shadow Blade Zero" and "Black Myth: Zhong Kui" reflects a shift in cultural perception, with international players expressing excitement about Chinese mythology and storytelling [24][26] - The proactive cultural output from Chinese games is reshaping global perceptions, moving from passive reception to active exploration of new themes and gameplay experiences [22][27] Future Outlook - The increasing presence and success of Chinese games at international events suggest a potential shift in the global gaming market, with Chinese developers poised to lead in innovation and creativity [32][35] - The industry's evolution indicates a growing recognition of the Chinese market's importance, prompting international developers to adapt their strategies and engage more deeply with Chinese players [35][37]

Group 1 - The Cologne International Game Show, the largest gaming exhibition globally, is currently being held in Cologne, Germany, with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese gaming companies are participating, including Tencent, MiHoYo, and others, representing a 32% growth compared to the previous year [1] - Notable Chinese games such as "Honor of Kings World," "Delta Action," and "Arknights: End of the World" have released new promotional materials at the event [1] Group 2 - Tencent's subsidiary, Salors, showcased "Destiny Trigger," introducing new breakthroughs in tactical shooting games [2] - Tencent's international gaming brand, Level Infinite, presented four products, including "Dying Light: The Beast" and "PUBG MOBILE" at the exhibition [2] - The event attracted game developers and technical teams from around the world, with Tencent's AI creative solution, VISVISE, making its debut [2]

Core Insights - The Gamescom event in Cologne, Germany, has set a record with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese companies are participating, representing a 32% growth compared to the previous year, with notable firms like Tencent and miHoYo [2] Group 1: Event Highlights - The event features major game releases, including the highly anticipated "Black Myth: Wukong," which received enthusiastic applause during the Opening Night Live [2] - Tencent's "Delta Action" is the first self-developed FPS game from China to support cross-platform data sharing and global distribution [2] - Various Chinese games, such as "Gujian," "Honor of Kings World," and "Tomorrow's Ark: End of the World," showcased new trailers and updates during the event [2] Group 2: Exhibitor Presence - Tencent's booth for "Honor of Kings World" attracted significant attention, with players queuing to try the game [3] - Lingyoufang's "Shadow Blade Zero" featured a 500 square meter experience area, allowing players to engage in challenging boss battles [6] - Tencent's subsidiary, Salros, presented "Fate Trigger," which combines anime aesthetics with tactical gameplay, while Level Infinite showcased multiple titles including "Dying Light: The Reckoning" [9] Group 3: New Game Releases - "Rust Mobile," a mobile adaptation of the classic PC survival game, was available for public testing, maintaining the core gameplay elements of exploration and PvP combat [10] - Tencent's "Silicon Universe," now titled "Interstellar Ideal Country," offers a sandbox adventure experience with cross-platform capabilities [10] - The AI creative solution VISVISE was unveiled, covering various aspects of game art production and attracting interest from international developers [11]

Core Points - The game "Black Myth: Zhong Kui" was announced at the 2025 Cologne Game Show, generating significant buzz on social media [1][2] - The game is a single-player action RPG, continuing the theme of Chinese mythology and folklore, similar to its predecessor "Black Myth: Wukong" [4] - The CEO of Game Science expressed a desire to explore new gameplay experiences and features while hinting at future developments for "Black Myth: Wukong" [6] Company Strategy - Game Science aims to innovate with "Black Myth: Zhong Kui" by introducing new heroes, gameplay mechanics, and visual elements, while maintaining the essence of the original IP [6] - The company has registered multiple trademarks related to the "Black Myth" series, indicating a long-term strategy for expanding the franchise [7][8] - Industry analyst Zhang Shule suggested that maintaining the original style while enhancing quality and content is crucial for the longevity of the IP [7] Industry Context - The Cologne Game Show featured several major gaming companies, highlighting the competitive landscape in which Game Science operates [9] - Other notable announcements from the event included new titles from prominent developers, showcasing the growing interest in high-quality single-player games [9]

8月10日，在穿越火线嘉年华上，由天美工作室开发、腾讯K1合作部发行的《穿越火线：虹》首次公布 了实机影片。 该作由Smilegate授权，基于Unreal Engine 5开发，支持移动端与客户端。《穿越火线》作 为知名射击游戏有着庞大玩家基础，此次《穿越火线：虹》公布新玩法，有望凭借创新内容吸引新老玩 家，为腾讯在射击游戏市场巩固优势。若游戏后续测试和上线表现良好，将提振投资者对腾讯游戏业务 的信心，也可能引发市场对射击类游戏赛道的更多关注和投资热情。 （文章来源：每日经济新闻） 华源证券指出，暑期档期新游产品上线以及存量产品也将陆续开启大版本更新，优质产品高频数据暂未 出现拐点，基于优质产品超预期表现的催化交易有望持续。同时，建议重视头部游戏公司在AI+陪伴 +游戏化范式探索上的示范效应，相关产品表现如果超预期有望推动相关上市公司的价值重估，同时部 分公司重点游戏陆续定档，关注新游产品周期的开启。 8月11日午盘，游戏板块持续震荡攀升，游戏ETF（159869）现小幅微涨近1%。持仓股中，北纬科技、 游族网络、顺网科技、国脉文化、富春股份等涨幅居前。 相关ETF：游戏ETF（159869）聚焦A股IP游 ...

Group 1 - The first large-scale professional esports event was held at the newly renovated Shenzhen Sports Center, featuring the 2025 "Crossfire" IP Carnival and Summer Finals [1] - The team "White Shark.Douyu" won the CFPL S26 championship by defeating their rival "Chengdu AG" with a score of 3:0, showcasing a strong performance throughout the season with a record of 13 wins and 5 losses [1] - Tencent Interactive Entertainment announced the official launch of the "Crossfire" IP world, transitioning from a single gameplay shooting game to a multi-mode shooting platform [1] Group 2 - The event also included the draw for the 2025 EWC Esports World Cup, with teams representing China including "White Shark.Douyu" and others that qualified based on their rankings [2] - The finals attracted nearly 10,000 spectators, with tickets selling out within 48 hours, and the upgraded facilities provided an immersive experience for attendees [1][2] - A drone performance illuminated the night sky in Shenzhen, showcasing characters and symbols from "Crossfire," enhancing the event's atmosphere [2]

NO.2 儒意景秀《偃武》定档8月28日全平台上线，梁朝伟加盟引关注 8月10日消息，儒意景秀旗下真实三国策略手游《偃武》正式宣布，将于8月28日全平台上线。与此同 时，官方公布国际影帝梁朝伟将领衔入局，成为游戏明星玩家，这一消息引发玩家与行业的高度关注。 点评：《偃武》官宣定档及梁朝伟的加入有望产生积极影响。梁朝伟作为具有广泛影响力的明星，能大 幅提升游戏知名度与曝光度，吸引大量潜在玩家。若游戏上线后用户量、活跃度及付费率等数据表现出 色，将直接增加儒意景秀的营收，提升其在游戏市场的竞争力，对公司业绩产生正向拉动。 8月10日消息，在穿越火线嘉年华上，由天美工作室开发、腾讯K1合作部发行的《穿越火线：虹》首次 公布了实机影片。该作由Smilegate授权，基于Unreal Engine 5开发，支持移动端与客户端。 点评：《穿越火线》作为知名射击游戏有着庞大玩家基础。此次《穿越火线：虹》公布新玩法，有望凭 借创新内容吸引新老玩家，为腾讯在射击游戏市场巩固优势。对资本市场而言，若游戏后续测试和上线 表现良好，将提振投资者对腾讯游戏业务的信心，有望带来股价和营收预期的积极变化，也可能引发市 场对射击类游戏赛道的 ...

Game Releases - Tencent's new game "Virtual Ring" released a 21-minute gameplay demonstration on August 4, with the first test scheduled for January 2026, and the video has garnered over 14.25 million views [1] - NetEase launched the 3D turn-based pet-catching game "Spirit Beast Adventure" on August 7, featuring five major factions and a home-building system [3] - Perfect World released the ancient fantasy MMORPG "Zhu Xian 2" on August 7, which quickly reached the number one spot on the iOS free chart [6] - Tencent's survival mobile game "Out of Control Evolution," authorized by "Rust," began testing recruitment on August 8, with large-scale testing set for September 19 [8] - Anuttacon's AI interactive game "Whispers from the Star" will launch on Steam on August 15, priced at $9.99, focusing on real-time dialogue with AI characters [11] - Tencent's new FPS game "Crossfire: Rainbow" was officially announced on August 9, featuring a PVPVE mode and a unique "San value" mechanic [12] - Tencent's 3D cultivation RPG project "Code: Carefree Journey" was unveiled on August 8, emphasizing exploration and action-based combat [13] Industry News - Xindong Company announced a strategic investment of $14 million in AI game company MiAO, acquiring a 5.3% stake, with MiAO's valuation at $264 million [19] - Nintendo warned the organizers of Japan's largest speedrunning charity event "RTA Summer 2025" to remove all Nintendo games due to unauthorized use, affecting the event scheduled for August 9 [20] - OpenAI launched the new AI model GPT-5 on August 8, capable of generating 3D games from text instructions and enhancing game development efficiency [21]

Group 1 - The gaming sector is experiencing fluctuations, with the gaming ETF (159869) slightly declining by around 0.5%, but it has seen a net inflow of funds for 10 consecutive trading days, totaling 1.994 billion yuan [1] - In 2025, a total of 127 domestic game licenses and 7 imported game licenses will be issued, indicating a stable quantity and frequency of approvals, which is expected to boost market confidence in the gaming industry [1] - The number of game licenses issued in the first half of the year has significantly increased compared to the same period in 2024, with 884 domestic and 62 imported licenses issued, reflecting a strong growth trend in the gaming market [1] Group 2 - The gaming sector is catalyzed by multiple factors including AI, content, and commercialization model transformations, with the upcoming annual gaming event ChinaJoy presenting potential investment opportunities in the gaming ETF (159869) [2]