Core Viewpoint - The low-price strategy of the medical beauty company New Oxygen has intensified conflicts with upstream suppliers, leading to resistance from multiple vendors and a significant drop in its stock price [1][3]. Group 1: Pricing Strategy and Market Impact - New Oxygen's model involves attracting customers through low prices by collaborating with upstream manufacturers of "童颜针" (youthful needle) and eliminating intermediaries to significantly reduce product costs and achieve higher profits [1][4]. - The company's pricing for "童颜针" products is substantially lower than the market average, with some products priced at 4999 yuan and 5999 yuan, compared to official prices exceeding 10,000 yuan [3][4]. - New Oxygen's aggressive pricing strategy has disrupted the market's pricing system, prompting suppliers to cut off supplies [4]. Group 2: Supplier Relations and Compliance Issues - Suppliers, including斐缦生物 and 普丽妍, have publicly declared New Oxygen as a non-compliant partner, halting supplies and labeling its sales as potentially involving counterfeit products [1][3]. - Despite supplier claims, New Oxygen continues to sell certain products, asserting that they are traceable through official channels [3]. - The compliance of New Oxygen's products is under scrutiny, as newer domestic brands may lack the long-term safety data compared to established international brands [5]. Group 3: Business Model and Industry Context - New Oxygen's business model is seen as a survival strategy in a competitive medical beauty market, leveraging excess production capacity from smaller brands to offer low-priced products [5]. - The industry comparison to smartphone branding illustrates how lower-priced products can still maintain profitability despite significant price differences from premium brands [4][5]. - The ongoing conflict with suppliers is expected to have limited deep impacts on the overall market, serving primarily to clarify positions among the involved parties [5].

Core Viewpoint - Beijing Xinyang Technology Co., Ltd. (referred to as "Xinyang") has issued a statement in response to recent public criticisms from upstream medical beauty manufacturers regarding its product procurement channels and service capabilities, asserting that these claims are misleading and damaging to its reputation [1][2] Group 1: Company Response - Xinyang emphasizes that all medical devices used are sourced from legally qualified suppliers and are traceable through proper documentation [2] - The company asserts that its chain of clinics operates as legally established medical institutions, with physicians practicing in accordance with the Medical Practitioners Law [2] - Xinyang criticizes upstream manufacturers for prioritizing internal rules over regulatory requirements and consumer rights, stating that these manufacturers have a legal obligation to provide support to compliant medical institutions [2] Group 2: Industry Context - The statement highlights a shift in the medical beauty industry from a market dominated by scarce registration certificates and price control to one characterized by price transparency and fair competition [2] - Xinyang argues that attempts by upstream companies to create a sense of consumer anxiety through terms like "official" and "certified" are detrimental to market dynamics and consumer interests [2]

Core Viewpoint - The price war surrounding "童颜针" (youthful needle) is not only challenging the pricing system of the medical beauty industry but also testing the transformation path of the company, 新氧 (Xinyang) [1] Group 1: Price War and Market Dynamics - 新氧 has significantly reduced the price of "童颜针" from tens of thousands to 2999 yuan, aiming to gain pricing autonomy through its "奇迹童颜" series and the new "塑缇妍" product [1][8] - The conflict escalated as the manufacturer, 普丽妍, publicly named 新氧's clinics as "non-official partners," questioning their product sources and doctor qualifications [3][4] - The price reduction strategy has raised concerns about the sustainability of the medical beauty industry's profit distribution and the traditional agency model [4][5] Group 2: Transformation Challenges - 新氧's transition from a platform to a direct participant in the industry has led to conflicts with previously partnered medical institutions, resulting in a significant decline in its platform service revenue [11][12] - The company's aggressive expansion into self-operated clinics has resulted in increased costs and operational challenges, with a reported net loss of 64.3 million yuan in the third quarter [12][13] - Despite the challenges, the self-operated business is seen as a key driver for future growth, with a 304.6% year-on-year increase in medical treatment service revenue [12] Group 3: Pricing Strategy and Cost Structure - The drastic price reduction of 70% for "童颜针" is not solely based on cost but is a strategic market move to disrupt the high-price perception in the industry [5][6] - 新氧's lower pricing is attributed to its ability to bypass traditional distribution layers and its strategy of low-margin, high-volume sales [6][7] - The company claims that its pricing reflects a trend towards "value return" in medical beauty consumption, with a 27.1% increase in consumer visits but a 30.9% decrease in average spending [7] Group 4: Regulatory and Compliance Issues - 新氧 has faced multiple regulatory challenges, including fines for non-compliance with national standards and advertising laws [13][14] - The company acknowledges the importance of addressing consumer complaints and emphasizes that its low-cost model does not compromise regulatory compliance [14]

Core Viewpoint - The price war surrounding the "youthful needle" is not only challenging the pricing system of the medical beauty industry but also testing the transformation path of the company, New Oxygen [1] Group 1: Price War and Market Dynamics - New Oxygen has significantly reduced the price of the "youthful needle" from tens of thousands to 2999 yuan, aiming to gain pricing autonomy through differentiation and collaboration with West Hong Biological [1][7] - The conflict escalated when the manufacturer, Puli Yan, publicly named New Oxygen's clinics as "non-official partners," questioning the legitimacy of their product sources and medical qualifications [2] - The price war reflects a challenge to the long-standing profit distribution system in the medical beauty industry, as New Oxygen's pricing strategy disrupts traditional agency rules [3] Group 2: Transformation Challenges - New Oxygen is transitioning from a platform-based model to a direct participant in the industry, facing backlash from previously cooperative medical institutions that now view it as a competitor [10] - The company's core platform revenue has been declining, with a 19.3% year-on-year drop in information and appointment service revenue in 2024 [10] - Despite the challenges, New Oxygen's offline medical beauty service revenue surged by 304.6% year-on-year, becoming its largest income source [11] Group 3: Cost Structure and Profitability - New Oxygen's low pricing strategy is attributed to its scale advantages and a thin profit margin approach, with a reported gross margin of only 23.7% in the third quarter [5][11] - The company is focusing on cost optimization through various strategies, including supply chain integration and digital tools, to improve operational efficiency [11] - The medical beauty industry has high gross margins, often around 90%, indicating that New Oxygen's pricing strategy may be unsustainable in the long term [5] Group 4: Regulatory and Compliance Issues - New Oxygen has faced multiple regulatory challenges, including fines for non-compliance with national standards and advertising laws [12] - The company acknowledges the importance of addressing customer complaints and regulatory feedback as part of its service optimization strategy [12] - The sustainability of New Oxygen's low-price model hinges on building a robust framework based on medical safety and compliance trust [12]

Core Viewpoint - The ongoing price war surrounding "童颜针" (youthful needle) is not only challenging the pricing system of the medical beauty industry but also represents a critical transformation path for the company, 新氧 (So-Young) [2][14]. Group 1: Price War and Market Dynamics - 新氧 has significantly reduced the price of "童颜针" from over 10,000 RMB to 2,999 RMB, aiming to gain control over pricing autonomy [2][10]. - The company faces accusations from suppliers like 普丽妍, which has labeled many of 新氧's clinics as "non-official partners," questioning the legitimacy of their product sources and medical qualifications [3][4]. - The price reduction strategy is seen as a challenge to the traditional profit distribution model in the medical beauty industry, where high prices were previously justified by perceived quality [6][7]. Group 2: Transformation Challenges - 新氧 is transitioning from a platform-based model to a direct participant in the medical beauty industry by establishing its own clinics, which has led to conflicts with previously partnered medical institutions [14][15]. - The company's revenue from information and reservation services has declined significantly, with a 34.5% year-on-year drop in the third quarter [14]. - Despite the aggressive expansion into self-operated clinics, 新氧 has reported continuous losses, with a net loss of 64.8 million RMB in the third quarter of 2025 [15][16]. Group 3: Financial Performance and Cost Structure - 新氧's aesthetic treatment services revenue surged by 304.6% year-on-year to 1.84 billion RMB in the third quarter, becoming the largest revenue source [17]. - The gross profit margin for 新氧's medical aesthetic services was reported at only 24.25% in the second quarter of 2025, indicating a significant deviation from industry standards [8][9]. - The company is focusing on cost optimization through strategies like scale procurement and supply chain integration to improve profitability [17]. Group 4: Regulatory and Compliance Issues - 新氧 has faced multiple complaints regarding service quality and compliance, with 876 complaints recorded on consumer platforms, including issues related to false advertising and operational violations [17][19]. - The company has been penalized for non-compliance with national standards, highlighting the regulatory risks associated with its rapid expansion [17][18]. - 新氧 emphasizes that its low pricing strategy does not compromise regulatory compliance and is committed to addressing consumer feedback seriously [19].

Core Viewpoint - The price war surrounding "童颜针" (Youthful Needle) is not only challenging the pricing system of the medical beauty industry but also testing the transformation path of So-Young, which is attempting to regain pricing autonomy through aggressive pricing strategies and self-built clinics [2][15]. Group 1: Price War and Market Dynamics - The recent conflict escalated when the manufacturer, 普丽妍, publicly named 79 "non-official cooperative medical institutions," including 46 So-Young clinics, questioning their product sources and doctor qualifications [3][5]. - So-Young has significantly reduced the price of "童颜针" from over 10,000 RMB to 2,999 RMB, aiming to establish its pricing power through the launch of customized products in collaboration with 西宏生物 [2][10]. - The price reduction of approximately 70% is seen as a challenge to the traditional profit distribution model in the medical beauty industry, where high prices were previously justified by perceived quality [6][7]. Group 2: Transformation Challenges - So-Young's transition from a platform to a direct participant in the medical beauty industry has led to conflicts with traditional partners, resulting in a significant decline in its platform service revenue, which dropped by 34.5% year-on-year [15][16]. - The company's aggressive expansion into self-operated clinics has resulted in increased operational costs, with a reported 333.2% rise in medical treatment service costs [16][18]. - Despite the challenges, So-Young's medical treatment service revenue surged by 304.6% year-on-year, indicating potential for growth in its new business model [17]. Group 3: Financial Performance and Cost Structure - So-Young's gross profit margin for medical treatment services was reported at 24.25% in Q3 2025, significantly lower than the industry average, indicating pressure on profitability [8][18]. - The company has faced continuous losses, with a net loss of 64.8 million RMB in Q3 2025, attributed to heavy investments in its offline expansion strategy [16][17]. - The overall revenue for So-Young in Q3 2025 was 386.67 million RMB, with aesthetic treatment services contributing significantly to this figure [17]. Group 4: Regulatory and Compliance Issues - So-Young has encountered regulatory scrutiny, with multiple complaints regarding service quality and compliance issues, including fines for not adhering to national standards [18][19]. - The company emphasizes that its low pricing strategy does not compromise medical quality and is committed to addressing feedback from third-party platforms to improve service [18][20].

Core Insights - The "light medical beauty" market in China has rapidly penetrated modern life, with treatments like photon rejuvenation and water light needles becoming accessible during short breaks, reflecting a shift in consumer behavior and preferences [1][3][4] - The market has evolved significantly over the past decade, with a growing user base and increasing market transparency, leading to a projected user scale of 31.05 million by 2025 [1][2] - The industry is experiencing consolidation, with small institutions facing challenges due to increased competition from new players like New Oxygen and JD Health, indicating a trend towards chain operations and larger entities [2][12] Market Growth and Trends - The user scale of China's light medical beauty market reached 23.54 million in 2023, with expectations to grow to 31.05 million by 2025 [1] - The medical beauty market size is projected to increase from 227.4 billion yuan in 2021 to 364 billion yuan by 2025, with light medical beauty accounting for 53.3% of the market [1] - The consumer demographic has expanded from a niche market to a broader age range, including Z generation to individuals over 40, indicating a shift towards a more inclusive consumer base [5][12] Consumer Behavior and Preferences - There is a notable shift in consumer preferences from "internet celebrity faces" to more natural aesthetics, with 78% of consumers seeking natural results [4][5] - Male consumers are emerging as a significant growth segment, with their share in the medical beauty market increasing from 14% to 29% between 2022 and 2025 [5][6] - Consumers are increasingly prioritizing quality and personalized aesthetic design over mere procedural outcomes, reflecting a maturation in consumer awareness [4][10] Product and Service Evolution - The market has seen a shift in dominant products, with botulinum toxin and hyaluronic acid remaining the leading choices, while regenerative materials are gaining traction [6][7] - Regenerative materials, such as polylactic acid and recombinant collagen, are being introduced, but experts believe hyaluronic acid will maintain its dominant position due to its established safety and effectiveness [7][8] - The price of medical beauty services is becoming more transparent, with significant reductions in costs for treatments like photon rejuvenation, making them more accessible to a wider audience [10][11] Industry Dynamics and Future Outlook - The medical beauty industry is undergoing significant restructuring, with a high turnover rate of institutions and a trend towards professional consolidation [12][13] - Future industry developments are expected to focus on chain operations, involvement of listed companies, and participation of state-owned capital, enhancing trust and operational efficiency [13][14] - The market is anticipated to continue evolving towards a dual-track model of professionalization and market segmentation, with large chains dominating standardized treatments while niche clinics focus on personalized services [14]

Core Viewpoint - The company is undergoing a significant transformation from an online medical beauty intermediary to a physical entity, which has led to a sharp decline in profitability and a conflict with supply chain partners due to aggressive pricing strategies [2][3][14]. Financial Performance - In Q3, the company's total revenue increased by 4% year-on-year to 386.7 million yuan, with offline medical beauty service revenue surging by 304.6% to 183.6 million yuan, surpassing online business for the first time [2]. - The overall net profit shifted from a profit of 22.2 million yuan in the same period last year to a loss of 61.6 million yuan, marking a significant financial downturn [2]. Business Model Shift - The company is transitioning to a "virtual chain" model, with the first physical "New Oxygen Youth Clinic" launched in May 2023, now covering 10 cities with a total of 39 clinics by Q3 2024 [3]. - The aggressive pricing strategy, exemplified by the drastic price cut of the "童颜针" to 5,999 yuan, aims to penetrate the market but has resulted in immediate financial losses and potential long-term impacts on existing business relationships [3][10]. Market Dynamics - The company’s previous role as a neutral platform connecting users and medical institutions is being challenged as it enters direct competition with its partners, raising concerns about trust and neutrality in the marketplace [7][11]. - The aggressive pricing strategy disrupts the established value network in the medical beauty industry, which relies on stable pricing and brand integrity [9][10]. Strategic Challenges - The company faces a "nested dilemma," where efforts to stimulate online growth through offline expansion have led to conflicts with partners and a weakening of its platform's foundational trust [8][14]. - There is a tension between the fast-paced culture of the internet team and the cautious, safety-oriented approach of the medical team, complicating internal operations and decision-making [7][8]. Future Outlook - The company is betting on a vision of "smart clinics" and an "industry operating system," aiming to standardize and digitize medical services, but faces challenges in balancing efficiency with the human aspects of healthcare [13][15]. - The ongoing transformation reflects broader industry challenges, questioning whether a purely intermediary model can sustain itself in a complex and trust-deficient medical service environment [15][16].

Core Viewpoint - The conflict between medical beauty institutions and the upstream company Puli Yan is fundamentally rooted in pricing discrepancies, with institutions selling Puli Yan's products at significantly lower prices than the official guidance, disrupting the pricing structure [1][2][6]. Pricing Dispute - The dispute escalated as Puli Yan announced a blacklist of 79 non-official cooperating medical institutions, including 46 clinics under Xinyang, labeling them as non-cooperative [2]. - Xinyang's pricing strategy exemplifies the issue, with its clinics selling Puli Yan's products at 5999 yuan per unit, approximately 60% lower than the official guidance price [3][6]. Market Dynamics - The conflict highlights a broader challenge in the medical beauty industry regarding the redistribution of interests between upstream manufacturers and downstream institutions [3]. - Puli Yan's concerns include the lack of formal cooperation and training for medical staff at these institutions, which it claims undermines product integrity [5]. New Pricing Strategies - Xinyang has introduced products like "Miracle Youth 3.0" at 2999 yuan per unit, significantly undercutting market prices, which typically exceed 10,000 yuan [8]. - The high profit margins in the medical beauty industry, with some products having gross margins as high as 90%, provide room for Xinyang to implement its low-price strategy [8][9]. Industry Challenges - The prevalence of counterfeit and substandard products in the market, with nearly two-thirds being non-compliant, has created a demand for more affordable options [9]. - Xinyang aims to democratize medical beauty consumption by reducing costs through direct partnerships with manufacturers and streamlining operations [9]. Competitive Landscape - Xinyang's approach has faced criticism from other manufacturers, who argue that its pricing undermines the market and raises concerns about product authenticity and safety [11][12]. - Despite the challenges, Xinyang continues to assert its right to set prices independently, likening its product usage to a restaurant's choice of ingredients [12]. Financial Performance - Xinyang has reported ongoing financial losses, particularly in its brand medical center expansion, indicating the difficulties of transitioning to a self-operated model while maintaining profitability [12].

Core Viewpoint - The conflict between New Oxygen and upstream company Puli Yan regarding the pricing and distribution of the "Tongyan Needle" has intensified, highlighting the challenges of profit distribution within the medical beauty industry [2][5]. Group 1: Conflict Background - Puli Yan has listed 79 medical institutions, including 46 New Oxygen clinics, as unauthorized and non-cooperative, claiming they disrupt the pricing system by selling products below the official guidance price [2][3]. - New Oxygen responded by asserting that all products are legally sourced and that their clinics operate within the law, with qualified medical personnel [3][10]. Group 2: Product Details - The "Tongyan Needle," officially known as "Poly-L-Lactic Acid (PLLA) Facial Filler," is designed to stimulate collagen regeneration for facial contouring and wrinkle improvement [4]. - Puli Yan is one of several companies authorized to produce and sell this product in China, with others including Aimeike and Shengboma [4]. Group 3: Pricing Discrepancies - New Oxygen's pricing strategy significantly undercuts Puli Yan's guidance, with prices for the Tongyan Needle at New Oxygen clinics being approximately 60% lower than the official price [5][6]. - For instance, New Oxygen's "Miracle Tongyan 1.0" is priced at 5999 yuan per unit, while other institutions have sold it for as low as 4599 yuan, which is about 70% below the guidance price [5][6]. Group 4: Market Dynamics - The medical beauty industry is characterized by high profit margins, with upstream manufacturers historically controlling prices, leading to margins as high as 90% [7][8]. - New Oxygen aims to disrupt this model by reducing costs through supply chain integration and offering lower prices to attract consumers, thereby democratizing access to medical beauty services [9][10]. Group 5: Business Model and Challenges - New Oxygen's business model focuses on lowering customer acquisition costs and compressing high margins from upstream suppliers, with a goal of making medical beauty services more accessible [9][10]. - Despite the aggressive pricing strategy, New Oxygen has faced financial challenges, reporting losses in recent quarters as it expands its self-operated medical beauty centers [11][12].