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蔚来决战Q4:李斌立下“盈利”军令状,没有Plan B
Xin Lang Cai Jing· 2025-11-27 04:39
(来源:钛媒体APP) 在很长一段时间里,蔚来在汽车圈更像是一个特立独行的特长生,甚至是带着些许浪漫主义色彩的"文 科生"。 它的用户服务无微不至,可以写进任何一本商学院的MBA教材;它的NIO House开在东方广场这种最昂 贵的地段,提供着高情绪价值的社交体验;它的换电执念曾被无数精算师视为财务黑洞,被嘲笑为堂吉 诃德式的冲锋。 来源:市场资讯 而它的创始人李斌,更是因为2019年的那场至暗时刻,被媒体贴上过"最惨的人"的标签。那时候的蔚 来,仿佛总是在谈论梦想、蓝天和远方,却唯独在谈论"赚钱"这件事上显得有些羞涩。 然而,在蔚来11周岁生日这天发布的2025年Q3财报,似乎让我们嗅到了一种截然不同的气息。那个曾 经充满理想主义、甚至带着些许"挥金如土"气质的蔚来,正在迅速蜕变成一个精明、务实、甚至有些锱 铢必较的"理科生"。 面对媒体关于生日发财报是不是"故意的"调侃,李斌虽然笑着否认,但他随后对财报亮点的拆解,也不 再沉醉于单纯的规模叙事,而是将经营的颗粒度对准了更本质的指标。 用他话总结来看就是,"少玩花活,多干实事。" 这句话听起来朴实无华,但其背后支撑的数据却逐渐乐观起来:Q3营收创历史新高达到 ...
访谈|邓承浩:深蓝智能驾驶布局坚持合作和自研“两条腿”走路
Bei Ke Cai Jing· 2025-11-25 12:08
在今年广州车展上,深蓝汽车展出了包括刚刚上市的深蓝L06在内的多款车型,深蓝L06首发搭载深蓝智能驾驶辅助 系统DEEPAL AD Max。 深蓝汽车董事长邓承浩在接受新京报贝壳财经记者等媒体采访时表示,深蓝汽车在智能驾驶布局上坚持华为方案和 自主方案"两条腿"走路。对于深蓝而言,具体实操选择哪个方案有两个考量,一个是从产品定位的用户人群考量, 另一个则是从软件架构考虑。此外,邓承浩认为,在相当长一段时间内,燃油车还是有很大的市场。 深蓝汽车董事长邓承浩。受访者供图 智驾"两条腿"走路 新京报贝壳财经:选择华为智能驾驶辅助系统还是选择自研驾驶辅助系统,是否有评判标准? 邓承浩:在智能驾驶上,深蓝汽车是"两条腿"走路。具体在实操上选择哪个方案背后有两个考量。一个是从产品定 位的用户人群考量;第二个是从软件架构考量,选择一个智能驾驶辅助方案对于长期OTA迭代越用越好是最好的。 新京报贝壳财经:如何看待增程技术? 邓承浩:第一,增程并不是一个过渡技术。有人说增程是过渡技术,是落后技术,这是其对技术的理解不够,其实 增程技术有很好的使用场景和特点。深蓝做氢燃料就是要证明增程不是过渡技术。因为氢燃料也是一个增程技术, ...
邓承浩:深蓝智能驾驶布局坚持合作和自研“两条腿”走路
Xin Jing Bao· 2025-11-25 12:07
在今年广州车展上,深蓝汽车展出了包括刚刚上市的深蓝L06在内的多款车型,深蓝L06首发搭载深蓝 智能驾驶辅助系统DEEPAL AD Max。 深蓝汽车董事长邓承浩在接受新京报贝壳财经记者等媒体采访时表示,深蓝汽车在智能驾驶布局上坚持 华为方案和自主方案"两条腿"走路。对于深蓝而言,具体实操选择哪个方案有两个考量,一个是从产品 定位的用户人群考量,另一个则是从软件架构考虑。此外,邓承浩认为,在相当长一段时间内,燃油车 还是有很大的市场。 智驾"两条腿"走路 新京报贝壳财经:在产品定义方面,深蓝汽车有何想法? 邓承浩:一个产品如何去定义,是基于场景决定的,核心是这款产品能满足消费者什么样的需求。深蓝 汽车是中国长安汽车(000625)旗下面向年轻用户的中高端品牌,特点是科技和运动。从这个角度看, 深蓝汽车未来所有的产品,一是要具有以智能化为核心的科技,强调尝鲜性。二是运动,整个设计、动 力、底盘等以驾趣和运动为基因。 增程不是过渡技术 新京报贝壳财经:如何看待增程技术? 邓承浩:第一,增程并不是一个过渡技术。有人说增程是过渡技术,是落后技术,这是其对技术的理解 不够,其实增程技术有很好的使用场景和特点。深蓝做氢燃 ...
雷军缺席,两大新主角联袂登场,“处处都有华为的身影”
3 6 Ke· 2025-11-23 23:18
Core Insights - The absence of key figures like Lei Jun at the 2025 Guangzhou Auto Show marks a shift in focus towards new players like Huawei's Qian Kun, highlighting a "new entrants and old exits" theme in the automotive industry [3][4] - The proportion of new energy vehicles (NEVs) at the show increased significantly to 57.97% from 43.72% in the previous year, indicating a growing trend towards electrification in the automotive market [3][11] Group 1: Industry Trends - The 2025 Guangzhou Auto Show showcased 1,085 vehicles, with 629 being new energy vehicles, reflecting a strong consumer interest in NEVs [11] - The event highlighted three major trends: the rise of large-scale and personalized models, the increasing focus on individualization as a growth strategy, and the ongoing debate between range-extended and pure electric technologies [13][14] Group 2: Company Collaborations - Huawei's Qian Kun brand is gaining traction as it collaborates with multiple automakers, including Avita and GAC Group, to enhance their smart vehicle offerings [8][9] - Avita and Huawei announced a strategic partnership to upgrade their collaboration model, expanding their cooperation into various areas such as user insights and product development [8] Group 3: Technological Innovations - AI technology is becoming a central theme at the auto show, with companies like Seres showcasing advancements in smart electric vehicle platforms [17] - Xiaopeng Motors introduced several AI-driven applications, including a new generation of autonomous driving technology, indicating a shift towards integrating AI in automotive solutions [19][20]
雷军缺席广州车展!两大新主角联袂登场,“处处都有华为的身影”
Zhong Guo Ji Jin Bao· 2025-11-23 05:41
Core Insights - The absence of key figures like Lei Jun at the 2025 Guangzhou Auto Show highlights a shift in focus towards new players like Huawei's Qian Kun, which is gaining prominence in the automotive sector [3][4][9] - The proportion of new energy vehicles (NEVs) at the show increased significantly, reaching 57.97% compared to 43.72% in the previous year, indicating a growing trend towards electrification in the automotive market [3][13] Group 1: Industry Trends - The 2025 Guangzhou Auto Show showcased a notable increase in the number of NEVs, with 629 out of 1,085 vehicles displayed being electric [13][16] - A trend towards larger, personalized vehicle models is emerging, with several companies launching flagship MPVs and SUVs, driven by policy incentives and profit motives [16] - The competition between pure electric and range-extended technologies remains a hot topic, with various companies showcasing both types of vehicles at the event [17][18] Group 2: Company Collaborations - Huawei's Qian Kun is establishing itself as a key player, collaborating with multiple automakers like GAC Group and Dongfeng to launch new brands [9][10] - The partnership between Avita and Huawei has expanded significantly, focusing on user insights, product development, and integrated marketing strategies [9][10] - GAC Group's new brand, Qijing, aims to position itself in the high-end smart NEV market, with plans to launch an SUV and a coupe by 2026 [10][11] Group 3: Technological Innovations - AI technology is becoming a central theme, with companies like Seres showcasing advancements in smart electric vehicle platforms [19][22] - Xiaopeng Motors is emphasizing its commitment to AI-driven innovations, with plans to launch several AI applications by 2026 [21][22] - The competition in autonomous driving technology is intensifying, with various companies announcing new features and capabilities at the show [21][22]
雷军缺席!两大新主角联袂登场,“处处都有华为的身影”
中国基金报· 2025-11-23 03:14
【导读 】雷军缺席, 2025广州车展 "新进旧退",两大新主角联袂登场 中国基金报记者 邱德坤 "雷军没来!"11月21日,在2025(第二十三届)广州国际汽车展览会(以下简称2025广州车展)的小米汽车展台,一名工作人员向中国 基金报记者表示。 北京(上海)车展、广州车展作为国内两大A级车展,是观察汽车市场格局演变、预判未来汽车市场走向的重要窗口,被称为"中国汽车市 场发展风向标"。 随着雷军等的 缺席,2025广州车展 迎来的 新主角 是华为乾崑。 一 位 车企人士 在2025广州车展逛了一圈后表示 :"处处都有华为的身 影。" "新进旧退"是2025广州车展的重要特点,而另一位新主角是新能源汽车。官方数据显示,2025广州车展的新能源汽车数量占比达 57.97%,而上一届是43.72%。 有别于2024年 参加北京、广州车展 ,小米集团董事长雷军 相继 缺席2025 年的 上海、广州车展 。 华为乾崑走向台前 多家车企深度绑定 由于雷军、余承东、周鸿祎等流量人物缺席,2025广州车展略显冷清,但华为旗下全新智能汽车解决方案品牌华为乾崑,作为车企供应商 开始从幕后走到台前。 记者走访2025广州车展注意 ...
雷军缺席!两大新主角联袂登场,“处处都有华为的身影”
Zhong Guo Ji Jin Bao· 2025-11-23 02:55
Core Insights - The absence of key figures like Lei Jun at the 2025 Guangzhou Auto Show marks a shift in focus towards new players like Huawei's QianKun, highlighting a "new entrants, old exits" trend in the automotive industry [4][6] - The proportion of new energy vehicles (NEVs) at the show increased significantly to 57.97% from 43.72% in the previous edition, indicating a growing market presence for NEVs [4][11] Group 1: Industry Trends - The 2025 Guangzhou Auto Show showcased 1,085 vehicles, with 629 being NEVs, reflecting a strong consumer interest in electric vehicles [11] - A notable trend is the increasing emphasis on large, personalized vehicle models, with several companies launching flagship MPVs and SUVs during the event [13][14] - The competition between pure electric and range-extended technologies remains a hot topic, with various companies showcasing their respective advancements in these areas [15][16] Group 2: Company Collaborations - Huawei's QianKun brand is gaining traction as a key player, collaborating with multiple automakers like Avita and Dongfeng to enhance their vehicle offerings [8][9] - Avita and Huawei announced a strategic partnership to upgrade their collaboration model, expanding their joint efforts across various domains including product development and marketing [8] - The partnership between GAC Group and Huawei's QianKun aims to launch a high-end smart NEV brand named "Qijing," targeting the 350,000 yuan market segment [9] Group 3: Technological Innovations - AI technology is becoming a central theme at the auto show, with companies like Seres showcasing their advancements in smart electric vehicle platforms [16][19] - Xiaopeng Motors introduced several AI-driven applications, including a new generation of autonomous driving technology, set to enter mass production by 2026 [19][20] - The event highlighted the importance of self-developed capabilities in AI and autonomous driving among new automotive players, indicating a shift towards integrated technological solutions [20]
2025广州国际车展开幕,93台全球首发新车亮相
Nan Fang Du Shi Bao· 2025-11-21 14:29
11月21日,2025广州国际车展今天在广交会展馆正式开幕。本届车展一共展出1085辆车,其中新能源车型就有629辆,占比接近六成。现场共有93台全球首 发新车亮相。作为汽车行业年末最重要的展会之一,本届车展集中展现了车企在电动化、智能化和多动力路线方面的最新动作。 智能化技术同样是本届车展最受关注的亮点之一。虽然华为没有设置独立展台,但它的技术几乎遍布整个展馆。"五界"系列车型首次同台亮相,广汽昊铂 A800、岚图FREE+等"华为全家桶"车型吸引了大量关注。日产天籁鸿蒙座舱版、广汽丰田铂智7等合资品牌也引入了华为座舱系统,说明智能座舱和智能驾 驶在车企中的应用正在加速普及。 ( 17 5 . 19 6 0 0 6 e AYE 7 - r Fifty - VC. Press Do Nara e " qu qp # � 93 es YANGWANG U9 8 E 越"级"教"前"所未 一些ABALLALLE g ally in the E wma 00355 seat 093 8 BRAKE ACCELE PATCH ■ l 0 University 60808 and 今年国内新能源车的零售渗透率已经达到5 ...
深蓝汽车邓承浩:2035年中国汽车市场仍会有相当可观的燃油车
Xin Jing Bao· 2025-11-21 13:29
"我认为超长纯电续航增程短期内是锐减的。"邓承浩表示,在这场电动化里,消费者对于其用车场景的 理解度变深,这是中国电动化市场成熟的标志。 新能源汽车免征车辆购置税已进入倒计时,明年起将减半征收。邓承浩认为,大势不可违,这一变动对 今年汽车市场的销量不一定会有明显的效果,反而会让明年有更多的机会。 新京报贝壳财经讯(记者王琳琳)11月21日,广州车展开幕,深蓝汽车旗下包括刚刚上市的深蓝L06、 深蓝S09等车型悉数亮相。深蓝汽车董事长邓承浩在接受新京报贝壳财经等媒体采访时表示,增程不是 过渡技术,增程技术有很好的使用场景和特点。"很多消费者有长距离的使用需求,因此我们判断2035 年中国汽车市场仍会保留相当规模的燃油车车型,场景需求决定了这部分用户的选择。针对这类长距离 出行需求,这部分用户可转向增程或插混车型。事实上,增程与插混车型正是为满足长距离使用场景而 存在的。" ...
蔚来李斌:很多友商两、三年前决策做增程产品,路线完全可以理解
Xin Lang Ke Ji· 2025-11-21 04:19
Core Insights - The trend towards pure electric vehicles (EVs) is becoming increasingly clear in the automotive industry [1] - Market data indicates a 20% increase in pure electric vehicle sales in October, while range-extended models saw a 20% decline [1][2] Group 1: Industry Trends - The automotive industry requires product decisions to be made two to three years in advance, making it challenging to predict future trends [1] - There has been a shift in consumer mindset, with users becoming more accepting of the development of pure electric technology [2] Group 2: Company Positioning - The company will continue to adhere to a technology route that aligns with market trends and will improve products and business models based on market feedback [2] - The founder of the company expressed that large battery range-extended vehicles compromise on design aspects to accommodate their transitional role, affecting battery usability, range, cost, and weight compared to pure electric products [1]