现制茶饮，大概是投资人们在消费领域唯一赚到钱的赛道。 文 丨 董慧 编辑 丨 钱杨 北美时间 4 月 17 日，霸王茶姬在纳斯达克上市，股价最高涨幅超过 48%，收盘价 32.4 美元 / 股，市 值达到 59.5 亿美元，成为目前市值第二大的茶饮品牌。 现制茶饮，大概是风险投资人们在消费领域唯一赚到钱的赛道。茶饮品牌几乎都靠加盟模式扩张，只 要生意好，有成千上万的大小老板们愿意送钱来开店。只要度过风险最大的初创几年，之后完全不需 要割出股份卖给风险投资机构。但大机构们各凭本事、努力把钱塞了进去。 第一个出现的 "完美标的" 是喜茶，2016 年到 2021 年，排队见创始人聂云宸的投资人们一轮轮抬出 了惊人的 600 亿估值。从江门的一家小店开始，喜茶跳过了上一代台式奶茶的粉末聚合物，创造了芝 士茶、鲜果茶新品类，产品的名字是新颖的，门店也被打造成景观。喜茶因此成为第一家能进中国一 线购物中心、把大量门店开在星巴克旁边的本土品牌。但定位高端、坚持直营的喜茶在疫情期间受冲 击最直接。2022 年之后，喜茶降价和开放加盟，产品的差异化空间变小，公司陷入低迷，投资人们也 陷入等待。去年开始，喜茶作出一系列回归和调 ...

以下文章来源于暗涌Waves ，作者暗涌 暗涌Waves . 钱的流向，人的沉浮。36氪旗下投资报道账号。 4 月 17 日，霸王茶姬正式登陆美国纳斯达克，成为中国茶饮赴美上市第一股，截至当日美股收盘，市值接近 60 亿美元。 「暗涌 Waves」的这篇文章，回顾了霸王茶姬从云南一角的奶茶小店成长为赴美上市的茶饮巨头的历程。或许霸王茶姬的「逆天改命」夹杂着 天时、运气等诸多因素，但几乎茶饮行业发生的所有问题都在霸王茶姬的身上发生过。在这场创业突围赛中，霸王茶姬艰难前行。 终于，资本市场等来了霸王茶姬迟到许久的上市。2025 年 3 月 6 日，证监会发文审批通过了霸王茶姬在美国的上市备案。 过去 8 年，这家从西南一隅起步的奶茶店，已经成为一家拥有 6500 个门店、接近上市的现制茶饮企业，尤其在过去两年，霸王茶姬的门店数量足足翻了 几番，GMV 更是翻了几十到上百倍。 一家为人称道的消费品公司，往往与改变行业的产品共同诞生：比如星巴克创始人舒尔茨在第 6 家门店引入意式拿铁；泡泡玛特王宁于 2016 年签下 Molly 独家经营权；之于喜茶，则是被无数对手复制的多肉葡萄。 霸王茶姬并非如此。尽管它也有一个超 ...

Group 1: Gold Market and ETFs - The price of spot gold has surged, exceeding $3,300 per ounce and reaching a peak of $3,357.01 per ounce, with a year-to-date increase of 26.25% [1] - Multiple gold ETFs in China have suspended subscription and redemption services, warning investors about short-term trading risks [1] - The average annual net value increase for 20 gold ETFs has reached 27.7%, with a total scale exceeding 144.2 billion yuan, doubling since the end of 2024 [1] Group 2: Trust and Financial Services - The first national equity trust registration has been completed by CITIC Trust in Beijing, showcasing rapid progress in the trust property registration mechanism [1] - The registration was finalized within two days of the official notice being issued, indicating a significant acceleration in the process [1] Group 3: Digital Trade and Policy Initiatives - Guangzhou has introduced measures to promote the development of digital trade and service trade, reducing the average processing time for export tax refunds to five working days [1] - The government has proposed 22 measures across six areas to enhance high-level openness and facilitate efficient cross-border flow of resources [1] Group 4: Consumer Behavior and E-commerce - American consumers are increasingly purchasing Chinese goods through platforms like Dunhuang.com, driven by awareness of the impact of tariffs on prices [2] - The phenomenon of "reverse sea shopping" has emerged as a response to trade tensions, leading to a surge in demand for Chinese products [2] Group 5: Entertainment Industry Trends - The first quarter of 2025 saw no universally popular series among major long video platforms, indicating a trend towards market segmentation [3] - The long drama market is facing challenges, with a shift from collaborative broadcasting to exclusive broadcasting models [3] Group 6: Beef Market Dynamics - The beef market is experiencing a rebound, with wholesale prices reaching 61.53 yuan per kilogram, marking a 2.3% increase week-on-week [3] - This price increase is the first time since the end of last year that beef prices have risen above 60 yuan per kilogram, suggesting a potential ongoing price surge [3] Group 7: Automotive Industry Leadership - He Xiaopeng's leadership at XPeng Motors has transformed the company from a challenging position to a temporary leader in the electric vehicle market [3] - His management style has evolved from being perceived as passive to being recognized as decisive, contributing to the company's recovery [3]

昨天霸王茶姬在纳斯达克上市，发行价 28 美金，开盘最高涨了近 50%，收盘涨 15%。目前市值 59.54 亿美金 。 心血来潮和群友讨论了下这家公司，几位专业看消费的群友给了不少很好的 point，感觉可以分享一下，看看能否在投资视角引发好的讨论。 不是公司专题研究那种啊，不会太长。 1）霸王茶姬的成长速度确实是令人吃惊的快 。 在众多茶饮品牌中，成立算晚的（古茗10 年，喜茶12 年，茶颜13 年），22 年中还是 600家，24 年就翻了 10 倍达到 6000 家。（97% 以上是 加盟店）。 轻乳茶的好处是原料和制作流程简单，规模效应上去之后可以使供应链效率极高，出杯也快。 坏处也是太简单了，竞品随便出，味道都差不多，这两年瑞幸古茗蜜雪都有出轻乳茶产品，古茗的云岭茉莉白价格，瑞幸的轻轻茉莉甚至券后 只要 9.9元。 霸王在 "蜜雪，瑞幸，古茗" 三巨头中，客单价算中上，不算低的。 茶饮行业的用户很难称得上有多高忠诚度，有也很有限，没有人和自己兜里的钱过不去…… （比如最近京东推高价外卖券，我就也买 5 块钱的库迪 ） 3）关于加盟店。 2024 年营收 124 亿 rmb，同时还有行业内最高的利润 ...

股价大涨、市值狂飙的热爆背后，霸王茶姬作为新茶饮企业，产品质量、供应链管理等ESG议题也牵动 着未来盈利预期。 与此前赴港上市的奈雪的茶、茶百道、古茗、蜜雪冰城不同，这4家新茶饮企业需要按港交所规定强制 披露范围1和范围2温室气体排放。A股上市公司则需要按照三大交易所的规定披露可持续发展报告。 美股则对ESG强制信披则有重大调整。21世纪经济报道记者翻阅霸王茶姬招股书后发现，霸王茶姬依然 披露了ESG章节，陈述了"企业社会责任、能源消耗与包材环保、产品营养信息透明化、公益慈善"4个 维度的ESG要点。 21世纪经济报道记者 卢陶然、李德尚玉 北京报道 北京时间4月17日晚，霸王茶姬（CHA.O）在美国纳斯达克上市，截至美股收盘，霸王茶姬报32.44美 元/股，上涨15.86%，总市值59.54亿美元。 21世纪经济报道记者翻阅霸王茶姬招股书，其中设有"环境、社会与管治"章节，从"企业社会责任、能 源消耗与包材环保、产品营养信息透明化、公益慈善"4个维度阐述自身ESG要点。 "对任何餐饮零售企业，供应链管理都是最重要的。"霸王茶姬相关负责人回复21世纪经济报道记者。 近年来，新茶饮企业排队IPO，上市潮历历在目 ...

出海。 作者 I 周佳丽 报道 I 投资界PEdaily 中国茶饮赴美第一股诞生了。 投资界-天天IPO获悉，北京时间4月17日晚间，茶姬控股有限公司（简称：霸王茶姬）正式在纳斯达克挂牌上市， 成功筹集4.11亿美 元。此次IPO，霸王茶姬发行价28美元， 开盘大涨至33 .75美元，市值一度冲破7 5亿美元（约超540亿元人民币）。 这是首个登陆美股的中国新茶饮品牌，年仅3 0岁的创始人张俊杰站上敲钟舞台。他来自云南，草根出身却成功逆袭：没上过学，早年 间在奶茶店当学徒，摸爬滚打直到2017年创办霸王茶姬，从云南茶马古道走向世界——目前已在全球开出超64 00家门店，GMV超100 亿元。 左为：霸王茶姬董事会主席、CEO张俊杰 眼前的世界变化不断，此时赴美上市吹响了出海号角，尤其引人注目。 30岁，他IPO敲钟 霸王茶姬开出了6400家 张俊杰称得上是近年商业江湖中让人惊讶的存在。 这位来自云南的年轻创始人鲜少对外谈起自己的早年经历。直到20 24年5月，霸王茶姬在上海开了一场发布会，外界才渐渐知晓张俊杰 和霸王茶姬演绎了一个怎样的逆袭故事。 那天，他回忆起自己的草根出身：没有学历、没有家庭背景。如今则是 ...

Group 1 - The core viewpoint of the article highlights the strong performance of Hong Kong consumer stocks, with notable increases in share prices for companies like Mixue Group, which rose over 7% to reach a new historical high, and Gu Ming, which increased by over 8% [1] - Other companies such as Nongfu Spring, Pop Mart, and China Resources Beer also experienced upward movement in their stock prices, indicating a broader trend in the consumer sector [1] - There is a notable influx of dark pool capital into these stocks, suggesting increased investor interest and potential for further price appreciation [1]

Core Viewpoint - The domestic ready-to-drink tea industry is undergoing a significant reshuffle, with major brands reporting strong revenue growth while Nayuki Tea faces severe losses, highlighting a stark industry divide [1][2]. Company Performance - In 2024, five major tea brands achieved a total revenue exceeding 55.8 billion yuan, but Nayuki Tea reported a revenue decline of 4.7% year-on-year and a net loss of 918 million yuan, making it the only brand among the top five to transition from profit to loss [2][3]. - Nayuki Tea's management disclosed that the losses were primarily due to 160 million yuan from store closures and 320 million yuan from historical investment project losses [2][4]. Strategic Adjustments - Nayuki Tea is shifting towards a "light asset operation" model to ensure stable cash flow and improve store quality, halting new franchise additions starting May 2024 [5][6]. - The company is innovating with new store formats, such as "Nayuki Green," which focuses on low-calorie and healthy offerings, aiming to cater to urban white-collar consumers [5][6]. Industry Dynamics - The ready-to-drink tea industry is experiencing intense competition, with brands like Mixue Ice City leading with over 46,000 stores, while Nayuki Tea lags with only 1,798 stores [6][7]. - The industry is facing challenges from high store density and declining profitability per store, with brands like Bawang Tea and Gu Ming also reporting reduced same-store sales [6][7]. Market Trends - Consumer rationality is increasing, leading to price wars that pressure mid-to-high-end brands, making it difficult for Nayuki Tea to maintain high profit margins [6][7]. - The shift towards a more refined market approach is evident, with brands needing to adapt to changing consumer preferences and competitive pressures [7].

Core Viewpoint - The tea brand Bawang Chaji is seeking to raise $411 million through an IPO in the U.S., despite market volatility caused by U.S. tariff policies [1][3]. Company Overview - Bawang Chaji was founded in 2017 and has become the largest and fastest-growing premium tea brand in China, with a network of 6,440 stores as of December 31, 2024 [4][5]. - The company has a significant presence in China, with 6,284 stores, and 156 overseas [5]. Financial Performance - Bawang Chaji's revenue has shown remarkable growth, with figures of RMB 4.92 billion, RMB 46.40 billion, and RMB 124.06 billion for the years 2022, 2023, and 2024 respectively, reflecting a compound annual growth rate (CAGR) of 193.24% [12]. - The net income for 2024 is projected to be RMB 25.15 billion, with a net profit margin of 20.3%, outperforming competitors like Mixue and Gu Ming [8][16]. - The average monthly sales per store increased from 8,981 cups in 2022 to 25,099 cups in 2024, with average monthly GMV rising from RMB 177,500 to RMB 511,700 [8]. Market Position and Strategy - Bawang Chaji's growth strategy includes a focus on a "super single product" approach, with its signature tea latte contributing significantly to its revenue [19]. - The company has maintained a low store closure rate of 0.5% in 2023 and 1.5% in 2024, indicating strong operational stability [11][16]. Expansion Plans - The company plans to open 1,000 to 1,500 new stores in 2025, which is about half of the previous year's expansion rate [11]. - Bawang Chaji's rapid expansion has led to a significant increase in store numbers, with a growth of 83.4% from 3,511 stores in 2023 to 6,440 stores in 2024 [7]. Challenges and Risks - Despite strong growth, Bawang Chaji has experienced a decline in same-store sales growth, with a drop of 18.4% in Q4 2024 [11][12]. - The increasing density of stores in certain regions has led to market saturation, impacting same-store GMV [13][15]. - The brand faces competition from similar products launched by rivals, which could dilute its market share and affect customer loyalty [19].

Core Viewpoint - The new-style tea beverage industry is evolving towards healthier options, driven by increasing consumer health awareness and demand for transparency in ingredients [3][6][22]. Group 1: Market Trends - New-style tea beverages have been developing for about 15 years, with a shift towards healthier ingredients and preparation methods [3][6]. - A significant portion of tea drink consumers (49.4%) express health concerns, while 42.2% are worried about weight gain [3][6]. - The trend of "ingredient transparency" is gaining traction, with brands providing detailed nutritional information and ingredient sourcing [6][15]. Group 2: Brand Innovations - Brands like Bawang Chaji are enhancing their product information, including glycemic index and calorie counts, to cater to health-conscious consumers [8][11]. - In 2023, Shanghai implemented regulations encouraging food producers to create and label low-sugar, low-fat, and low-salt products [11][13]. - Companies like Heytea are publicly sharing ingredient sources and nutritional reports, including caffeine content, to build consumer trust [15][18]. Group 3: Consumer Behavior - Consumers are increasingly becoming "ingredient-conscious," preferring products with clear and healthy ingredient lists [14][22]. - The rise of "health-focused" products, such as Bawang Chaji's fruit and vegetable teas, reflects a shift in consumer preferences towards nutritious options [26][34]. - The trend of "health water" and other functional beverages is emerging, targeting young women who prioritize health and wellness [37][40]. Group 4: Marketing Strategies - Many tea brands are collaborating with fitness influencers to promote their products as part of a healthy lifestyle [29][31]. - The marketing narrative is shifting to emphasize that the overall lifestyle choices of consumers play a significant role in health, rather than solely focusing on the beverages themselves [31][42].