方案提出，指导有奖发票试点城市精心设计方案，在春节期间加大奖金投放力度；鼓励其他地区整合各 方资源，因地制宜组织开展购物抽奖、消费补贴、消费返券等活动。鼓励各地增加春节期间消费品以旧 换新补贴数量，加大线下实体零售支持力度。聚焦重点场景，持续完善银行卡、移动支付、现金服务等 支付环境，便利入境游客支付。 【纠错】 【责任编辑:谷玥】 新华社北京2月2日电（记者谢希瑶）记者2日从商务部获悉，商务部等9单位日前印发《2026"乐购新 春"春节特别活动方案》，活动时间为2月15至23日春节9天假期，旨在繁荣节日市场、丰富群众文化生 活、激发假期消费活力，打造全域联动、全民乐享的春节消费盛宴。 根据方案，活动涵盖"好吃""好住""好行""好游""好购""好玩"六方面内容。结合开展中华美食荟、老字 号嘉年华活动，组织餐饮名店、老字号餐饮企业、地方特色小吃等，推出年夜饭套餐、新春团圆宴；联 动家居卖场、家电品牌、家装企业，推出"新春焕新家"惠民促销；民航、铁路部门增加运力，优化空铁 联运产品；开展全国春节文化和旅游消费月活动；指导重点商圈（步行街）、品牌门店、离境退税商店 等线下实体备足优质货源，联动开展惠民促销；鼓励各 ...

天衢新区管委会同步发布"一票通"活动，首批纳入60余家优质商家，推出"冰雪王国体验券""589街区美食折扣"等专属权益，现场发放5000张首发优惠 票，总共2万张，优惠金额从10元到400元不等，引发市民抢购热潮。 2月1日上午，德百奥莱广场人潮涌动、热闹非凡，由德州市商务局、市文旅局、市体育局及天衢新区管委会联合主办的2026年新春消费季暨天衢新区"冰 雪嗨玩.一票乐购"活动正式拉开帷幕。 活动以"欢庆新春、冬玩冰雪、乐购州城、惠享消费"为主题，通过冰雪运动、消费促销、文旅融合等多元场景，打造冬季消费新引擎，为市民献上一 场"冰雪+消费"的盛宴。德州市副市长陈海明，德州市商务局党组书记、局长刘如伟，天衢新区党工委副书记、管委会副主任王建国等领导出席启动仪 式，与商家代表、市民及媒体代表共300余人共同见证这一消费盛事。 启动仪式上，德州市商务局局长刘如伟详细介绍了"冬玩冰雪，乐购州城"票根联盟的创立背景与运营模式。联盟将整合全市200余家商贸资源，实现跨行 业消费优惠互通，覆盖冰雪运动、年货采购、餐饮住宿等全场景，让市民朋友们尽览州城烟火气，尽享乐购幸福感。 本次活动是德州市"四季主题消费"系列活动的首场， ...

商务部等9单位关于印发《2026"乐购新春"春节特别活动方案》的通知 来源：消费促进司 金融监管总局 广电总局 体育总局 中国民航局 中央宣传部、中央网信办、商务部、文化和旅游部、中国人民银行、金融监管总局、广电总局、体育总 局、中央广电总台、中国民航局、中国国家铁路集团有限公司，各省、自治区、直辖市及计划单列市、 新疆生产建设兵团党委宣传部门，网信、商务、文化和旅游、广播电视、体育主管部门，中国人民银行 上海总部，各省、自治区、直辖市及计划单列市分行，金融监管总局各监管局，民航各地区管理局，各 铁路局集团公司： 为贯彻落实党的二十届四中全会和中央经济工作会议精神，按照国务院部署，繁荣节日市场，激发消费 活力，更好满足人民美好生活需要，商务部会同有关部门研究制定了《2026"乐购新春"春节特别活动方 案》，现予以印发。请各地区各部门提高政治站位，加强组织领导，健全工作机制，强化协同联动，确 保活动取得实效；加强节日市场监测，综合利用大数据等各种手段，多维度分析评价活动成效，全方位 反映春节消费市场情况；统筹发展和安全，严格落实安全生产各项要求，确保各项活动安全有序开展。 商务部 中央宣传部 文化和旅游部 中国 ...

龙腾盛世，春满星城。1月31日上午，"烟火长沙·乐购新春"2026长沙市春节系列促消费活动在雨花 区三丰市集正式启动。副市长郑平出席并宣布活动启动。 活动现场，鸣鸣很忙、杉杉奥莱、京东、火宫殿、三丰市集、新长福、天空剧院等来自零售、汽车、电 商、餐饮、文旅等领域的新春消费场景代表企业进行了集中推介，展现了长沙多元业态共生共荣、线上 线下深度融合的消费生态。启动仪式上还举行了创新性的"体育+消费"推荐官授牌仪式，郑平向"湘 超"长沙队球员谭想、马子宜授予推荐官证书，这一创新举措，旨在借助体育运动员的号召力，推广长 沙丰富的消费场景，吸引更多市民和游客体验"消费+运动"的健康生活方式。 "烟火长沙·乐购新春"活动是长沙市贯彻落实商务部"乐购新春"春节特别活动部署的率先行动，将在全 市范围内举办超过100场重点促消费活动，通过主题统一、特色鲜明的活动矩阵，营造浓厚消费氛围， 激发消费市场活力。 ...

Core Viewpoint - The Guangxi government is launching a large-scale consumption promotion event titled "Buy in China - 2026 Guangxi Spring Consumption Season" from January to March, featuring over 1,000 activities across six major themes to stimulate consumer spending and enhance the festive atmosphere [1][2]. Group 1: Subsidy and Consumer Incentives - The event includes significant subsidy policies, such as up to 20,000 yuan for consumers who scrap old cars for new ones, 15% subsidies on specified energy-efficient appliances (up to 1,500 yuan), and 15% subsidies on digital products priced under 6,000 yuan (up to 500 yuan) [1]. - The "Smart Life · Enjoy Guangxi" program focuses on promoting the replacement of old goods with new ones, enhancing consumer engagement through financial incentives [1]. Group 2: Local Products and Online Sales - The "Special Products · Quality Guangxi" theme promotes local goods, featuring a live-streaming event showcasing over a hundred quality products, including Wuzhou Liubao tea and Liuzhou snail noodles, alongside more than 150 online and offline activities [2]. - The initiative aims to boost the visibility and sales of Guangxi's local specialties, enhancing regional economic activity [2]. Group 3: Food and Hospitality Promotions - The "Premium Services · Taste Guangxi" theme includes special offers from well-known restaurants and hotels, such as discounted reunion dinners and low-priced hot spring packages, to attract consumers during the festive season [2]. - A lottery system linked to consumer spending will be introduced, with prizes of up to 800 yuan for invoices over 100 yuan [2]. Group 4: Cultural and Sports Events - The "Gathering in Guangxi · Charm Guangxi" theme integrates cultural, tourism, and sports activities, featuring non-heritage consumption seasons and various large-scale performances to enrich the festive experience [2]. - Sports events, including the Guangxi County Football Super League and various basketball competitions, will be organized to enhance community engagement and participation [2]. Group 5: Payment and Convenience Enhancements - The "Worry-Free Payment · Smooth Travel Guangxi" theme focuses on improving payment experiences for consumers, with special offers for inbound tourists and various financial incentives from institutions [3]. - Initiatives like "1 penny subway rides" and random discounts aim to enhance consumer convenience and encourage spending [3]. Group 6: Regional Collaboration and Activities - The "All-Region Linkage · Vibrant Guangxi" theme ensures comprehensive coverage across 14 cities and 111 counties, with over 200 unique activities planned to celebrate the New Year [3]. - Local governments are allocating significant funds for consumer incentives, such as 6 million yuan in Nanning and 20 million yuan in Yulin, to foster a festive shopping atmosphere [3].

紧接着，一系列重磅促消费、惠民生举措现场发布：集餐饮、旅游、住宿等优惠于一体的"未央寻味卡"正式亮 相；寻味卡合作方签约仪式顺利完成，标志着"未央区文商旅消费者联盟"的成立；区文旅体局现场推介了"文旅未 央"精品线路及全年节庆活动安排；区商务局则介绍了新一轮商务领域促消费活动的具体计划。这些实实在在的政 策"礼包"，赢得了现场商户和市民的广泛关注。 政策"礼包"赢得商户和市民关注 当天上午，活动在热烈的气氛中启动。现场首先举行了隆重的2025年度"寻味未央-名吃、名厨、名店"颁奖典礼， 对经过严格评选产生的行业标杆进行表彰，树立餐饮典范，弘扬美食文化。 据了解，本次活动由中共未央区委、未央区人民政府主办，区市场监督管理局、区文化和旅游体育局、区商务局 等单位联合承办，为期三天，主会场设在龙湖西安未央天街及内外广场。活动旨在整合餐饮、文旅、商务资源， 通过集中发布优惠促销政策，打造集政策宣介、文化体验、美食展销、互动娱乐于一体的区域性节庆品牌，推动 文商旅深度融合，持续提升未央区的消费能级与城市影响力。 美食、游园和非遗 "寻味大集"同步开市 1月24日，"乐购未央·寻未大集——文商旅消费季发布暨2025'寻味 ...

Core Insights - The article discusses strategies to boost consumer spending and economic activity during the Spring Festival in Jianyang, aiming to create a vibrant consumption environment and achieve significant economic milestones [1][9]. Group 1: Consumer Activation Strategies - Various departments are collaborating to implement targeted measures under six themes to meet diverse consumer needs and stimulate spending [2][8]. - The Municipal Bureau of Commerce is focusing on three key consumer groups: transit passengers, returning residents, and local residents, by creating diverse consumption scenarios [4][9]. - Specific initiatives include introducing international dining experiences, themed immersive performances, and promotional activities such as "One Ticket Super Jianyang" to enhance consumer engagement [4][6]. Group 2: Cultural and Recreational Integration - The Municipal Bureau of Culture, Sports, and Tourism is organizing over 30 events to enrich the cultural experience of consumers during the Spring Festival [6]. - Themed routes will be developed to cater to various interests, including urban sightseeing, traditional crafts, and family-friendly activities, enhancing the overall appeal of the festival [6][8]. Group 3: Agricultural Product Promotion - The Agricultural and Rural Affairs Bureau is focusing on connecting local agricultural products with holiday consumption, promoting 25 types of "Jianyang Quality Products" through various sales channels [7]. - The initiative aims to increase brand recognition and support local farmers while providing consumers with authentic local flavors [7]. Group 4: Safety and Consumer Confidence - Emphasis is placed on ensuring safety as a prerequisite for consumer confidence, with strict adherence to safety protocols across various sectors [9]. - Departments are tasked with monitoring safety measures, addressing consumer complaints, and ensuring a smooth shopping experience during the festive period [9]. Group 5: Overall Economic Development - The Spring Festival consumer promotion is viewed as a critical driver for economic growth and a showcase of Jianyang's urban charm [8][9]. - The city aims to leverage this opportunity for investment attraction and resource integration, fostering a collaborative consumption landscape [9].

Group 1 - The core idea of the initiative is to enhance consumer engagement by offering benefits through a prepaid phone bill program, allowing customers to redeem rewards for various services [2][5] - China Mobile is providing a total of 10 million yuan in benefits under the "prepaid phone bill gift rights" model, aimed at meeting consumer demands [5] - The program encourages merchants to join the "Digital Consumption Ecological Alliance" by signing a settlement cooperation agreement and configuring dedicated POS machines, thus benefiting from mobile platform traffic and subsidy for redemption [2] Group 2 - The initiative aims to activate consumer potential through digital means, promoting a surge in consumption during the Spring Festival and improving the quality and efficiency of county-level consumption [5]

Core Insights - The article discusses the successful expansion of the supermarket brand "Happy Shopping" in Taiyuan, contrasting its focused retail capabilities with traditional supermarkets' shortcomings [2][3] - Happy Shopping has opened three stores in Taiyuan since 2022, gradually expanding its influence in the Shanxi province [2] - The brand aims to enhance consumer experience through meticulous operational details and a focus on "consumption upgrade" [3][7] Group 1: Expansion and Market Position - Happy Shopping has established a steady expansion pace, opening one store per year, and has plans to further penetrate the Shanxi market [2] - The brand's core shareholders maintain a clear ownership structure, ensuring consistent operational management across its stores [2] - Despite a slow expansion rate, Happy Shopping has become a notable player in Taiyuan's retail market, often compared favorably to local competitors [2][3] Group 2: Operational Excellence - The store layout and design at Happy Shopping are tailored to enhance the shopping experience, creating a pleasant atmosphere for consumers [3][7] - The brand incorporates service-oriented slogans and a warm ambiance to foster customer satisfaction [3] - Happy Shopping's operational details, such as the "no disturbance" shopping carts, reflect its commitment to improving customer experience [7] Group 3: Product Offering and Pricing Strategy - Happy Shopping's product range, particularly in the bakery category, is diverse and competitive, with prices often lower than those of leading competitors like Hema [9][10] - The supermarket maintains a focus on affordability, offering various fresh food items at competitive prices compared to local rivals [14][15] - However, the brand faces challenges in its product offerings, particularly in self-branded items, which are currently lacking compared to competitors [20][21] Group 4: Competitive Landscape and Future Challenges - The retail market in Taiyuan is undergoing significant changes, with new brands emerging and traditional ones adjusting their strategies [3][24] - Happy Shopping's future success will depend on its ability to scale operations, enhance product quality, and develop a differentiated private label product line [24][29] - The competition is intensifying, with local brands like Yijiaqin and established players like Meitehao also expanding their presence in the region [24][29]

Core Insights - The event "Changsha Second Industrial Products Supply and Demand Matching Conference" successfully attracted 150,000 visitors and facilitated over 20,000 transactions, with more than 1,000 intended bulk purchases [1] Group 1: Event Overview - The event showcased a wide range of products across various categories, including food, health, textiles, automotive, home appliances, and artificial intelligence, covering an exhibition area of 10,000 square meters with over 180 booths [2] - The event adopted a "direct sales" model, eliminating intermediaries and providing significant price discounts, allowing consumers to enjoy lower prices than online shopping [2] Group 2: Consumer Engagement - The event featured a popular "AI" section, attracting many visitors to experience cutting-edge technologies like exoskeleton robots and AI health advisors [2] - Online live streaming attracted tens of thousands of viewers, expanding brand influence and reducing buyer search costs for those unable to attend in person [3] Group 3: Economic Impact - The event served as a catalyst for high-quality development in the Changsha-Zhuzhou-Xiangtan consumer goods industry, providing a platform for local enterprises to enhance brand recognition and market reach [4] - Over 100 local enterprises achieved breakthroughs in product sales and established partnerships for raw material procurement, production collaboration, and channel sharing, enhancing supply chain efficiency [4] - The Changsha Industrial and Information Technology Bureau plans to continue promoting the "Shared Plan" to facilitate resource sharing and industry complementarity among the three cities, aiming for greater breakthroughs in brand building, technological innovation, and industry integration [4]