据悉，极氪9X自上市以来，热度持续走高，已连续两个月位居50万级以上大型SUV市场销冠，单车交付均价超53万元，成为中国品牌在该 价位段的标杆。极致的产品力，也吸引了海外关注。根据公开报道，因一车难求，极氪9X在多个海外市场上演加价潮，部分海外终端市场甚至 售价翻倍。 作为新一代豪华旗舰，9X搭载诸多行业领先的科技配置，这为产能快速提升带来了挑战。极氪方面表示，经过和供应链伙伴的共同努力， 部分零部件的产能爬坡已取得积极进展。 1月29日，记者获悉，面对持续火爆的订单和大量等车用户，极氪9X推出行业最高标准的等车权益。官方公告显示，若提车时间超过极氪 APP显示的预计交付最晚日期，极氪将按200元/天发放用户专属感谢金，直至交付通知当日，累积金额最高12000元，并可在提车时直接抵扣尾 款。 目前，极氪9X Max版和Ultra版提车周期缩短至2-6周，选装智能主动稳定杆的Ultra版交付周期为4-8周。而Hyper版与曜黑版交付周期也缩 短了4周，但因前期订单远超预期，仍需消化大量前序积压订单，交付还需一定时间。 业内人士分析，和同级其他品牌靠中低配走量不同，极氪9X的订单结构中顶配占比超过70%。Hype ...

Core Insights - The company, Fangchengbao, has rapidly gained market traction with its Ti7 model, selling over 50,000 units in just 80 days, prompting competitors like BYD to adjust production lines to meet demand [1] - However, the average selling price of its vehicles has decreased significantly, from 330,000 to 240,000, indicating a shift towards lower-end models [1] - In 2026, Fangchengbao plans to launch five new models, expanding its price range and targeting various consumer segments [2][3][4] Model Launches - The first model, Ti3 DM-i, is priced in the mid-teens and aims for a fuel consumption of 2.6 liters with a range of 2,000 kilometers, targeting consumers considering models like Haval H6 and Changan CS75 [2] - The second model, Ti5, is a mid-size SUV priced between 180,000 and 220,000, designed to compete with Tesla Model Y and AITO M5, focusing on practicality and unique design [2] - The third model, Mg7, is Fangchengbao's first sedan with a price range of 230,000 to 280,000, boasting over 1,000 kilometers of electric range and advanced features [3] - The fourth model, Ti9, is a flagship vehicle priced above 300,000, equipped with high-end technologies and targeting high-end family users [3] - The fifth model is an updated version of the Leopard 5, aimed at maintaining the brand's core market while enhancing comfort and technology [4] Technological Advancements - Fangchengbao's vehicles will utilize BYD's fifth-generation DM hybrid system, achieving over 46% thermal efficiency and reducing fuel consumption to below 3 liters [4] - The company is also implementing advanced driving technologies across its lineup, including the "Tianshen Eye" hardware for intelligent driving capabilities [5] - Interior features include a standardized 15.6-inch rotating central control screen and eco-friendly materials, with a focus on user experience [6] Market Positioning - Fangchengbao's brand positioning has evolved from being a "BYD off-road brand" to a "full-scenario technology brand," with a product line covering various vehicle types and price ranges from 130,000 to 350,000 [6] - The company has observed a 15% decrease in foot traffic for Tesla Model Y following the announcement of new models, indicating a shift in consumer interest [6] - Fangchengbao aims to deliver 500,000 vehicles in 2026, significantly increasing production capacity and supply chain efficiency [8] Competitive Strategy - Fangchengbao is strategically targeting competitors' weaknesses, such as offering hybrid technology at lower prices and enhancing interior comfort compared to rivals [7] - The company has received over 20,000 pre-orders for the Ti3 DM-i within a week of its announcement, with a significant portion coming from consumers initially considering traditional fuel SUVs [7] - The rapid product development cycle, taking only 18 months from design to production, showcases Fangchengbao's vertical integration capabilities within BYD [8]

Core Viewpoint - The delivery period for the Zeekr 9X Max and Ultra versions has significantly shortened to 2-6 weeks, indicating improved supply chain stability and production capacity [1][5]. Group 1: Product Performance - The Zeekr 9X has become a representative model in China's luxury electric vehicle market, achieving over 10,000 pre-orders within 13 minutes of its launch and selling 8,121 units in November, with sales exceeding 10,000 units in December [4]. - The average price of the Zeekr 9X is over 530,000 yuan, setting a new monthly sales record for large SUVs in the Chinese market [4]. - Over 80% of Zeekr 9X users come from traditional luxury brands like BBA and Porsche, highlighting its appeal to high-end consumers [4]. Group 2: Technological Innovation - The Zeekr 9X features numerous industry-leading technologies, including "2 firsts in China, 16 global firsts, 4 industry firsts, and 24 unique features in its class" [4]. - The vehicle's advanced technologies, such as the Haohan Super Electric Hybrid technology and Thor-U chip, have contributed to its status as a "phenomenal car" [4][5]. Group 3: Supply Chain Challenges - Despite improvements, the Zeekr 9X faces ongoing challenges related to supply chain stability, particularly due to high demand for its Hyper and Black versions, which have resulted in a backlog of orders [5]. - The automotive industry is experiencing a global shortage of storage chips, which has led to increased prices and reduced supply, impacting production capabilities [6][7]. - The demand for high-specification chips in smart vehicles is significantly higher than in traditional cars, complicating supply chain management for luxury models like the Zeekr 9X [6]. Group 4: Industry Outlook - The automotive industry is expected to face a storage chip supply crisis by the end of 2026, with some estimates suggesting that supply may meet less than 50% of demand [7]. - Companies are forming global teams to address supply chain issues and enhance production capacity, indicating a proactive approach to overcoming these challenges [7].

Core Insights - The Zeekr 9X has significantly reduced delivery times for its Max and Ultra versions to 2-6 weeks, reflecting strong market demand and user interest [1] - Despite high demand and positive reception, the global chip shortage is expected to impact the production capacity of luxury models like the Zeekr 9X, making it challenging to maintain monthly sales above 10,000 units [1][5] Group 1: Sales Performance - The Zeekr 9X has become a phenomenon in the luxury electric vehicle market, achieving over 10,000 monthly sales and receiving recognition from both domestic and international media [2] - Since its launch in late September, the Zeekr 9X has seen rapid sales growth, with over 10,000 pre-orders within 13 minutes of its release and sales reaching 8,121 units in November, followed by over 10,000 units in December [2] - The average price of the Zeekr 9X exceeds 530,000 yuan, setting a new monthly sales record for Chinese large SUVs in this price segment [2] Group 2: Consumer Preferences - Over 80% of Zeekr 9X users previously owned vehicles from traditional luxury brands like BMW, Benz, and Audi, indicating its appeal to high-end consumers [2] - The Zeekr 9X features numerous technological innovations, including 16 global firsts and 24 unique features in its class, which align with consumer expectations for upgraded experiences and technological advancements [3] Group 3: Supply Chain Challenges - The automotive industry is facing a global chip shortage, which has led to increased prices for storage chips and a significant reduction in supplier inventory weeks [5][6] - The demand for high-end chips in the AI and smart automotive sectors has intensified competition for resources, impacting the supply chain for luxury vehicles like the Zeekr 9X [5] - Zeekr has established a global team to ensure supply chain stability and is actively working with partners to enhance production capacity in response to these challenges [6]

Core Viewpoint - The Zeekr 9X has become a phenomenon in the luxury SUV market, with significant demand leading to reduced delivery times for its Max and Ultra versions, despite ongoing global chip shortages affecting production capacity [1][4][5]. Group 1: Market Performance - The delivery period for the Zeekr 9X Max and Ultra versions has been shortened to 2-6 weeks, indicating strong market demand [1]. - Since its launch in late September, the Zeekr 9X has achieved remarkable sales milestones, including over 10,000 pre-orders within 13 minutes and sales of 8,121 units in November, followed by over 10,000 units in December, making it the best-selling model in the 500,000 RMB SUV segment [5]. - The average price of the Zeekr 9X exceeds 530,000 RMB, setting a new monthly sales record for domestic large SUVs in this price range [5]. Group 2: Consumer Insights - Over 80% of Zeekr 9X users come from traditional luxury brands like BBA and Porsche, indicating its appeal to high-end consumers who typically own multiple vehicles [5]. - The Zeekr 9X features numerous industry-leading technologies, including two China-first and 16 global-first innovations, which align with consumer expectations for upgraded experiences and technological advancements [9]. Group 3: Supply Chain Challenges - The global chip shortage is impacting the production capacity of luxury vehicles, including the Zeekr 9X, which may struggle to maintain monthly sales exceeding 10,000 units in the near future [4][14]. - The demand for high-end chips has surged due to competition from the AI industry, leading to significant price increases and reduced supply, which could affect the automotive sector's ability to meet production targets [14][16]. - Zeekr is actively working to address supply chain issues by forming a global team to ensure stable supply and enhance production capacity [16].

Core Insights - The Chinese automotive industry achieved significant milestones in 2025, with total vehicle production and sales showing steady growth, and new energy vehicle sales surpassing 10 million units for the first time, achieving a market penetration rate of over 50% [2][10] - A comprehensive set of policies was implemented to guide and correct the industry, with over 30 key standards and regulatory policies released by relevant departments, averaging more than 2.5 per month [2] Group 1: Market Competition and Regulation - The year 2025 marked a shift from "price wars" to "value wars," with a strong emphasis on curbing "involution" in the automotive sector through regulatory measures [3][4] - Key regulations included a "60-day payment cycle" for suppliers and a "price behavior compliance guideline" aimed at restoring order in the market and protecting supplier rights [3][4] - Major automakers like SAIC, BYD, and Geely adopted the 60-day payment cycle, which is seen as a move towards healthier industry ecology and stable cash flow for suppliers [3][4] Group 2: Safety and Technological Standards - Policies focused on safety in both intelligent connected vehicles and new energy vehicles were intensified, establishing a robust safety regulatory framework [5][6] - In the intelligent connected vehicle sector, new mandatory standards were introduced to ensure safety and prevent exaggerated claims about advanced driving capabilities [5] - The new national standards for electric vehicle batteries introduced stringent safety requirements, including tests for fire resistance and crash safety, which are considered the strictest in history [6] Group 3: Future Policy Directions - The continuity and foresight of policies in 2026 are expected to reinforce the stability of the automotive industry, with high standards established in 2025 set to be fully implemented [7] - Future competition will focus on the resilience and collaboration of the entire supply chain, emphasizing technological research, high-end manufacturing, and global operations [7] - Policies will increasingly support the development of cutting-edge technologies like L3-level autonomous driving and solid-state batteries, while promoting collaboration across the supply chain [7][10] Group 4: Global Expansion and Innovation - The push for "going global" is shifting from product export to "industry chain export" and "standard export," with a focus on building a complete ecosystem for Chinese automakers in international markets [9][10] - Companies like Leap Motor and Chery are rapidly expanding globally, utilizing diverse strategies to enhance their market presence and competitiveness [9][10] - The policies are driving innovation across the supply chain, with companies like Xinwangda developing advanced battery technologies to meet stringent safety and performance standards [8][9]

Core Insights - The report titled "2025 Annual China Car Retention Rate Report" indicates that the Xiaomi SU7 achieved the highest one-year retention rate among pure electric vehicles for 2025, marking its first participation in the annual retention rate rankings since its launch [1][5]. Group 1: Retention Rate Rankings - The Xiaomi SU7 has a one-year retention rate of 86.05%, placing it first in the rankings [4]. - The second position is held by the Jianjie M9 with a retention rate of 82.44% [4]. - The Li Auto MEGA ranks third with a retention rate of 78.56% [4]. - Other notable mentions include the Geely Galaxy Xingyuan at 78.01% and Tesla Model X at 76.38% [4]. - The Tesla Model 3 and XPeng MONA M03 have retention rates of 75.27% and 73.10%, respectively [4].

本报驻英国特约记者 纪双城 本报记者 丁雅栀 "中国汽车制造商瞄准英国。"英国《金融时报》日前以此为题报道称，蔚来、埃安和极氪在内的中国车 企纷纷计划于今年在英国推出相关车型。报道认为，对于希望拓展海外市场的中国汽车制造商而言，英 国市场至关重要，因为英国并未对中国制造的电动汽车征收更高的关税。此外，由于缺乏本土的大众市 场汽车制造商，英国消费者也更容易接受新品牌。 根据英国汽车制造商和贸易商协会的统计，2025年，以名爵为代表的中国品牌在英国的市场份额较前一 年翻了一番，超过10%。仅在去年12月，比亚迪和奇瑞的市场份额就分别从一年前的1%和0.7%增长至 5%，而当月中国品牌的整体市场份额达到18%。 据报道，中国车企吉利去年进入英国市场，并表示希望每年销售10万辆汽车，而且将为其电动汽车电池 提供8年质保。2025年的其他进场者包括长安、小鹏和零跑汽车。 然而，前往英国市场对于中国车企来说也面临一些挑战，比如需要面临特斯拉、大众等欧美电动汽车的 激烈竞争。另外，钟师提醒，中国新能源车出口英国与出口欧洲其他国家并无本质区别，核心挑战仍集 中在售后服务与文化融入层面。英国消费者对首次接触的中国品牌服务要求更 ...

Core Insights - The importance of marketing in the automotive industry is emphasized, highlighting that effective marketing is essential for breaking through market saturation and achieving sales growth [2][34] - The 12th Jin Xuan Award aims to recognize innovative marketing practices that resonate with the market, featuring 20 gold awards, 6 annual awards, and 43 excellent marketing case awards across various categories [2][34] Award Categories and Winners - The 12th Jin Xuan Award recognized various companies in different categories, including: - Public Welfare and Sustainable Development: Volkswagen Group (China), Toyota China [6][31] - Creative Works: Wuling Motors [6][31] - Cross-Border Marketing: Mercedes-Benz, SAIC Audi [6][31] - Brand IP Marketing: Dongfeng Nissan, FAW-Volkswagen [6][31] - Personalized Marketing: Great Wall Motors [6][31] - Product Power Marketing: GAC Honda [6][31] - Star Marketing: Le Dao [6][31] - Entertainment Marketing: Zeekr [6][31] - Content Marketing: Leap Motor [6][31] - Event Marketing: Avita, Hongqi [6][31] - Listing Marketing: Enjoy World, GAC Toyota, Qijing Motors, Jishi Motors, Maxus, MG [6][31] Annual Awards - The event also honored individuals and teams, with notable awards including: - Annual Person: Zhu Jiangming, Founder and CEO of Leap Motor [8][33] - Annual Brands: Lantu Automotive and Chery Automobile [8][33] - Annual Teams: iCAR, with additional recognition for Jihu Automotive and Wenjie Automotive [8][33] Event Overview - The Jin Xuan Award has been a significant part of the automotive marketing landscape since its inception in 2014, evolving alongside industry changes and maintaining principles of fairness and objectivity [34] - The 12th Jin Xuan Award introduced a dual-track collection mechanism for case submissions, ensuring high-quality entries through extensive screening [34][35] Marketing Trends and Insights - The event featured discussions on marketing trends, emphasizing the need for a deeper understanding of consumer demands in the new automotive era [12][41] - Insights from industry experts highlighted the shift towards a consumer-centric approach, focusing on emotional engagement and experiential marketing [12][41] Xuanyuan Matrix - The Xuanyuan Matrix was introduced as a comprehensive framework for industry services, evaluation, and communication, consisting of various media, awards, forums, and educational initiatives [42][44] - The matrix aims to bridge the gap between academia and industry, fostering talent development and providing strategic insights for the automotive sector [44][45]

【环球时报驻英国特约记者 纪双城 环球时报记者 丁雅栀】"中国汽车制造商瞄准英国。"英国《金融时报》日前以此为题报道称，蔚来、埃安和 极氪在内的中国车企纷纷计划于今年在英国推出相关车型。报道认为，对于希望拓展海外市场的中国汽车制造商而言，英国市场至关重要，因为 英国并未对中国制造的电动汽车征收更高的关税。此外，由于缺乏本土的大众市场汽车制造商，英国消费者也更容易接受新品牌。 然而，前往英国市场对于中国车企来说也面临一些挑战，比如需要面临特斯拉、大众等欧美电动汽车的激烈竞争。另外，钟师提醒，中国新能源 车出口英国与出口欧洲其他国家并无本质区别，核心挑战仍集中在售后服务与文化融入层面。英国消费者对首次接触的中国品牌服务要求更高， 而日韩车企已在欧洲深耕多年，拥有成熟完善的服务体系，中国车企要想立足，需搭建起高效、到位的售后服务架构；同时，在市场推广、品牌 传播等方面，如何更好地结合当地文化，也是中国车企需要突破的重要课题。 为什么中国汽车厂商瞄准英国市场？汽车行业专家钟师26日接受《环球时报》记者采访时表示，英国脱欧后，其市场准入规则、监管体系及相关 流程已与欧盟形成一定的差异，拥有独立的政策考量和执行路径。此外 ...