【#给米兰前台送酥心糖后续来了#：网友纷纷接力投喂，品牌方也下场了】近日，中国网友米兰游玩被 酒店前台请求"下次能不能帮带徐福记酥心糖"，回国后发帖火了，引发一场跨国热心接力。网友直呼： #中国人在米兰支线任务触发#！2月26日，徐福记官方账号发视频回应称，已给小哥安排上，希望能早 日送达。27日，品牌方再发视频，邀请米兰小哥来中国体验酥心糖千年拉糖工艺~（视频据中国新闻 社）#退房的时候前台拿了个徐福记的糖纸# ...

以"真金白银"点燃市场 温暖从抵莞第一站开始 2026年春节期间，市级层面专门针对文旅市场的新春文旅消费券达400万元，覆盖各类文旅消费场景。 此外，玉兰大剧院发展"票根经济"，推出售价仅238元的"玉兰新春福袋"；万江龙湾花灯会联动三大商 圈推出"满额抽奖"活动等，营造浓厚消费氛围……如果说服务是软环境，那么清晰有力的政策激励则是 点燃市场的火种。 2026年春节期间（2月15日至2月23日），东莞以"游购东莞·开心过大年"为主线，策划推出近400场文旅 活动，发放400万元文旅消费券，为八方来客烹制了一席融合传统底蕴、潮流活力与现代商业气息的新 春盛宴。据初步测算，今年春节九天假期期间，东莞累计接待游客573.71万人次，较2025年春节假期八 天增长9.8%；累计实现旅游收入34.03亿元，同比增长12.9%。 文旅消费的火爆，首先源于一座城市的诚意与温度。春节前夕，东莞就将温暖服务的触点前置至各大交 通枢纽，多个主要站点"新春服务专窗"悄然设立，提供免费行李寄存、旅游咨询和应急药品。来自湖南 的游客李女士对此深有感触："往年回家总怕行李多麻烦，今年在东莞站寄存了行李，轻装逛花市，省 心又省力。" 东莞 ...

Industry Overview - The Chinese candy market has experienced a significant decline, with sales dropping by 33% from its peak, reflecting a shift in consumer preferences and habits [3][5][7] - In 2017, the market size of the domestic candy industry exceeded 90 billion yuan, but by 2023, it had shrunk by 5 billion yuan [7][9] - The per capita candy consumption in China is now only 0.7 kg, a decrease of over 33% from its peak [5][31] Consumer Behavior - Younger consumers are increasingly moving away from traditional candy, with a notable decline in the popularity of candies like wedding sweets, which are being replaced by healthier options such as low-sugar chocolates and freeze-dried fruits [13][15] - The candy section in supermarkets has been marginalized, with its shelf space reduced to less than 5%, as consumers gravitate towards nuts and trendy snacks [15][19] - Chinese consumers exhibit a unique approach to sugar consumption, preferring to obtain sugar from staple foods rather than directly consuming candy [21][25] Health Trends - There is a growing health consciousness among Chinese consumers, leading to a nationwide trend of reducing sugar intake, driven by concerns over health risks associated with high sugar consumption [31][33] - Policies are being implemented to promote reduced sugar consumption, including mandatory labeling of sugar content in pre-packaged foods starting in 2027 [33][35] Company Performance - Xu Fu Ji, a long-standing candy brand, has seen its market share decline among younger consumers, yet it remains a top player in the domestic candy market due to its established brand recognition [11][39] - The company has attempted to adapt by launching reduced-sugar products, but these have not significantly boosted sales, indicating challenges in meeting changing consumer preferences [37][39] - Other brands have also struggled to maintain relevance, with some experiencing low repurchase rates despite initial popularity from collaborations and new product launches [37][39] Future Outlook - The candy industry is expected to continue evolving, with a focus on innovation to meet consumer demands for healthier options [41] - While candy may no longer be a staple in everyday life, it is anticipated to retain a presence in the market, adapting to fit modern consumer needs [41]

【环球网消费报道 记者 刘晓旭】2026年农历马年的钟声即将敲响。春节在中国人的精神谱系中，承载 着厚重的文化记忆与情感寄托。它不仅是"辞旧迎新"的时间刻度，更是一场汇聚情感、记忆与文化的隆 重盛典。琳琅满目的年货与热气腾腾的餐桌，既是传统年味的具象化符号，也是时代变迁的生动缩影。 当前，国人的年夜饭已演变为"吃得好、重品质、寻新意"的深刻变化。站在2026年节点审视，这场餐桌 上的变化早已突破了感官体验的边界——当AI营养师精准定制家宴菜单，当区块链溯源赋予每一道食 材不可篡改的"数字身份证"，当智能温控物流让"鲜味"跨越山海即时抵达，传统年味正被硬核科技重新 定义。这不再局限于口感的改善或包装的升级，已演变成了一场涵盖供应链重塑、技术穿透、标准升维 与管理闭环的系统性变革。 中国营养保健食品协会执行副会长厉梁秋在接受环球网消费记者采访时表示，食品行业正从规模扩张转 向品质化、健康化、规范化高质量发展。品质提升是产业立身之本，企业须坚守安全底线，强化全链条 管控与标准引领，以技术创新夯实质量根基，用诚信与专业赢得消费者信任。在消费理念更新与政策红 利的双重驱动下，中国食品行业正全力奔赴一场向"卓越进阶"的华 ...

2月15日，农历腊月二十八，春城年货采购迎来高峰。从大型批发市场到特色农贸集市，再到连锁商 超，摩肩接踵的人流、琳琅满目的货品、洋溢幸福的笑脸，共同绘就一幅热气腾腾的民生画卷，生动诠 释了年的期盼与城的活力。 商超以便捷和标准保障年货供应 在传统市场用温度与人气迎接采购高峰的同时，现代化连锁商超则以标准化、便捷化和全球供应链的优 势，为市民提供了另一种高效、可靠的采购选择，共同支撑起春节市场的繁荣稳定。 在盒马鲜生世纪金源店，喜庆的红色装饰布满货架。海鲜池内，帝王蟹、东星斑、波龙等海鲜储备充 足。数据显示，2月以来，盒马门店在全国的帝王蟹备货量已超过300吨，用充足的货源确保节日供应无 忧。为将原汁原味的生鲜送到家庭餐桌，盒马特别配备了专用保温箱和密封打氧袋，实现"鲜活到家"。 沃尔玛龙斗店开辟了醒目的"年货一条街"，徐福记等经典年糖品牌设立专柜，吸引不少怀旧市民驻足选 购。其自有品牌"沃集鲜"推出超300款限定年货礼盒，从干果零食到熟食腊味，满足一站式送礼需求。 麦德龙依托全球采购与质量管控优势，深入国内核心产区及海外优质产地，严选水果、牛排、红酒等高 品质商品，近期昆明各店水果销售额同比实现翻倍增长，显示 ...

Core Insights - The article highlights the proactive measures taken by China Merchants Bank Dongguan Branch to stimulate consumption and investment, contributing to the high-quality economic development of Dongguan [2] Group 1: Consumer Engagement and Financial Initiatives - The bank aims to serve nearly 4.2 million individual customers and over 70,000 corporate clients by the end of 2025, with a projected annual increase of nearly 600 million yuan in consumer loans and a total loan issuance of 6 billion yuan [2] - Over 210 promotional events have been conducted, with an expenditure exceeding 1 million yuan, resulting in a boost of 11.09 million yuan in restaurant consumption [2] - Online consumption vouchers have benefited over 370,000 users, driving direct consumption exceeding 15.2 billion yuan [2] Group 2: Digital and Physical Consumption Ecosystem - The bank has developed a seamless payment experience for users, facilitating instant payments and discounts across various platforms, including convenience stores and public transport [3] - Collaboration with local businesses has led to the establishment of a payment convenience business circle, enhancing customer traffic through various promotional strategies [3] - The launch of the "China Trendy Toys City - Dongguan Co-branded Card" integrates exclusive discounts and privileges, promoting the synergy between trendy toy consumption and cultural tourism [3] Group 3: Support for Small and Micro Enterprises - The bank emphasizes dual support for consumers and businesses, providing targeted consumption vouchers and increasing financial support for small and micro enterprises [4] - Over 700 small and micro enterprises have received more than 700 million yuan in credit funding, addressing cash flow challenges and enabling participation in promotional activities [5] - Local brands have seen significant sales increases, with specific products achieving notable sales figures, such as over 10,000 units of gift boxes and 19,000 units of vivo phones [5] Group 4: Future Initiatives and Goals - The bank plans to continue its commitment to financial services for the public, focusing on consumption upgrade trends and the unique economic characteristics of Dongguan [5] - Upcoming promotional activities include "Instant Cash" and "Dongguan New Year Consumption Festival," featuring interest-free loans and consumption subsidies [5] - The bank aims to expand its promotional efforts to 1,400 stores during the Spring Festival, including cinema discounts starting at 19.9 yuan [5]

Core Insights - Xu Fu Ji, a classic Chinese snack brand, has made its fourth appearance on the Times Square billboard, symbolizing its global outreach and connection to the Chinese New Year [1][3] - The brand has successfully penetrated the North American market, resonating with overseas Chinese consumers and gaining recognition among local consumers [3][5] Group 1: Brand Expansion - Xu Fu Ji will enter Costco in the U.S. in 2024, Walmart and T&T in Canada in 2025, and Loblaws in 2026, marking a significant transition from Chinese communities to mainstream retail [3][5] - The international business of Xu Fu Ji has experienced several-fold growth over the past four years, reflecting a strong cultural confidence and increasing visibility in Western markets [5] Group 2: Consumer Engagement - In North American supermarkets, Xu Fu Ji products are not just items on shelves but also serve as warm gathering points, especially during the Chinese New Year [6][8] - Taste-testing events have attracted both Chinese expatriates and local consumers, showcasing the brand's ability to bridge cultural gaps through food [8] Group 3: Strategic Drivers - Xu Fu Ji's success in North America is attributed to a solid foundation built on product quality, brand strength, and operational efficiency [10] - The brand emphasizes product innovation while maintaining traditional flavors, establishing itself as an irreplaceable symbol of the Chinese New Year for overseas Chinese [10] - Emotional connections are fostered through the cultural significance of its products, linking them to themes of reunion and happiness, which resonate with both Chinese and foreign consumers [10]

值得关注的是，为了增强体验感，琉璃厂东西街专门设置了"伯乐来了—寻找厂甸马騳骉"活动，让大家 沿街"寻马"。据介绍，沿街"藏"有66匹源自历代文物名画中的"骏马"和众多马元素，市民游客只需前往 街头公告板处，免费领取寻宝图册，就可以手持《丙午骏马艺术图鉴》，开启一场妙趣横生的"寻马"之 旅了。 姚江胡同则主打传统民俗互动，每天两场书法家写福送福（10点至11点、14点至15点），同步开放汉服 换装拍照与投壶游戏。荣宝斋一层与火神庙二殿内，金氏风筝扎制技艺、北京彩塑、传统香制作技艺 （药香制作技艺）等24场"马上亲手做"体验活动有序开展，非遗传承人现场指导，市民可通过提前预约 报名免费参与。 2月8日至16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展 与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀：徐悲鸿的马上乾坤"艺术展、"祥瑞拓影 古马驰 昨天 上午，2026年厂甸庙会小年预热活动正式启动。 本报记者 方非摄 前"藏马主题拓片展、"戏马丹青"油画艺术展也将陆续精彩亮相。 本报讯（记者 张骜）昨天上午，"春风跃马 非遗暖韵——当非遗遇见非遗" 2026年厂甸庙会小年 ...

（来源：千龙网） 资料来源：西城区文物保护管理中心官方公众号 新京报制图/许英剑 "春风跃马 非遗暖韵——当非遗遇见非遗"2026年厂甸庙会小年预热活动，于2月8日至16日在北京琉璃厂东西街及火神庙、姚江胡同等核心区域举行。该系 列活动由北京市西城区文物保护管理中心、西城区文学艺术界联合会联合主办。 现场赠送书法家手书"福"字 据悉，2月8日-10日为集中活动期，包括33项非遗项目、24场手作体验、10场特色展演，旨在通过"定点呈现+流动展示"方式，提前营造马年新春氛围，也为 春节厂甸庙会正式启幕预热造势。预热期间，还将举行"伯乐来了—寻找厂甸马騳骉"线上和线下活动。 作为百年厂甸庙会的前奏序曲，本次预热活动聚焦"非遗活态传承"与"市民深度参与"两大核心。活动首日，中国书店门前小广场举办了启动仪式，现场向市 民代表赠送书法家手书"福"字，发布厂甸庙会主题曲，同时原创京剧《龙马献福》、舞蹈《万马奔腾》等节目也将集中呈现。 每日上演"宣南往士"主题巡游快闪 2月8日-16日，琉璃厂东西街每日将上演"宣南往士"主题巡游快闪，宏宝堂同期举办"骉"主题迎新展与"马上有余"金鱼展，"百年厂甸"文化展、"驰墨骋怀： 徐悲鸿 ...

厂甸庙会作为承载老北京民俗记忆的国家级非物质文化遗产，迄今已经拥有400多百年历史。2026年厂 甸庙会小年预热活动于2月8日正式启幕。本次活动以"春风跃马 非遗暖韵——当非遗遇见非遗"为主 题，让厂甸庙会这一经典非遗项目，与京剧、北京皮影戏、双簧、金属锻錾、北京刻瓷以及荣宝斋、戴 月轩等老字号数十项非遗技艺、非遗展演相遇相融，匠心打造一场沉浸式非遗文化盛宴，为马年新春注 入醇厚文化暖意和别样韵味。 启动仪式于10点在中国书店（琉璃厂店）门前小广场准时开始，锣鼓点清脆、皮黄声响起，开场舞蹈 《万马奔腾》气势如虹，一段原创京剧《龙马献福》让在场戏迷大呼过瘾，多个原创节目通过不同的形 式，充分展示了马年元素，更让非遗技艺在热闹氛围中焕发出新活力。此外，张一元的"马上暖心茶"， 带来别样的参与感和阵阵暖意。 与此同时，更多体验活动陆续展开，为市民游客提前营造马年新春氛围，也为春节厂甸庙会正式启幕预 热造势。 厂甸庙会因文市而闻名京城，位于琉璃厂地区这一文人雅士汇集之地，也让这里的活动多了一丝文气。 活动首日，市民在欣赏节目之余，收到了书法家们手写的"福"字，各类精心设计的非遗体验活动，也让 小年活动不只局限于吃吃喝 ...