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记者观察 | 从 “刺激” 到 “适配” 消费与供给进入双向奔赴阶段
回望过往,我国消费政策经历了从"普惠刺激"到"精准适配"的深刻转变。此前,消费提振多依赖补贴等 短期激励手段,虽能快速拉动消费增量,但难以形成持续动力。如今,政策重心转向供需两端协同发 力,《提振消费专项行动方案》等政策既强化需求侧增收减负,又聚焦供给侧质量提升,构建起"技术 赋能+场景创新+金融支持"的系统性解决方案。从江苏省的消费环境优化三年行动到四川省培育特色消 费品集群的举措,地方实践纷纷呼应这一转变,让政策红利精准滴灌市场末梢。 来源:上海证券报·中国证券网 上证报中国证券网讯(记者 李雁争)11月中旬召开的国务院常务会议明确提出,增强供需适配性是进 一步释放消费潜力、畅通经济循环的有效举措。这一部署标志着我国促消费政策思路已从过去的单一刺 激转向系统适配,消费与供给正进入需求牵引供给、供给创造需求的双向奔赴新阶段,为经济高质量发 展注入持久动力。 政策引导与市场机制的协同发力,让双向奔赴的良性循环加速形成。消费新业态新模式新场景试点的推 进,让首发经济、融合消费蓬勃发展;"滴灌式"精准补贴替代了"一刀切"的普惠政策,宁夏永宁县通 过"旧品评估抵扣+政府补贴+商家让利"模式,2300万元补贴撬动消费 ...
中国商品市场百强榜发布,浙江凭什么“霸榜”?
Di Yi Cai Jing· 2025-11-26 08:19
Core Insights - Zhejiang Province has established itself as a leading hub for global resource integration and market penetration, holding 29 positions in the "Top 100 Commodity Markets in China" list, which represents nearly 30% of the total [1] - The total transaction volume of specialized markets in Zhejiang reached 1.77 trillion yuan in 2024, with a year-on-year growth of 4.73%, and is expected to exceed 1.8 trillion yuan by year-end [1] Group 1: Market Performance - Zhejiang has the highest number of markets, excelling in transaction scale, market structure, and digital transformation, with notable markets like Yiwu China Commodity City and Zhejiang Shaoxing China Light Textile City [1] - In the first three quarters of 2024, the transaction volume reached 1.28 trillion yuan, indicating strong market activity [1] Group 2: Transformation Strategies - The Zhejiang market is undergoing transformation across five dimensions: full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization [2] - The province has integrated production and supply chain resources through a "platform + industry" model, moving beyond traditional transaction methods [2] Group 3: Production and Service Innovations - Zhejiang has cultivated 4,375 "super factories" and adopted flexible production models to meet the demands of small brands and e-commerce [3] - The Yiwu Global Trade Center has developed a comprehensive service ecosystem, with 57% of merchants operating their own brands [3] Group 4: Quality and Brand Development - The market is focusing on brand incubation, quality control, and intellectual property protection to move up the value chain [4] - The Puyuan Wool Sweater Market has established a brand management system, achieving a transaction volume of 6 billion yuan on a major e-commerce platform in the first four months of the year [4] Group 5: Global Integration - Zhejiang's market has evolved from a simple distribution model to a hub for global resource integration, with Yiwu's "Yi Payment" collaborating with over 400 banks worldwide [5] - The establishment of overseas warehouses and new international routes has enhanced global circulation capabilities [5] Group 6: Future Directions - The five trends of full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization are interrelated and mutually reinforcing [5] - Recommendations include creating new market-industry synergies, developing new consumer benchmarks, enhancing service platforms, and leveraging AI for market innovation [6]
关注“双十一”丨京东发布“双十一”消费数据 河南下单量增速居全国第二位
He Nan Ri Bao· 2025-11-11 23:21
Core Insights - JD.com reported significant consumer activity during the "Double Eleven" shopping festival, particularly in Henan province, which ranked fourth nationally in user numbers and second in order growth rate, indicating a robust consumer base and strong purchasing momentum [1][2] - The purchasing power within Henan is diverse, with Zhengzhou being the strongest city on the JD platform, while Puyang showed the highest growth rate in purchasing power, reflecting a varied consumption landscape [1] - The fastest-growing product category in Henan was action cameras, with a remarkable growth rate of 498%, followed by air conditioning sets, digital cameras, and down jackets, all exceeding 100% growth [1] - High-value consumer electronics such as air conditioners, mobile phones, and refrigerators had an average spending of over 4,800 yuan per person, indicating a trend towards smart, quality, and health-oriented products [1] - Different generational preferences were noted, with Gen Z favoring digital peripherals, while millennials and Gen X focused on maternal and infant products, and the elderly preferred health care appliances and kitchen tools, highlighting the structural shifts in family consumption in Henan [1] Industry Trends - The consumer trend in Henan is shifting from price-driven purchases to value-oriented decisions, characterized by rapid growth, improved structure, and clear preferences [2] - The ongoing optimization of the consumption environment and enhancement of supply quality are expected to further unleash Henan's consumption potential, positioning it as a key driver of regional economic growth [2]
三只松鼠(300783):流量费率提升,压制利润表现
GOLDEN SUN SECURITIES· 2025-10-28 07:05
Investment Rating - The investment rating for the company is "Buy" [3][5]. Core Views - The company reported a revenue of 22.8 billion yuan in Q3 2025, reflecting an 8.9% year-on-year increase, while the net profit attributable to shareholders decreased by 56.8% to 0.2 billion yuan due to rising online traffic costs [1][2]. - The gross margin improved by 1.3 percentage points to 25.7% in Q3 2025, primarily driven by an increase in self-produced products and adjustments in channel structure [2]. - The company is actively exploring new business models, including offline distribution and lifestyle stores, to mitigate the pressure from rising online traffic costs [2][3]. Financial Summary - For the fiscal year 2025, the company is projected to achieve revenues of 116.2 billion yuan, 136.5 billion yuan, and 156.5 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 9.4%, 17.5%, and 14.6% [3][4]. - The net profit attributable to shareholders is expected to be 2.2 billion yuan, 3.3 billion yuan, and 4.1 billion yuan for 2025, 2026, and 2027 respectively, with a significant decrease of 47.1% in 2025 followed by growth of 53.4% and 23.9% in the subsequent years [3][4]. - The company’s earnings per share (EPS) for 2025 is estimated at 0.54 yuan, with a projected price-to-earnings (P/E) ratio of 43.5 [4][5].
聚焦“品质化”赛道,柏厨家居连云港展厅焕新升级
Jiang Nan Shi Bao· 2025-10-21 07:49
Core Insights - The article highlights the launch of a new art showroom by Baichu Home in Lianyungang, Jiangsu, as part of the ongoing integration process in the Yangtze River Delta, aiming to enhance consumer experience and aesthetic demands in home furnishings [1][3] Group 1: Company Overview - Baichu Home, a high-end custom brand under Fotile Group, has been dedicated to kitchen solutions since its inception in 2000, evolving into a provider of comprehensive home customization solutions [2] - The brand emphasizes its core values of "integrating human quality, corporate quality, and product quality," aiming to lead in classic kitchens and quality home customization [2] Group 2: Showroom Experience - The newly upgraded showroom in Lianyungang serves as an immersive art space, moving beyond traditional sales environments to allow consumers to experience the brand's craftsmanship and aesthetic through spatial design [3] - The showroom design focuses on overall harmony and sophistication rather than individual product displays, showcasing a complete living environment that reflects practical aesthetics [3] Group 3: Commitment to Quality - Baichu Home has established trust with over 3 million households nationwide, attributed to its commitment to quality and recognition through various international awards [4] - The showroom upgrade signifies the brand's confidence in providing reliable and durable standards for home customization, reinforcing its mission to enhance the quality of life for consumers [4] - The company aims to continue promoting quality home furnishings, ensuring that every family choosing Baichu Home experiences a refined living environment that withstands the test of time [4]
国产客机C909深圳首飞,开通国际客运新航线
Bei Ke Cai Jing· 2025-10-03 11:09
Core Points - The first domestic regional passenger aircraft C909 successfully completed its maiden flight in Shenzhen on October 3, marking a significant milestone for domestic aircraft in international operations [1] - The newly launched Shenzhen to Manado international route will operate three flights per week, enhancing travel options for Shenzhen residents during holidays [1] Summary by Category Aircraft and Operations - The C909 is the first domestic aircraft to operate an international route from Shenzhen, which is crucial for promoting the internationalization, quality, and network operations of domestic aircraft [1] Route Details - The Shenzhen to Manado route will have flights on Tuesdays, Thursdays, and Saturdays, departing from Manado at 21:10 and arriving in Shenzhen at 01:00 the next day; flights from Shenzhen will depart on Wednesdays, Fridays, and Sundays at 02:00, arriving in Manado at 05:40 [1]
不要白白浪费一次危机!西贝事件应成为预制菜产业转型发展的新起点
Mei Ri Jing Ji Xin Wen· 2025-09-15 01:44
Core Viewpoint - The ongoing debate between Luo Yonghao and Xibei highlights the urgent need for standardization, transparency, and quality improvement in the prepared food industry, which is crucial for its healthy development [1][2][3][4][5][6] Group 1: Industry Context - The prepared food market in China is projected to exceed 600 billion yuan by 2025 and may reach a trillion yuan by 2026 [2] - The penetration rate of prepared food in chain restaurants has reached 80%, with 42% of takeout orders consisting of prepared dishes [2] Group 2: Standardization - Standardization is essential for establishing a common language and rules within the prepared food sector, as the lack of standards leads to confusion among consumers and businesses [3] - A draft for the national food safety standards for prepared food is set to be publicly reviewed, which could unify the definition and standards for prepared food [3] Group 3: Transparency - Transparency is vital for restoring consumer trust, as the lack of clear information about prepared food has led to consumer dissatisfaction [4] - Companies that openly disclose their food preparation processes, like Laoxiangji, have received positive feedback, indicating that transparency can enhance consumer confidence [4] Group 4: Quality - Quality is the core of the prepared food industry's survival, as consumer anxiety over quality issues has been a significant concern [5] - The industry must shift from being perceived as merely convenient to being recognized for safety, health, and quality, making quality a competitive advantage [5] Group 5: Future Implications - The Xibei incident should serve as a catalyst for self-reform within the restaurant industry, promoting the prepared food sector's evolution [6] - Legal standards should be established to ensure consumer rights, while companies that prioritize honesty and transparency will gain market respect [6]
【私募调研记录】凯丰投资调研温氏股份、三只松鼠等4只个股(附名单)
Zheng Quan Zhi Xing· 2025-08-29 00:08
Group 1: Company Insights - Wens Foodstuff Group reported significant improvement in pig farming costs due to stable production, effective disease control, and increased piglet breeding investment, with a debt-to-asset ratio reduced to 50.6% [1] - Three squirrels are transitioning towards high-end, quality, and differentiated products, achieving a revenue of 5.478 billion yuan and a net profit of 138 million yuan, with offline distribution doubling [2] - Yun Aluminum plans to implement a mid-term dividend of approximately 1.11 billion yuan, enhancing resource acquisition capabilities and maintaining a reasonable inventory level [3] - Giant Network achieved a revenue of 1.662 billion yuan, a year-on-year growth of 16.47%, with a net profit of 777 million yuan, focusing on content supply and exploring overseas markets [4] Group 2: Industry Trends - The food and retail industry is undergoing changes, making it difficult to generate value through homogeneous competition, prompting companies to focus on differentiation and quality [2] - The aluminum industry is seeing a push towards resource acquisition and green aluminum production, with a focus on technology upgrades [3] - The gaming industry is leveraging user-generated content and optimizing game performance to extend product life cycles, with a strong emphasis on user engagement [4]
【机构调研记录】中信建投基金调研三只松鼠
Zheng Quan Zhi Xing· 2025-08-29 00:07
Group 1: Company Insights - Citic Securities conducted a survey on Three Squirrels, indicating that the food and retail industry is undergoing significant changes by 2025, with a shift from homogeneous competition to a focus on high-end, quality, and differentiated products [1] - Three Squirrels reported a revenue of 5.478 billion and a net profit attributable to the parent company of 138 million, with over 20% growth in the second quarter, meeting expectations [1] - The company is experiencing a doubling in offline distribution and is actively exploring its own brand lifestyle stores, showcasing its capability to create cost-effective products while transitioning towards differentiation and quality [1] Group 2: Industry Trends - The food and retail industry is expected to face challenges due to past homogeneous competition, necessitating a transformation towards high-end and differentiated offerings [1] - The company is leveraging its four major centralized bases and self-owned factories to support product entry into major retail channels like Walmart and Aldi [1] - The "D+N" omnichannel system is emphasized, with comprehensive e-commerce as the foundation, short video e-commerce as a "category engine," and offline distribution still in its growth phase [1] Group 3: Fund Performance - Citic Securities Fund, established in 2013, has an asset management scale of 67.55 billion, ranking 77 out of 210, and a non-monetary public fund scale of 56.135 billion, ranking 70 out of 210 [2] - The fund manages 117 public funds, ranking 65 out of 210, with 23 fund managers, ranking 59 out of 210 [2] - The best-performing public fund product in the past year is the Citic Securities North Exchange Selection Two-Year Open Mixed A, with a latest unit net value of 2.78 and a growth of 264.31% over the past year [2]
【机构调研记录】东兴基金调研三只松鼠、东芯股份
Zheng Quan Zhi Xing· 2025-08-29 00:07
Group 1: Company Insights - Dongxing Fund recently conducted research on two listed companies, including Three Squirrels and Dongxin Co., focusing on their strategic shifts and financial performance [1] - Three Squirrels is transitioning towards high-end, quality, and differentiated products, achieving a revenue of 5.478 billion yuan and a net profit of 138 million yuan, with over 20% growth in Q2 [1] - Dongxin Co. reported continuous improvement in revenue and gross profit, driven by the recovery in SLC NAND Flash demand and price increases, with significant contributions from SLC NAND products [1] Group 2: Industry Trends - The food and retail industry is undergoing changes, making it difficult to generate value through homogeneous competition, prompting companies to innovate [1] - The semiconductor market is experiencing a recovery in demand, particularly for SLC NAND Flash and NOR Flash products, with price adjustments following leading manufacturers [1] - The smart wearable device market is strong, with Dongxin Co. focusing on TWS headphones, feature phones, and smart wristbands, while also advancing Wi-Fi 7 wireless communication chip development [1] Group 3: Fund Performance - Dongxing Fund, established in 2020, has an asset management scale of 39.205 billion yuan, ranking 92 out of 210 in total public funds [2] - The fund's best-performing product in the past year is Dongxing Future Value Mixed A, with a net value of 1.52 and a growth of 83.82% over the last year [2]