当智慧科技遇上冰雪度假，一场关于酒店服务的数字化变革悄然启幕。2月9日，万达酒店及度假村宣 布，旗下长白山（603099）万达国际度假区已完成酒店客房智能门锁及配套系统的升级，全面支持支付 宝"碰一下.智慧住"。用户入住长白山万达国际度假区，无需携带实体房卡，通过手机触碰即可完成身 份认证、开门、乘梯等全流程服务。 此次战略合作的另一亮点在于，双方还实现了会员体系的深度融合。万达酒店及度假村忠诚度计划"万 悦会"作为支付宝超10亿庞大会员体系的优选合作品牌之一，支付宝会员可精准匹配"万悦会"会员，各 等级会员均可在合作场景中享受专属权益。此举既有利于万达酒店及度假村进一步拓展优质客群，也为 支付宝用户带来更丰富的会员福利和更优质的服务体验。 作为首家全面接入支付宝-大住宿四大核心项目的战略合作酒店集团，万达酒店及度假村与支付宝以"提 升宾客体验"为出发点，在碰一下.智慧住、会员互通、绿色入住等核心领域的合作已取得实质性进展， 并在长白山万达国际度假区率先实现场景化落地。 2025年10月，同程旅行宣布完成对万达酒店及度假村的战略收购。当前正值冰雪旅游旺季，长白山万达 国际度假区是众多滑雪爱好者的热门去处。数据 ...

本报讯(记者梁傲男)当智慧科技遇上冰雪度假，一场关于酒店服务的数字化变革悄然启幕。近日，《用 支付宝，开启酒店新世界》宣传片正式上线，生动呈现了万达酒店及度假村与支付宝战略合作的阶段性 成果。 作为酒店数字化转型的先行者，万达酒店及度假村始终致力于通过技术创新优化服务流程、升级用户体 验；支付宝则依托其强大的数字化、智慧化能力及突破性技术，为合作提供坚实支撑。双方优势互补实 现了数字化服务的全方位升级，不仅涵盖精细化用户运营，还融入多元化、多维度的创新解决方案，助 力酒店服务从传统模式向数字化、智慧化模式稳步跨越。 万达酒店及度假村作为首家全面接入支付宝-大住宿四大核心项目的战略合作酒店集团，此次合作不仅 是技术层面的升级，更是一场以用户为中心的服务革新。双方以"提升宾客体验"为出发点，聚焦酒店行 业数字化、智慧化、绿色化三大转型方向；以"万达酒店及度假村支付宝官方小程序"为核心载体，在碰 一下.智慧住、会员互通、绿色入住等核心领域的合作已取得实质性进展，搭建起"流量接入—服务升级 —用户沉淀"的完整合作框架，构建全链路智能服务体系，并于长白山（603099）万达国际度假区率先 实现场景化落地，为滑雪度假宾客 ...

Core Viewpoint - The article highlights the importance of fire prevention in the forest areas of Changbai Mountain, especially during the dry and windy winter-spring season, emphasizing the role of local firefighter Peng Lidong in educating the community about fire safety measures [1][3][5]. Group 1: Fire Prevention Efforts - Peng Lidong has been dedicated to fire safety in the Changbai Mountain area for 18 years, actively engaging with local residents to raise awareness about fire risks and prevention strategies [3][5]. - The current weather conditions, characterized by cold and dry air along with frequent strong winds, create a high risk for forest fires, particularly as residents increase their use of fire for heating and cooking during the Spring Festival [3][5]. Group 2: Community Engagement - Peng Lidong utilizes a relatable approach to communicate fire safety knowledge, transforming complex information into easy-to-understand language and sharing personal experiences from past firefighting incidents [5]. - He emphasizes the need for community members to understand fire risks and take proactive measures, such as ensuring that fires are completely extinguished after use and avoiding the burning of waste in unauthorized areas [5]. Group 3: Recognition and Impact - Over the years, Peng Lidong has become a symbol of safety in the community, earning numerous accolades for his commitment to fire prevention and community service [5]. - His efforts contribute significantly to the safety and well-being of local families, allowing them to celebrate the Spring Festival with peace of mind [5].

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index over the next 6-12 months [50]. Core Insights - The upcoming Spring Festival holiday, lasting 9 days, is expected to significantly boost travel demand, leading to high market activity in the travel and tourism sector [4][43]. - The social service sector experienced a decline of 3.44% in the past two trading weeks, ranking 24th among 31 industries in the Shenwan classification [13][21]. - The travel market is anticipated to reach a historical peak with an estimated 9.5 billion people traveling during the Spring Festival, driven by various factors including extended holiday periods and increased domestic travel [33][38]. Summary by Sections Market Review & Industry Dynamics - The social service sector's performance was below the market average, with a 3.44% decline compared to a 1.71% drop in the Shanghai Composite Index [13][21]. - The hotel and catering sub-sector saw a slight increase of 0.64%, while other sub-sectors like education and professional services experienced declines of 6.26% and 5.25%, respectively [17][20]. Investment Recommendations - Companies with strong growth potential in the travel chain and related industries include Tongcheng Travel, Huangshan Tourism, and Lijiang Shares, among others [4][43]. - Hotel brands such as Jinjiang Hotels and ShouLai Hotels are expected to benefit from the recovery in business travel and increased market share [4][43]. - The recovery of cross-border travel is likely to boost airport duty-free sales, with recommendations to focus on China Duty Free Group and Wangfujing [4][43]. Company Dynamics & Announcements - Notable company announcements include China Travel Service forecasting a revenue of 11.339 billion yuan for 2025, reflecting a 13.88% year-on-year increase, while other companies like Zhongxin Tourism and Fengshang Culture are expecting significant declines in net profits [37][38]. - The duty-free shopping market in Hainan saw a 44.8% year-on-year increase in January 2026, indicating a strong recovery in consumer spending [30][31]. Travel Data Tracking - The domestic travel market shows positive trends, with a significant increase in hotel bookings and flight reservations during the Spring Festival period [30][31]. - The international flight volume has recovered to 85.59% of the 2019 levels, indicating a steady recovery in the travel sector [21][38].

Industry Overview - The Chinese ice and snow economy is entering a new phase, projected to exceed 1 trillion yuan by 2025, driven by policy and consumer demand [1][2] - The industry has grown from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with a target of 1.5 trillion yuan by 2030 [2][3] - Ice and snow tourism is expected to attract 360 million visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season [1][2] Market Dynamics - The ice and snow economy is evolving into a comprehensive industry that transcends seasonal and regional limitations, with over 14,000 related enterprises in China, marking an 11% year-on-year increase [2][3] - The demand for diverse ice and snow experiences is expanding, moving beyond traditional skiing to include activities like snow appreciation and off-season sightseeing [2][3] Policy Support - The Chinese government has issued guidelines aiming for a total ice and snow economy scale of 1.2 trillion yuan by 2027, focusing on improving facilities, promoting sports, and enhancing competitive strength [3] - Regional enterprises are adopting differentiated strategies, with northern companies leveraging natural resources and southern companies innovating in product offerings [3] Company Spotlight: Xue Ren Group - Xue Ren Group is a leading player in the ice and snow equipment manufacturing sector, recognized for its technological expertise and dual focus on core business growth and new energy sectors [4][5] - The company has supplied critical systems for major events like the Beijing Winter Olympics and is actively involved in developing ice and snow facilities across China [5] - Xue Ren Group's revenue for the first three quarters of 2025 reached 1.631 billion yuan, a 24.26% increase year-on-year, with a net profit of 39.17 million yuan, up 16.63% [5] Technological Innovation - The company has recently patented a new screw compressor technology that optimizes space requirements, applicable not only in ice and snow equipment but also in cold chain logistics and industrial refrigeration [5][6] - Xue Ren Group's strategic positioning in the emerging controlled nuclear fusion and hydrogen fuel cell markets is expected to enhance its growth potential [6] Future Outlook - The ice and snow economy is at a critical transformation stage, with a focus on overcoming seasonal limitations and achieving year-round engagement [3][6] - Industry experts emphasize the need for technological advancements, cultural branding, and tapping into the broader consumer market to drive future growth [3][6]

Investment Rating - The report rates the industry as "Buy" [1] Core Insights - The tourism sector is entering a golden investment period driven by policy support, strong supply and demand [3] - The optimization of vacation systems, improvement in cultural tourism supply, and acceleration of local asset securitization are key factors creating investment opportunities in the scenic area sector [3] Summary by Sections 1. Optimization of Vacation Systems - The introduction of spring and autumn breaks is expected to significantly boost tourism demand, with potential increases in visitor numbers by 1-3 times [8] - The Ministry of Human Resources and Social Security plans to revise the paid annual leave regulations, which is crucial for enhancing the execution of vacation policies [16] 2. Continuous Growth in Tourism Consumption - Domestic tourism spending is recovering to 2019 levels, with total expenditure reaching 5.75 trillion yuan in 2024, a year-on-year increase of 17.1% [19] - The K-12 student population, approximately 200 million, presents a substantial consumer base for spring and autumn breaks, driving family travel patterns [29] 3. Structural Upgrades in the Cultural Tourism Sector - The cultural tourism industry has completed a recovery phase and is entering a stage of mature competition and structural differentiation [3] - High-level open policies and transportation improvements are contributing to a resurgence in inbound tourism [3] 4. New Projects and Asset Securitization in Scenic Areas - Many scenic areas are launching new projects in response to policy and consumer demand, which is expected to drive growth in 2026 and beyond [4] - Areas rich in cultural tourism resources are likely to accelerate asset securitization, creating synergistic effects [4] 5. Investment Recommendations - Focus on three main lines for investment: 1. Improvements in transportation, such as Emei Mountain and Huangshan tourism [6] 2. Expectations of resource integration, such as Tianfu Cultural Tourism and Shaanxi Tourism [6] 3. New project launches, including Three Gorges Tourism and Songcheng Performing Arts [6]

Core Insights - The State Council has approved and officially issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption," highlighting the government's commitment to boosting service consumption, particularly in the ice and snow sports sector [1][2] Group 1: Ice and Snow Sports Consumption - The 2025-2026 ice and snow season is showing strong momentum, with a total of 118 million visitors to ski resorts from November 1, 2025, to January 31, 2026, and inbound tourist flow increasing by 89.2% year-on-year [1] - Total consumption around ski resorts reached 69.15 billion yuan, with transaction volume growing by 6% compared to the previous year [1] Group 2: Policy Support and Accessibility - Multiple regions, including Jilin and Xinjiang, have introduced policies such as "snow holidays" for students, allowing them to enjoy free ice and snow activities at designated venues [2] - Transportation services have been optimized, with trial programs for "snow equipment convenience" on certain trains and enhanced luggage services at airports [2] Group 3: Community Engagement and Events - The 12th National Mass Ice and Snow Season has been launched in Changchun, with over 2,000 related events planned nationwide [2] - The focus on youth participation is evident, with the 2026 National Youth Winter Sunshine Sports Conference set to take place in Urumqi, featuring various ice and snow competitions [2] Group 4: Industry Development - The ice and snow sports and economy are entering a new phase of high-quality development, driven by policy support and market demand, leading to an extended industrial chain and diversified consumption scenarios [2]

当意大利米兰的冰雪场馆正进行最后准备迎接全球运动员时，远在万里之外的中国，一场与冰雪相关的经济脉动正悄然改变着这个国家的冬季面貌。2026年 米兰-科尔蒂纳冬奥会不仅是体育界的盛事，更成为观察中国经济新动能的独特窗口。从北京到哈尔滨，从专业装备到冰雪旅游，一条覆盖制造、服务、科 技、文化的全产业链正在中国快速形成，这就是蓬勃发展的"冰雪经济"。 "冷资源"正在转化为"热经济"。以东北地区为例，曾经的"猫冬"习惯已被冰雪旅游热潮取代。哈尔滨冰雪大世界、吉林雾凇、长白山（603099）滑雪场等已 成为冬季旅游的热门目的地，带动了当地酒店、餐饮、交通等服务业全面发展。这种效应甚至向南延伸至云南、四川等地，室内滑雪场、冰雪主题乐园在南 方城市如雨后春笋般涌现，打破了冰雪运动的地域限制。 产业链的完善是"冰雪经济"成熟的标志。从最初主要依赖进口的滑雪装备，到如今国产滑雪板、滑雪服、冰刀鞋等产品占据相当市场份额，中国冰雪装备制 造业正在迅速崛起。科技赋能更是为中国冰雪经济增添了独特竞争力——智能滑雪模拟器、虚拟现实冰雪体验、冰雪运动大数据分析等创新产品和服务，让 冰雪运动更加普及和智能化。 1 1 . 11 Q er 1 ...

Core Insights - The upcoming Milan Winter Olympics is reigniting China's ice and snow economy, transitioning from event-driven benefits to industrial dividends, supported by an extensive railway network that enhances tourism and drives high-quality development in the ice and snow industry [1][3] Group 1: Transportation and Accessibility - The upgrade of railway services is breaking the "long journey, short travel" pain point in ice and snow tourism, with new high-speed rail lines significantly reducing travel time, such as the journey from Beijing to Changbai Mountain taking just over 4 hours [1] - The "Eight Vertical and Eight Horizontal" high-speed rail network is becoming more integrated, facilitating easier access to ice and snow destinations, thus transforming weekend trips into a regular activity [1] Group 2: Service Enhancements and Consumer Experience - Railway services are evolving with features like "snow gear convenience" and "snow gear express," enhancing the travel experience for tourists and making it easier to enjoy ice and snow activities [2] - The introduction of diverse transportation products, such as tourism tickets and specialized trains, is catering to various travel needs, promoting a shift from merely being able to travel to having a quality travel experience [2] Group 3: Economic Impact and Industry Growth - The railway's ability to gather passenger flow is expanding the ice and snow tourism experience beyond skiing to include a full chain of consumption, such as transportation, local culture, dining, and creative industries, thus contributing to rural revitalization and regional development [2] - In regions like Northeast China, high-speed rail is significantly increasing tourist numbers, with a growing proportion of medium to long-distance visitors, shifting ice and snow consumption from hard spending to soft experiences [2]

Core Viewpoint - The establishment of the first flagship store for Jilin Changbai Mountain Wild Ginseng in Guangzhou marks a significant step in deepening agricultural cooperation between Jilin and Guangdong, facilitating the integration of high-quality agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][42]. Group 1: Flagship Store Opening - The flagship store was officially unveiled on February 5, 2024, representing the first of its kind in the Greater Bay Area for Jilin Changbai Mountain Wild Ginseng [2][3]. - This store serves as a bridge for in-depth exchanges and practical cooperation between the wild ginseng industries of Jilin and Guangdong [3][5]. Group 2: Agricultural Cooperation Model - Jilin and Guangdong have been implementing a cooperation model centered around "four shares" (shared market system, shared production workshops, shared storage cloud warehouses, and shared research platforms) to enhance inter-provincial collaboration [8][9]. - This model has evolved from the "North Ginseng South Orange" initiative into a comprehensive and systematic cooperation mechanism, promoting the movement of Jilin's high-quality agricultural products into Guangdong [10][12]. Group 3: Economic Impact and Future Prospects - The flagship store is expected to provide a platform for consumers in the Greater Bay Area to experience and trust high-quality ecological products from the Changbai Mountain region [18][19]. - The store will also act as an information hub, relaying market trends and consumer demands back to Jilin's production and research sectors, thereby driving industrial upgrades [20][21]. - The Jilin ginseng industry aims to achieve a total industrial chain output value exceeding 100 billion yuan by 2025, with a growth rate of over 30% [27][28]. Group 4: International Expansion - During the promotional event, a cross-border e-commerce cooperation agreement was signed to help expand the Jilin ginseng market into Southeast Asia, showcasing the international extension of the "four shares" model [40][41]. - The flagship store's opening is a key milestone in Jilin's transition from a traditional ginseng-producing province to a modern, standardized, and branded agricultural powerhouse [44][45].