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疯狂的外卖大战,谁是最终赢家?
财联社· 2025-07-08 03:16
Core Viewpoint - The competition in the food delivery market has intensified with the launch of significant subsidy programs by major players like JD.com and Alibaba, leading to a surge in daily order volumes and a shift in market dynamics [1][2][15]. Group 1: Market Dynamics - The total daily order volume in the food delivery and instant retail market has rapidly increased to approximately 200 million orders, driven by aggressive subsidy strategies from JD.com and Alibaba [2][15]. - In June, Meituan's market share dropped to around 60%, with daily orders exceeding 90 million, while Taobao Shanguo and JD.com reported significant order volumes during the same period [1][2][10]. - As of July 5, Meituan's instant retail orders surpassed 1.2 billion, with over 1 billion being food orders, indicating a strong recovery and competitive response to rival promotions [10][11]. Group 2: Promotional Strategies - Taobao Shanguo launched a substantial subsidy plan of 500 billion yuan, resulting in a significant increase in order volumes across various categories, including food and beverages [3][4][11]. - Meituan responded to the competitive pressure by offering various high-value discount coupons and promotional activities, aiming to retain its customer base during the peak consumption season [5][11]. - The promotional activities led to a notable increase in order volumes for several brands, with some reporting up to a 230% increase in orders due to the influx of new customers attracted by the subsidies [11][12]. Group 3: Operational Challenges - The sudden spike in order volumes has created operational challenges for many merchants, with reports of overwhelmed staff and difficulties in fulfilling the increased demand [12][13]. - Some merchants expressed concerns about the sustainability of such high order volumes and the impact on brand quality, indicating a potential long-term challenge for businesses focused on maintaining brand integrity [14]. Group 4: Strategic Responses - JD.com is exploring new business models in the food delivery sector, focusing on supply chain efficiencies and cross-selling opportunities, while also expanding its logistics capabilities [15][16]. - Meituan is shifting its resources towards enhancing its instant retail and grocery delivery services, aiming to create a comprehensive delivery network that caters to urban consumers [18][19]. - The competition among the three giants—Meituan, JD.com, and Alibaba—highlights the ongoing battle for market share in the rapidly evolving instant retail landscape, with each company seeking to leverage its strengths in supply chain and customer engagement [19].
纵腾集团李聪:美国零售业加速洗牌,供应链竞争打响时效之战
Nan Fang Du Shi Bao· 2025-06-26 07:36
6月26日,以"跨境新生力"为主题,粤港澳大湾区首届"跨境新生力"品牌峰会在深圳宝安举行。活动由 南方报业传媒集团指导,南方都市报社、南都湾财社、全球青年跨境協會主办。 会上,纵腾集团副总裁李聪对当前全球零售和供应链的变革,分享了他的深度洞察。 他进一步解释,这一转变的背后,是亚马逊等头部平台通过重构物流规则所推动的。亚马逊在美国推行 的"分仓"模式,将全国划分为八大区域,实质上是把竞争的核心从"商品价格"拉到了"库存距离"上。这 意味着,谁的货离消费者更近,谁就能在配送时效和尾程成本上获得巨大优势。李聪将此生动地比喻 为"订单和库存的双向奔赴",宣告了"时效之战"的正式开启。 面对新的竞争格局,李聪为跨境卖家给出了明确建议:短期内,必须高度关注现金流,做好战略性收缩 的准备,以"熬过去"为首要目标;长期来看,则必须主动拥抱变化,通过建立本土缓冲仓、优化多区域 分仓布局等方式,构建分级的、更敏捷的库存体系,以在未来的时效战中赢得先机。 作为行业实践者,李聪也展示了纵腾集团的布局。目前,纵腾在全球拥有超230万平方米的海外仓,并 大力投入建设机器人智能仓,通过技术手段实现降本增效。这不仅印证了他对供应链未来趋势 ...
茅台跌倒,新消费三姐妹却“暴力逆袭”?
Tai Mei Ti A P P· 2025-06-23 08:09
老铺黄金:把黄金首饰卖出奢侈品单价,开进北京国贸、上海恒隆。 一边是高端消费失灵,另一边是"新消费三姐妹"崛起,黄金、盲盒和柠檬水,已经变成了年轻人的心头 好。而这背后并不是偶然,是系统性打法的胜利。 在最冷的时候,杀出一条血路 你以为现在是消费寒冬,所有品牌都在裁员、收缩、跑路,但泡泡玛特、蜜雪冰城、老铺黄金,却在逆 风狂奔。 文 | 新质动能,作者|沐风,编辑|小峰 当茅台股价下跌、各大白酒库存堆积,曾经中产标配的"茅五洋"光环,开始失效了。但另一边,"新消 费三姐妹"却杀疯了: 泡泡玛特:靠一只LABUBU,把毛绒玩具卖成了收藏品,市值逼近3000亿港元; 蜜雪冰城:4元柠檬水、46000家门店、全球走一圈还在赚钱; 它们做的生意貌似也不新鲜:一个卖玩具的,一家卖4块钱柠檬水的,还有一家把黄金首饰卖出奢侈品 价位的。 听上去不像传统意义上的"刚需",却硬生生跑成了新消费第一梯队。这背后是什么在支撑呢? 先看泡泡玛特,它靠盲盒征服全球潮人圈。从最早的盲盒爆红,到如今的LABUBU风靡,泡泡玛特已 经把"IP消费"这门生意做到极致。 它不只是卖玩具,更是一套完整的内容生态系统——从原创IP孵化、设计、盲盒机 ...
泡泡玛特、蜜雪冰城和老铺黄金:三家千亿公司,三种稀缺性
创业邦· 2025-06-23 04:07
以下文章来源于一财商学 ,作者Yicai商学 一财商学 . 一财商学院定位于"全域数字商学院",面向企业客户,提供覆盖企业全生命周期、全平台经营、全组织 学习、全链路运营的知识服务,助推企业数字化成长。 来源丨一财 商学 ( yicai_shangxue01 ) 作者丨吴羚玮 今年港股的主题,大概又回到了消费上。 因为年内股价平均涨幅超200%, 总市值超7000亿港元 ,泡泡玛特、老铺黄金和蜜雪冰城,被股民 们攒到一起,并称「新消费三杰」。过去几个月,从老铺黄金的排队热,到蜜雪冰城找雪王敲钟,再 到Labubu统一了海内外明星、网红与素人的审美——它们在刷屏媒体头条的同时,实实在在收获了 公司业绩与投资市场的增长。 分别占住了效率 情感和文化三端 老铺黄金2024年上市,蜜雪冰城2025年3月上市,整体走势大幅上扬,只有2020年底上市的泡泡玛 特跑过了一个"小周期": 上市即巅峰,新股认购超356倍、开盘市值破千亿港元,缔造了2020年最夸张的IPO故事;2021年 后, 市场对其商业模式的质疑以及业绩增长的不确定性中,泡泡玛特股价一路下挫,甚至在2022年 10月跌至10港元以下,市值较巅峰时期缩水超9 ...
下沉市场!县城餐饮人做生意的3个狠招
Sou Hu Cai Jing· 2025-06-22 17:06
下沉市场不是低配版!县城餐饮人做生意的3个狠招 当一线品牌带着"降维打击"的傲慢冲进县城,以为低价+标准化就能通吃时,往往被现实狠狠上课——客单 价80元的网红餐厅门可罗雀,而街角老王那家人均35元的"土味酒楼"却天天爆满。下沉市场,绝非都市餐 饮的"简易模式"。这里的水,比想象中深得多。在河南永城、湖南宁乡、四川射洪…一批扎根县域的"地头 蛇"餐饮老板,正用最朴素的生存智慧,给迷信"大品牌+大资本"的行业人上了一课:想活得好,先看懂这 三条"铁律"。 一、 关键一:"升级"藏在"刚需"里,性价比≠廉价感 误判县域消费力,是外来品牌折戟的第一道坎。县城消费者要的不是"阉割版"都市餐饮,而是"值感拉 满"的品质刚需。 1、客单不低,但要"看得见"价值 蜜雪冰城在县城卖6元柠檬水是王者,但县城商场里人均60-80元的本地特色餐厅(如湖北赤壁的"渔悦 轩"河鲜馆)同样座无虚席。关键差异在于——"这钱花在哪儿必须看得见"。 案例: 江西赣州"客家大院",人均65元主打土灶柴火鸡。食客进店先自选活鸡现杀(透明操作间),配菜是地头 直送的野菜、豆腐,灶台当餐桌,柴火噼啪响。老板李建国直言:"城里人吃环境格调,我们这儿吃' ...
再冲港股,三只松鼠能否重讲“宏大叙事”?
3 6 Ke· 2025-06-11 10:23
2025年开年以来,二级市场的财富盛宴正"推杯换盏",传统消费龙头还在为个位数增长殚精竭虑时,一批聚焦Z世代需求、重构消费逻辑的新势力已在资 本市场狂飙。 最有代表性的便是泡泡玛特、蜜雪冰城、老铺黄金"消费三姐妹"的爆火,一众泛消费品牌自然也不肯放过这"历史的窗口期"。这些新生代消费股,正用颠 覆行业认知的涨幅,重新定义新消费时代的投资逻辑。 从三只松鼠的发展轨迹可见,创始人章燎原是一位流量敏感型选手,三只松鼠多次关键破局都与他紧抓流量红利直接相关。 在零食行业中,成功登陆资本市场的企业并不在少数,但实现"A+H"双重上市的还未出现。其中率先嗅到机会的,依然是"松鼠老爹"章燎原。 据最新年报数据,2024年三只松鼠营收达到106.22亿元,同比增长49.3%;归属于上市公司股东的净利润为4.08亿元,同比增长85.51%。 在破百亿的营收在创业绩新高的同时,三只松鼠又向港交所发起了攻势。 很难讲三只松鼠的成功不乏运气所在,一方面,公司刚刚从谷底爬坡上来,交上了一份高光答卷;另一方面,港股的"水温"刚好从春天沸腾到盛夏。 若三只松鼠此次能够成功出"港",还将获得"业内第一家实现'A+H'双重上市的企业"头衔。 ...
消费新势力崛起,618开启情绪价值主战场
Sou Hu Cai Jing· 2025-06-05 18:05
一、政策与平台双轮驱动:国补叠加让利,重构消费逻辑 二、消费新势力画像:情绪价值主导,分层策略定胜负 当传统"刚需消费"让位于"情绪消费",消费者结构正裂变为三大阵营: 午夜零点,某三线城市青年小陈的屏幕同时亮起三条推送——淘宝"官方立减15%"的冰箱弹窗、抖音直播间"立减+国补"的智能门锁链接、小红书博主测评 的定制汉服种草视频。他划掉通知,却忍不住点进购物车,为三天后搬进的新家按下支付键。此刻,数百万订单正涌向中国电商平台的后台,一场横跨37天 的消费马拉松正式鸣枪。 2025年的消费刺激政策正以空前力度渗透日常场景。618期间,家电下乡补贴(最高500元)、新能源汽车购置补贴(最高1万元)、节能补贴(最高300元) 首次深度联动电商大促,形成"国补+平台百亿补贴"的双重杠杆。以苹果16 Pro为例,叠加补贴后价格下探至5499元,较首发价降幅超20%,直接引爆预售期 销量。 平台策略更迎来本质变革: 规则简化:淘宝天猫取消跨店满减,推行"单件立减15%起";抖音采用"立减15%+一件直降";京东保留"满200减20"但简化凑单逻辑。 周期延长:大促从5月13日延续至6月18日,长达37天创历史纪录,分散 ...
从闭眼买到不想续:山姆会员店的“精英滤镜”被撕碎?
Sou Hu Cai Jing· 2025-05-08 03:23
然而,光环之下暗流涌动。2024年,山姆中国新店增速从2023年的40%骤降至18%,下沉市场门店坪效 不足一线城市的60%。更严峻的是,其线上GMV增速仅为25%,远低于盒马X会员店的65%和京东七鲜 的50%。高歌猛进的山姆,正面临会员增长放缓、供应链承压、本土化不足的多重挑战。 山姆的三重护城河 山姆会员店用26年时间在中国市场筑起了一座看似坚不可摧的堡垒,但2024年的数据却暴露出裂痕—— 当会员费涨价与消费降级浪潮碰撞,当Costco与盒马X会员店从南北两翼包抄,这座堡垒的根基正在动 摇。 1. 精准的会员筛选机制 山姆会员店通过设置较高的会员门槛,成功筛选出一批具有高消费能力和忠诚度的优质客户群体。其会 员年费在2024 年达到 260 元,这一费用虽然不菲,但却为山姆筛选出了家庭年收入超过 30 万元,且以 30 至 50 岁中青年为主的高价值用户。这些人追求生活品质,愿意为优质商品支付溢价,为山姆带来了 稳定的客源和较高的客单价。数据显示,2024 年山姆的会员数量突破 400 万,会员年费收入高达 20 亿 元,会员的高粘性使得其复购率保持在 70% 左右,远高于普通超市。 2. 严选供应链 ...
Aramark(ARMK) - 2025 Q2 - Earnings Call Transcript
2025-05-06 12:30
Financial Data and Key Metrics Changes - Aramark's organic revenue grew to $4.3 billion, representing a 3% increase, despite challenges such as facility exits and weather-related closures [8][20] - Operating income was $174 million, up 9.5% year-over-year, with adjusted operating income increasing to $205 million, reflecting an 11% rise on a constant currency basis [20][21] - Adjusted EPS was $0.34, a 22% increase compared to the prior year on a constant currency basis [23] Business Segment Data and Key Metrics Changes - In the U.S., organic revenue increased to $3.1 billion, approximately 1% growth, impacted by factors like facility exits [9][21] - The International segment reported organic revenue of $1.3 billion, a 10% year-over-year increase, with strong performance across multiple countries [12][13] - The U.S. segment's AOI growth was 5%, with margin improvement driven by supply chain efficiencies [21] Market Data and Key Metrics Changes - Client retention rate exceeded 98%, a level not typically seen at this point in the fiscal calendar [6][26] - New client wins totaled $760 million year-to-date, with expectations for net new business growth of 4% to 5% in fiscal 2025 [7][26] - The company experienced a monthly acceleration of revenue growth, reaching 6% in April [6][26] Company Strategy and Development Direction - Aramark is focused on leveraging its resilient business model to navigate market fluctuations and uncertainties [7][18] - The company aims to capitalize on growth opportunities in various sectors, including education, sports, and healthcare [12][18] - Continued investment in technology and supply chain optimization is a priority to enhance operational efficiency and client service [14][15] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving financial objectives for fiscal 2025, citing strong retention rates and a robust sales pipeline [6][26] - The company is monitoring macroeconomic trends, including tariffs, and believes its business model is well insulated from volatility [16][26] - Expectations for revenue growth to accelerate in the second half of the fiscal year, driven by new business and increased base business volume [26] Other Important Information - The company repurchased nearly 4 million shares, totaling about $140 million, as part of its capital allocation strategy [19][24] - Aramark's leverage is expected to remain around three times by the end of the fiscal year, with enhanced financial flexibility achieved through debt maturity extensions [19][24] Q&A Session Summary Question: Potential for net new business growth above 5% - Management indicated that they expect to exceed the multi-year growth range of 5% to 8% in the fourth quarter, driven by strong retention and new business [30][32] Question: Impact of inflation on Avendra and consumer behavior - Management confirmed that Avendra is effectively managing supply chain disruptions and can pass through inflationary costs, with no significant change in consumer behavior noted [34][36] Question: Expectations for pricing and margin expansion - Management expects pricing to align with inflation, with opportunities for incremental margin expansion driven by supply chain efficiencies and operational improvements [110]
Oatly(OTLY) - 2025 Q1 - Earnings Call Transcript
2025-04-30 12:32
Oatly Group (OTLY) Q1 2025 Earnings Call April 30, 2025 07:30 AM ET Company Participants Brian Kearney - VP-IRJean-Christophe Flatin - Chief Executive OfficerDaniel Ordoñez - Global President & COOMarie-José David - CFOMax Gumport - Director - Equity ResearchAndrew Lazar - Managing DirectorJohn Baumgartner - Managing Director, Equity Research Conference Call Participants Michael Lavery - Senior Equity Research AnalystElsa Evans - Equity Analyst Operator Please note this event is being recorded. I would now ...