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“网红脸”不吃香了,中国轻医美暴利时代终结
3 6 Ke· 2025-12-09 10:24
近年来,以光子嫩肤、水光针、肉毒素除皱等为代表的"轻医美"项目正快速渗透现代生活,消费者甚至 只需用午休间隙,就能接受一次项目治疗,之后迅速回归日常工作和社交。 作为医疗美容领域的重要分支,"轻医美"概念在国内已有十年的发展历程。艾媒网发布的报告曾指出, 轻医美是介于手术整形和生活美容间的医美项目,其概念最早兴起于海外,2015年开始逐渐在中国普 及。 在艾尔建美学行业峰会暨乔雅登十周年盛典(下称"峰会")举办期间,多名医美业内人士在接受时代财 经采访时指出,十年的时间,中国轻医美市场发生了深刻的变化。产品从"一支玻尿酸打全脸"的单一粗 放变得丰富多元,价格从模糊日益走向透明。此外,随着消费观念转变和认知升级,用户画像及其需求 也在迭代。 艾媒咨询发布的《2024年中国生活美容及轻医美市场研究报告》显示,2017年至2023年,中国轻医美市 场用户规模不断增长,2023年用户规模达2354万,预计到2025年将达到3105万人。另据《2025中国医美 行业研究报告》指出,2021-2025年,中国医美市场规模从2274亿元跃升至3640亿元,轻医美占比增至 53.3%。 行业的繁荣也伴随着剧烈的洗牌和分化,单 ...
新氧“破价”连环劫
Sou Hu Cai Jing· 2025-12-09 06:20
文|新立场 当一家公司不得不将手术刀对准自己,这场解剖需要怎样的决心,又将留下怎样的伤口? 公司董事长金星将原因归结为"供需关系决定",语气平静。但平静之下,是一场关乎生存的转型。 不久前发布的三季度财报,为新氧的这场转型提供了最清晰的剖面。报告期内,公司总营收同比增长4%,至3.867亿元。其中,线下医美服务收入同比激 增304.6%,达到1.836亿元,首次超越线上业务,成为公司最大的收入来源。与此形成对比的是,公司整体净利润由去年同期的盈利2220万元,转为亏损 6160万元,正式滑入亏损区间。 一升一降,一盈一亏。这份撕裂的财报,反映了一个核心矛盾:新氧正不惜以整体盈利为代价,全力押注一条全新的增长曲线,即从线上医美"中介",转 身为线下医美"实体"。 作为"互联网医美第一股",新氧的成功源于精准切中了行业的信任痛点。通过"内容社区+电商交易"的模式,它在信息高度不透明的医美市场中,搭建了 一座连接消费者与机构的中介桥梁,并借此登陆资本市场。 然而,中介模式的护城河并不深。随着抖音、小红书等内容平台成为新的流量入口,美团、京东等巨头也携流量与资源切入赛道,新氧的线上业务增长见 顶,天花板清晰可见。 转 ...
新氧又上“黑名单”,医美再现定价权之争
经济观察报· 2025-12-01 07:36
Core Viewpoint - The conflict between medical beauty institutions and the upstream company Puli Yan is fundamentally rooted in pricing discrepancies, with institutions selling Puli Yan's products at significantly lower prices than the official guidance, disrupting the pricing structure [1][2][6]. Pricing Dispute - The dispute escalated as Puli Yan announced a blacklist of 79 non-official cooperating medical institutions, including 46 clinics under Xinyang, labeling them as non-cooperative [2]. - Xinyang's pricing strategy exemplifies the issue, with its clinics selling Puli Yan's products at 5999 yuan per unit, approximately 60% lower than the official guidance price [3][6]. Market Dynamics - The conflict highlights a broader challenge in the medical beauty industry regarding the redistribution of interests between upstream manufacturers and downstream institutions [3]. - Puli Yan's concerns include the lack of formal cooperation and training for medical staff at these institutions, which it claims undermines product integrity [5]. New Pricing Strategies - Xinyang has introduced products like "Miracle Youth 3.0" at 2999 yuan per unit, significantly undercutting market prices, which typically exceed 10,000 yuan [8]. - The high profit margins in the medical beauty industry, with some products having gross margins as high as 90%, provide room for Xinyang to implement its low-price strategy [8][9]. Industry Challenges - The prevalence of counterfeit and substandard products in the market, with nearly two-thirds being non-compliant, has created a demand for more affordable options [9]. - Xinyang aims to democratize medical beauty consumption by reducing costs through direct partnerships with manufacturers and streamlining operations [9]. Competitive Landscape - Xinyang's approach has faced criticism from other manufacturers, who argue that its pricing undermines the market and raises concerns about product authenticity and safety [11][12]. - Despite the challenges, Xinyang continues to assert its right to set prices independently, likening its product usage to a restaurant's choice of ingredients [12]. Financial Performance - Xinyang has reported ongoing financial losses, particularly in its brand medical center expansion, indicating the difficulties of transitioning to a self-operated model while maintaining profitability [12].
新氧又上黑名单,医美再现定价权之争
Jing Ji Guan Cha Wang· 2025-11-29 11:15
时隔5个月,新氧与童颜针上游企业的矛盾再次激化。 11月22日,童颜针厂商普丽妍宣布非官方合作医疗机构79家,其中包括北京新氧科技有限公司(下称"新氧")旗下46家新氧青春诊所。普丽妍称其为黑名单 医美机构、非合作医生。新氧随即发布声明反击,称一切均为合法合规。 多家被普丽妍列入"黑名单"的医美机构负责人告诉经济观察报,普丽妍的举动是为维护其产品的价格体系,因为在这些机构出售的普丽妍童颜针价格普遍低 于它的指导价格。 新氧的定价最典型:在它的诊所里,含有普丽妍童颜针的项目卖5999元/支,比普丽妍的指导价格低了6成。这也正是新氧从平台转到线下机构时提出的核心 经营模式——通过整合供应链、压缩上游高毛利等方式,"击穿底价"。 新氧用低价搅动医美圈也曾遭到锦波生物、长春圣博玛生物材料有限公司(下称"圣博玛")的质疑。这次双方矛盾的升级是医美产业链上下游利益再分配的 新挑战。 争端缘起 普丽妍对包括新氧在内的医美机构提出两点质疑:一是不存在任何正式合作关系,均非官方授权,普丽妍不承担正品保证;二是未对其医护人员进行专业注 射培训。 普丽妍是一家医美上游企业,专注于医用高分子材料和生物组织工程领域,主要产品为普丽妍· ...
海通国际2026年年度金股
Investment Focus - Alphabet (GOOGL US) is expected to maintain good visibility in its advertising business due to the gradual release of its valuation under pressure from AI search, with a projected 30%+ growth in cloud business for the year and margin improvement driven by scale effects [1] - Alibaba (BABA US) is anticipated to see a cloud business growth rate of 28%-30%, benefiting from strong momentum in instant retail, with Taobao expected to achieve a 20-30% MAU growth driven by flash purchase [1] - NVIDIA (NVDA US) is projected to achieve strong revenue growth in FY2027, with GB300 series products expected to account for two-thirds of Blackwell series products, and a revenue target of $500 billion over the next five quarters [1] - Tencent (700 HK) is recommended as a top pick, with a target price of 700, driven by steady growth in core gaming and advertising businesses, and a projected near 20% growth rate in advertising [3] - New Oxygen (SY US) is focusing on the light medical beauty sector with a rapid expansion plan, aiming to open 50 self-operated stores by 2025, supported by a strong marketing capability and low customer acquisition costs [3] - Ctrip (TCOM US) is expected to benefit from steady growth in domestic leisure travel and the recovery of outbound travel, with a projected revenue growth of 14% to 71.1 billion yuan in 2026 [3] - Huazhu (HTHT US) is transitioning to a high-margin franchise model, with a target price of $52, supported by a strong recovery in industry RevPar [4] - Futu (FUTU US) is positioned for long-term growth in the virtual asset business, with a user base of 3.1 million and a current valuation offering a safety margin [4] - AIA (1299 HK) is expected to see steady growth in new business value and operational indicators, with a forward PEV of 1.46x [4] - Dongfang Electric (1072 HK) is actively involved in global power station project contracting, with significant opportunities in the U.S. market due to the demand for power supply capabilities [9]
万元童颜针价格被打至4999元,医美巨头遭上游厂商拉黑
Core Viewpoint - The ongoing conflict between upstream manufacturers and downstream medical beauty institutions highlights issues of product authorization and market competition in the rapidly expanding medical beauty industry in China [2][5][12]. Group 1: Conflict Overview - Puli Yan accused several medical institutions, including Anhui Hefei Hanmei Plastic Surgery Hospital and Xinyang Youth Clinic, of being "unauthorized cooperation institutions," warning of potential health risks for consumers due to unverified product sourcing [1][2]. - Xinyang responded by asserting that all Puli Yan products used are sourced from legally qualified suppliers and emphasized compliance with ISO 37301 management standards [1][2]. Group 2: Market Dynamics - The medical beauty market, particularly the "童颜针" (youthful needle) segment, has seen rapid growth, with market size increasing from over 1 billion yuan in 2021 to an estimated 30 billion yuan last year, projected to reach 100 billion yuan in five years [5][6]. - Xinyang's introduction of lower-priced products, such as the "奇迹童颜" series, has disrupted the pricing structure established by upstream manufacturers, leading to tensions and demands for product removal from the market [5][6]. Group 3: Compliance and Regulation - Concerns have been raised regarding Xinyang's compliance with regulations, as some manufacturers claim that Xinyang has used products without proper authorization, potentially jeopardizing consumer safety [8][9]. - Legal experts emphasize that medical institutions must procure products from authorized sources to ensure traceability and compliance with regulations, highlighting the risks associated with unauthorized procurement [9][12]. Group 4: Industry Challenges - The medical beauty industry faces significant challenges, including the prevalence of unauthorized sales and counterfeit products, which threaten consumer safety and complicate regulatory enforcement [12][13]. - The need for a collaborative approach among manufacturers, medical institutions, and regulatory bodies is critical to establish a sustainable and compliant industry ecosystem [14].
普丽妍“拉黑”新氧 新氧反告“造谣”:谁在破坏医美规则?
"新氧尊重上游合作伙伴的合理商业安排,但坚决反对任何以'安全'为名、通过传播不实或误导性信息来损害医疗机构商誉、制 造消费者恐慌、干预正常市场竞争的行为。"新氧青春诊所进一步表示,这既伤害了消费者的信任,也破坏了行业应有的专业与 秩序。 在业内看来,这场围绕产品授权、渠道合规的交锋,背后是上游厂商与终端医美机构对产品定价权的博弈。而在我国持续扩容 的医美市场中,未经官方授权却售卖相关产品的现象并不鲜见,这一行业痛点也愈发凸显我国医美产业从"野蛮生长"向"规范发 展"转型的必然趋势。 医美行业上游厂商与终端机构之间的"拉锯战"正浮出水面。 日前,普丽妍通过官微发布声明,直指安徽合肥韩美整形外科医院、新氧青春诊所等医疗机构为"非官方授权合作机构",称其 未通过正规渠道采购产品,公司不保障产品真伪,且未对相关医护人员开展过产品专业培训,警示存在消费者健康安全风险。 面对普丽妍的公开"指控",新氧青春诊所也迅速回应。一方面,其明确表示所用普丽妍产品均由具备医疗器械经营资质的企业 依法供货,可通过国家药监部门 UDI(医疗器械唯一标识)进行真伪查询和全流程追溯;同时强调新氧全国门店均为依法批准 的医疗机构,相关医生执业 ...
万元童颜针价格被打至4999元,医美巨头遭上游厂商拉黑
21世纪经济报道· 2025-11-28 06:18
Core Viewpoint - The ongoing conflict between upstream manufacturers and downstream medical beauty institutions highlights the challenges in product authorization and market pricing within the medical aesthetics industry, indicating a shift from "wild growth" to "regulated development" in China’s medical beauty market [4][5]. Group 1: Industry Dynamics - The medical beauty industry is experiencing a tug-of-war over product pricing and authorization, with companies like Purity and New Oxygen at the forefront of this conflict [4][5]. - New Oxygen's low pricing strategies for products like "Miracle Youth 3.0" have disrupted traditional pricing structures, leading to tensions with upstream manufacturers [8][9]. - The market for youth-enhancing products, such as the "童颜针" (youth needle), has seen rapid growth, with estimates suggesting it will reach a scale of 100 billion in five years, up from over 30 billion last year [7]. Group 2: Compliance and Regulation - There are significant compliance concerns regarding the sourcing of medical products, with allegations that New Oxygen has used products without proper authorization, raising questions about product safety and traceability [11][12]. - Legal experts emphasize the importance of purchasing medical devices from authorized sources to ensure compliance with regulations, highlighting the potential penalties for non-compliance [12]. - The medical beauty industry faces challenges with counterfeit products and unauthorized sales, necessitating stronger regulatory measures and consumer awareness [15][16]. Group 3: Consumer Safety and Market Integrity - The prevalence of unauthorized medical beauty institutions and counterfeit products poses a significant risk to consumer safety, with only 35% of products in circulation being genuine [9][15]. - Industry leaders argue that lowering prices for legitimate medical beauty services is essential to combat the prevalence of "black medical beauty" practices, which thrive on high prices in the legitimate market [9][10]. - There is a call for a collaborative approach among manufacturers, medical institutions, and regulatory bodies to ensure consumer rights and product quality are prioritized in the evolving medical beauty landscape [17].
普丽妍发公告“封杀”新氧系门店,新氧回应:传播不实信息,已发律师函
Xin Lang Ke Ji· 2025-11-24 14:54
Core Viewpoint - The recent statements from Purity and New Oxygen highlight a significant dispute regarding the use and distribution of Purity's products, with both companies asserting their positions on product safety and legitimacy [1][2][3] Group 1: Purity's Statement - Purity has released a formal statement identifying several unauthorized medical institutions, including over 40 New Oxygen stores, which are now on a "never cooperate" blacklist [1] - The company emphasizes that the listed institutions did not procure products through official channels, thus denying any responsibility for the authenticity of the products used by these institutions [1] - Purity asserts that its products should only be used in officially approved medical institutions by qualified professionals who have received proper training [1] Group 2: New Oxygen's Response - New Oxygen has issued a statement refuting Purity's claims, asserting that all products used in their clinics are sourced from legally qualified suppliers with complete procurement documentation [2] - The company highlights that its clinics are legally approved medical institutions, and the doctors operate in compliance with medical laws and regulations [2] - New Oxygen condemns the dissemination of misleading information that could harm its reputation and consumer trust, stating that such actions disrupt fair market competition [3] Group 3: Legal Actions and Consumer Rights - New Oxygen has taken legal steps by commissioning a law firm to demand the removal of Purity's statements, seeking to protect its reputation and consumer rights [3] - The company emphasizes the importance of professional support from upstream manufacturers, arguing that it should not be manipulated for market control or to impose barriers on medical institutions [3]
e看牙APP违法违规收集个人信息 第一大股东为新氧
Zhong Guo Jing Ji Wang· 2025-11-21 06:17
Core Viewpoint - The National Cybersecurity Notification Center reported that 40 mobile applications were found to illegally collect and use personal information, highlighting concerns over data privacy and compliance in the tech industry [1] Company Summary - The application "e看牙" (version 4.37.2) was identified as one of the violators, collecting personal information without user consent [1] - The operator of "e看牙" is Shanghai Lingjian Information Technology Co., Ltd., established in 2015 and primarily engaged in software and information technology services [1] - The registered capital of Shanghai Lingjian Information Technology Co., Ltd. is 25.032413 million RMB, with a paid-in capital of 21.8034712 million RMB [1] - The largest shareholder of Shanghai Lingjian Information Technology Co., Ltd. is Beijing Xinyang Souyang Investment Management Co., Ltd., holding an 11.107% stake [1] - Beijing Xinyang Souyang Investment Management Co., Ltd. is a wholly-owned subsidiary of Beijing Xinyang Technology Co., Ltd. [1]