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9X预售单八成来自豪华车换购,极氪汽车再“上攻”
Bei Jing Shang Bao· 2025-09-30 12:34
Core Insights - Zeekr 9X has officially launched, filling a gap in the 500,000 RMB SUV market with four versions priced between 465,900 to 599,900 RMB, and promotional prices ranging from 455,900 to 589,900 RMB [2] - The introduction of Zeekr 9X complements the existing Zeekr 009 in the MPV segment, establishing a dual-flagship strategy for the brand in the 500,000 RMB market [2] - The competitive landscape for 500,000 RMB electric SUVs is intense, with brands like Li Auto, NIO, and Aito making significant inroads [3] Market Dynamics - The penetration of new energy vehicles (NEVs) has increased, with domestic brands gaining market share across various price segments, particularly in the 200,000-300,000 RMB, 300,000-500,000 RMB, and 500,000-700,000 RMB ranges, showing growth of 3-4 times compared to 2021 [2] - Consumer preferences are heavily influenced by price, and Zeekr 9X must compete not only with other NEVs but also with traditional fuel vehicles [3] Product Features - Zeekr 9X is built on the Haohan-S architecture, featuring a high-voltage 900V system and a three-motor megawatt hybrid electric drive, with a maximum power exceeding 1,400 horsepower [4] - The vehicle offers two intelligent driving assistance systems, H7 and H9, with the latter providing L3-level autonomous driving capabilities [4] - The design and sound insulation of Zeekr 9X are inspired by the Rolls-Royce Cullinan, aiming for a premium experience with advanced noise reduction technologies [3][4] Consumer Insights - 80% of pre-sale users for Zeekr 9X are from high-end luxury brand replacements, with 70% owning vehicles priced over 500,000 RMB [4] - The launch of Zeekr 9X is seen as a strategic move by Geely to leverage top resources and cutting-edge technology to meet flagship user demands [4]
森麒麟:公司正持续加强全球一线车企的新能源汽车配套力度
Zheng Quan Ri Bao Wang· 2025-09-30 12:11
Core Viewpoint - The company aims to become a global leader in high-end electric vehicle tires, leveraging its product advantages in the electric vehicle sector [1] Group 1: Product Performance - The company has developed ultra-high-performance tires specifically for electric vehicles, excelling in NVH (Noise, Vibration, Harshness), dry and wet braking, and handling [1] - The rolling resistance of the tires has surpassed 0.5%, providing unique advantages in terms of energy efficiency and driving range [1] Group 2: Market Positioning - The company is continuously obtaining qualifications as a qualified supplier for globally renowned OEMs, including Volkswagen Group, Audi, Renault, Stellantis, GAC Toyota, Guangzhou Automobile, Great Wall Motors, Geely, BAIC, and Chery [1] - The company is enhancing its supply capabilities for electric vehicle components to leading global automakers, with expectations for a steady increase in the share of related automakers and models in the future [1]
解码慕尼黑对话:奔驰、宝马、巴斯夫与宁德时代看准的新机遇是什么?
市值风云· 2025-09-30 11:54
Core Viewpoint - The automotive industry is at a critical juncture, transitioning from a linear economy to a circular economy, emphasizing resource reduction, reuse, and recycling as key drivers for innovation and high-quality development [3][4]. Group 1: European Market Challenges - The European electric vehicle market is facing significant challenges, with a projected 5.9% decline in electric vehicle sales in 2024, indicating a slowdown in the electrification process [6]. - Europe heavily relies on imports for battery raw materials, with 98% of lithium and 80% of natural graphite sourced externally, leading to increased supply chain risks and costs [7]. - The EU's stringent new battery regulations require comprehensive lifecycle management, including carbon footprint reporting and recycling targets, which pose significant pressure on local automotive manufacturers [8][12]. Group 2: Potential in European Electrification - Despite challenges, the European electric vehicle market holds substantial potential, with 1.45 million new pure electric vehicles expected to be registered in 2024, and a total of 5.87 million pure electric vehicles by year-end [12]. - The EU's new carbon emission targets necessitate that manufacturers achieve at least 20% of their sales from pure electric vehicles to avoid hefty fines, driving the urgency for electrification [12]. - The first five months of 2024 saw a 25% increase in electric vehicle registrations in the EU compared to the previous year, indicating a growing acceptance of electric vehicles [12]. Group 3: Opportunities for Industry Collaboration - The global energy circular plan is seen as a potential platform for collaboration between Chinese and European companies, leveraging China's established battery recycling capabilities and Europe's regulatory expertise [15]. - Chinese companies, such as CATL, have developed a comprehensive closed-loop system for battery production, usage, recycling, and material regeneration, positioning them favorably in the global market [16][17]. - European automotive giants like Mercedes and BMW are increasingly recognizing the benefits of collaborating with established Chinese supply chains to accelerate their electrification efforts and meet regulatory requirements [19][21]. Group 4: Strategic Shifts in the Battery Materials Industry - The battery materials industry is undergoing a transformation, with companies shifting from being mere consumers of raw materials to providers of integrated solutions that include recycling and material regeneration [23][24]. - The collaboration between Chinese battery companies and European automakers is not just about procurement but serves as a strategic lever to navigate regulatory, cost, and technological challenges [22][24]. - Early involvement in global initiatives like the energy circular plan allows companies to transition from compliance followers to co-shapers of industry standards and technologies, enhancing their competitive positioning [25].
极氪攻占豪车上甘岭
Hua Er Jie Jian Wen· 2025-09-30 10:52
Core Insights - The launch of the Zeekr 9X, priced at 455,900 to 589,900 yuan, has disrupted the existing market dynamics, achieving over 10,000 pre-orders within 13 minutes and 42,667 orders in the first hour, indicating a strong demand that exceeded internal expectations [2][3][5] - The Zeekr 9X aims to compete in the luxury SUV segment, positioning itself against established models like the AITO M9 and NIO ES8, with a focus on extreme luxury and advanced technology [3][5] - The user demographic for the Zeekr 9X includes seasoned luxury car owners, existing Zeekr customers, and tech enthusiasts, showcasing a diverse appeal [5][8] Product Features and Strategy - The Zeekr 9X incorporates advanced technologies such as the H9 intelligent driving system, multiple laser radars, and a luxurious interior design, including a yacht-style roof and 22-inch wheels, aiming to rival high-end brands like Rolls-Royce [3][5] - The vehicle's pricing strategy reflects a commitment to capturing the premium market segment, with the goal of establishing Zeekr as a leading brand in the 450,000 yuan and above category [3][5] - The production capacity for the Zeekr 9X is currently conservative, with plans to ramp up as demand increases, while ensuring quality remains a priority [9][10] Market Position and Competition - The competitive landscape for vehicles priced above 400,000 yuan is intense, with only a few models like the Li L9 and MEGA achieving significant sales, highlighting the challenges Zeekr faces in maintaining momentum [5][10] - The Zeekr brand is strategically positioned to reclaim pricing power in the luxury segment, with the 9X serving as a critical opportunity for market penetration [5][10] - The overall market for luxury vehicles in China is evolving, with increasing consumer support for domestic brands, which is seen as a foundation for future growth [14][18] Technological Advancements - Zeekr's commitment to technological innovation is evident in its development of the 800V high-voltage platform and advanced battery systems, which are positioned as industry-leading solutions [6][12] - The integration of AI and advanced driving technologies is a key focus, with plans to enhance the driving experience and maintain a competitive edge in the smart driving sector [21][23] - The Zeekr 9X's hybrid system is designed to transition from pure electric to hybrid seamlessly, addressing consumer pain points and enhancing user satisfaction [26]
10万预算怎么花最聪明?请收好这份新能源二手车“平替榜”
Bei Ke Cai Jing· 2025-09-30 10:44
以10万元预算为例,购入全新秦PLUS DM的资金,在二手市场可换购2025款埃安AION RT 650智豪版,兼顾长续航与智能配置;海狮06EV的目标用户,则 可转向二手价格下探至10万元以下的蔚来EC6,其品牌溢价、驾控体验及智能座舱表现更优,是典型的"越级平替";同时,特斯拉Model 3也进入这一价位 区间,其在智能驾驶、电动化体验和品牌力上优势明显。 如何更好地选购二手新能源车?消费者可聚焦 "多问、细看、重保障",以瓜子二手车平台为例: - 优选平台:瓜子二手车规模大,源头直供,价格更实惠。 - 购前多问:用瓜子AI助手明确需求、比价选车。 - 选车细看:视频查车况,细节透明,可留存三年。 国内新能源车市热度持续高企,消费格局亦加速走向多元化。 中国汽车流通协会、乘联会等销量数据显示,2025年8月,12万-18万元指导价区间内,比亚迪秦PLUS DM、海狮06EV、秦L DM等多款车型居热销榜前列。 与此同时,消费者理性消费趋势凸显,不少人将目光转向二手新能源车市场,以 "平替" 思路升级用车体验。据中国汽车流通协会报告,新能源车首年贬值 率达 15%-30%,1-2年车龄的二手车正成为高性价比 ...
印奇的智驾千里路:浪漫可以,但别浪
Guan Cha Zhe Wang· 2025-09-30 09:49
Core Insights - Chongqing has welcomed a new local intelligent driving supplier, Qianli Technology, which aims to establish itself in the smart driving sector and has garnered significant attention from local government and industry leaders [1][3][6]. Group 1: Company Overview - Qianli Technology held a brand launch event on September 28, where it unveiled its brand identity and future plans, indicating strong local government support for its initiatives [3][6]. - The company has ambitious goals, as expressed by its CEO, who stated a desire to capture a significant market share in the intelligent driving sector [3][6]. - Qianli Technology's "Afari Plan" envisions a platform-level AI ecosystem integrating AI, vehicles, and robotics, aiming to expand into both household and industrial AI applications [3][7]. Group 2: Strategic Partnerships and Investments - Qianli Technology has attracted investment from Mercedes-Benz, which invested 1.3 billion RMB, marking a significant step in its international expansion efforts [6][22]. - The company is targeting overseas automotive manufacturers, having previously sought partnerships in Germany, indicating a strategic focus on global markets [6][22]. Group 3: Technological Development - Qianli Technology's current focus includes developing intelligent driving algorithms ranging from L2 to L4, with plans to release L3 by the end of 2025 and L4 by mid-2026 [9][12]. - The company is also working on a new generation of intelligent cockpit systems and aims to establish a comprehensive Robotaxi service within the next 18 months, targeting deployment in over 10 cities globally [9][12]. - The company emphasizes a pragmatic approach to technology, focusing on high "model content" in its intelligent driving solutions, with a goal to enhance this metric significantly in the coming months [14][18]. Group 4: Market Position and Competition - The intelligent driving market is becoming increasingly competitive, with Qianli Technology positioning itself as a strong contender despite being a newer player [6][22]. - The company recognizes the importance of both AI model development and engineering capabilities, suggesting a dual focus on innovation and practical application [22][27]. - With the penetration of L2+ level intelligent driving systems in new car sales exceeding 50% in China, there remains substantial market potential for suppliers to explore [27].
“太空微信”来啦,太空从未如此热闹
3 6 Ke· 2025-09-30 09:40
Core Insights - The satellite launch industry in China is experiencing unprecedented activity, with over 50 launches planned for the first half of 2025, doubling the frequency compared to the same period last year [1] - The satellite communication sector is approaching a "dual inflection point" in 2025, driven by new policies and technological advancements, including the imminent issuance of satellite internet licenses [2] - Satellite communication is transitioning from a luxury to a necessity, aided by user education initiatives and advancements in consumer technology [3] Group 1: Industry Developments - The Ministry of Industry and Information Technology has issued guidelines to simplify the approval process for satellite communication businesses, facilitating quicker market entry for telecom operators and private space companies [2] - The rise of consumer-grade satellite communication applications is expected to accelerate the transition from experimental phases to large-scale commercial operations, primarily relying on high-orbit satellites [5] Group 2: Market Dynamics - The low-orbit satellite communication sector faces challenges in achieving continuous coverage, necessitating a large constellation of satellites, as exemplified by SpaceX's Starlink with over 8,000 satellites in orbit [6] - The satellite Internet of Things (IoT) is emerging as a competitive alternative, requiring fewer satellites for global coverage and offering lower communication costs, making it more accessible to the public [8] Group 3: Competitive Landscape - The satellite IoT market is less competitive, with Iridium's second-generation satellite system leading with 75 satellites and over 2 million users globally, while domestic constellations are rapidly catching up [9] - Private space companies are encouraged to explore the satellite IoT sector to leverage their commercial capabilities and potentially outperform traditional satellite communication services [9]
【周度分析】车市扫描(2025年9月22日-9月27日)
乘联分会· 2025-09-30 09:36
Group 1: Market Overview - In the period from September 1 to 27, 2025, the national retail sales of passenger cars reached 1.776 million units, showing a year-on-year growth of 0% and a month-on-month increase of 12% [1] - Cumulative retail sales for the year reached 16.54 million units, reflecting an 8% year-on-year increase [1] - For the same period, wholesale sales of passenger cars amounted to 2.103 million units, with a year-on-year growth of 1% and a month-on-month increase of 16% [1] Group 2: New Energy Vehicles - Retail sales of new energy vehicles from September 1 to 27 reached 1.039 million units, marking a 9% year-on-year increase and a 17% month-on-month increase [1] - The penetration rate of new energy vehicle retail sales was 58.5%, with cumulative retail sales for the year at 8.609 million units, a 24% year-on-year growth [1] - Wholesale sales of new energy vehicles during the same period were 1.154 million units, reflecting a 12% year-on-year increase and a 21% month-on-month increase [1] Group 3: Sales Trends - The first week of September saw an average daily retail of 43,885 units, a 10% year-on-year decline [3] - The second week recorded an average daily retail of 48,652 units, showing a 1% year-on-year increase [3] - The third week had an average daily retail of 59,236 units, with a 9% year-on-year growth [4] Group 4: Wholesale Trends - The first week of September had an average daily wholesale of 44,984 units, a 5% year-on-year decline [8] - The second week recorded an average daily wholesale of 67,580 units, a 1% year-on-year decline [8] - The fourth week saw an average daily wholesale of 132,397 units, reflecting a 2% year-on-year increase [8] Group 5: Export Performance - In August 2025, China exported 764,000 vehicles, a 25% year-on-year increase, with cumulative exports from January to August reaching 4.94 million units, a 21% year-on-year growth [4] - The top ten countries for vehicle exports included Russia, UAE, and Mexico, with significant increases in exports to Australia and Algeria [10] - The export of new energy vehicles showed strong performance, particularly in markets like Belgium and the Philippines [12] Group 6: Market Dynamics - The introduction of new models at the Chengdu Auto Show has led to increased sales, although the overall contribution of new models has been below expectations due to a lack of entry-level popular models [5] - The traditional peak season of "Golden September and Silver October" is expected to boost sales, aided by national and local subsidies [6] - The market is experiencing a shift towards larger family vehicles, driven by changing family structures and increased demand for comfort and space [13]
花50万买中国旗舰的,是怎样一群人?
虎嗅APP· 2025-09-30 09:28
现在什么样的人,会花四五十万买车? 他们大致可以分为两类。一类是老钱,老钱的财富是过去完成时,消费是为了捍卫圈层和价值观,看 重底蕴、追求品质、主打"懂得自然懂"。所以,他们买车时更倾向于选择传统外资豪华品牌,因为它 们更有底蕴,有百年经典的奢华设计、可信的机械素质。 而另一类是新贵,新贵的财富是现在进行时,消费是为了链接新的潮流,更看重名气、追求新奇、主 打"想学跟我来"。所以,他们更乐意选择有科技互联网公司背景的国产新势力品牌,它们在当下,似 乎能提供更多外显的情绪价值。 但是,既能取悦新贵,又能彰显老钱,这样一款车在市面上并不多见。 老钱和新贵,有了共同的选择 时尚圈这两年流行一种新的风格——低调奢华(Quiet Luxury),其精髓在于将品牌标志淡化,让奢 侈品本质回归到精湛工艺和细腻细节。 LVMH旗下的意大利品牌Loro Piana,就是典型例子。它被誉为羊绒界的"百达翡丽",素以高品质的 羊毛羊绒制品闻名于世。摒弃显眼的LOGO,追求看不见的奢华。圈内流行一句话——"当你触摸羊 绒的柔软,你就知道它是Loro Piana"。 这映射了,在今天的社会经济背景下,老钱和新贵达成了某种消费共识: 比 ...
极氪9X小定接近8万辆,吉利杨学良:数据是真实的
Mei Ri Jing Ji Xin Wen· 2025-09-30 09:23
9月29日晚,极氪品牌旗舰SUV极氪9X上市,售价45.59万至58.99万元。发布会后,吉利汽车集团高级 副总裁、极氪科技副总裁林杰在接受《每日经济新闻》记者采访时透露,极氪9X上市13分钟大定突破1 万辆,小定接近8万辆。随后,吉利控股集团高级副总裁杨学良在微博上表示:小定近8万,数据是真实 的。 ...