新华社北京2月2日电（记者谢希瑶）记者2日从商务部获悉，商务部等9单位日前印发《2026"乐购新 春"春节特别活动方案》，活动时间为2月15至23日春节9天假期，旨在繁荣节日市场、丰富群众文化生 活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴。 财经频道更多独家策划、专家专栏，免费查阅>> 根据方案，活动涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容。结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴；联 动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销；民航、铁路部门增加运力，优化空铁 联运产品；开展全国春节文化和旅游消费月活动；指导重点商圈（步行街）、品牌门店、离境退税商店 等线下实体备足优质货源，联动开展惠民促销；鼓励各地推出春节档观影优惠，开展"跟着电影品美 食"等新春福利活动等。 责任编辑：栎树 方案提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度；鼓励其他地区整合各 方资源，因地制宜组织开展购物抽奖、消费补贴、消费返券等活动。鼓励各地增加春节期间消费品以旧 换新补贴数量，加大线下实 ...

方案提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度；鼓励其他地区整合各 方资源，因地制宜组织开展购物抽奖、消费补贴、消费返券等活动。鼓励各地增加春节期间消费品以旧 换新补贴数量，加大线下实体零售支持力度。聚焦重点场景，持续完善银行卡、移动支付、现金服务等 支付环境，便利入境游客支付。 【纠错】 【责任编辑:谷玥】 新华社北京2月2日电（记者谢希瑶）记者2日从商务部获悉，商务部等9单位日前印发《2026"乐购新 春"春节特别活动方案》，活动时间为2月15至23日春节9天假期，旨在繁荣节日市场、丰富群众文化生 活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴。 根据方案，活动涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容。结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴；联 动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销；民航、铁路部门增加运力，优化空铁 联运产品；开展全国春节文化和旅游消费月活动；指导重点商圈（步行街）、品牌门店、离境退税商店 等线下实体备足优质货源，联动开展惠民促销；鼓励各 ...

天衢新区管委会同步发布"一票通"活动，首批纳入60余家优质商家，推出"冰雪王国体验券""589街区美食折扣"等专属权益，现场发放5000张首发优惠 票，总共2万张，优惠金额从10元到400元不等，引发市民抢购热潮。 2月1日上午，德百奥莱广场人潮涌动、热闹非凡，由德州市商务局、市文旅局、市体育局及天衢新区管委会联合主办的2026年新春消费季暨天衢新区"冰 雪嗨玩.一票乐购"活动正式拉开帷幕。 活动以"欢庆新春、冬玩冰雪、乐购州城、惠享消费"为主题，通过冰雪运动、消费促销、文旅融合等多元场景，打造冬季消费新引擎，为市民献上一 场"冰雪+消费"的盛宴。德州市副市长陈海明，德州市商务局党组书记、局长刘如伟，天衢新区党工委副书记、管委会副主任王建国等领导出席启动仪 式，与商家代表、市民及媒体代表共300余人共同见证这一消费盛事。 启动仪式上，德州市商务局局长刘如伟详细介绍了"冬玩冰雪，乐购州城"票根联盟的创立背景与运营模式。联盟将整合全市200余家商贸资源，实现跨行 业消费优惠互通，覆盖冰雪运动、年货采购、餐饮住宿等全场景，让市民朋友们尽览州城烟火气，尽享乐购幸福感。 本次活动是德州市"四季主题消费"系列活动的首场， ...

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 来源：消费促进司 金融监管总局 广电总局 体育总局 中国民航局 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国 ...

龙腾盛世，春满星城。1月31日上午，"烟火长沙·乐购新春"2026长沙市春节系列促消费活动在雨花 区三丰市集正式启动。副市长郑平出席并宣布活动启动。 活动现场，鸣鸣很忙、杉杉奥莱、京东、火宫殿、三丰市集、新长福、天空剧院等来自零售、汽车、电 商、餐饮、文旅等领域的新春消费场景代表企业进行了集中推介，展现了长沙多元业态共生共荣、线上 线下深度融合的消费生态。启动仪式上还举行了创新性的"体育+消费"推荐官授牌仪式，郑平向"湘 超"长沙队球员谭想、马子宜授予推荐官证书，这一创新举措，旨在借助体育运动员的号召力，推广长 沙丰富的消费场景，吸引更多市民和游客体验"消费+运动"的健康生活方式。 "烟火长沙·乐购新春"活动是长沙市贯彻落实商务部"乐购新春"春节特别活动部署的率先行动，将在全 市范围内举办超过100场重点促消费活动，通过主题统一、特色鲜明的活动矩阵，营造浓厚消费氛围， 激发消费市场活力。 ...

Core Viewpoint - The Guangxi government is launching a large-scale consumption promotion event titled "Buy in China - 2026 Guangxi Spring Consumption Season" from January to March, featuring over 1,000 activities across six major themes to stimulate consumer spending and enhance the festive atmosphere [1][2]. Group 1: Subsidy and Consumer Incentives - The event includes significant subsidy policies, such as up to 20,000 yuan for consumers who scrap old cars for new ones, 15% subsidies on specified energy-efficient appliances (up to 1,500 yuan), and 15% subsidies on digital products priced under 6,000 yuan (up to 500 yuan) [1]. - The "Smart Life · Enjoy Guangxi" program focuses on promoting the replacement of old goods with new ones, enhancing consumer engagement through financial incentives [1]. Group 2: Local Products and Online Sales - The "Special Products · Quality Guangxi" theme promotes local goods, featuring a live-streaming event showcasing over a hundred quality products, including Wuzhou Liubao tea and Liuzhou snail noodles, alongside more than 150 online and offline activities [2]. - The initiative aims to boost the visibility and sales of Guangxi's local specialties, enhancing regional economic activity [2]. Group 3: Food and Hospitality Promotions - The "Premium Services · Taste Guangxi" theme includes special offers from well-known restaurants and hotels, such as discounted reunion dinners and low-priced hot spring packages, to attract consumers during the festive season [2]. - A lottery system linked to consumer spending will be introduced, with prizes of up to 800 yuan for invoices over 100 yuan [2]. Group 4: Cultural and Sports Events - The "Gathering in Guangxi · Charm Guangxi" theme integrates cultural, tourism, and sports activities, featuring non-heritage consumption seasons and various large-scale performances to enrich the festive experience [2]. - Sports events, including the Guangxi County Football Super League and various basketball competitions, will be organized to enhance community engagement and participation [2]. Group 5: Payment and Convenience Enhancements - The "Worry-Free Payment · Smooth Travel Guangxi" theme focuses on improving payment experiences for consumers, with special offers for inbound tourists and various financial incentives from institutions [3]. - Initiatives like "1 penny subway rides" and random discounts aim to enhance consumer convenience and encourage spending [3]. Group 6: Regional Collaboration and Activities - The "All-Region Linkage · Vibrant Guangxi" theme ensures comprehensive coverage across 14 cities and 111 counties, with over 200 unique activities planned to celebrate the New Year [3]. - Local governments are allocating significant funds for consumer incentives, such as 6 million yuan in Nanning and 20 million yuan in Yulin, to foster a festive shopping atmosphere [3].

紧接着，一系列重磅促消费、惠民生举措现场发布：集餐饮、旅游、住宿等优惠于一体的"未央寻味卡"正式亮 相；寻味卡合作方签约仪式顺利完成，标志着"未央区文商旅消费者联盟"的成立；区文旅体局现场推介了"文旅未 央"精品线路及全年节庆活动安排；区商务局则介绍了新一轮商务领域促消费活动的具体计划。这些实实在在的政 策"礼包"，赢得了现场商户和市民的广泛关注。 政策"礼包"赢得商户和市民关注 当天上午，活动在热烈的气氛中启动。现场首先举行了隆重的2025年度"寻味未央-名吃、名厨、名店"颁奖典礼， 对经过严格评选产生的行业标杆进行表彰，树立餐饮典范，弘扬美食文化。 据了解，本次活动由中共未央区委、未央区人民政府主办，区市场监督管理局、区文化和旅游体育局、区商务局 等单位联合承办，为期三天，主会场设在龙湖西安未央天街及内外广场。活动旨在整合餐饮、文旅、商务资源， 通过集中发布优惠促销政策，打造集政策宣介、文化体验、美食展销、互动娱乐于一体的区域性节庆品牌，推动 文商旅深度融合，持续提升未央区的消费能级与城市影响力。 美食、游园和非遗 "寻味大集"同步开市 1月24日，"乐购未央·寻未大集——文商旅消费季发布暨2025'寻味 ...

Core Insights - The article discusses strategies to boost consumer spending and economic activity during the Spring Festival in Jianyang, aiming to create a vibrant consumption environment and achieve significant economic milestones [1][9]. Group 1: Consumer Activation Strategies - Various departments are collaborating to implement targeted measures under six themes to meet diverse consumer needs and stimulate spending [2][8]. - The Municipal Bureau of Commerce is focusing on three key consumer groups: transit passengers, returning residents, and local residents, by creating diverse consumption scenarios [4][9]. - Specific initiatives include introducing international dining experiences, themed immersive performances, and promotional activities such as "One Ticket Super Jianyang" to enhance consumer engagement [4][6]. Group 2: Cultural and Recreational Integration - The Municipal Bureau of Culture, Sports, and Tourism is organizing over 30 events to enrich the cultural experience of consumers during the Spring Festival [6]. - Themed routes will be developed to cater to various interests, including urban sightseeing, traditional crafts, and family-friendly activities, enhancing the overall appeal of the festival [6][8]. Group 3: Agricultural Product Promotion - The Agricultural and Rural Affairs Bureau is focusing on connecting local agricultural products with holiday consumption, promoting 25 types of "Jianyang Quality Products" through various sales channels [7]. - The initiative aims to increase brand recognition and support local farmers while providing consumers with authentic local flavors [7]. Group 4: Safety and Consumer Confidence - Emphasis is placed on ensuring safety as a prerequisite for consumer confidence, with strict adherence to safety protocols across various sectors [9]. - Departments are tasked with monitoring safety measures, addressing consumer complaints, and ensuring a smooth shopping experience during the festive period [9]. Group 5: Overall Economic Development - The Spring Festival consumer promotion is viewed as a critical driver for economic growth and a showcase of Jianyang's urban charm [8][9]. - The city aims to leverage this opportunity for investment attraction and resource integration, fostering a collaborative consumption landscape [9].

Group 1 - The core idea of the initiative is to enhance consumer engagement by offering benefits through a prepaid phone bill program, allowing customers to redeem rewards for various services [2][5] - China Mobile is providing a total of 10 million yuan in benefits under the "prepaid phone bill gift rights" model, aimed at meeting consumer demands [5] - The program encourages merchants to join the "Digital Consumption Ecological Alliance" by signing a settlement cooperation agreement and configuring dedicated POS machines, thus benefiting from mobile platform traffic and subsidy for redemption [2] Group 2 - The initiative aims to activate consumer potential through digital means, promoting a surge in consumption during the Spring Festival and improving the quality and efficiency of county-level consumption [5]

Core Insights - The article discusses the successful expansion of the supermarket brand "Happy Shopping" in Taiyuan, contrasting its focused retail capabilities with traditional supermarkets' shortcomings [2][3] - Happy Shopping has opened three stores in Taiyuan since 2022, gradually expanding its influence in the Shanxi province [2] - The brand aims to enhance consumer experience through meticulous operational details and a focus on "consumption upgrade" [3][7] Group 1: Expansion and Market Position - Happy Shopping has established a steady expansion pace, opening one store per year, and has plans to further penetrate the Shanxi market [2] - The brand's core shareholders maintain a clear ownership structure, ensuring consistent operational management across its stores [2] - Despite a slow expansion rate, Happy Shopping has become a notable player in Taiyuan's retail market, often compared favorably to local competitors [2][3] Group 2: Operational Excellence - The store layout and design at Happy Shopping are tailored to enhance the shopping experience, creating a pleasant atmosphere for consumers [3][7] - The brand incorporates service-oriented slogans and a warm ambiance to foster customer satisfaction [3] - Happy Shopping's operational details, such as the "no disturbance" shopping carts, reflect its commitment to improving customer experience [7] Group 3: Product Offering and Pricing Strategy - Happy Shopping's product range, particularly in the bakery category, is diverse and competitive, with prices often lower than those of leading competitors like Hema [9][10] - The supermarket maintains a focus on affordability, offering various fresh food items at competitive prices compared to local rivals [14][15] - However, the brand faces challenges in its product offerings, particularly in self-branded items, which are currently lacking compared to competitors [20][21] Group 4: Competitive Landscape and Future Challenges - The retail market in Taiyuan is undergoing significant changes, with new brands emerging and traditional ones adjusting their strategies [3][24] - Happy Shopping's future success will depend on its ability to scale operations, enhance product quality, and develop a differentiated private label product line [24][29] - The competition is intensifying, with local brands like Yijiaqin and established players like Meitehao also expanding their presence in the region [24][29]